세계의 모바일 러닝 시장 규모는 2024년에 1,353억 달러로 평가되며, 2024-2031년에 42.30%의 CAGR로 성장하며, 2031년에는 2조 2,748억 2,000만 달러에 달할 것으로 예측됩니다.
모바일 러닝(mLearning)은 스마트폰, 태블릿 등 모바일 기기를 이용하여 언제 어디서나 교육 컨텐츠에 접근하여 학습을 촉진하는 것을 말합니다.
모바일 학습에는 e-learning 플랫폼, 교육용 앱, 모바일 기기용으로 설계된 인터랙티브 컨텐츠 등 다양한 용도이 포함됩니다. MLearning은 학생들이 이동 중이나 다양한 환경에서 교재와 상호작용할 수 있도록 함으로써 유연성과 접근성을 높입니다.
모바일 학습의 미래에는 증강현실(AR) 및 가상현실(VR) 활용 확대, 개인화된 학습 경험을 위한 AI 활용, 보다 역동적이고 인터랙티브한 교육 경험을 지원하기 위한 다른 디지털 학습 툴와의 통합 증가 등이 포함될 것으로 보입니다.
세계 모바일 러닝 시장을 형성하는 주요 시장 역학은 다음과 같습니다.
주요 시장 성장 촉진요인
모바일 기기 보급률 증가: 스마트폰 및 태블릿의 전 세계적인 보급으로 모바일 학습이 더욱 친숙해지면서 학생들은 언제 어디서나 교육 컨텐츠를 접할 수 있게 되었습니다.
유연한 학습 솔루션에 대한 수요: 다양한 라이프스타일에 대응할 수 있는 유연한 온디맨드 학습 솔루션에 대한 수요가 증가하고 있습니다. 모바일 학습은 다양한 일정과 학습 선호도를 충족시킬 수 있는 유연한 접근 방식을 제공합니다.
기술 발전: 더 빠른 프로세서, 더 높은 해상도의 화면, 더 나은 인터넷 연결과 같은 모바일 기술 혁신은 모바일 학습 용도의 품질과 상호 작용을 향상시키고 더 매력적이고 효과적일 수 있도록 합니다.
개인화 학습의 부상: 모바일 학습 플랫폼은 개인화된 학습 경험을 제공하기 위해 인공지능과 데이터 분석을 활용하고 있습니다. 이러한 맞춤화는 개인의 학습 요구와 선호도를 충족시키고 전반적인 교육 성과를 향상시킵니다.
주요 과제
인터넷 연결의 제한: 인터넷 연결이 원활하지 않은 지역이나 일관성 없는 지역에서는 모바일 학습이 큰 장애가 될 수 있습니다. 이러한 연결성 부족은 특히 원격지나 소외된 지역사회에서 교육 컨텐츠의 전달과 접근성에 영향을 미칩니다.
디바이스 호환성 문제: 모바일 학습 용도는 다양한 디바이스 및 운영체제와 호환이 가능해야 합니다. 여러 스마트폰 및 태블릿 기기에서 교육 컨텐츠가 원활하게 작동하도록 하는 것은 개발자에게는 어려운 일입니다.
보안 및 프라이버시 문제: 모바일 학습 플랫폼은 개인 정보, 학습 진행 상황 등 기밀성이 높은 사용자 데이터를 다루는 경우가 많습니다. 이러한 데이터를 침해로부터 보호하면서 프라이버시를 유지하는 것은 어려운 일이며, 강력한 보안 대책이 필요합니다.
컨텐츠의 질과 참여도: 모바일 플랫폼에서 고품질의 매력적인 인터랙티브 컨텐츠를 지속적으로 제공하는 것은 어려운 과제입니다. 교육자와 개발자는 학생들의 동기를 유지하고 효과적인 교육을 위해 끊임없이 컨텐츠를 업데이트하고 개선해야 합니다.
주요 동향 :
인공지능(AI) 통합: 개인화된 학습 경험을 실현하기 위해 모바일 학습에서 AI의 활용이 진행되고 있습니다. AI가 탑재된 툴은 개인 맞춤형 컨텐츠 추천, 적응형 학습 경로, 지능형 개별화 학습 시스템 등을 제공하여 모바일 학습 플랫폼의 효과를 높일 수 있습니다.
