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AppLovin Corp.
Criteo SA
DIGI117 Ltd.
Digital Turbine Inc.
DotC United Group
GUMGUM Inc.
InMobi Pte. Ltd.
Leadbolt Pty Ltd.
Matomy Media Group Ltd.
Media and Games Invest SE
Meta Platforms Inc.
MOLOCO Inc.
Verizon Communications Inc.
Zynga Inc.
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The mobile advertising market is forecasted to grow by USD 430.9 bn during 2024-2029, accelerating at a CAGR of 14.3% during the forecast period. The report on the mobile advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth in in-app advertising, introduction of video advertisements, and emerging trend of social media.
Market Scope
Base Year 2025
End Year 2029
Series Year 2025-2029
Growth Momentum Accelerate
YOY 2025 13.1%
CAGR 14.3%
Incremental Value $430.9 bn
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's mobile advertising market is segmented as below:
By Type
Search
Display
Video
Others
By End-user
By Component
By Geographical Landscape
North America
APAC
Europe
South America
Middle East and Africa
This study identifies the rapid growth of programmatic advertising as one of the prime reasons driving the mobile advertising market growth during the next few years. Also, incorporation of ar in advertising and increasing utilization of vr videos will lead to sizable demand in the market.
The report on the mobile advertising market covers the following areas:
Mobile Advertising Market sizing
Mobile Advertising Market forecast
Mobile Advertising Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile advertising market vendors that include Alphabet Inc., AppLovin Corp., Criteo SA, DIGI117 Ltd., Digital Turbine Inc., DotC United Group, EPOM, GUMGUM Inc., InMobi Pte. Ltd., Leadbolt Pty Ltd., Matomy Media Group Ltd., Media and Games Invest SE, Meta Platforms Inc., MOLOCO Inc., Unity Technologies Inc., Verizon Communications Inc., Yeahmobi Inc., and Zynga Inc.. Also, the mobile advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Component
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ billion)
Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Mobile Advertising Market 2019 - 2023
Historic Market Size - Data Table on Global Mobile Advertising Market 2019 - 2023 ($ billion)
5.2 Type segment analysis 2019 - 2023
Historic Market Size - Type Segment 2019 - 2023 ($ billion)
5.3 End-user segment analysis 2019 - 2023
Historic Market Size - End-user Segment 2019 - 2023 ($ billion)
5.4 Component segment analysis 2019 - 2023
Historic Market Size - Component Segment 2019 - 2023 ($ billion)
5.5 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.6 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
6.1 The AI impact on global mobile advertising market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Type
8.1 Market segments
Chart on Type - Market share 2024-2029 (%)
Data Table on Type - Market share 2024-2029 (%)
8.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
8.3 Search - Market size and forecast 2024-2029
Chart on Search - Market size and forecast 2024-2029 ($ billion)
Data Table on Search - Market size and forecast 2024-2029 ($ billion)
Chart on Search - Year-over-year growth 2024-2029 (%)
Data Table on Search - Year-over-year growth 2024-2029 (%)
8.4 Display - Market size and forecast 2024-2029
Chart on Display - Market size and forecast 2024-2029 ($ billion)
Data Table on Display - Market size and forecast 2024-2029 ($ billion)
Chart on Display - Year-over-year growth 2024-2029 (%)
Data Table on Display - Year-over-year growth 2024-2029 (%)
8.5 Video - Market size and forecast 2024-2029
Chart on Video - Market size and forecast 2024-2029 ($ billion)
Data Table on Video - Market size and forecast 2024-2029 ($ billion)
Chart on Video - Year-over-year growth 2024-2029 (%)
Data Table on Video - Year-over-year growth 2024-2029 (%)
8.6 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ billion)
Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
8.7 Market opportunity by Type
Market opportunity by Type ($ billion)
Data Table on Market opportunity by Type ($ billion)
9 Market Segmentation by End-user
9.1 Market segments
Chart on End-user - Market share 2024-2029 (%)
Data Table on End-user - Market share 2024-2029 (%)
9.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
9.3 Large enterprise - Market size and forecast 2024-2029
Chart on Large enterprise - Market size and forecast 2024-2029 ($ billion)
Data Table on Large enterprise - Market size and forecast 2024-2029 ($ billion)
Chart on Large enterprise - Year-over-year growth 2024-2029 (%)
Data Table on Large enterprise - Year-over-year growth 2024-2029 (%)
9.4 SMEs - Market size and forecast 2024-2029
Chart on SMEs - Market size and forecast 2024-2029 ($ billion)
Data Table on SMEs - Market size and forecast 2024-2029 ($ billion)
Chart on SMEs - Year-over-year growth 2024-2029 (%)
Data Table on SMEs - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by End-user
Market opportunity by End-user ($ billion)
Data Table on Market opportunity by End-user ($ billion)
10 Market Segmentation by Component
10.1 Market segments
Chart on Component - Market share 2024-2029 (%)
Data Table on Component - Market share 2024-2029 (%)
10.2 Comparison by Component
Chart on Comparison by Component
Data Table on Comparison by Component
10.3 Platforms - Market size and forecast 2024-2029
Chart on Platforms - Market size and forecast 2024-2029 ($ billion)
Data Table on Platforms - Market size and forecast 2024-2029 ($ billion)
Chart on Platforms - Year-over-year growth 2024-2029 (%)
Data Table on Platforms - Year-over-year growth 2024-2029 (%)
10.4 Services - Market size and forecast 2024-2029
Chart on Services - Market size and forecast 2024-2029 ($ billion)
