라이브 스트리밍 유료 방송 시장 : 세계 산업 규모, 동향, 기회, 예측 - 제품 유형별(스포츠, 미디어 및 엔터테인먼트, 교육, 기타), 플랫폼별(애플리케이션, 웹사이트), 지역별, 경쟁별(2020-2030년)
Live Streaming Pay-Per-View Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Sports, Media & Entertainment, Education, Others), By Platform (Application, Website), By Region & Competition, 2020-2030F
상품코드 : 1668229
리서치사 : TechSci Research
발행일 : 2025년 02월
페이지 정보 : 영문 180 Pages
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한글목차

세계의 라이브 스트리밍 유료 방송 시장은 2024년에 14억 8,000만 달러로 평가되며, 예측 기간 중 CAGR은 12.50%로, 2030년에는 29억 7,000만 달러에 달할 것으로 예측됩니다.

예측 기간 중 예상되는 성장은 5G 기술 도입, 가상현실과 증강현실의 통합, 다양한 컨텐츠 제공, 소셜미디어와의 연계, 개인화 알고리즘의 개선에 기인합니다. 예측 기간의 주요 동향으로는 가상현실(VR)과 증강현실(AR)의 통합, 세계 도달 범위 및 접근성 향상, 인터랙티브 기능의 혁신, 전략적 파트너십 및 독점 컨텐츠, 틈새 컨텐츠의 새로운 수익화 기회 등이 있습니다.

시장 개요
예측 기간 2026-2030년
시장 규모 : 2024년 14억 8,000만 달러
시장 규모 : 2030년 29억 7,000만 달러
CAGR: 2025-2030년 12.50%
급성장 부문 스포츠
최대 시장 북미

라이브 비디오 스트리밍은 인터랙티브한 장점과 잠재적인 금전적 보상을 제공함으로써 교육자들이 수업 계획을 강화하고 학생들과 더 효과적으로 소통하기 위해 점점 더 많이 활용되고 있습니다. 예를 들어 미국에 본사를 둔 온라인 학습 플랫폼 및 코스 제공 업체인 Prosperity For All은 2023년 1월에 온라인 학습 플랫폼의 보급률이 2020년 6.8%에서 2022년 9.9%로 증가했다고 보고했습니다. 이러한 e-learning의 보급 확대는 라이브 스트리밍 유료 시청 시장의 확대에 기여하고 있습니다.

시장 성장 촉진요인

스포츠 및 이벤트 생중계에 대한 수요 증가

주요 시장이 해결해야 할 과제

저작권 침해와 컨텐츠 보호

주요 시장 동향

인터랙티브 기능 및 확장 기능 통합

목차

제1장 서론

제2장 조사 방법

제3장 개요

제4장 고객의 소리

제5장 세계의 라이브 스트리밍 유료 방송 시장 전망

제6장 북미의 라이브 스트리밍 유료 방송 시장 전망

제7장 유럽의 라이브 스트리밍 유료 방송 시장 전망

제8장 아시아태평양의 라이브 스트리밍 유료 방송 시장 전망

제9장 중동 및 아프리카의 라이브 스트리밍 유료 방송 시장 전망

제10장 남미의 라이브 스트리밍 유료 방송 시장 전망

제11장 시장 역학

제12장 COVID-19가 세계의 라이브 스트리밍 유료 방송 시장에 미치는 영향

제13장 시장 동향과 발전

제14장 경쟁 구도

제15장 전략적 제안·액션 플랜

제16장 조사회사 소개·면책사항

KSA
영문 목차

영문목차

The global Live Streaming Pay-Per-View Market was valued at USD 1.48 Billion in 2024 and is expected to reach USD 2.97 Billion by 2030 with a CAGR of 12.50% during the forecast period. The projected growth during the forecast period can be attributed to the adoption of 5G technology, integration of virtual and augmented reality, diverse content offerings, social media collaborations, and improved personalization algorithms. Key trends in the forecast period include the integration of virtual reality (VR) and augmented reality (AR), increased global reach and accessibility, innovations in interactive features, strategic partnerships and exclusive content, as well as new monetization opportunities for niche content.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 1.48 Billion
Market Size 2030USD 2.97 Billion
CAGR 2025-203012.50%
Fastest Growing SegmentSports
Largest MarketNorth America

Live video streaming is increasingly being used by educators to enhance their lesson plans and engage with students more effectively, offering both interactive benefits and potential monetary rewards. For example, in January 2023, Prosperity For All, a US-based online learning platform and course provider, reported that the penetration rate of online learning platforms increased from 6.8% in 2020 to 9.9% in 2022. This growing adoption of e-learning is contributing to the expansion of the live-streaming pay-per-view market.

