유럽의 프라이싱 소프트웨어 시장 : 예측 - 지역별 분석 - 유형별, 기업 규모별, 산업별(-2031년)

Europe Pricing Software Market Forecast to 2031 - Regional Analysis - by Type, Enterprise Size, and Industry Vertical

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한글목차

유럽 프라이싱 소프트웨어 시장은 2023년에 3억 5,411만 달러로 평가되었으며, 2031년에는 8억 1,667만 달러에 이를 것으로 예측되며, 2023-2031년에 걸쳐 11.0%의 연평균 복합 성장률(CAGR)로 성장할 전망입니다.

제조업의 지속적인 성장이 유럽 프라이싱 소프트웨어 시장을 견인

최근 몇 년간 산업화의 진전에 따라 제조업은 생산고, 제조기업의 총수, 제조부문의 디지털화 동향 면에서 크게 확대되고 있습니다. 예를 들어, 2023년 유엔에서 발표한 데이터에 따르면 2015년 글로벌 제조업 생산 지수는 100인 반면, 2019년 지수는 113에 달했습니다. 2021년 3분기, 세계의 제조업 지수는 117에 도달했습니다. 자동차 산업은 지난 몇 년 동안 높은 성장률을 보인 전 세계적으로 주목할 만한 산업 중 하나입니다. 지난 몇 년 동안 전 세계 제조업 생산량이 증가했음을 보여줍니다.

유럽 프라이싱 소프트웨어 시장 개요

유럽에서는 BFSI를 포함한 다양한 산업에서 디지털화가 진행되고 있습니다. 유럽의 거의 모든 유명 은행이 디지털 전환 전략을 내걸고 있습니다. 고객 경험을 개선하기 위해 24시간 연중무휴로 디지털 서비스와 상품을 제공하는 것이 대부분의 은행 디지털화 계획의 주요 목표입니다. EU는 2030년까지 기업의 디지털화에 관한 2개의 주요 목표를 설정하고 있습니다. 2023년에는 모든 EU 기업의 70% 이상이 기본적인 디지털 집약도에 도달했습니다. 따라서 유럽의 디지털화가 증가함에 따라 수익성, 매출, 시장 역학, 소비자 행동 등의 혜택을 받기 위해 다양한 산업 분야에서 회사 제품의 가격을 관리해야 할 필요성이 커지고 있으며, 이는 2023년부터 2031년까지 프라이싱 소프트웨어 시장을 주도할 것으로 예상됩니다.

유럽 프라이싱 소프트웨어 시장 수익과 2031년까지 예측(금액)

유럽 프라이싱 소프트웨어 시장 세분화

유럽 프라이싱 소프트웨어 시장은 유형, 기업 규모, 산업별, 국가별로 분류됩니다.

유형별로 유럽 프라이싱 소프트웨어 시장은 클라우드 기반과 On-Premise로 구분됩니다.

기업 규모별로는 유럽 프라이싱 소프트웨어 시장은 중소기업과 대기업으로 2분화됩니다.

산업별로 유럽의 프라이싱 소프트웨어 시장은 제조업, 여행 및 호스피탈리티, IT 및 통신, 소매 및 E-Commerce, 음식, BSFI 등으로 구분됩니다.

국가별로 볼 때 유럽 프라이싱 소프트웨어 시장은 독일, 프랑스, 이탈리아, 영국, 러시아 및 기타 유럽으로 나뉘어져 있습니다.

BOOPER, COMPETERA LIMITED, Epicor Software Corp, Eversight, Flintfox, Mercio, Minderest, Omniaretail BV, Price Edge, Price f(x) AG, PriceBeam, Pricemoov, PricingHUB, Prisync, PROS Holdings Inc, Reactev, RELEX Ltd., Toptal, LLC, Toptal, LLC, Sniffie Software Ltd. Toptal, LLC, Vendavo, Inc, WEBCentric doo, Wiser Solutions, Inc., Zilliant, Inc. 등이 유럽의 프라이싱 소프트웨어 시장에서 사업을 전개하는 주요 기업입니다.

