세계의 라이브 스트리밍 PPV(Pay-Per-View) 시장 보고서(2025년)
Live Streaming Pay-Per-View Global Market Report 2025
상품코드 : 1811098
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
 라이선스 & 가격 (부가세 별도)
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한글목차

라이브 스트리밍 PPV(Pay-Per-View) 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년에는 CAGR 17.7%로 36억 달러로 성장합니다. 예측 기간의 성장은 5G 기술 채택, 가상현실과 증강현실의 통합, 다양한 컨텐츠 제공, 소셜미디어와의 연계, 개인화 알고리즘 강화 등에 기인합니다. 예측 기간의 세계 동향에는 가상현실(VR)과 증강현실(AR)의 통합, 세계 도달 범위와 접근성, 인터랙티브 기능의 혁신, 파트너십과 독점 컨텐츠, 틈새 컨텐츠의 수익화 등이 포함됩니다.

향후 5년간 17.7%의 성장률 전망은 지난번 예측보다 0.2% 소폭 하락한 수치입니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 관세 부과로 인해 안전한 디지털 저작권 관리(DRM) 기술 및 엣지 서버의 비용이 증가하고, 소비자 대상의 정액제 서비스 및 PPV 가격이 상승할 수 있습니다. 또한 상호 관세와 무역 긴장과 제한 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.

라이브 스트리밍 유료 시청 시장은 e-learning 도입 확대에 따라 성장이 예상됩니다. 이러닝(E-learning)은 지식의 습득을 촉진하기 위해 전자 기술 및 미디어를 사용하는 것을 포함합니다. 라이브 스트리밍 교실과 온라인 교육의 등장은 교육을 더욱 친숙하게 만들었습니다. 교육자들은 온라인 수업의 한계를 뛰어넘는 비디오 협업의 중요성을 인식하고, 수업 계획을 보완하고 학생들과의 소통을 강화하기 위해 라이브 비디오 스트리밍을 활용하고 있습니다. ProsperityForAll의 보고서에 따르면 온라인 학습 플랫폼의 보급률은 2020년 6.8%에서 2022년 9.9%로 증가하여 라이브 스트리밍 유료 시청 시장에 대한 영향력이 커지고 있음을 보여줍니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세 및 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

Live Streaming Pay-Per-View represents a business strategy wherein live events, pre-recorded movies, and television series are offered for sale in exchange for one-time or monthly payments. This streaming model allows the sharing of content without the need for revenue generation through interruptions by advertisements.

The primary components of the live-streaming pay-per-view market include solutions and services. Live streaming solutions are commonly employed to broadcast a diverse range of events, including concerts, webinars, conferences, sporting events, and corporate gatherings. These solutions find applications in various settings such as schools, corporations, individual teaching environments, coaching institutes, and others. Furthermore, they are utilized across different industry verticals, including sports, media and entertainment, education, and other sectors.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The live streaming pay-per-view market research report is one of a series of new reports from The Business Research Company that provides live streaming pay-per-view market statistics, including live streaming pay-per-view industry global market size, regional shares, competitors with a live streaming pay-per-view market share, detailed live streaming pay-per-view market segments, market trends, and opportunities, and any further data you may need to thrive in the live streaming pay-per-view industry. This live-streaming pay-per-view market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The live streaming pay-per-view market size has grown rapidly in recent years. It will grow from $1.61 billion in 2024 to $1.88 billion in 2025 at a compound annual growth rate (CAGR) of 16.3%. The growth in the historic period can be attributed to broadband internet proliferation, smartphone and device penetration, globalization of content, shift in consumer preferences, sports and entertainment partnerships.

The live streaming pay-per-view market size is expected to see rapid growth in the next few years. It will grow to $3.6 billion in 2029 at a compound annual growth rate (CAGR) of 17.7%. The growth in the forecast period can be attributed to 5g technology adoption, virtual and augmented reality integration, diverse content offerings, social media collaborations, enhanced personalization algorithms. Major trends in the forecast period include integration of virtual reality (VR) and augmented reality (AR), global reach and accessibility, innovations in interactive features, partnerships and exclusive content, monetization for niche content.

The forecast of 17.7% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Increased costs for secure digital rights management (DRM) technologies and edge servers due to tariffs may raise subscription and PPV prices for consumers. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The live-streaming pay-per-view market is anticipated to experience growth, driven by the increasing adoption of e-learning. E-learning, or electronic learning, involves the use of electronic technologies and media to facilitate knowledge acquisition. The rise of live-streaming classrooms and online education has made education more accessible. Educators recognize the importance of video collaboration beyond online classes, leading to the use of live video streaming to complement lesson plans and enhance interaction with students. ProsperityForAll reported that the penetration rate of online learning platforms increased from 6.8% in 2020 to 9.9% in 2022, indicating a growing influence on the live-streaming pay-per-view market.

The expansion of internet penetration is expected to drive the growth of the live-streaming pay-per-view market. Internet penetration, representing the percentage of the population with internet access, has played a pivotal role in the popularity of pay-per-view services. The widespread availability of internet access has enabled a larger audience to enjoy live-streamed events from the comfort of their homes. For instance, in October 2022, DataReportal revealed that 5.07 billion people worldwide, equivalent to 63.5% of the global population, use the internet. The connected population continues to grow, with an increase of over 170 million in the past 12 months, underscoring the influence of internet penetration on the live-streaming pay-per-view market.