마이크로러닝의 성장: 마이크로러닝은 교육 컨텐츠를 작고 소화하기 쉬운 덩어리로 제공하는 것으로, 모바일 학습에서 점점 더 인기를 끌고 있습니다. 이러한 추세는 학습자의 짧은 주의력에 대응하는 것으로, 학습자는 짧고 관리하기 쉬운 부문으로 학습 자료를 접할 수 있으므로 학습이 보다 유연하고 쉽게 접근할 수 있습니다.
게이미피케이션 활용 강화: 게이미피케이션는 모바일 학습을 더욱 매력적이고 의욕적으로 만들기 위해 널리 활용되고 있습니다. 교육용 앱은 포인트, 배지, 리더보드와 같은 게임적 요소를 도입하여 사용자의 학습 참여도와 재미를 높일 수 있습니다.
증강현실(AR)과 가상현실(VR)의 부상: 증강현실(AR)과 가상현실(VR)은 몰입형 인터랙티브 경험을 제공함으로써 모바일 학습에 혁명을 불러일으키고 있습니다. 이러한 기술은 학생들이 교육 컨텐츠를 3D로 시각화하고 상호 작용할 수 있도록 하여 복잡한 개념에 대한 이해와 정착을 향상시킵니다.
Global Mobile Learning Market size was valued at USD 135.3 Billion in 2024 and is projected to reach USD 2274.82 Billion by 2031, growing at a CAGR of 42.30% from 2024 to 2031.
Mobile Learning (mLearning) is the use of mobile devices, such as smartphones and tablets, to access educational content and facilitate learning anytime and anywhere.
It includes a variety of applications, such as e-learning platforms, educational apps, and interactive content designed for mobile devices. mLearning increases flexibility and accessibility by allowing students to interact with materials while on the go and in a variety of settings.
The future of mobile learning will include expanding the use of augmented reality (AR) and virtual reality (VR), leveraging AI for personalized learning experiences, and increasing integration with other digital learning tools to support more dynamic and interactive educational experiences.
The key market dynamics that are shaping the global mobile learning market include:
Key Market Drivers:
Increasing Mobile Device Penetration: The global adoption of smartphones and tablets has made mobile learning more accessible, allowing students to interact with educational content from virtually anywhere and at any time.
Demand for Flexible Learning Solutions: There is an increasing demand for flexible and on-demand learning solutions that can accommodate a variety of lifestyles. Mobile learning offers a flexible approach that can accommodate a variety of schedules and learning preferences.
Advancements in Technology: Mobile technology innovations such as faster processors, higher-resolution screens, and improved internet connectivity improve the quality and interactivity of mobile learning applications, making them more engaging and effective.
Rise of Personalized Learning: Mobile learning platforms are increasingly using artificial intelligence and data analytics to provide personalized learning experiences. This customization addresses individual learning needs and preferences, which improves overall educational outcomes.
Key Challenges:
Limited Internet Connectivity: Mobile learning can be significantly hampered in areas where internet access is poor or inconsistent. This lack of connectivity has an impact on the delivery and accessibility of educational content, particularly in remote or underserved communities.
Device Compatibility Issues: Mobile learning applications must be compatible with a variety of devices and operating systems. Ensure that educational content works seamlessly across multiple smartphones and tablets can be difficult for developers.
Security and Privacy Concerns: Mobile learning platforms frequently handle sensitive user data, such as personal information and learning progress. Protecting this data from breaches while maintaining privacy can be difficult, necessitating strong security measures.
Content Quality and Engagement: Keeping high-quality, engaging, and interactive content on mobile platforms can be challenging. Educators and developers must constantly update and improve content to keep students motivated and education effective.
Key Trends:
Integration of Artificial Intelligence (AI): AI is increasingly being used in mobile learning to create personalized learning experiences. AI-powered tools can provide tailored content recommendations, adaptive learning paths, and intelligent tutoring systems, thereby increasing the effectiveness of mobile learning platforms.
Growth of Microlearning: Micro learning is becoming increasingly popular in mobile learning, as it involves delivering educational content in small, digestible chunks. This trend caters to learners' shorter attention spans by allowing them to interact with material in brief, manageable segments, making learning more flexible and accessible.
Enhancing Use of Gamification: Gamification is widely used to make mobile learning more engaging and motivating. Educational apps can improve user engagement and enjoyment of learning by incorporating game-like elements such as points, badges, and leaderboards.