목차

제1장 서론

제2장 주요 요약

• 주요 인사이트
• 시장의 매력

제3장 조사 방법

• 2차 조사
• 1차 조사
  • 가설의 책정
  • 거시경제 요인분석
  • 파운데이션 수치의 개발
  • 데이터의 삼각측량
  • 국가 레벨 데이터

제4장 유럽 프라이싱 소프트웨어 시장 상황

• 소개
• PEST 분석
• 생태계 분석
• 밸류체인의 벤더 일람

제5장 유럽 프라이싱 소프트웨어 시장 : 주요 시장 역학

• 유럽 프라이싱 소프트웨어 시장 : 주요 시장 역학
• 시장 성장 촉진요인
  • 경쟁가격 전략의 요구 증가
  • 세계의 디지털 변혁
  • 제조업의 지속적인 성장
• 시장 성장 억제요인
  • 높은 조달 비용
• 시장 기회
  • 데이터 생성 및 데이터 분석 도구의 성장
• 향후의 동향
  • 인공지능(AI)과의 통합
• 성장 촉진요인과 억제요인의 영향

제6장 유럽 프라이싱 소프트웨어 시장 분석

• 유럽의 프라이싱 소프트웨어 시장 수익(2021년-2031년)
• 유럽 프라이싱 소프트웨어 시장 예측 분석

제7장 유럽 프라이싱 소프트웨어 시장 분석 - 유형별

• 클라우드
• On-Premise

제8장 유럽 프라이싱 소프트웨어 시장 분석 - 기업 규모별

• 중소기업
• 대기업

제9장 유럽 프라이싱 소프트웨어 시장 분석 - 산업별

• 제조업
• 여행 및 호스피탈리티
• IT 및 통신
• 소매 및 E-Commerce
• 음식
• BSFI
• 기타

제10장 유럽 프라이싱 소프트웨어 시장 - 국가별 분석

• 유럽
  • 독일
  • 프랑스
  • 이탈리아
  • 영국
  • 러시아
  • 기타 유럽

제11장 경쟁 구도

• 주요 진입기업에 의한 히트맵 분석
• 기업의 포지셔닝과 집중도

제12장 산업 정세

• 소개
• 시장 이니셔티브
• 제품 개발
• 합병과 인수

제13장 기업 프로파일

• Epicor Software Corp
• PROS Holdings Inc
• Revalize, Inc
• COMPETERA LIMITED
• Price f(x)AG
• Prisync
• WEBCentric doo
• Zilliant, Inc.
• Omniaretail BV
• Vendavo, Inc.
• PriceBeam
• Flintfox
• Sniffie Software Ltd.
• Eversight
• Minderest
• Wiser Solutions, Inc.
• Price Edge
• Reactev
• Retalon
• Toptal, LLC
• PricingHUB
• RELEX Solutions
• Mercio
• BOOPER
• Pricemoov

제14장 부록

SHW

영문 목차

영문목차

The Europe pricing software market was valued at US$ 354.11 million in 2023 and is expected to reach US$ 816.67 million by 2031; it is estimated to register a CAGR of 11.0% from 2023 to 2031.

Continuous Growth in Manufacturing Industry Drive Europe Pricing Software Market

In the past few years, due to industrialization, the manufacturing industry has expanded significantly in terms of output generated, the total number of manufacturing companies, and digitalization trends in the manufacturing sector. For instance, as per the data published by the United Nations in 2023, the production index of global manufacturing production in 2015 was 100, whereas the index in 2019 reached 113. In Q3 2021, the global manufacturing index reached 117. In 2023, the global manufacturing index passed 120 points. The automotive industry is one of the notable industries across the globe that has shown strong growth rates in the past few years. As per the data published by the International Organization of Motor Vehicle Manufacturers in 2023, the total vehicle production was 80 million in 2021, which increased to 93 million in 2023. Such statistics show increased global manufacturing output in the past few years. Such growth in the manufacturing industry increased the importance of the tools that help in gaining competitive advantage, ultimately driving the demand for pricing optimization and management software.

Europe Pricing Software Market Overview

Europe is witnessing increasing digitalization across various industries, including BFSI. Almost every well-known banking institution in Europe has a digital transformation strategy. Offering digital services and goods 24/7 to improve customer experience is the main goal of most digitalization plans for banks. The EU has set two main goals for the digitalization of businesses by 2030: more than 90% of SMEs could achieve at least a basic level of digital intensity, and 75% of EU companies should use cloud computing services. According to the EU, in 2023, more than 70% of all EU companies reached a basic level of digital intensity. The proportion of SMEs was 69%, whereas large companies stood at 98%. Thus, the increasing digitalization in Europe fuels the need to manage pricing for company's offerings across various industries to benefit from profitability, sales, market dynamics, consumer behavior, and others, which, in turn, is expected to drive the pricing software market from 2023 to 2031.

Europe Pricing Software Market Revenue and Forecast to 2031 (US$ Million)

Europe Pricing Software Market Segmentation

The Europe pricing software market is categorized into type, enterprise size, industry vertical, and country.

