Mobile Advertising Market Size, Share, Growth Analysis, By Format (Search, Native Social), By Category (Art and Entertainment, Hobbies and Interests), By Solution, By Industry Vertical, By Devices, By Region - Industry Forecast 2025-2032
Global Mobile Advertising Market size was valued at USD 177.4 billion in 2023 and is poised to grow from USD 217.32 billion in 2024 to USD 1101.99 billion by 2032, growing at a CAGR of 22.5% during the forecast period (2025-2032).
Augmented Reality (AR) and Virtual Reality (VR) are rapidly emerging as pivotal technologies for global businesses, revolutionizing advertising techniques while enhancing professionals' creative capabilities. With the ability to deliver interactive and immersive experiences, AR is poised to strengthen brand-audience connections, making it a crucial market trend. Additionally, mobile marketing remains a cornerstone strategy, offering a swift and eco-friendly way to engage with consumers, especially as over 90% of youth leverage smartphones for information. Surveys show a growing interest in VR, with 19% of U.S. adults owning a headset, up from 16% in 2019, and 31% using VR monthly. This trend underscores the potential for significant market growth as VR bridges the gap between experience and action, driving product promotion.
Top-down and bottom-up approaches were used to estimate and validate the size of the Mobile Advertising market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Mobile Advertising Market Segments Analysis
Global Mobile Advertising Market is segmented by Format, Category Solution, Industry Vertical, Devices and region. Based on Format, the market is segmented into Search, Native Social, Display, In-App, Websites, Video and Short Message Service (SMS). Based on Category, the market is segmented into Art and Entertainment, Hobbies and Interests and Others. Based on Solution, the market is segmented into Mobile Advertising Network, Mobile Advertising Platform, Mobile Advertising Server and Others. Based on Industry Vertical, the market is segmented into Media and Entertainment, Banking, Financial Services and Insurance (BFSI), Education, Government, Fast Moving Consumable Goods (FMCG), Healthcare and Others. Based on Devices, the market is segmented into Smartphones, Tablets, Laptops and Notebooks and Other Devices. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Mobile Advertising Market
The mobile advertising market is primarily propelled by the growing adoption of smartphones and the widespread availability of internet connectivity. As billions of individuals globally rely on smartphones, these devices have emerged as pivotal channels for accessing various digital content, encompassing social media, streaming platforms, and e-commerce. The rise of cost-effective smartphones, coupled with the enhanced accessibility of mobile networks and advancements in speed with technologies like 4G and 5G, has empowered advertisers to target and engage larger audiences in real-time. Consequently, these factors have significantly contributed to the dynamism and expansion of the mobile advertising landscape.
Restraints in the Mobile Advertising Market
The mobile advertising market faces considerable challenges stemming from data privacy and security concerns, which significantly hinder its growth. With the reliance on user data for effective campaigns, strict regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States impose limitations on data collection and usage, complicating advertisers' efforts to create personalized marketing strategies. Moreover, rising consumer awareness regarding data privacy has resulted in a heightened adoption of ad-blocking technologies, creating additional barriers and further restricting the outreach of mobile advertisers in an increasingly cautious digital landscape.
Market Trends of the Mobile Advertising Market
The mobile advertising market is witnessing a significant shift with the surge of video advertising, driven predominantly by the explosive growth of short-form video platforms like TikTok, YouTube Shorts, and Instagram Reels. This trend capitalizes on the modern consumer's preference for engaging, bite-sized content that captures attention within seconds. Advertisers are leveraging this dynamic medium to enhance user engagement and foster deeper connections, resulting in substantial boosts in conversion rates. As brands increasingly adopt video advertising strategies, the landscape is rapidly evolving, signaling a robust future where immersive visual storytelling becomes integral to mobile marketing success.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Global Mobile Advertising Market Size by Format & CAGR (2025-2032)
Market Overview
Search
Native Social
Display
In-App
Websites
Video
Short Message Service (SMS)
Global Mobile Advertising Market Size by Category & CAGR (2025-2032)
Market Overview
Art and Entertainment
Hobbies and Interests
Others
Global Mobile Advertising Market Size by Solution & CAGR (2025-2032)
Market Overview
Mobile Advertising Network
Mobile Advertising Platform
Mobile Advertising Server
Others
Global Mobile Advertising Market Size by Industry Vertical & CAGR (2025-2032)
Market Overview
Media and Entertainment
Banking, Financial Services and Insurance (BFSI)
Education
Government
Fast Moving Consumable Goods (FMCG)
Healthcare
Others
Global Mobile Advertising Market Size by Devices & CAGR (2025-2032)
Market Overview
Smartphones
Tablets
Laptops and Notebooks
Other Devices
Global Mobile Advertising Market Size & CAGR (2025-2032)
North America (Format, Category, Solution, Industry Vertical, Devices)
US
Canada
Europe (Format, Category, Solution, Industry Vertical, Devices)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Format, Category, Solution, Industry Vertical, Devices)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Format, Category, Solution, Industry Vertical, Devices)
Brazil
Rest of Latin America
Middle East & Africa (Format, Category, Solution, Industry Vertical, Devices)