크로스 플랫폼 및 모바일 광고 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측, 광고 플랫폼별, 광고 유형별, 업종별, 지역별, 경쟁별(2020-2030년)
Cross Platform and Mobile Advertising Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, By Advertising Platform, By Advertising Type, By Vertical, By Region, By Competition 2020-2030F
상품코드:1778876
리서치사:TechSci Research
발행일:2025년 07월
페이지 정보:영문 185 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
크로스 플랫폼 및 모바일 광고 세계 시장 규모는 2024년에 225억 2,000만 달러로 평가되었습니다. 2030년까지 CAGR 6.70%로 성장하여 2030년에는 332억 3,000만 달러에 이를 것으로 예측됩니다.
세계 크로스 플랫폼 및 모바일 광고 시장은 마케팅 담당자가 스마트폰, 태블릿, 데스크톱, 커넥티드 TV, 웨어러블 등 다양한 디바이스와 플랫폼에서 타겟팅된 맞춤형 캠페인을 제공할 수 있도록 지원하는 광고 생태계를 의미합니다.
시장 개요
예측 기간
2026-2030년
시장 규모 : 2024년
225억 2,000만 달러
시장 규모 : 2030년
332억 3,000만 달러
CAGR : 2025-2030년
6.70%
급성장 부문
미디어 및 엔터테인먼트
최대 시장
북미
단일 매체에 국한된 기존 광고와 달리, 크로스 플랫폼 광고는 브랜드 메시지와 사용자 경험의 일관성을 보장하는 기술과 툴이 사용됩니다. 특히 모바일 광고는 모바일 앱, 브라우저, 소셜미디어, 위치정보 서비스를 통해 사용자에게 도달하는 데 중점을 두고 있습니다. 실시간 데이터와 사용자 행동 분석을 활용하여 개인화된 컨텐츠를 제공하기 때문에 소비자 인게이지먼트에 있어 높은 효과를 발휘합니다.
이 시장은 모바일 인터넷의 폭발적인 이용, 소셜 미디어의 보급, 모바일 기기에서의 동영상 소비로 인해 급성장하고 있습니다. 사용자들은 일상 생활에서 끊임없이 디바이스를 전환하기 때문에 광고주들은 크로스 플랫폼 추적, 데이터 중앙 집중화, 캠페인 어트리뷰션을 제공하는 툴에 투자하고 있습니다. 프로그래매틱 광고와 AI 기반 컨텐츠 전송에 대한 의존도가 높아짐에 따라 측정 가능한 수익을 제공하는 시장의 능력에 더욱 박차를 가하고 있습니다. 또한, 인앱 광고, 네이티브 광고, 모바일 동영상 등의 모바일 광고 포맷은 기존 디스플레이 배너보다 더 매력적이고 방해가 되지 않는 것으로 입증되어 광고주들의 채택이 증가하고 있습니다.
세계적으로 디지털 전환이 가속화되고 있는 가운데, 시장은 지속적으로 확대될 것으로 예측됩니다. 세분화된 소비자의 관심을 끌기 위해 브랜드는 기존 채널에서 디지털 채널로 예산을 이동하고 있습니다. 또한, 5G 연결, 증강현실(AR), 위치정보의 발전으로 모바일 광고와 크로스 플랫폼 광고의 기능이 강화되고 있습니다. 아시아태평양, 라틴아메리카, 아프리카의 신흥 시장에서는 모바일 사용자가 급증하면서 새로운 비즈니스 기회가 확대되고 있습니다. 개인정보 보호 규제가 진화하는 가운데, 동의 기반 데이터 컴플라이언스 전략에 투자하는 기업이 두각을 나타낼 것이며, 윤리적이고 개인화된 원활한 광고 경험은 세계 크로스 플랫폼 및 모바일 광고 시장에서 향후 성장의 초석이 될 것으로 보입니다.