By type, the Europe pricing software market is segmented into cloud based and on-premise. The cloud based segment held a larger share of the Europe pricing software market share in 2023.

In terms of enterprise size , the Europe pricing software market is bifurcated into small & medium enterprises and large enterprises. The large enterprises segment held a larger share of the Europe pricing software market share in 2023.

Based on industry vertical, the Europe pricing software market is segmented into manufacturing, travel and hospitality, it and telecom, retail and e-commerce, food and beverages, BSFI, and others. The manufacturing segment held the largest share of the Europe pricing software market share in 2023.

Based on country, the Europe pricing software market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Germany segment held the largest share of the Europe pricing software market in 2023.

BOOPER; COMPETERA LIMITED; Epicor Software Corp; Eversight; Flintfox; Mercio; Minderest; Omniaretail B.V.; Price Edge; Price f(x) AG; PriceBeam; Pricemoov; PricingHUB; Prisync; PROS Holdings Inc; Reactev; RELEX Solutions; Retalon; Revalize, Inc; Sniffie Software Ltd.; Toptal, LLC; Vendavo, Inc; WEBCentric d.o.o; Wiser Solutions, Inc.; and Zilliant, Inc. are some of the leading companies operating in the Europe pricing software market.

Table Of Contents

1. Introduction

• 1.1 Report Guidance
• 1.2 Market Segmentation

2. Executive Summary

• 2.1 Key Insights
• 2.2 Market Attractiveness

3. Research Methodology

• 3.1 Secondary Research
• 3.2 Primary Research
  • 3.2.1 Hypothesis formulation:
  • 3.2.2 Macro-economic factor analysis:
  • 3.2.3 Developing base number:
  • 3.2.4 Data Triangulation:
  • 3.2.5 Country level data:

4. Europe Pricing Software Market Landscape

• 4.1 Overview
• 4.2 PEST Analysis
• 4.3 Ecosystem Analysis
• 4.4 List of Vendors in the Value Chain

5. Europe Pricing Software Market - Key Market Dynamics

• 5.1 Europe Pricing Software Market - Key Market Dynamics
• 5.2 Market Drivers
  • 5.2.1 Increasing Need for Competitive Pricing Strategies
  • 5.2.2 Digital Transformation Globally
  • 5.2.3 Continuous Growth in Manufacturing Industry
• 5.3 Market Restraints
  • 5.3.1 High Procurement Costs
• 5.4 Market Opportunities
  • 5.4.1 Growing Data Generation and Data Analytics Tools
• 5.5 Future Trends
  • 5.5.1 Integration with Artificial Intelligence (AI)
• 5.6 Impact of Drivers and Restraints:

6. Europe Pricing Software Market - Analysis

• 6.1 Europe Pricing Software Market Revenue (US$ Million), 2021-2031
• 6.2 Europe Pricing Software Market Forecast Analysis

7. Europe Pricing Software Market Analysis - by Type

• 7.1 Cloud Based
  • 7.1.1 Overview
  • 7.1.2 Cloud Based: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 7.2 On-Premise
  • 7.2.1 Overview
  • 7.2.2 On-Premise: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)

8. Europe Pricing Software Market Analysis - by Enterprise Size

• 8.1 Small and Medium Enterprises
  • 8.1.1 Overview
  • 8.1.2 Small and Medium Enterprises: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 8.2 Large Enterprises
  • 8.2.1 Overview
  • 8.2.2 Large Enterprises: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)

9. Europe Pricing Software Market Analysis - by Industry Vertical

• 9.1 Manufacturing
  • 9.1.1 Overview
  • 9.1.2 Manufacturing: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 9.2 Travel and Hospitality
  • 9.2.1 Overview
  • 9.2.2 Travel and Hospitality: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 9.3 IT and Telecom
  • 9.3.1 Overview
  • 9.3.2 IT and Telecom: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 9.4 Retail and E-commerce
  • 9.4.1 Overview
  • 9.4.2 Retail and E-commerce: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 9.5 Food and Beverages
  • 9.5.1 Overview
  • 9.5.2 Food and Beverages: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 9.6 BSFI
  • 9.6.1 Overview
  • 9.6.2 BSFI: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
• 9.7 Others
  • 9.7.1 Overview
  • 9.7.2 Others: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)

