세계의 온라인 북 서비스 시장 보고서(2025년)
Online Book Services Global Market Report 2025
상품코드 : 1678180
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

온라인 북 서비스 시장 규모는 향후 수년간 강력한 성장세를 보일 것으로 예상되며, 2029년에는 CAGR 9.0%로 349억 2,000만 달러에 달할 것으로 예상됩니다. 예측 기간의 성장은 모바일 기기의 보급, 구독 모델 및 독서 플랫폼, 도서 시장의 세계화, 환경 인식 등에 기인하는 것으로 보입니다. 예측 기간의 주요 동향으로는 저자 및 출판사와의 협업, 접근성 및 포용성 강조, 독서의 게이미피케이션, 가상현실(VR)과 증강현실(AR)의 통합, 환경적 지속가능성에 대한 노력 등을 꼽을 수 있습니다.

인터넷 사용자 증가는 가까운 미래에 온라인 북 서비스 시장의 성장을 크게 촉진할 것으로 예상됩니다. 인터넷 사용자란 인터넷에 접속하여 이용할 수 있는 사람을 말합니다. 온라인 북 서비스 시장의 성장은 인터넷 사용자 수 증가와 밀접한 관련이 있습니다. 이러한 확대되는 사용자들은 다양한 문학 작품에 쉽게 접근할 수 있는 디지털 도서 및 전자책 플랫폼을 적극적으로 찾고 있기 때문입니다. 예를 들어 스위스에 본부를 둔 전문 기관인 국제전기통신연합은 2024년 2월 인터넷 사용자 수가 2022년 51억 명에서 2023년 54억 명으로 증가했다고 보고했습니다. 그 결과, 인터넷 사용자 인구 증가는 온라인 북 서비스 시장의 성장을 촉진하는 중요한 요인으로 부상하고 있습니다.

스마트폰의 급속한 보급은 향후 수년간 온라인 북 서비스 시장의 성장 궤도에 큰 힘을 실어줄 것으로 보입니다. 스마트폰은 휴대폰의 기능과 첨단 컴퓨팅 기능을 통합한 휴대용 전자기기로, 온라인 북 서비스 시장을 촉진하는 데 있으며, 매우 중요한 역할을 하고 있습니다. 이러한 스마트폰의 급속한 보급은 디지털 독서를 위한 견고한 플랫폼을 구축하여 접근성을 높이고, 이동 중에도 원활한 독서 경험을 촉진하여 전자책의 보급을 촉진하는 촉매제 역할을 할 것입니다.2023년 2월, Switch Limited가 발표한 보고서에서 강조한 바와 같이, 2022년 활성 모바일 연결 수는 7,180만 개로 급증하여 전년 대비 3.8%의 큰 성장을 보였으며, 2025년 영국 인구는 6,830만 명에 달하고, 주민의 스마트폰 보급률은 95%를 나타낼 것으로 예상됩니다. 그 결과, 스마트폰의 보급이 온라인 북 서비스 시장의 성장을 가속하는 주요 요인이 되고 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, Covid, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

Online book services are platforms primarily designed to offer individuals electronic access to books, enabling activities such as renting, purchasing, borrowing, browsing, or viewing books through the internet. These services provide digital files containing text and images, allowing users to read content on screens such as smartphones or laptops, resembling the experience of reading a printed book.

The online book services market encompasses key product categories such as education, trade, science, technology, and medicine. Online educational books are specifically crafted to assist students in their workshops and assignments, catering to both household and institutional applications among teenagers and adults.

The online book services market research report is one of a series of new reports from The Business Research Company that provides online book services market statistics, including online book services industry global market size, regional shares, competitors with an online book services market share, detailed online book services market segments, market trends and opportunities, and any further data you may need to thrive in the online book services industry. This online book services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The online book services market size has grown strongly in recent years. It will grow from $23.1 billion in 2024 to $24.73 billion in 2025 at a compound annual growth rate (CAGR) of 7.1%. The growth in the historic period can be attributed to Internet accessibility expansion, changing consumer preferences, global e-commerce boom, convenience and accessibility, rise of e-reading devices.

The online book services market size is expected to see strong growth in the next few years. It will grow to $34.92 billion in 2029 at a compound annual growth rate (CAGR) of 9.0%. The growth in the forecast period can be attributed to proliferation of mobile devices, subscription models and reading platforms, globalization of book markets, environmental awareness. Major trends in the forecast period include collaborations with authors and publishers, focus on accessibility and inclusivity, gamification of reading, integration of virtual reality (VR) and augmented reality (AR), environmental sustainability initiatives.

The increasing number of internet users is expected to significantly boost growth in the online book services market in the near future. An internet user is defined as someone who can access and use the internet. The growth of the online book services market is closely linked to the rising number of internet users, as this expanding audience actively seeks digital books and e-reading platforms for easy access to a wide range of literary works. For example, in February 2024, the International Telecommunication Union, a specialized agency based in Switzerland, reported that the number of internet users grew from 5.1 billion in 2022 to 5.4 billion in 2023. As a result, the growing population of internet users is emerging as the key factor driving the growth of the online book services market.