Rise of Augmented Reality (AR) and Virtual Reality (VR): Augmented Reality (AR) and Virtual Reality (VR) are revolutionizing mobile learning by providing immersive and interactive experiences. These technologies allow students to visualize and interact with educational content in 3D, which improves understanding and retention of complex concepts.
Here is a more detailed regional analysis of the global mobile learning market:
North America:
North America continues to dominate the global mobile learning market due to its advanced technological infrastructure, high adoption rates of mobile devices, and significant investments in educational technology. The United States and Canada are at the forefront of developing and deploying innovative mobile learning solutions, with both educational institutions and private companies driving the effort. For instance, in March 2024, Apple announced a collaboration with several US universities to integrate new mobile learning technologies into the classroom, reinforcing the company's position as an educational technology leader.
Furthermore, market dominance in North America is bolstered by strong government support and funding for digital learning initiatives. In April 2024, the United States Department of Education announced a new initiative to improve mobile learning platforms across the country, with a focus on improving accessibility and engagement through advanced mobile technologies. This initiative demonstrates the region's commitment to using mobile technology to transform education and maintain its leadership position in the global mobile learning market.
Asia Pacific:
Asia Pacific has the fastest growth in the global mobile learning market, owing to an increase in smartphone usage and improved internet connectivity throughout the region. Countries such as China and India are heavily investing in digital education to improve learning outcomes and accessibility. For instance, in June 2024, the Indian government announced a significant increase in funding for digital learning initiatives aimed at expanding mobile learning platforms in rural and underserved areas, demonstrating a strong commitment to using mobile technology to advance education.
Rising educational technology startups and growing use of mobile learning solutions in countries such as Indonesia and Vietnam. In July 2024, Bytedance, Edtech Company, launched a new mobile learning app specifically for the Southeast Asian market, reflecting the region's high demand and investment potential. This expansion is consistent with the region's larger trend of incorporating mobile solutions into educational systems to meet diverse learning needs and broaden educational reach.
The Global Mobile Learning Market is segmented on the basis of By Solution, By Provider , By Application and By Geography.
E-book
Portable LMS
Mobile & Video-based Courseware
Interactive Assessments
M-enablement
Based on Solution, the Global Mobile Learning Market is segmented into E-book, Portable LMS, Mobile & Video-based Courseware, Interactive Assessments, and M-enablement. The mobile and video-based courseware segment dominates the global mobile learning market due to its comprehensive approach, engaging formats, and adaptability in delivering educational content across multiple platforms. The fastest growing segment is interactive assessments, which is driven by the growing demand for real-time feedback and adaptive learning experiences that improve learner engagement and effectiveness.
Content
Service
Based on Provider, the Global Mobile Learning Market is segmented into Content and Service. The content segment dominates the global mobile learning market because it includes a diverse set of educational materials and resources required for mobile learning solutions, such as courses, videos, and interactive content. The fastest growing segment is the service segment, which is driven by rising demand for mobile learning platforms, support services, and custom solutions that improve user experience and optimize content delivery for a wide range of learning requirements.
Academic
Corporate
Government
Based on Application, the Global Mobile Learning Market is segmented into Academic, Corporate, and Government. The academic segment dominates the global mobile learning market due to widespread adoption in schools and universities, the increasing availability of educational apps, and a strong emphasis on improving student engagement and learning outcomes via mobile technologies. The corporate segment is the fastest growing, driven by the need for continuous employee training and development, the rise of remote work, and companies investing in mobile learning solutions to effectively upskill their workforce.
North America
Europe
Asia Pacific
Rest of the World
On the basis of Geography, the Global Mobile Learning Market are classified into North America, Europe, Asia Pacific, and Rest of World. North America dominates the global mobile learning market thanks to its advanced technological infrastructure, high adoption rates of mobile learning solutions, and significant investments in education technology. Asia Pacific is the fastest growing region, driven by rapid expansion of mobile internet connectivity, rising smartphone penetration, and a growing emphasis on digital education initiatives in emerging economies.
The "Global Mobile Learning Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are IBM Corporation, Skillsoft, Citrix Systems, Inc., Upside Learning, Dell, Inc., SAP AG, AT&T, Promethean, Cisco Systems, Inc., Net dimensions.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.