전자책 시장(2025-2029년)
세계의 전자서적 시장 규모는 2024-2029년에 145억 2,250만 달러에 달하며, 예측 기간 중 CAGR은 10.7%로 성장할 것으로 예측됩니다. 전자서적 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.
이 보고서는 현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 시장은 전자책의 장점과 독자 참여, 전자책에서 온라인 현지어 번역 모듈의 채택 증가, 스마트 기기 및 용도의 보급에 의해 주도되고 있습니다.
| 시장 범위 |
| 기준연도 |
2025년 |
| 종료연도 |
2029년 |
| 예측 기간 |
2025-2029년 |
| 성장 모멘텀 |
가속 |
| 전년 대비 2025년 |
9.6% |
| CAGR |
10.7% |
| 증분액 |
145억 2,250만 달러 |
이 보고서는 향후 수년간 전자책 시장의 성장을 가속하는 주요 요인 중 하나로 전자책 출판을 위한 다양한 포맷의 채택이 증가하고 있는 것을 꼽았습니다. 또한 제품 출시 수 증가, 온라인 교육 및 디지털 리터러시의 인기 증가는 시장의 큰 수요로 이어질 것입니다.
목차
제1장 개요
제2장 Technavio의 분석
- 가격 민감도·수명주기·고객 구입 바스켓·채택률·구입 기준의 분석
- 인풋의 중요성과 차별화의 요인
- 파괴적 변화의 요인
- 촉진요인과 과제의 영향
제3장 시장 구도
제4장 시장 규모
- 시장의 정의
- 시장 부문 분석
- 시장 규모(2024년)
- 시장 전망(2024-2029년)
제5장 시장 규모 실적
- 세계의 전자서적 시장(2019-2023년)
- 제품 부문 분석(2019-2023년)
- 플랫폼 부문 분석(2019-2023년)
- 지역 부문 분석(2019-2023년)
- 국가 부문 분석(2019-2023년)
제6장 정성 분석
제7장 Five Forces 분석
- Five Forces 요약
- 바이어의 교섭력
- 공급 기업의 교섭력
- 신규 진출업체의 위협
- 대체품의 위협
- 경쟁의 위협
- 시장 현황
제8장 시장 세분화 : 제품별
- 시장 부문
- 비교 : 제품별
- 소비자용 전자서적 : 시장 규모와 예측(2024-2029년)
- 전문용 전자서적 : 시장 규모와 예측(2024-2029년)
- 교육용 전자서적 : 시장 규모와 예측(2024-2029년)
- 시장 기회 : 제품별
제9장 시장 세분화 : 플랫폼별
- 시장 부문
- 비교 : 플랫폼별
- 스마트폰 : 시장 규모와 예측(2024-2029년)
- 태블릿과 노트북 : 시장 규모와 예측(2024-2029년)
- 시장 기회 : 플랫폼별
제10장 고객 상황
제11장 지역별 상황
- 지역별 세분화
- 지역별 비교
- 북미 : 시장 규모와 예측(2024-2029년)
- 유럽 : 시장 규모와 예측(2024-2029년)
- 아시아태평양 : 시장 규모와 예측(2024-2029년)
- 남미 : 시장 규모와 예측(2024-2029년)
- 중동 및 아프리카 : 시장 규모와 예측(2024-2029년)
- 미국 : 시장 규모와 예측(2024-2029년)
- 캐나다 : 시장 규모와 예측(2024-2029년)
- 영국 : 시장 규모와 예측(2024-2029년)
- 중국 : 시장 규모와 예측(2024-2029년)
- 독일 : 시장 규모와 예측(2024-2029년)
- 일본 : 시장 규모와 예측(2024-2029년)
- 프랑스 : 시장 규모와 예측(2024-2029년)
- 스페인 : 시장 규모와 예측(2024-2029년)
- 한국 : 시장 규모와 예측(2024-2029년)
- 인도 : 시장 규모와 예측(2024-2029년)
- 시장 기회 : 지역 상황별
제12장 촉진요인·과제·기회·억제요인
- 시장 성장 촉진요인
- 시장이 해결해야 할 과제
- 촉진요인과 과제의 영향
- 시장의 기회·억제요인
제13장 경쟁 구도
- 개요
- 경쟁 구도
- 파괴적 변화 상황
- 업계의 리스크
제14장 경쟁 분석
- 기업 개요
- 기업 순위 지수
- 기업의 시장 포지셔닝
- Amazon.com Inc.