주요 시장 성장 촉진요인
멀티 스크린 소비자 행동의 급증
주요 시장 과제
세분화된 생태계와 표준화 부재
주요 시장 동향
통합 광고 플랫폼의 부상
목차
제1장 솔루션 개요
시장의 정의
시장 범위
대상 시장
조사 대상년
주요 시장 세분화
제2장 조사 방법
제3장 주요 요약
제4장 고객의 소리
제5장 세계의 크로스 플랫폼 및 모바일 광고 시장 전망
시장 규모와 예측
금액별
시장 점유율과 예측
광고 플랫폼별(크로스 플랫폼 광고, 모바일 광고)
광고 유형별(검색 광고, SMS/MMS/P2P 메시지 광고, 리치 미디어, 디스플레이 광고, 게임내 광고, 인앱 광고, 기타)
업종별(소비재/소매/레스토랑, 통신 및 IT, 은행, 금융서비스 및 보험(BFSI), 미디어 및 엔터테인먼트, 여행 및 운송·자동차, 공급망 및 물류, 헬스케어, 에너지 전력 및 유틸리티, 학술기관 및 정부기관, 기타)
지역별(북미, 유럽, 남미, 중동 및 아프리카, 아시아태평양)
기업별(2024년)
시장 맵
제6장 북미의 크로스 플랫폼 및 모바일 광고 시장 전망
시장 규모와 예측
시장 점유율과 예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽의 크로스 플랫폼 및 모바일 광고 시장 전망
시장 규모와 예측
시장 점유율과 예측
유럽 : 국가별 분석
독일
프랑스
영국
이탈리아
스페인
제8장 아시아태평양의 크로스 플랫폼 및 모바일 광고 시장 전망
시장 규모와 예측
시장 점유율과 예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제9장 중동 및 아프리카의 크로스 플랫폼 및 모바일 광고 시장 전망
시장 규모와 예측
시장 점유율과 예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트(UAE)
남아프리카공화국
제10장 남미의 크로스 플랫폼 및 모바일 광고 시장 전망
시장 규모와 예측
시장 점유율과 예측
남미 : 국가별 분석
브라질
콜롬비아
아르헨티나
제11장 시장 역학
성장 촉진요인
과제
제12장 시장 동향과 발전
인수합병(M&A)
제품 출시
제13장 기업 개요
Alphabet Inc.
Meta Platforms, Inc.
Amazon.com, Inc.
Apple Inc.
Microsoft Corporation
Snap Inc.
Verizon Communications Inc.
Adobe Inc.
제14장 전략적 제안
제15장 회사 소개 및 면책조항
LSH
영문 목차
영문목차
The Global Cross Platform and Mobile Advertising Market was valued at USD 22.52 Billion in 2024 and is expected to reach USD 33.23 Billion by 2030 with a CAGR of 6.70% through 2030. The Global Cross Platform and Mobile Advertising Market refers to the advertising ecosystem that enables marketers to deliver coordinated, targeted campaigns across a variety of devices and platforms-such as smartphones, tablets, desktops, connected TVs, and wearables.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 22.52 Billion
Market Size 2030
USD 33.23 Billion
CAGR 2025-2030
6.70%
Fastest Growing Segment
Media and Entertainment
Largest Market
North America
Unlike traditional advertising confined to a single medium, cross-platform advertising uses technologies and tools that ensure consistency in brand messaging and user experience. The mobile advertising component, in particular, focuses on reaching users through mobile apps, browsers, social media, and location-based services. It leverages real-time data and user behavior analytics to serve personalized content, making it highly effective in consumer engagement.
This market is witnessing robust growth due to the explosion of mobile internet usage, social media penetration, and video consumption on mobile devices. With users constantly switching between devices during their daily routines, advertisers are investing in tools that offer cross-platform tracking, data unification, and campaign attribution. The growing reliance on programmatic advertising and AI-driven content delivery further fuels the market's ability to provide measurable returns. In addition, mobile advertising formats like in-app ads, native ads, and mobile video are proving more engaging and less intrusive than traditional display banners, prompting higher adoption by advertisers.
The market is poised for continued expansion as digital transformation accelerates globally. Brands are shifting budgets from traditional to digital channels, driven by a need to capture fragmented consumer attention. Additionally, advancements in 5G connectivity, augmented reality (AR), and location intelligence are enhancing the capabilities of mobile and cross-platform advertising. Emerging markets in Asia-Pacific, Latin America, and Africa are experiencing a surge in mobile users, opening vast new opportunities. As privacy regulations evolve, companies investing in consent-based, data-compliant strategies will stand out, making ethical, personalized, and seamless ad experiences the cornerstone of future growth in the Global Cross Platform and Mobile Advertising Market.
Key Market Drivers
Surge in Multiscreen Consumer Behavior
Modern consumers interact with multiple devices throughout their daily routines, shifting between smartphones, laptops, tablets, and connected TVs. This multiscreen engagement has reshaped advertising, as it demands cohesive messaging across all digital touchpoints. Traditional advertising models, confined to single platforms, are ineffective in capturing the attention of users who now consume content across varied formats and devices. As a result, brands are moving towards unified strategies that span platforms and screen types, thereby ensuring consistent user experiences.
