세계의 모바일 러닝 시장 규모는 2024년 574억 6,000만 달러로 평가되었고, 2030년까지의 CAGR은 15.51%를 나타내, 2030년에는 1,365억 달러에 이를 것으로 예측됩니다.
세계의 모바일 러닝 시장은 스마트폰, 태블릿, 랩톱 등의 모바일 장치를 사용하여 언제 어디서나 교육 컨텐츠 및 교육에 액세스하는 것을 말합니다.
| 시장 개요 | |
|---|---|
| 예측 기간 | 2026-2030년 |
| 시장 규모 : 2024년 | 574억 6,000만 달러 |
| 시장 규모 : 2030년 | 1,365억 달러 |
| CAGR : 2025-2030년 | 15.51% |
| 급성장 부문 | 휴대용 LMS |
| 최대 시장 | 북미 |
모바일 러닝은 유연성, 개인화된 학습 경로, 실시간으로 사용자를 끌어들이는 능력에 의해 학교, 대학, 기업 연수 프로그램 등에서 널리 채용되고 있습니다.
이 시장은 몇 가지 중요한 동향을 통해 급성장하고 있습니다. 특히 유행 및 하이브리드 학습 모델로의 이동으로 모바일에서 액세스할 수 있는 컨텐츠에 대한 필요성이 커지고 있습니다. 인공지능, 게이미피케이션, 증강현실 등의 몰입형 기술의 대두는 모바일 러닝의 체험을 한층 더 풍부하게 해, 교육을 보다 인터랙티브하고 효과적인 것으로 하고 있습니다. 또한, 기업 환경에서는 한입 크기의 저스트 인 타임 학습이 좋아지게 되어, 모바일 베이스의 트레이닝이 넓게 통합되어 있습니다.
세계의 모바일 러닝 시장은 고속 인터넷과 저렴한 스마트 디바이스의 보급에 힘입어 향후에도 확대 기조를 계속할 것으로 예측됩니다. 모바일 러닝 솔루션은 세계의 교육과 노동력 개발의 미래를 형성하는 데 중심적인 역할을 할 것으로 예측됩니다.
스마트폰 및 인터넷 보급률 상승
디지털 격차와 인프라 격차
인공지능과 적응 학습 기술의 통합
Global Mobile Learning Market was valued at USD 57.46 Billion in 2024 and is expected to reach USD 136.50 Billion by 2030 with a CAGR of 15.51% through 2030. The Global Mobile Learning Market refers to the use of mobile devices-such as smartphones, tablets, and laptops-to access educational content and training anytime and anywhere. This form of learning supports both formal and informal education through interactive apps, mobile-optimized platforms, and cloud-based content delivery.
| Market Overview | |
|---|---|
| Forecast Period | 2026-2030 |
| Market Size 2024 | USD 57.46 Billion |
| Market Size 2030 | USD 136.50 Billion |
| CAGR 2025-2030 | 15.51% |
| Fastest Growing Segment | Portable LMS |
| Largest Market | North America |
It is widely adopted across schools, universities, and corporate training programs due to its flexibility, personalized learning paths, and ability to engage users in real-time. As digital literacy continues to grow, learners of all ages are embracing mobile learning tools to enhance academic knowledge, acquire new skills, and prepare for rapidly evolving job markets.
This market is witnessing rapid growth driven by several key trends. The shift toward hybrid and remote learning models, particularly post-pandemic, has reinforced the need for mobile-accessible content. Educational institutions and businesses are investing in mobile-compatible platforms and microlearning modules to keep learners engaged and motivated. The rise of artificial intelligence, gamification, and immersive technologies such as augmented reality has further enriched mobile learning experiences, making education more interactive and effective. Additionally, the growing preference for bite-sized, just-in-time learning in corporate environments supports the widespread integration of mobile-based training.
The Global Mobile Learning Market is expected to continue its upward trajectory, supported by the increasing availability of high-speed internet and affordable smart devices worldwide. Government initiatives to bridge the digital divide and promote digital education in emerging economies are also expanding the market's reach. As learners demand more personalized, accessible, and on-demand education, mobile learning solutions will play a central role in shaping the future of global education and workforce development. Companies and educational providers that prioritize mobile-first strategies will be best positioned to meet the evolving expectations of a tech-savvy, mobile-dependent generation.