- Apple Inc.
- Barnes and Noble Booksellers Inc.
- Beacon Press
- Bertelsmann SE and Co. KGaA
- Blurb Inc.
- Cengage Learning Holdings II Inc.
- Georg von Holtzbrinck GmbH and Co. KG
- Hachette Livre
- Harper Collins Publishers
- John Wiley and Sons Inc.
- Kensington publishing Corp.
- Lulu Press Inc.
- McGraw Hill LLC
- Pearson Plc
제15장 부록
KSA
E-Book Market 2025-2029
The e-book market is forecasted to grow by USD 14522.5 mn during 2024-2029, accelerating at a CAGR of 10.7% during the forecast period. The report on the e-book market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by benefits and reader engagement of e-books, rising adoption of online local language translation modules in e-books, and proliferation of smart devices and applications.
| Market Scope |
|---|
| Base Year | 2025 |
| End Year | 2029 |
| Series Year | 2025-2029 |
| Growth Momentum | Accelerate |
| YOY 2025 | 9.6% |
| CAGR | 10.7% |
| Incremental Value | $14522.5 mn |
Technavio's e-book market is segmented as below:
By Product
- Consumer e-book
- Professional e-book
- Educational e-book
By Platform
- Smartphones
- Tablet and laptops
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
This study identifies the increasing adoption of different formats for publishing e-books as one of the prime reasons driving the e-book market growth during the next few years. Also, growing number of product launches and rising popularity of online education and digital literacy will lead to sizable demand in the market.
The report on the e-book market covers the following areas:
- E-Book Market sizing
- E-Book Market forecast
- E-Book Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-book market vendors that include Amazon.com Inc., Apple Inc., Barnes and Noble Booksellers Inc., Beacon Press, Bertelsmann SE and Co. KGaA, Blurb Inc., Cengage Learning Holdings II Inc., Georg von Holtzbrinck GmbH and Co. KG, Hachette Livre, Harper Collins Publishers, John Wiley and Sons Inc., Kensington publishing Corp., Lulu Press Inc., Manning Publications Co., McGraw Hill LLC, Pearson Plc, Rakuten Kobo Inc., Simon and Schuster Inc., Smashwords Inc., and Springer Verlag GmbH. Also, the e-book market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.3 Market size 2024
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global E-Book Market 2019 - 2023
- Historic Market Size - Data Table on Global E-Book Market 2019 - 2023 ($ million)
- 5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
- 5.3 Platform segment analysis 2019 - 2023
- Historic Market Size - Platform Segment 2019 - 2023 ($ million)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI in global E-Book market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
- 8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 8.3 Consumer e-book - Market size and forecast 2024-2029
- Chart on Consumer e-book - Market size and forecast 2024-2029 ($ million)
- Data Table on Consumer e-book - Market size and forecast 2024-2029 ($ million)
- Chart on Consumer e-book - Year-over-year growth 2024-2029 (%)
- Data Table on Consumer e-book - Year-over-year growth 2024-2029 (%)
- 8.4 Professional e-book - Market size and forecast 2024-2029
- Chart on Professional e-book - Market size and forecast 2024-2029 ($ million)
- Data Table on Professional e-book - Market size and forecast 2024-2029 ($ million)
- Chart on Professional e-book - Year-over-year growth 2024-2029 (%)
- Data Table on Professional e-book - Year-over-year growth 2024-2029 (%)
- 8.5 Educational e-book - Market size and forecast 2024-2029
- Chart on Educational e-book - Market size and forecast 2024-2029 ($ million)
- Data Table on Educational e-book - Market size and forecast 2024-2029 ($ million)
- Chart on Educational e-book - Year-over-year growth 2024-2029 (%)
- Data Table on Educational e-book - Year-over-year growth 2024-2029 (%)
- 8.6 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by Platform
- 9.1 Market segments
- Chart on Platform - Market share 2024-2029 (%)
- Data Table on Platform - Market share 2024-2029 (%)
- 9.2 Comparison by Platform
- Chart on Comparison by Platform
- Data Table on Comparison by Platform
- 9.3 Smartphones - Market size and forecast 2024-2029
- Chart on Smartphones - Market size and forecast 2024-2029 ($ million)
- Data Table on Smartphones - Market size and forecast 2024-2029 ($ million)
- Chart on Smartphones - Year-over-year growth 2024-2029 (%)
- Data Table on Smartphones - Year-over-year growth 2024-2029 (%)
- 9.4 Tablet and laptops - Market size and forecast 2024-2029