10. Europe Pricing Software Market - Country Analysis

• 10.1 Europe
  • 10.1.1 Europe Pricing Software Market - Revenue and Forecast Analysis - by Country
    • 10.1.1.1 Europe Pricing Software Market - Revenue and Forecast Analysis - by Country
    • 10.1.1.2 Germany: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
      • 10.1.1.2.1 Germany: Europe Pricing Software Market Share - by Type
      • 10.1.1.2.2 Germany: Europe Pricing Software Market Share - by Enterprise Size
      • 10.1.1.2.3 Germany: Europe Pricing Software Market Share - by Industry Vertical
    • 10.1.1.3 France: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
      • 10.1.1.3.1 France: Europe Pricing Software Market Share - by Type
      • 10.1.1.3.2 France: Europe Pricing Software Market Share - by Enterprise Size
      • 10.1.1.3.3 France: Europe Pricing Software Market Share - by Industry Vertical
    • 10.1.1.4 Italy: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
      • 10.1.1.4.1 Italy: Europe Pricing Software Market Share - by Type
      • 10.1.1.4.2 Italy: Europe Pricing Software Market Share - by Enterprise Size
      • 10.1.1.4.3 Italy: Europe Pricing Software Market Share - by Industry Vertical
    • 10.1.1.5 United Kingdom: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
      • 10.1.1.5.1 United Kingdom: Europe Pricing Software Market Share - by Type
      • 10.1.1.5.2 United Kingdom: Europe Pricing Software Market Share - by Enterprise Size
      • 10.1.1.5.3 United Kingdom: Europe Pricing Software Market Share - by Industry Vertical
    • 10.1.1.6 Russia: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
      • 10.1.1.6.1 Russia: Europe Pricing Software Market Share - by Type
      • 10.1.1.6.2 Russia: Europe Pricing Software Market Share - by Enterprise Size
      • 10.1.1.6.3 Russia: Europe Pricing Software Market Share - by Industry Vertical
    • 10.1.1.7 Rest of Europe: Europe Pricing Software Market - Revenue and Forecast, 2021-2031 (US$ Million)
      • 10.1.1.7.1 Rest of Europe: Europe Pricing Software Market Share - by Type
      • 10.1.1.7.2 Rest of Europe: Europe Pricing Software Market Share - by Enterprise Size
      • 10.1.1.7.3 Rest of Europe: Europe Pricing Software Market Share - by Industry Vertical

11. Competitive Landscape

• 11.1 Heat Map Analysis by Key Players
• 11.2 Company Positioning and Concentration

12. Industry Landscape

• 12.1 Overview
• 12.2 Market Initiative
• 12.3 Product Development
• 12.4 Mergers & Acquisitions