To address fragmented user journeys, advertisers are increasingly leveraging advanced data analytics and cross-device tracking tools. These technologies allow for audience targeting based on behavior, location, and engagement across different platforms. Seamless synchronization of ad campaigns across channels not only improves user retention but also ensures higher ad recall and conversion rates. With this growing complexity in user interaction, businesses are prioritizing solutions that offer precision, personalization, and measurable outcomes through integrated mobile and cross platform advertising frameworks. In 2024, 81% of internet users accessed content using three or more digital devices daily. This consumer behavior emphasizes the urgency for advertisers to adopt cross platform advertising strategies that maintain consistency, relevance, and engagement across screens, reinforcing the value of synchronized messaging in today's fragmented and multiscreen digital environment.
Key Market Challenges
Fragmented Ecosystems and Lack of Standardization
The Global Cross Platform and Mobile Advertising Market faces significant complexity due to the fragmented nature of digital ecosystems. With an ever-expanding array of devices, platforms, operating systems, browsers, and content formats, advertisers struggle to maintain consistent campaign delivery and performance measurement. Each platform-ranging from social media apps and search engines to smart televisions and connected devices-operates on different standards, data protocols, and privacy policies. This fragmentation not only hampers unified campaign execution but also increases the technical burden on advertisers and publishers. Developers often need to create separate ad formats or adapt user experiences for each ecosystem, which inflates costs and slows down innovation.
Moreover, the lack of standardization impedes the ability to track user journeys across devices accurately. Cross device identity resolution-essential for understanding how users interact with content over time-is difficult without uniform frameworks. As a result, performance metrics such as reach, impressions, and conversions become diluted or misleading. This challenge also creates vulnerabilities in attribution models, making it harder for marketers to determine which platform or touchpoint drove a user to convert. Without standardized protocols and interoperable technology stacks, the advertising industry continues to operate in silos, reducing the overall effectiveness of multi-platform campaigns and limiting return on investment.
Key Market Trends
Rise of Unified Advertising Platforms
A major trend in the Global Cross Platform and Mobile Advertising Market is the emergence of unified advertising platforms that integrate campaign creation, audience targeting, delivery, and performance analytics across devices. These platforms are designed to overcome fragmentation by offering end-to-end solutions, enabling brands to deploy ads consistently across mobile applications, desktop websites, social media platforms, connected televisions, and even wearables. This unified infrastructure simplifies operations, reduces overhead costs, and improves campaign agility-allowing marketers to respond in real time to consumer behavior.
As demand for multi-device engagement grows, these platforms are becoming increasingly intelligent, leveraging artificial intelligence and machine learning to automate decision-making, optimize budgets, and identify high-performing channels. Advertisers can now use a single dashboard to track the effectiveness of an ad viewed on a smartphone but clicked on a desktop later. This seamless integration is not just improving operational efficiency but also strengthening customer experiences by maintaining message consistency across touchpoints. The future of advertising lies in eliminating silos and embracing unified ecosystems that reflect how users interact with content.
Key Market Players
Alphabet Inc.
Meta Platforms, Inc.
Amazon.com, Inc.
Apple Inc.
Microsoft Corporation
Snap Inc.
Verizon Communications Inc.
Adobe Inc.
Report Scope:
In this report, the Global Cross Platform and Mobile Advertising Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Cross Platform and Mobile Advertising Market, By Advertising Platform:
Cross-Platform Advertising
Mobile Advertising
Cross Platform and Mobile Advertising Market, By Advertising Type:
Search Advertising
SMS/MMS/P2P Messaging Advertising
Rich Media
Display Advertising
In-Game Advertising
In-App Advertising
Others
Cross Platform and Mobile Advertising Market, By Vertical:
Consumer Goods, Retail, and Restaurants
Telecom and IT
BFSI
Media and Entertainment
Travel, Transportation, and Automobile
Supply Chain and Logistics
Healthcare
Energy, Power and Utilities
Academia and Government
Others
Cross Platform and Mobile Advertising Market, By Region:
North America
United States
Canada
Mexico
Europe
Germany
France
United Kingdom
Italy
Spain
Asia Pacific
China
India
Japan
South Korea
Australia
Middle East & Africa
Saudi Arabia
UAE
South Africa
South America
Brazil
Colombia
Argentina
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Cross Platform and Mobile Advertising Market.
