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Live Streaming Global Market Report 2025
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Live streaming enables the transmission of video content over the internet in real-time, without the need for prior recording and storage. It is widely employed for various purposes, including TV broadcasts, video game streams, and social media videos.

The main components of live streaming comprise the platform and service. A live streaming platform is characterized as an on-demand online source that provides entertainment through TV shows, movies, and other streaming media. The different live streaming models include Business-to-Business (B2B) and Business-to-Consumer (B2C), catering to end-users in sectors such as media and entertainment, education, esports, events, government, retail, among others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The live streaming market research report is one of a series of new reports from The Business Research Company that provides live streaming market statistics, including live streaming industry global market size, regional shares, competitors with a live streaming market share, detailed live streaming market segments, market trends and opportunities, and any further data you may need to thrive in the live streaming industry. This live streaming market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The live streaming market size has grown rapidly in recent years. It will grow from $1.76 billion in 2024 to $2.09 billion in 2025 at a compound annual growth rate (CAGR) of 18.8%. The growth in the historic period can be attributed to strong economic growth in emerging markets, an increase in new video streaming subscriptions, the surging popularity of e-sports and video games, and increased demand for computing devices such as PCs and laptops.

The live streaming market size is expected to see exponential growth in the next few years. It will grow to $4.81 billion in 2029 at a compound annual growth rate (CAGR) of 23.1%. The growth in the forecast period can be attributed to an increase in mobile video viewing, increasing Internet penetration, and a growing young or millennial population. Major trends in the forecast period include a focus on product launches, mergers and acquisitions, the launch of cloud-based live streaming services, technology advancements, subscription-based streaming services, and increasing investments.

The forecast of 23.1% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff-induced increases in camera and encoder equipment costs could reduce the affordability of live streaming for small content creators and startups. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The anticipated growth of the live-streaming market is driven by the increasing internet penetration in both rural and urban areas. The expanding internet accessibility allows consumers worldwide to engage in live streaming. As of October 2022, global internet users reached 5.07 billion, representing 63.5% of the world's population, according to DataReportal. Additionally, there has been a continuous increase in internet users, with over 170 million new users added in the past 12 months. In India, there are currently 692 million active internet users, with 351 million from rural areas and 341 million from urban areas, as reported by Livemint in July 2022. The projections estimate that India will have 900 million internet users by 2025. This surge in internet penetration is expected to drive the growth of the live-streaming market.

The growth of the live-streaming market is further supported by the increase in mobile video viewing, primarily fueled by the growth in internet penetration and smartphone usage. According to Yansmedia, there were 205 million smartphone video viewers in the USA in 2022, with mobile video consumption doubling every year. The Social Shepherd reported that 90% of consumers use their mobile devices to watch video content. This trend in increased mobile video viewing is poised to contribute to the expansion of the live-streaming market.

The live-streaming market is witnessing the popularity of cloud-based services aimed at enhancing bandwidth and overall streaming experiences. For instance, in September 2022, Haivision, a Canadian provider of real-time video streaming and networking solutions, launched Haivision Connect - a cloud platform tailored for churches. This live-streaming solution enables churches to easily connect and engage with audiences from various locations.

Major players in the live-streaming market are actively developing new product solutions to reinforce their market positions. In January 2023, IBM Watson Media, an American virtual events platform company, introduced the IBM Video Streaming application. This enterprise-ready broadcasting tool is available for download on the Play Store and App Store, enabling users to broadcast multiple live-streamed videos.

In July 2022, Synamedia Ltd., a UK-based video software provider, acquired Quortex for an undisclosed amount. This acquisition is intended to enhance Synamedia's ability to deliver cloud-based video solutions and optimize content delivery. Quortex is a France-based company that offers a SaaS platform enabling users to manage their live streams effectively.

Major companies operating in the live streaming market include Huya Inc, ViacomCBS Inc, Afreecatv Corp, Twitch Interactive Inc, Scienjoy Holdings Corporation, Alphabet Inc, Meta Platforms Inc, Vimeo Inc, Microsoft Corporation, Dacast, Douyin, Kuaishou, Yizhibo, Bolo Live, Uplive, Hakuna Live, Movistar+, Tf1, Rakuten Tv, Maxdome, Britbox, Dazn, Spiideo, Kinopoisk, Rutube, Amediateka, Okko, Romania Tv, Antena3, Film Web, Amazon, Boxcast, Empire Video Productions Llc, Facebook Inc, Flux Broadcast, Google LLC, IBM Corporation, Instagram Inc, Periscope, Pluto Inc, Calypso, Story Max, Zetenta, Creatives Rd, Globant, Axented, Ripenapps Technologies, Elevate Marketing Agency, Fasmedia.Ae, Zapio Technology, Marketing Window, Gravity Production, Takkah Production, Dice, Rightclick, Livestreaming Kenya, Showmax, Flash Forward Productions, Protel Studios, Streamlab Za

Asia-Pacific was the largest region in the live-streaming market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the live streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the live-streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The live streaming market includes revenues earned by entities through in-person, hybrid and virtual live streaming. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Live Streaming Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on live streaming market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for live streaming ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The live streaming market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Live Streaming Market Characteristics

3. Live Streaming Market Trends And Strategies

4. Live Streaming Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Live Streaming Growth Analysis And Strategic Analysis Framework

6. Live Streaming Market Segmentation

7. Live Streaming Market Regional And Country Analysis

8. Asia-Pacific Live Streaming Market

9. China Live Streaming Market

10. India Live Streaming Market

11. Japan Live Streaming Market

12. Australia Live Streaming Market

13. Indonesia Live Streaming Market

14. South Korea Live Streaming Market

15. Western Europe Live Streaming Market

16. UK Live Streaming Market

17. Germany Live Streaming Market

18. France Live Streaming Market

19. Italy Live Streaming Market

20. Spain Live Streaming Market

21. Eastern Europe Live Streaming Market

22. Russia Live Streaming Market

23. North America Live Streaming Market

24. USA Live Streaming Market

25. Canada Live Streaming Market

26. South America Live Streaming Market

27. Brazil Live Streaming Market

28. Middle East Live Streaming Market

29. Africa Live Streaming Market

30. Live Streaming Market Competitive Landscape And Company Profiles

31. Live Streaming Market Other Major And Innovative Companies

32. Global Live Streaming Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Live Streaming Market

34. Recent Developments In The Live Streaming Market

35. Live Streaming Market High Potential Countries, Segments and Strategies

36. Appendix

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