13. Company Profile

• 13.1 Epicor Software Corp
  • 13.1.1 Key Facts
  • 13.1.2 Business Description
  • 13.1.3 Products and Services
  • 13.1.4 Financial Overview
  • 13.1.5 SWOT Analysis
  • 13.1.6 Key Developments
• 13.2 PROS Holdings Inc
  • 13.2.1 Key Facts
  • 13.2.2 Business Description
  • 13.2.3 Products and Services
  • 13.2.4 Financial Overview
  • 13.2.5 SWOT Analysis
  • 13.2.6 Key Developments
• 13.3 Revalize, Inc
  • 13.3.1 Key Facts
  • 13.3.2 Business Description
  • 13.3.3 Products and Services
  • 13.3.4 Financial Overview
  • 13.3.5 SWOT Analysis
  • 13.3.6 Key Developments
• 13.4 COMPETERA LIMITED
  • 13.4.1 Key Facts
  • 13.4.2 Business Description
  • 13.4.3 Products and Services
  • 13.4.4 Financial Overview
  • 13.4.5 SWOT Analysis
  • 13.4.6 Key Developments
• 13.5 Price f(x) AG
  • 13.5.1 Key Facts
  • 13.5.2 Business Description
  • 13.5.3 Products and Services
  • 13.5.4 Financial Overview
  • 13.5.5 SWOT Analysis
  • 13.5.6 Key Developments
• 13.6 Prisync
  • 13.6.1 Key Facts
  • 13.6.2 Business Description
  • 13.6.3 Products and Services
  • 13.6.4 Financial Overview
  • 13.6.5 SWOT Analysis
  • 13.6.6 Key Developments
• 13.7 WEBCentric d.o.o.
  • 13.7.1 Key Facts
  • 13.7.2 Business Description
  • 13.7.3 Products and Services
  • 13.7.4 Financial Overview
  • 13.7.5 SWOT Analysis
  • 13.7.6 Key Developments
• 13.8 Zilliant, Inc.
  • 13.8.1 Key Facts
  • 13.8.2 Business Description
  • 13.8.3 Products and Services
  • 13.8.4 Financial Overview
  • 13.8.5 SWOT Analysis
  • 13.8.6 Key Developments
• 13.9 Omniaretail B.V.
  • 13.9.1 Key Facts
  • 13.9.2 Business Description
  • 13.9.3 Products and Services
  • 13.9.4 Financial Overview
  • 13.9.5 SWOT Analysis
  • 13.9.6 Key Developments
• 13.10 Vendavo, Inc.
  • 13.10.1 Key Facts
  • 13.10.2 Business Description
  • 13.10.3 Products and Services
  • 13.10.4 Financial Overview
  • 13.10.5 SWOT Analysis
  • 13.10.6 Key Developments
• 13.11 PriceBeam
  • 13.11.1 Key Facts
  • 13.11.2 Business Description
  • 13.11.3 Products and Services
  • 13.11.4 Financial Overview
  • 13.11.5 SWOT Analysis
  • 13.11.6 Key Developments
• 13.12 Flintfox
  • 13.12.1 Key Facts
  • 13.12.2 Business Description
  • 13.12.3 Products and Services
  • 13.12.4 Financial Overview
  • 13.12.5 SWOT Analysis
  • 13.12.6 Key Developments
• 13.13 Sniffie Software Ltd.
  • 13.13.1 Key Facts
  • 13.13.2 Business Description
  • 13.13.3 Products and Services
  • 13.13.4 Financial Overview
  • 13.13.5 SWOT Analysis
  • 13.13.6 Key Developments
• 13.14 Eversight
  • 13.14.1 Key Facts
  • 13.14.2 Business Description
  • 13.14.3 Products and Services
  • 13.14.4 Financial Overview
  • 13.14.5 SWOT Analysis
  • 13.14.6 Key Developments
• 13.15 Minderest
  • 13.15.1 Key Facts
  • 13.15.2 Business Description
  • 13.15.3 Products and Services
  • 13.15.4 Financial Overview
  • 13.15.5 SWOT Analysis
  • 13.15.6 Key Developments
• 13.16 Wiser Solutions, Inc.
  • 13.16.1 Key Facts
  • 13.16.2 Business Description
  • 13.16.3 Products and Services
  • 13.16.4 Financial Overview
  • 13.16.5 SWOT Analysis
  • 13.16.6 Key Developments
• 13.17 Price Edge
  • 13.17.1 Key Facts
  • 13.17.2 Business Description
  • 13.17.3 Products and Services
  • 13.17.4 Financial Overview
  • 13.17.5 SWOT Analysis
  • 13.17.6 Key Developments
• 13.18 Reactev
  • 13.18.1 Key Facts
  • 13.18.2 Business Description
  • 13.18.3 Products and Services
  • 13.18.4 Financial Overview
  • 13.18.5 SWOT Analysis
  • 13.18.6 Key Developments
• 13.19 Retalon
  • 13.19.1 Key Facts
  • 13.19.2 Business Description
  • 13.19.3 Products and Services
  • 13.19.4 Financial Overview
  • 13.19.5 SWOT Analysis
  • 13.19.6 Key Developments
• 13.20 Toptal, LLC
  • 13.20.1 Key Facts
  • 13.20.2 Business Description
  • 13.20.3 Products and Services
  • 13.20.4 Financial Overview
  • 13.20.5 SWOT Analysis
  • 13.20.6 Key Developments
• 13.21 PricingHUB
  • 13.21.1 Key Facts
  • 13.21.2 Business Description
  • 13.21.3 Products and Services
  • 13.21.4 Financial Overview
  • 13.21.5 SWOT Analysis
  • 13.21.6 Key Developments
• 13.22 RELEX Solutions
  • 13.22.1 Key Facts
  • 13.22.2 Business Description
  • 13.22.3 Products and Services
  • 13.22.4 Financial Overview
  • 13.22.5 SWOT Analysis
  • 13.22.6 Key Developments
• 13.23 Mercio
  • 13.23.1 Key Facts
  • 13.23.2 Business Description
  • 13.23.3 Products and Services
  • 13.23.4 Financial Overview
  • 13.23.5 SWOT Analysis
  • 13.23.6 Key Developments
• 13.24 BOOPER
  • 13.24.1 Key Facts
  • 13.24.2 Business Description
  • 13.24.3 Products and Services
  • 13.24.4 Financial Overview
  • 13.24.5 SWOT Analysis
  • 13.24.6 Key Developments
• 13.25 Pricemoov
  • 13.25.1 Key Facts
  • 13.25.2 Business Description
  • 13.25.3 Products and Services
  • 13.25.4 Financial Overview
  • 13.25.5 SWOT Analysis
  • 13.25.6 Key Developments

14. Appendix

• 14.1 About Us

관련자료