모바일 광고 세계 시장 규모는 2023년 1,774억 달러로 평가되며, 2024년 2,173억 2,000만 달러에서 2032년 1조 1,019억 9,000만 달러로 성장하여 예측 기간(2025-2032년) 동안 22.5%의 CAGR을 기록할 것으로 예상됩니다.
증강현실(AR)과 가상현실(VR)은 세계와 비즈니스에 매우 중요한 기술로 빠르게 부상하고 있으며, 광고 방식에 혁명을 일으키고 전문가들의 창의력을 향상시키고 있습니다. 인터랙티브하고 몰입감 있는 경험을 제공하는 증강현실(AR)은 브랜드와 오디언스 간의 연결을 강화하며 중요한 시장 트렌드로 자리 잡고 있습니다. 또한, 모바일 마케팅은 특히 젊은 층의 90% 이상이 스마트폰을 정보 수집에 활용하고 있는 상황에서 소비자와 소통할 수 있는 빠르고 친환경적인 방법을 제공하는 모바일 마케팅은 여전히 중요한 전략으로 자리 잡고 있습니다. 조사 결과, 미국 성인의 19%가 VR 헤드셋을 소유하고 있으며, 2019년 16%에서 증가한 31%가 매달 VR을 사용하고 있는 것으로 나타났습니다. 이러한 추세는 VR이 경험과 행동의 격차를 해소하고 제품 홍보를 촉진함으로써 시장이 크게 성장할 수 있는 잠재력을 강조하고 있습니다.
Global Mobile Advertising Market size was valued at USD 177.4 billion in 2023 and is poised to grow from USD 217.32 billion in 2024 to USD 1101.99 billion by 2032, growing at a CAGR of 22.5% during the forecast period (2025-2032).
Augmented Reality (AR) and Virtual Reality (VR) are rapidly emerging as pivotal technologies for global businesses, revolutionizing advertising techniques while enhancing professionals' creative capabilities. With the ability to deliver interactive and immersive experiences, AR is poised to strengthen brand-audience connections, making it a crucial market trend. Additionally, mobile marketing remains a cornerstone strategy, offering a swift and eco-friendly way to engage with consumers, especially as over 90% of youth leverage smartphones for information. Surveys show a growing interest in VR, with 19% of U.S. adults owning a headset, up from 16% in 2019, and 31% using VR monthly. This trend underscores the potential for significant market growth as VR bridges the gap between experience and action, driving product promotion.
Top-down and bottom-up approaches were used to estimate and validate the size of the Mobile Advertising market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Mobile Advertising Market Segments Analysis
Global Mobile Advertising Market is segmented by Format, Category Solution, Industry Vertical, Devices and region. Based on Format, the market is segmented into Search, Native Social, Display, In-App, Websites, Video and Short Message Service (SMS). Based on Category, the market is segmented into Art and Entertainment, Hobbies and Interests and Others. Based on Solution, the market is segmented into Mobile Advertising Network, Mobile Advertising Platform, Mobile Advertising Server and Others. Based on Industry Vertical, the market is segmented into Media and Entertainment, Banking, Financial Services and Insurance (BFSI), Education, Government, Fast Moving Consumable Goods (FMCG), Healthcare and Others. Based on Devices, the market is segmented into Smartphones, Tablets, Laptops and Notebooks and Other Devices. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Mobile Advertising Market
The mobile advertising market is primarily propelled by the growing adoption of smartphones and the widespread availability of internet connectivity. As billions of individuals globally rely on smartphones, these devices have emerged as pivotal channels for accessing various digital content, encompassing social media, streaming platforms, and e-commerce. The rise of cost-effective smartphones, coupled with the enhanced accessibility of mobile networks and advancements in speed with technologies like 4G and 5G, has empowered advertisers to target and engage larger audiences in real-time. Consequently, these factors have significantly contributed to the dynamism and expansion of the mobile advertising landscape.
Restraints in the Mobile Advertising Market
The mobile advertising market faces considerable challenges stemming from data privacy and security concerns, which significantly hinder its growth. With the reliance on user data for effective campaigns, strict regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States impose limitations on data collection and usage, complicating advertisers' efforts to create personalized marketing strategies. Moreover, rising consumer awareness regarding data privacy has resulted in a heightened adoption of ad-blocking technologies, creating additional barriers and further restricting the outreach of mobile advertisers in an increasingly cautious digital landscape.
Market Trends of the Mobile Advertising Market
The mobile advertising market is witnessing a significant shift with the surge of video advertising, driven predominantly by the explosive growth of short-form video platforms like TikTok, YouTube Shorts, and Instagram Reels. This trend capitalizes on the modern consumer's preference for engaging, bite-sized content that captures attention within seconds. Advertisers are leveraging this dynamic medium to enhance user engagement and foster deeper connections, resulting in substantial boosts in conversion rates. As brands increasingly adopt video advertising strategies, the landscape is rapidly evolving, signaling a robust future where immersive visual storytelling becomes integral to mobile marketing success.