The escalating adoption of smartphones is poised to significantly bolster the growth trajectory of the online book services market in the coming years. A smartphone, characterized as a handheld electronic device integrating mobile phone functionalities with advanced computing capabilities, plays a pivotal role in propelling the online book services market. This surge in smartphone adoption serves as a catalyst, creating a robust platform for digital reading, thereby enhancing accessibility and fostering seamless on-the-go reading experiences, consequently driving the widespread adoption of digital books. As highlighted in a report published by Uswitch Limited in February 2023, active mobile connections surged to 71.8 million in 2022, marking a substantial 3.8% growth from the preceding year. Projections for the UK's population by 2025 anticipate reaching 68.3 million, with an expected 95% penetration rate of smartphones among residents. Consequently, the increasing adoption of smartphones emerges as the primary driver fueling the growth of the online book services market.

Key players in the online book services market are strategically embracing partnership initiatives to cater to the global higher education student community by granting them access to digital books. These strategic partnerships involve companies leveraging each other's strengths and resources for mutual benefits and shared success. A prime example is the collaboration between Wiley, a prominent US-based publishing company, and Perlego, a UK-based e-learning provider, in May 2023. Through this partnership, Perlego extends students the opportunity to access an extensive array of Wiley's digital titles on its platform. This collection encompasses textbooks, trade publications, and professional book titles from Wiley's catalogue. By subscribing to Perlego, students enjoy unhindered access to over a million ebooks, including titles from Wiley and diverse publishers, significantly enriching their academic resources and learning materials.

Leading companies in the online book services market are actively innovating their product offerings, notably introducing e-bookshelves, to cater to larger customer bases, bolster sales, and augment revenue streams. An e-bookshelf represents a virtual platform allowing individuals to store, organize, and access their electronic book or e-book collections. An exemplar of this trend occurred in April 2023 when Amazon, a renowned US-based e-commerce company, unveiled 'Your Company Bookshelf.' This unique platform's hallmark feature lies in its streamlined approach for US-based organizations to procure and distribute books efficiently. Organizations enjoy the flexibility to curate personalized bookshelves, establish budgets, and invite recipients to select books according to their preferences. Recipients are offered various formats to choose from, including Kindle eBooks, paperbacks, or hardcovers. 'Your Company Bookshelf' facilitates customization tailored to specific purposes, such as professional development, training initiatives, or support for diversity, equity, and inclusion programs within organizations. Leveraging Amazon's extensive repository of millions of print books and Kindle eBooks, the platform offers a tailored, versatile solution for organizational book distribution, catering to diverse needs and preferences.

In January 2022, Storytel, a Europe-based audiobook and e-book streaming company, acquired Audiobooks.com for $135 million. This acquisition enables Storytel to enter the English-speaking audiobook market, positioning it to compete with Amazon's Audible. Audiobooks.com, based in Canada, offers a diverse selection of audiobooks to listeners in over 150 countries.

Major companies operating in the online book services market include Walmart Inc., Amazon.com Inc., Apple Inc., Google LLC, Bertelsmann SE & Co KGaA, Penguin Random House LLC, Pearson plc, Hachette Book Group (Lagardere SCA), Follett Corporation, HarperCollins Publishers LLC, John Wiley & Sons Inc., News Corporation (HarperCollins Publishers LLC), Barnes & Noble Inc., Simon & Schuster Inc., Macmillan Publishers Ltd., Scholastic Corporation, Smashwords Inc., Scribd Inc., ThriftBooks Inc., Powell's Books Inc., Blurb Inc., BookBaby Lulu Press Inc., Kobo Inc., Waterstones Booksellers Limited, Ingram Holdings Inc.

North America was the largest region in the online book services market share in 2024. The regions covered in the online book services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the online book services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online book services market includes revenues earned by entities by providing services such as Ebook subscription services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Online Book Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on online book services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for online book services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The online book services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Online Book Services Market Characteristics

3. Online Book Services Market Trends And Strategies

4. Online Book Services Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Online Book Services Growth Analysis And Strategic Analysis Framework

6. Online Book Services Market Segmentation

7. Online Book Services Market Regional And Country Analysis

8. Asia-Pacific Online Book Services Market

9. China Online Book Services Market

10. India Online Book Services Market

11. Japan Online Book Services Market

12. Australia Online Book Services Market

13. Indonesia Online Book Services Market

14. South Korea Online Book Services Market

15. Western Europe Online Book Services Market

16. UK Online Book Services Market

17. Germany Online Book Services Market

18. France Online Book Services Market

19. Italy Online Book Services Market

20. Spain Online Book Services Market

21. Eastern Europe Online Book Services Market

22. Russia Online Book Services Market

23. North America Online Book Services Market

24. USA Online Book Services Market

25. Canada Online Book Services Market

26. South America Online Book Services Market

27. Brazil Online Book Services Market

28. Middle East Online Book Services Market

29. Africa Online Book Services Market

30. Online Book Services Market Competitive Landscape And Company Profiles

31. Online Book Services Market Other Major And Innovative Companies

32. Global Online Book Services Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Online Book Services Market

34. Recent Developments In The Online Book Services Market

35. Online Book Services Market High Potential Countries, Segments and Strategies

36. Appendix

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