- Chart on Tablet and laptops - Market size and forecast 2024-2029 ($ million)
- Data Table on Tablet and laptops - Market size and forecast 2024-2029 ($ million)
- Chart on Tablet and laptops - Year-over-year growth 2024-2029 (%)
- Data Table on Tablet and laptops - Year-over-year growth 2024-2029 (%)
- 9.5 Market opportunity by Platform
- Market opportunity by Platform ($ million)
- Data Table on Market opportunity by Platform ($ million)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
- 11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 11.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 11.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 11.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 11.9 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 11.10 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 11.11 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 11.12 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 11.13 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 11.14 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 11.15 Spain - Market size and forecast 2024-2029
- Chart on Spain - Market size and forecast 2024-2029 ($ million)
- Data Table on Spain - Market size and forecast 2024-2029 ($ million)
- Chart on Spain - Year-over-year growth 2024-2029 (%)
- Data Table on Spain - Year-over-year growth 2024-2029 (%)
- 11.16 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
- 11.17 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 11.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)
12 Drivers, Challenges, and Opportunity/Restraints
- 12.1 Market drivers
- 12.2 Market challenges
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.1 Overview
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.1 Companies profiled
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
- 14.5 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
- SWOT
- 14.6 Barnes and Noble Booksellers Inc.
- Barnes and Noble Booksellers Inc. - Overview
- Barnes and Noble Booksellers Inc. - Product / Service
- Barnes and Noble Booksellers Inc. - Key offerings
- SWOT
- 14.7 Beacon Press
- Beacon Press - Overview
- Beacon Press - Product / Service
- Beacon Press - Key offerings
- SWOT
- 14.8 Bertelsmann SE and Co. KGaA
- Bertelsmann SE and Co. KGaA - Overview
- Bertelsmann SE and Co. KGaA - Business segments
- Bertelsmann SE and Co. KGaA - Key offerings
- Bertelsmann SE and Co. KGaA - Segment focus
- SWOT
- 14.9 Blurb Inc.
- Blurb Inc. - Overview
- Blurb Inc. - Product / Service
- Blurb Inc. - Key offerings
- SWOT
- 14.10 Cengage Learning Holdings II Inc.
- Cengage Learning Holdings II Inc. - Overview
- Cengage Learning Holdings II Inc. - Business segments
- Cengage Learning Holdings II Inc. - Key offerings
- Cengage Learning Holdings II Inc. - Segment focus
- SWOT
- 14.11 Georg von Holtzbrinck GmbH and Co. KG
- Georg von Holtzbrinck GmbH and Co. KG - Overview
- Georg von Holtzbrinck GmbH and Co. KG - Product / Service
- Georg von Holtzbrinck GmbH and Co. KG - Key offerings
- SWOT
- 14.12 Hachette Livre
- Hachette Livre - Overview
- Hachette Livre - Product / Service
- Hachette Livre - Key offerings
- SWOT
- 14.13 Harper Collins Publishers
- Harper Collins Publishers - Overview
- Harper Collins Publishers - Product / Service
- Harper Collins Publishers - Key news
- Harper Collins Publishers - Key offerings
- SWOT
- 14.14 John Wiley and Sons Inc.
- John Wiley and Sons Inc. - Overview
- John Wiley and Sons Inc. - Business segments
- John Wiley and Sons Inc. - Key offerings
- John Wiley and Sons Inc. - Segment focus
- SWOT
- 14.15 Kensington publishing Corp.
- Kensington publishing Corp. - Overview
- Kensington publishing Corp. - Product / Service
- Kensington publishing Corp. - Key offerings
- SWOT
- 14.16 Lulu Press Inc.
- Lulu Press Inc. - Overview
- Lulu Press Inc. - Product / Service
- Lulu Press Inc. - Key offerings
- SWOT
- 14.17 McGraw Hill LLC
- McGraw Hill LLC - Overview
- McGraw Hill LLC - Product / Service
- McGraw Hill LLC - Key news
- McGraw Hill LLC - Key offerings
- SWOT
- 14.18 Pearson Plc
- Pearson Plc - Overview
- Pearson Plc - Business segments
- Pearson Plc - Key news
- Pearson Plc - Key offerings
- Pearson Plc - Segment focus
- SWOT
15 Appendix
- 15.1 Scope of the report
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.5 Data procurement
- 15.6 Data validation
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.8 Data synthesis
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