Available Customizations:
Global Cross Platform and Mobile Advertising Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Solution Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
5. Global Cross Platform and Mobile Advertising Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Advertising Platform (Cross-Platform Advertising, Mobile Advertising)
5.2.2. By Advertising Type (Search Advertising, SMS/MMS/P2P Messaging Advertising, Rich Media, Display Advertising, In-Game Advertising, In-App Advertising, Others)
5.2.3. By Vertical (Consumer Goods, Retail, and Restaurants, Telecom and IT, BFSI, Media and Entertainment, Travel, Transportation, and Automobile, Supply Chain and Logistics, Healthcare, Energy, Power and Utilities, Academia and Government, Others)
5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
5.3. By Company (2024)
5.4. Market Map
6. North America Cross Platform and Mobile Advertising Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Advertising Platform
6.2.2. By Advertising Type
6.2.3. By Vertical
6.2.4. By Country
6.3. North America: Country Analysis
6.3.1. United States Cross Platform and Mobile Advertising Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Advertising Platform
6.3.1.2.2. By Advertising Type
6.3.1.2.3. By Vertical
6.3.2. Canada Cross Platform and Mobile Advertising Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Advertising Platform
6.3.2.2.2. By Advertising Type
6.3.2.2.3. By Vertical
6.3.3. Mexico Cross Platform and Mobile Advertising Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Advertising Platform
6.3.3.2.2. By Advertising Type
6.3.3.2.3. By Vertical
7. Europe Cross Platform and Mobile Advertising Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Advertising Platform
7.2.2. By Advertising Type
7.2.3. By Vertical
7.2.4. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Cross Platform and Mobile Advertising Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Advertising Platform
7.3.1.2.2. By Advertising Type
7.3.1.2.3. By Vertical
7.3.2. France Cross Platform and Mobile Advertising Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Advertising Platform
7.3.2.2.2. By Advertising Type
7.3.2.2.3. By Vertical
7.3.3. United Kingdom Cross Platform and Mobile Advertising Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Advertising Platform
7.3.3.2.2. By Advertising Type
7.3.3.2.3. By Vertical
7.3.4. Italy Cross Platform and Mobile Advertising Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Advertising Platform
7.3.4.2.2. By Advertising Type
7.3.4.2.3. By Vertical
7.3.5. Spain Cross Platform and Mobile Advertising Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Advertising Platform
7.3.5.2.2. By Advertising Type
7.3.5.2.3. By Vertical
8. Asia Pacific Cross Platform and Mobile Advertising Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Advertising Platform
8.2.2. By Advertising Type
8.2.3. By Vertical
8.2.4. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Cross Platform and Mobile Advertising Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Advertising Platform
8.3.1.2.2. By Advertising Type
8.3.1.2.3. By Vertical
8.3.2. India Cross Platform and Mobile Advertising Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Advertising Platform
8.3.2.2.2. By Advertising Type
8.3.2.2.3. By Vertical
8.3.3. Japan Cross Platform and Mobile Advertising Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Advertising Platform
8.3.3.2.2. By Advertising Type
8.3.3.2.3. By Vertical
8.3.4. South Korea Cross Platform and Mobile Advertising Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Advertising Platform
8.3.4.2.2. By Advertising Type
8.3.4.2.3. By Vertical
8.3.5. Australia Cross Platform and Mobile Advertising Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Advertising Platform
8.3.5.2.2. By Advertising Type
8.3.5.2.3. By Vertical
9. Middle East & Africa Cross Platform and Mobile Advertising Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Advertising Platform
9.2.2. By Advertising Type
9.2.3. By Vertical
9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Cross Platform and Mobile Advertising Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Advertising Platform
9.3.1.2.2. By Advertising Type
9.3.1.2.3. By Vertical
9.3.2. UAE Cross Platform and Mobile Advertising Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Advertising Platform
9.3.2.2.2. By Advertising Type
9.3.2.2.3. By Vertical
9.3.3. South Africa Cross Platform and Mobile Advertising Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Advertising Platform
9.3.3.2.2. By Advertising Type
9.3.3.2.3. By Vertical
10. South America Cross Platform and Mobile Advertising Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Advertising Platform
10.2.2. By Advertising Type
10.2.3. By Vertical
10.2.4. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Cross Platform and Mobile Advertising Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Advertising Platform
10.3.1.2.2. By Advertising Type
10.3.1.2.3. By Vertical
10.3.2. Colombia Cross Platform and Mobile Advertising Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Advertising Platform
10.3.2.2.2. By Advertising Type
10.3.2.2.3. By Vertical
10.3.3. Argentina Cross Platform and Mobile Advertising Market Outlook