Technological advancements are a significant trend gaining traction in the live-streaming pay-per-view market. Major companies in this sector are focused on developing innovative technological solutions to enhance their market position. For example, in February 2024, ESPN, a U.S.-based cable company, partnered with Fox, a U.S.-based media company, and Warner Bros., a U.S.-based motion picture and entertainment company, to launch a joint sports streaming platform this year. This platform aims to provide a more streamlined bundle of linear networks specifically tailored for sports enthusiasts. Consumers will have the ability to subscribe directly through a new app, offering a user-friendly experience for accessing sports content. Additionally, subscribers will have the option to bundle this new service with existing streaming platforms such as Disney+, Hulu, and Max. This strategy is designed to attract a broader audience by enhancing the value of subscription options.

Major players in the live-streaming pay-per-view market are strategically concentrating on the development of inventive solutions, notably video-streaming subscription services, to secure a competitive advantage. A video streaming subscription service is an online platform that grants users access to a collection of video content, including movies, TV shows, and documentaries, in exchange for a monthly fee. For instance, in October 2023, Veeps Inc., a US-based streaming service provider, introduced 'All Access.' This novel service offers fans unlimited entry to Veeps' live shows, on-demand content, and exclusive artist features. Veeps All Access encompasses an extensive library featuring exclusive live concerts, original music-related content, music films, and more, available for a subscription fee of $11.99 per month or an annual fee of $120. Beyond live concerts and on-demand content, Veeps All Access grants fans access to exclusive artist materials such as behind-the-scenes footage, interviews, and special events.

In January 2023, JW Player, a New York-based company specializing in video player software development, completed the acquisition of InPlayer for an undisclosed amount. This strategic move enhances JW Player's comprehensive video platform capabilities, streamlining the monetization process for broadcasters and other video-centric businesses with subscription models. The acquisition also enriches JW Player's offerings by providing valuable insights into audience behavior. InPlayer, a UK-based company, operates within the live streaming pay-per-view market, aligning with JW Player's focus on advancing its position in the industry.

Major companies operating in the live streaming pay-per-view market include Muvi LLC, Vimeo Inc., Dacast Inc., Phando, StreamingVideoProvider Ltd., Wowza Media Systems LLC, PrestoSports LLC, Amazon Web Services Inc., Vplayed Inc., Kaltura Inc., Castr, Cleeng, InPlayer Ltd., International Business Machines Corporation, Brightcove Inc., BoxCast Inc., StreamShark, Switchboard Live Inc., Google LLC, Microsoft Corporation, YouTube TV LLC

North America was the largest region in the live-streaming pay-per-view market in 2024. Asia-Pacific is expected to be the fastest-growing region in the live-streaming pay-per-view market report during the forecast period. The regions covered in the live streaming pay-per-view market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the live streaming pay-per-view market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The live-streaming pay-per-view market includes revenues earned by entities by providing live entertainment for videos-on-demand movies and concerts. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Live Streaming Pay-Per-View Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on live streaming pay-per-view market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for live streaming pay-per-view ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The live streaming pay-per-view market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Live Streaming Pay-Per-View Market Characteristics

3. Live Streaming Pay-Per-View Market Trends And Strategies

4. Live Streaming Pay-Per-View Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Live Streaming Pay-Per-View Growth Analysis And Strategic Analysis Framework

6. Live Streaming Pay-Per-View Market Segmentation

7. Live Streaming Pay-Per-View Market Regional And Country Analysis

8. Asia-Pacific Live Streaming Pay-Per-View Market

9. China Live Streaming Pay-Per-View Market

10. India Live Streaming Pay-Per-View Market

11. Japan Live Streaming Pay-Per-View Market

12. Australia Live Streaming Pay-Per-View Market

13. Indonesia Live Streaming Pay-Per-View Market

14. South Korea Live Streaming Pay-Per-View Market

15. Western Europe Live Streaming Pay-Per-View Market

16. UK Live Streaming Pay-Per-View Market

17. Germany Live Streaming Pay-Per-View Market

18. France Live Streaming Pay-Per-View Market

19. Italy Live Streaming Pay-Per-View Market

20. Spain Live Streaming Pay-Per-View Market

21. Eastern Europe Live Streaming Pay-Per-View Market

22. Russia Live Streaming Pay-Per-View Market

23. North America Live Streaming Pay-Per-View Market

24. USA Live Streaming Pay-Per-View Market

25. Canada Live Streaming Pay-Per-View Market

26. South America Live Streaming Pay-Per-View Market

27. Brazil Live Streaming Pay-Per-View Market

28. Middle East Live Streaming Pay-Per-View Market

29. Africa Live Streaming Pay-Per-View Market

30. Live Streaming Pay-Per-View Market Competitive Landscape And Company Profiles

31. Live Streaming Pay-Per-View Market Other Major And Innovative Companies

32. Global Live Streaming Pay-Per-View Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Live Streaming Pay-Per-View Market

34. Recent Developments In The Live Streaming Pay-Per-View Market

35. Live Streaming Pay-Per-View Market High Potential Countries, Segments and Strategies

36. Appendix

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