온라인 북 서비스 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 제품별(무역, 교육, STM), 용도별(가정, 기관), 지역별, 경쟁(2020-2030F)
Online Book Services Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product (Trade, Education, STM), By Application (Household, Institution), By Region & Competition, 2020-2030F
상품코드:1698213
리서치사:TechSci Research
발행일:2025년 03월
페이지 정보:영문 184 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
세계의 온라인 북 서비스 시장 규모는 2024년에 225억 9,000만 달러에 달하며, 예측 기간 중 CAGR은 5.94%로 2030년에는 319억 4,000만 달러로 성장할 것으로 예측됩니다.
세계의 온라인 북 서비스 시장은 디지털화, 인터넷 보급률 증가, 전자책과 오디오북에 대한 선호도 증가 등을 배경으로 크게 성장하고 있습니다. 아마존 킨들, 애플 북스, 구글 플레이 북스 등의 플랫폼이 원활한 접근성을 갖춘 방대한 디지털 라이브러리를 제공하면서 시장 확대에 박차를 가하고 있습니다. 구독 기반 모델과 클라우드 기반 독서 솔루션은 사용자 참여를 높이고 있으며, AI 기반 추천 및 인터랙티브 독서 경험과 같은 기술 발전은 수요를 더욱 촉진하고 있습니다.
시장 개요
예측 기간
2026-2030
시장 규모 : 2024년
225억 9,000만 달러
시장 규모 : 2030년
319억 4,000만 달러
CAGR : 2025-2030년
5.94%
급성장 부문
교육
최대 시장
북미
시장 성장 촉진요인
디지털화와 인터넷 보급률의 증가
주요 시장이 해결해야 할 과제
디지털 해적 행위와 저작권 침해
주요 시장 동향
구독 기반 독서 모델의 부상
목차
제1장 서론
제2장 조사 방법
제3장 개요
제4장 세계의 온라인 북 서비스 시장 전망
시장 규모·예측
금액별
시장 점유율·예측
제품별(무역, 교육, STM)
용도별(가정, 기관)
지역별
기업별(2024)
시장 맵
제5장 북미의 온라인 북 서비스 시장 전망
시장 규모·예측
금액별
시장 점유율·예측
제품별
용도별
국가별
북미 : 국가별 분석
미국
캐나다
멕시코
제6장 유럽의 온라인 북 서비스 시장 전망
시장 규모·예측
시장 점유율·예측
유럽 : 국가별 분석
프랑스
독일
스페인
이탈리아
영국
제7장 아시아태평양의 온라인 북 서비스 시장 전망
시장 규모·예측
시장 점유율·예측
아시아태평양 : 국가별 분석
중국
일본
인도
인도네시아
한국
제8장 중동 및 아프리카의 온라인 북 서비스 시장 전망
시장 규모·예측
시장 점유율·예측
중동 및 아프리카 : 국가별 분석
남아프리카공화국
사우디아라비아
아랍에미리트
튀르키예
제9장 남미의 온라인 북 서비스 시장 전망
시장 규모·예측
시장 점유율·예측
남미 : 국가별 분석
브라질
아르헨티나
콜롬비아
제10장 시장 역학
촉진요인
과제
제11장 시장 동향과 발전
합병과 인수
제품 발매
최근 동향
제12장 Porter's Five Forces 분석
업계내 경쟁
신규 참여의 가능성
공급업체의 힘
고객의 힘
대체품의 위협
제13장 경쟁 구도
기업 개요
Amazon.com, Inc.
Apple Inc.
Barnes & Noble Booksellers, Inc.
Rakuten Kobo Inc.
Noble LLC
Smashwords, Inc.
HarperCollins Publishers L.L.C.
Hachette Book Group
Lulu Press, Inc.
Scribd Inc.
제14장 전략적 제안
제15장 조사회사 소개·면책사항
KSA
영문 목차
영문목차
Global Online Book Services Market was valued at USD 22.59 Billion in 2024 and is expected to grow to USD 31.94 Billion by 2030 with a CAGR of 5.94% during the forecast period. The global online book services market is experiencing significant growth, driven by increasing digitalization, rising internet penetration, and the growing preference for e-books and audiobooks. Market expansion is fueled by platforms like Amazon Kindle, Apple Books, and Google Play Books, offering vast digital libraries with seamless accessibility. Subscription-based models and cloud-based reading solutions are enhancing user engagement. Technological advancements, such as AI-driven recommendations and interactive reading experiences, are further boosting demand.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 22.59 Billion
Market Size 2030
USD 31.94 Billion
CAGR 2025-2030
5.94%
Fastest Growing Segment
Education
Largest Market
North America
Key Market Drivers
Digitalization and Increasing Internet Penetration
The rapid digital transformation across industries has significantly influenced the book industry, shifting consumer preferences from physical books to digital formats such as e-books and audiobooks. As of 2024, the global smartphone user base has reached an estimated 4.88 billion, marking an increase of 635 million new users over the past year. This growth reflects the rapid penetration of smartphones worldwide, driven by increasing affordability, technological advancements, and rising demand for connectivity in both developed and emerging markets.
With growing internet penetration, even in remote regions, online book services have gained traction, allowing users to access books instantly through various devices, including smartphones, tablets, e-readers, and laptops. The convenience of digital access eliminates the need for physical storage, making online book services increasingly popular among consumers. Additionally, with the expansion of 5G networks and broadband services, users can download and stream content seamlessly, enhancing their overall reading experience. This has led to a surge in the adoption of subscription-based models, where users pay a monthly or yearly fee to access vast digital libraries, further fueling market growth.