Key Market Drivers
Rising Smartphone and Internet Penetration
The rapid global expansion of smartphone usage and mobile internet connectivity has revolutionized the delivery of education and training. With billions of people now owning smartphones and gaining access to affordable mobile data, the learning environment has become increasingly decentralized and flexible. This shift enables learners across all demographics to access content anytime, from anywhere, using mobile applications and cloud-based platforms. In many emerging economies, mobile phones are often the only gateway to digital education, significantly narrowing the digital divide.
Mobile learning allows education providers to deliver personalized content, real-time assessments, and multimedia-based learning formats, improving student engagement and knowledge retention. From language learning apps to corporate upskilling programs, mobile devices serve as personal learning hubs, supporting self-paced learning and skill development. As digital infrastructure expands globally and telecom providers offer cheaper data plans, the market is poised to witness exponential growth driven by this mobile-first population. According to GSMA's 2024 Mobile Economy report, there were over 5.6 billion unique mobile subscribers globally, with 4.8 billion mobile internet users. This unprecedented connectivity level indicates that more than half of the world's population now has regular access to mobile internet, forming the foundation for scalable mobile education solutions across sectors.
Key Market Challenges
Digital Divide and Infrastructure Disparity
Despite the proliferation of mobile devices and internet connectivity, significant portions of the global population continue to face barriers to accessing mobile learning solutions due to inadequate digital infrastructure. In low- and middle-income countries, particularly in rural and remote regions, unreliable internet connections, limited mobile network coverage, and inconsistent access to electricity prevent learners from utilizing mobile platforms effectively. Even within developed countries, socioeconomic disparities often result in unequal access to high-speed internet and smart devices. Students from low-income households may lack personal smartphones or tablets and depend on shared or outdated technology that restricts their ability to engage with rich mobile content. This infrastructure gap hinders the democratization of education and limits the reach of mobile learning platforms, contradicting the inclusive promise of digital education.
Moreover, the lack of digital literacy continues to be a critical roadblock for mobile learning adoption. Users who are unfamiliar with mobile apps, digital interfaces, or internet navigation often find mobile learning tools unintuitive or difficult to use, leading to disengagement or abandonment. In some regions, educational content is not localized into regional languages or tailored to cultural contexts, further compounding accessibility challenges. These structural issues not only affect individual learners but also reduce the scalability and effectiveness of institutional and government-led mobile learning initiatives. For mobile learning providers, addressing the digital divide requires substantial investments in content localization, offline learning capabilities, and strategic partnerships with telecom operators and governments to expand digital infrastructure. Without deliberate action to close these gaps, mobile learning risks reinforcing existing inequalities instead of resolving them.
Key Market Trends
Integration of Artificial Intelligence and Adaptive Learning Technologies
The integration of Artificial Intelligence (AI) in mobile learning platforms is redefining how education is personalized, delivered, and measured. Artificial Intelligence-driven mobile applications analyze learner behavior, performance, and preferences in real-time to provide tailored content recommendations and personalized learning pathways. These adaptive learning technologies adjust difficulty levels, pacing, and formats based on individual progress, thereby improving engagement and retention. Corporate training departments, academic institutions, and language learning applications are increasingly utilizing Artificial Intelligence algorithms to customize curricula and deliver more targeted knowledge outcomes.
Artificial Intelligence is streamlining administrative and assessment processes within mobile learning environments. Chatbots are being employed to answer queries, guide learners through content, and provide instant feedback. Predictive analytics tools powered by Artificial Intelligence help educators and human resources teams identify at-risk learners or underperforming areas in real time. As Artificial Intelligence capabilities continue to evolve, the Global Mobile Learning Market is expected to witness accelerated adoption of intelligent systems that make learning more efficient, scalable, and aligned with both educational goals and workforce readiness.
In this report, the Global Mobile Learning Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Mobile Learning Market.
Global Mobile Learning Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: