세계의 모바일 광고 시장 보고서(2025년)
Mobile Advertising Global Market Report 2025
상품코드 : 1811105
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

모바일 광고 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년에는 CAGR 15.0%를 나타내 5,581억 8,000만 달러로 성장할 전망입니다. 예측 기간의 성장은 증강현실(AR)과 가상현실(VR)의 통합, 인공지능과 머신러닝, 인앱 광고의 상승, 프라이버시 규제와 광고의 투명성, 크로스 플랫폼의 통합에 기인한다고 생각됩니다. 예측 기간의 주요 동향으로는 5G 기술의 출현, 모바일 기술의 진보, 인앱 광고의 상승, 동영상의 우위성, 프로그래매틱 광고의 성장 등을 들 수 있습니다.

향후 5년간의 성장률을 15.0%를 나타내 예측한 것은 전회 예측으로부터 0.2%의 소폭의 감소를 반영한 것입니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 수입 전자 기기에 의존하는 모바일 SDK 도구 및 광고 계측 기기에 관세가 영향을 미치면 비용이 상승할 수 있습니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 보다 광범위하게 이어질 수 있습니다.

소셜 미디어와 전자상거래의 보급이 예상되어 모바일 광고 시장 성장을 이끌어냅니다. 소셜 미디어는 사회적 교류와 콘텐츠 공유를 촉진하는 온라인 플랫폼을 의미하며 전자상거래는 상품과 서비스의 온라인 매매를 포함합니다. 이를 통해 유저의 온라인 교류와 원활하게 통합된, 대상을 좁힌 매력적인 프로모션 전략을 실시할 수 있어 브랜드의 인지도와 고객 참여도를 높여 동적 디지털 상황에서의 매출을 촉진할 수 있습니다. 예를 들어 미국 인구조사국이 보고한 2023년 3분기 전자상거래 매출은 전체 매출의 15.6%를 차지했습니다. 또한 네덜란드의 소프트웨어 회사인 Meltwater에 따르면 영국에서는 2023년 2월 LinkedIn 회원 수가 3,500만명, Instagram 사용자 수가 2,875만명으로, 영국에서의 LinkedIn의 잠재적인 광고 도달범위는 2022-2023년에 걸쳐 2.9% 증가했습니다. 따라서 소셜 미디어와 전자상거래의 보급률을 높이는 것은 모바일 광고 시장 성장에 중요한 촉진요인입니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

KTH
영문 목차

영문목차

Mobile advertising involves the presentation of advertisements on mobile devices, including smartphones and tablets. Mobile ad platforms are equipped with advanced tracking and analytics capabilities, enabling real-time adjustments and optimization of campaigns based on performance data.

The primary formats of mobile advertising include search, display, digital video, and other variations. In the context of mobile advertising, search pertains to the various methods of displaying ads on mobile devices tailored to users' search behavior and preferences. The diverse categories covered by mobile advertising include art and entertainment, hobbies and interests, and others, and it is compatible with various mobile devices such as smartphones, laptops, notebooks, and others. This advertising method is utilized by various industries, including retail and e-commerce, media and entertainment, healthcare, banking, financial services and insurance (BFSI), education, travel and tourism, among others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The mobile advertising market research report is one of a series of new reports from The Business Research Company that provides mobile advertising market statistics, including mobile advertising industry global market size, regional shares, competitors with a mobile advertising market share, detailed mobile advertising market segments, market trends and opportunities, and any further data you may need to thrive in the mobile advertising industry. This mobile advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mobile advertising market size has grown rapidly in recent years. It will grow from $277.73 billion in 2024 to $319.49 billion in 2025 at a compound annual growth rate (CAGR) of 15.0%. The growth in the historic period can be attributed to proliferation of smartphones, mobile app ecosystem growth, data analytics and targeting, social media influence, shift in consumer behavior.

The mobile advertising market size is expected to see rapid growth in the next few years. It will grow to $558.18 billion in 2029 at a compound annual growth rate (CAGR) of 15.0%. The growth in the forecast period can be attributed to augmented reality (ar) and virtual reality (vr) integration, artificial intelligence and machine learning, rise of in-app advertising, privacy regulations and ad transparency, cross-platform integration. Major trends in the forecast period include emergence of 5g technology, advancements in mobile technologies, rise of in-app advertising, video dominance, programmatic advertising growth.

The forecast of 15.0% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Costs could rise if tariffs affect mobile SDK tools and advertising measurement devices that rely on imported electronics. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The anticipated higher penetration of social media and e-commerce is poised to drive the growth of the mobile advertising market. Social media, denoting online platforms facilitating social interaction and content sharing, and e-commerce, involving the online buying and selling of goods and services, utilize mobile advertising to tap into the widespread use of smartphones. This enables the implementation of targeted and engaging promotional strategies seamlessly integrated with users' online interactions, enhancing brand visibility, customer engagement, and driving sales in the dynamic digital landscape. For example, in the third quarter of 2023, e-commerce sales, as reported by the United States Census Bureau, constituted 15.6% of total sales. Moreover, according to Meltwater, a Netherlands-based software company, the UK saw 35 million LinkedIn members and 28.75 million Instagram users in February 2023, with LinkedIn's potential ad reach in the UK increasing by 2.9% between 2022 and 2023. Hence, the higher penetration of social media and e-commerce is a significant driver for the growth of the mobile advertising market.

The growth of digital advertising is expected to drive the expansion of the mobile advertising market in the coming years. Digital advertising is a marketing approach that involves placing ads through online platforms such as social media, websites, and search engines to promote a business and its products or services. In mobile advertising, digital advertising boosts brand visibility by employing targeted strategies, customized content, and interactive formats to effectively engage mobile users. Its adaptability across various mobile platforms and its ability to track user behavior help optimize ad campaigns and enhance the overall impact of mobile advertising efforts. For example, in November 2023, MediaRadar, a US-based advertising intelligence platform, reported a significant increase in the number of active AI advertisers between June and August 2023, with 120 AI brands participating in advertising activities. This represents an 87% rise compared to the summer of 2022, when only 70 AI advertisers were active. Therefore, the rise of digital advertising is fueling growth in the mobile advertising market.

Major companies in the mobile advertising market are incorporating new technologies, including AI-powered marketing automation tools and features, to assist brands in achieving more specific goals for their ads. AI-powered marketing automation tools and features are designed to automate and optimize various marketing tasks and processes, utilizing artificial intelligence and machine learning algorithms to enhance efficiency and effectiveness. For example, in June 2023, Alphabet Inc., a US-based technology company, introduced two new AI-powered features for advertisers. The first feature, called Demand Gen, is a mobile advertising tool that employs AI to place advertiser's photo and video ads across various products such as Gmail, the YouTube feed, and Shorts. The second feature utilizes AI to identify the optimal ad placements and maximize views for a brand's video ads. These features eliminate the need for advertisers to determine ad placements and instead focus on finding the most effective placements.

In June 2024, Verve, a US-based mobile ad tech company, acquired Jun Group for an undisclosed sum. The acquisition is designed to bolster Verve's capabilities in premium mobile advertising and connected TV (CTV) by leveraging Jun Group's strong connections with Fortune 500 advertisers, high-quality mobile inventory, engaging ad formats, and premium media services. This move aims to create a more balanced sales model between demand-side and supply-side operations, increase revenue and profitability, and enhance synergies between supply and demand within the advertising technology sector. Jun Group is a US-based mobile advertising firm.

Major companies operating in the mobile advertising market report are Amazon.com Inc., Apple Inc., Alphabet Inc., Meta Platforms Inc., IBM Corporation, Cognizant Technology Solutions Corporation, Adobe Systems Inc., X Corp., Applovin Corporation, Ubisoft Inc., Pandora Media Inc., MobVista International Technologies Ltd., Amobee Inc., Millennial Media Inc., Mintegral International Ltd., Avazu Inc., Inmobi Pte. Ltd., Affle India Ltd., Verve Group, Epom Ltd., Creative Clicks, Flurry Inc., Leanplum, Smaato Inc., Chartboost Inc., TUNE Inc., PageFair Ltd.

North America was the largest region in the mobile advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the mobile advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mobile advertising market includes revenues earned by entities by providing services such as social media marketing, monitoring and analyzing the performance of mobile ad campaigns, and managing mobile display ad campaigns. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mobile Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mobile advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for mobile advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mobile advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Mobile Advertising Market Characteristics

3. Mobile Advertising Market Trends And Strategies

4. Mobile Advertising Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Mobile Advertising Growth Analysis And Strategic Analysis Framework

6. Mobile Advertising Market Segmentation

7. Mobile Advertising Market Regional And Country Analysis

8. Asia-Pacific Mobile Advertising Market

9. China Mobile Advertising Market

10. India Mobile Advertising Market

11. Japan Mobile Advertising Market

12. Australia Mobile Advertising Market

13. Indonesia Mobile Advertising Market

14. South Korea Mobile Advertising Market

15. Western Europe Mobile Advertising Market

16. UK Mobile Advertising Market

17. Germany Mobile Advertising Market

18. France Mobile Advertising Market

19. Italy Mobile Advertising Market

20. Spain Mobile Advertising Market

21. Eastern Europe Mobile Advertising Market

22. Russia Mobile Advertising Market

23. North America Mobile Advertising Market

24. USA Mobile Advertising Market

25. Canada Mobile Advertising Market

26. South America Mobile Advertising Market

27. Brazil Mobile Advertising Market

28. Middle East Mobile Advertising Market

29. Africa Mobile Advertising Market

30. Mobile Advertising Market Competitive Landscape And Company Profiles

31. Mobile Advertising Market Other Major And Innovative Companies

32. Global Mobile Advertising Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Mobile Advertising Market

34. Recent Developments In The Mobile Advertising Market

35. Mobile Advertising Market High Potential Countries, Segments and Strategies

36. Appendix

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