Key Market Challenges
Digital Piracy and Copyright Infringement
One of the most significant challenges in the online book services market is digital piracy, which causes major revenue losses for publishers, authors, and online platforms. The International Publishers Association (IPA) estimates that the global book industry loses over $300 million annually due to piracy, with e-books and audiobooks being particularly vulnerable. Illegally downloaded books are widely available on torrent sites, file-sharing platforms, and social media groups, making it difficult for legitimate platforms to enforce copyright protections. Despite the implementation of Digital Rights Management (DRM) technologies, hackers and unauthorized distributors continue to find ways to bypass security measures. To address this issue, publishers and online platforms are investing in AI-driven content tracking systems, blockchain-based authentication, and partnerships with anti-piracy organizations like the Authors Guild and the Federation of European Publishers to strengthen intellectual property protections.
Key Market Trends
Rise of Subscription-Based Reading Models
The subscription-based model is rapidly transforming the online book services market, offering readers unlimited access to digital books, audiobooks, and magazines for a fixed monthly fee. Platforms like Amazon Kindle Unlimited, Scribd, Storytel, and Audible Plus have gained millions of subscribers by providing diverse reading options at affordable prices. This trend is fueled by changing consumer behavior, where users prefer on-demand access over ownership, similar to how streaming services like Netflix and Spotify operate. Additionally, publishers are increasingly partnering with these platforms to monetize content through revenue-sharing models. However, challenges such as lower royalty payouts for authors and the risk of content oversaturation remain. Despite this, the subscription trend is expected to continue evolving, with platforms integrating AI-driven personalization to enhance user experience and engagement.
Key Market Players
Amazon.com, Inc.
Apple Inc.
Barnes & Noble Booksellers, Inc.
Rakuten Kobo Inc.
Noble LLC
Smashwords, Inc.
HarperCollins Publishers L.L.C.
Hachette Book Group
Lulu Press, Inc.
Scribd Inc.
Report Scope:
In this report, the Global Online Book Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Online Book Services Market, By Product:
Trade
Education
STM
Online Book Services Market, By Application:
Household
Institution
Online Book Services Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia-Pacific
China
Japan
India
South Korea
Indonesia
South America
Argentina
Colombia
Brazil
Middle East & Africa
South Africa
Saudi Arabia
UAE
Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Online Book Services Market.
Available Customizations:
Global Online Book Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Global Online Book Services Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.2. Market Share & Forecast
4.2.1. By Product (Trade, Education, STM)
4.2.2. By Application (Household, Institution)
4.2.3. By Region
4.2.4. By Company (2024)
4.3. Market Map
5. North America Online Book Services Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product
5.2.2. By Application
5.2.3. By Country
5.3. North America: Country Analysis
5.3.1. United States Online Book Services Market Outlook
5.3.1.1. Market Size & Forecast
5.3.1.1.1. By Value
5.3.1.2. Market Share & Forecast
5.3.1.2.1. By Product
5.3.1.2.2. By Application
5.3.2. Canada Online Book Services Market Outlook
5.3.2.1. Market Size & Forecast
5.3.2.1.1. By Value
5.3.2.2. Market Share & Forecast
5.3.2.2.1. By Product
5.3.2.2.2. By Application
5.3.3. Mexico Online Book Services Market Outlook
5.3.3.1. Market Size & Forecast
5.3.3.1.1. By Value
5.3.3.2. Market Share & Forecast
5.3.3.2.1. By Product
5.3.3.2.2. By Application
6. Europe Online Book Services Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product
6.2.2. By Application
6.2.3. By Country
6.3. Europe: Country Analysis
6.3.1. France Online Book Services Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Product
6.3.1.2.2. By Application
6.3.2. Germany Online Book Services Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Product
6.3.2.2.2. By Application
6.3.3. Spain Online Book Services Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Product
6.3.3.2.2. By Application
6.3.4. Italy Online Book Services Market Outlook
6.3.4.1. Market Size & Forecast
6.3.4.1.1. By Value
6.3.4.2. Market Share & Forecast
6.3.4.2.1. By Product
6.3.4.2.2. By Application
6.3.5. United Kingdom Online Book Services Market Outlook
6.3.5.1. Market Size & Forecast
6.3.5.1.1. By Value
6.3.5.2. Market Share & Forecast
6.3.5.2.1. By Product
6.3.5.2.2. By Application
7. Asia-Pacific Online Book Services Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product
7.2.2. By Application
7.2.3. By Country
7.3. Asia-Pacific: Country Analysis
7.3.1. China Online Book Services Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product
7.3.1.2.2. By Application
7.3.2. Japan Online Book Services Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Product
7.3.2.2.2. By Application
7.3.3. India Online Book Services Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Product
7.3.3.2.2. By Application
7.3.4. Indonesia Online Book Services Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Product
7.3.4.2.2. By Application
7.3.5. South Korea Online Book Services Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Product
7.3.5.2.2. By Application
8. Middle East & Africa Online Book Services Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product
8.2.2. By Application
8.2.3. By Country
8.3. MEA: Country Analysis
8.3.1. South Africa Online Book Services Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product
8.3.1.2.2. By Application
8.3.2. Saudi Arabia Online Book Services Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Product
8.3.2.2.2. By Application
8.3.3. UAE Online Book Services Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Product
8.3.3.2.2. By Application
8.3.4. Turkey Online Book Services Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Product
8.3.4.2.2. By Application
9. South America Online Book Services Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product
9.2.2. By Application
9.2.3. By Country
9.3. South America: Country Analysis
9.3.1. Brazil Online Book Services Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product
9.3.1.2.2. By Application
9.3.2. Argentina Online Book Services Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Product
9.3.2.2.2. By Application
9.3.3. Colombia Online Book Services Market Outlook