Data Table on Services - Market size and forecast 2024-2029 ($ billion)
Chart on Services - Year-over-year growth 2024-2029 (%)
Data Table on Services - Year-over-year growth 2024-2029 (%)
10.5 Market opportunity by Component
Market opportunity by Component ($ billion)
Data Table on Market opportunity by Component ($ billion)
11 Customer Landscape
11.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
12.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
12.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ billion)
Data Table on North America - Market size and forecast 2024-2029 ($ billion)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
12.4 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ billion)
Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.5 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ billion)
Data Table on South America - Market size and forecast 2024-2029 ($ billion)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
12.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ billion)
Data Table on US - Market size and forecast 2024-2029 ($ billion)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ billion)
Data Table on China - Market size and forecast 2024-2029 ($ billion)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
12.10 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ billion)
Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.11 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ billion)
Data Table on India - Market size and forecast 2024-2029 ($ billion)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
12.12 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ billion)
Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.13 Mexico - Market size and forecast 2024-2029
Chart on Mexico - Market size and forecast 2024-2029 ($ billion)
Data Table on Mexico - Market size and forecast 2024-2029 ($ billion)
Chart on Mexico - Year-over-year growth 2024-2029 (%)
Data Table on Mexico - Year-over-year growth 2024-2029 (%)
12.14 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ billion)
Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
12.15 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.16 South Korea - Market size and forecast 2024-2029
Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
Chart on South Korea - Year-over-year growth 2024-2029 (%)
Data Table on South Korea - Year-over-year growth 2024-2029 (%)
12.17 Australia - Market size and forecast 2024-2029
Chart on Australia - Market size and forecast 2024-2029 ($ billion)
Data Table on Australia - Market size and forecast 2024-2029 ($ billion)
Chart on Australia - Year-over-year growth 2024-2029 (%)
Data Table on Australia - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Tables on Market opportunity By Geographical Landscape ($ billion)
13 Drivers, Challenges, and Opportunity/Restraints
13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints
14 Competitive Landscape
14.1 Overview
14.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
Overview on factors of disruption
14.4 Industry risks
Impact of key risks on business
15 Competitive Analysis
15.1 Companies profiled
15.2 Company ranking index
15.3 Market positioning of companies
Matrix on companies position and classification
15.4 Alphabet Inc.
Alphabet Inc. - Overview
Alphabet Inc. - Business segments
Alphabet Inc. - Key offerings
Alphabet Inc. - Segment focus
SWOT
15.5 AppLovin Corp.
AppLovin Corp. - Overview
AppLovin Corp. - Product / Service
AppLovin Corp. - Key offerings
SWOT
15.6 Criteo SA
Criteo SA - Overview
Criteo SA - Product / Service
Criteo SA - Key offerings
SWOT
15.7 DIGI117 Ltd.
DIGI117 Ltd. - Overview
DIGI117 Ltd. - Product / Service
DIGI117 Ltd. - Key offerings
SWOT
15.8 Digital Turbine Inc.
Digital Turbine Inc. - Overview
Digital Turbine Inc. - Business segments
Digital Turbine Inc. - Key offerings
Digital Turbine Inc. - Segment focus
SWOT
15.9 DotC United Group
DotC United Group - Overview
DotC United Group - Product / Service
DotC United Group - Key offerings
SWOT
15.10 GUMGUM Inc.
GUMGUM Inc. - Overview
GUMGUM Inc. - Product / Service
GUMGUM Inc. - Key offerings
SWOT
15.11 InMobi Pte. Ltd.
InMobi Pte. Ltd. - Overview
InMobi Pte. Ltd. - Product / Service
InMobi Pte. Ltd. - Key offerings
SWOT
15.12 Leadbolt Pty Ltd.
Leadbolt Pty Ltd. - Overview
Leadbolt Pty Ltd. - Product / Service
Leadbolt Pty Ltd. - Key offerings
SWOT
15.13 Matomy Media Group Ltd.
Matomy Media Group Ltd. - Overview
Matomy Media Group Ltd. - Product / Service
Matomy Media Group Ltd. - Key offerings
SWOT
15.14 Media and Games Invest SE
Media and Games Invest SE - Overview
Media and Games Invest SE - Product / Service
Media and Games Invest SE - Key offerings
SWOT
15.15 Meta Platforms Inc.
Meta Platforms Inc. - Overview
Meta Platforms Inc. - Product / Service
Meta Platforms Inc. - Key news
Meta Platforms Inc. - Key offerings
SWOT
15.16 MOLOCO Inc.
MOLOCO Inc. - Overview
MOLOCO Inc. - Product / Service
MOLOCO Inc. - Key offerings
SWOT
15.17 Verizon Communications Inc.
Verizon Communications Inc. - Overview
Verizon Communications Inc. - Business segments
Verizon Communications Inc. - Key news
Verizon Communications Inc. - Key offerings
Verizon Communications Inc. - Segment focus
SWOT
15.18 Zynga Inc.
Zynga Inc. - Overview
Zynga Inc. - Product / Service
Zynga Inc. - Key offerings
SWOT
16 Appendix
16.1 Scope of the report
16.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
16.3 Currency conversion rates for US$
Currency conversion rates for US$
16.4 Research methodology
16.5 Data procurement
16.6 Data validation
16.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
16.8 Data synthesis
16.9 360 degree market analysis
360 degree market analysis
16.10 List of abbreviations