Market Drivers

Rising Demand for Live Sports and Events

One of the primary drivers of the Live Streaming Pay-Per-View (PPV) Market is the increasing demand for live sports, concerts, and exclusive events. As traditional television consumption patterns shift, more consumers are turning to digital platforms for live streaming. Major sporting events like the Olympics, World Cup, and NFL games have historically been significant PPV draws, and their transition to online streaming has further fueled this demand. Streaming platforms offer the advantage of reaching a global audience, creating more opportunities for broadcasters and event organizers to monetize content through PPV models. This surge in demand is driven by the fact that fans no longer have to rely solely on cable subscriptions or pay for expensive satellite services. With the rise of streaming services like DAZN, ESPN+, and FITE TV, people can access live events anytime, anywhere, through their mobile devices or smart TVs. The ability to select specific events and pay only for the content they want to view provides consumers with a more convenient, cost-effective option. In addition to sports, PPV streaming has seen success in other live event categories, such as concerts, esports competitions, and theater performances. With the continued evolution of streaming technology and the increasing availability of high-speed internet globally, demand for live event access via PPV models is expected to grow further.

Key Market Challenges

Piracy and Content Protection

One of the significant challenges facing the Live Streaming Pay-Per-View (PPV) Market is the issue of piracy and content theft. With the growth of live streaming, unauthorized access to premium content through illegal streaming platforms has become a persistent problem. Hackers and piracy groups often find ways to bypass paywalls, using methods such as screen scraping, capturing streams, or even streaming events through illegal websites or social media platforms. This undermines the revenue model of PPV streaming services by providing free access to content that should be paid for. For instance, major sports events or concerts streamed on PPV platforms are often pirated and redistributed across the internet, leading to significant revenue losses for the rights holders and streaming services. To combat this, companies must invest heavily in advanced content protection technologies such as digital rights management (DRM), encryption, and watermarking to ensure that their streams cannot be easily copied or redistributed. Moreover, the rise of free-to-air alternatives also exacerbates this issue, as consumers may prefer to watch events on platforms that provide pirated content. This presents a difficult challenge for PPV services to maintain profitability and consumer trust, especially when piracy is rampant across the web.

Key Market Trends

Integration of Interactive and Enhanced Features

One of the key trends in the Live Streaming Pay-Per-View (PPV) Market is the growing integration of interactive and enhanced features. As competition in the digital entertainment space intensifies, platforms are increasingly offering features that enhance the user experience beyond passive viewing. These include interactive live chats, viewer polls, live betting (especially in sports), and multi-camera angles, allowing viewers to have a more engaging and immersive experience. For example, sports PPV platforms are now incorporating real-time statistics, interactive commentary, and virtual viewing experiences like 360-degree cameras to increase engagement. Some platforms are experimenting with features such as choose-your-own-adventure style viewing, where users can switch between multiple storylines or perspectives during an event. Moreover, platforms are also embracing augmented reality (AR) and virtual reality (VR) to elevate the viewing experience. This gives users the ability to feel as though they are "on-site" at the event, making PPV streaming more than just a passive activity. By integrating these features, PPV services can create a more personalized and entertaining viewing experience, which increases customer satisfaction and retention rates.

Key Market Players

Report Scope:

In this report, the global Live Streaming Pay-Per-View Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Live Streaming Pay-Per-View Market, By Product Type:

Live Streaming Pay-Per-View Market, By Platform:

Live Streaming Pay-Per-View Market, By Region:

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Live Streaming Pay-Per-View Market.

Available Customizations:

Global Live Streaming Pay-Per-View Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Table of Contents

1. Introduction

2. Research Methodology

3. Executive Summary

4. Voice of Customer

5. Global Live Streaming Pay-Per-View Market Outlook

6. North America Live Streaming Pay-Per-View Market Outlook

7. Europe Live Streaming Pay-Per-View Market Outlook

8. Asia-Pacific Live Streaming Pay-Per-View Market Outlook

9. Middle East & Africa Live Streaming Pay-Per-View Market Outlook

10. South America Live Streaming Pay-Per-View Market Outlook

11. Market Dynamics

12. Impact of COVID-19 on Global Live Streaming Pay-Per-View Market

13. Market Trends & Developments

14. Competitive Landscape

15. Strategic Recommendations/Action Plan

16. About Us & Disclaimer

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