세계의 챗봇용 생성형 인공지능(AI) 시장 보고서(2025년)
Generative Artificial Intelligence (AI) In Chatbots Global Market Report 2025
상품코드 : 1888263
리서치사 : The Business Research Company
발행일 : On Demand Report
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한글목차

최근 챗봇용 생성형 인공지능(AI) 시장 규모는 비약적으로 확대되고 있습니다. 2024년 80억 2,000만 달러로 평가되었고, 2025년에는 108억 3,000만 달러에 달할 것으로 추정되며, CAGR 35.1%로 성장이 전망되고 있습니다. 이러한 성장은 규칙 기반 챗봇의 도입 확대, 비용 효율적인 고객 지원에 대한 수요 증가, 자연 언어 처리 기술의 보급, 디지털 커뮤니케이션 플랫폼의 확대, 기업의 자동화에 대한 의존도 증가 등의 요인에 기인하고 있습니다.

챗봇용 생성형 인공지능(AI) 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2029년에는 356억 8,000만 달러에 달할 것으로 예측되며, CAGR 34.7%로 성장할 전망입니다. 예측 기간 중 성장 요인으로는 개인화된 사용자 상호작용에 대한 수요 증가, 생성형 인공지능과 클라우드 플랫폼 통합의 진전, 의료 및 금융 분야에서 채용 확대, 다언어 대응 챗봇 기능의 확충, 기업에서의 디지털 전환(DX) 추진의 가속 등을 들 수 있습니다. 주요 추세로는 대규모 언어 모델의 기술적 진보, 대화형 인공지능 설계 혁신, 멀티모달 생성형 인공지능 개발, 인공지능 윤리에 관한 연구개발 투자, 음성 대화형 생성 챗봇 혁신 등이 있습니다.

고객 서비스의 자동화에 대한 수요 증가는 향후 챗봇 시장에서 생성된 인공지능의 성장을 가속할 것으로 예측됩니다. 고객 서비스의 자동화는 인공지능 및 소프트웨어 도구와 같은 기술을 활용하고 최소한의 인위적 개입으로 고객과의 상호 작용, 문의 및 지원 업무를 관리하는 것을 말합니다. 이러한 자동화 수요 증가는 신속한 대응 시간, 24시간 체제 지원, 일관성 있고 개인화된 고객 대응을 실현하면서 운영 비용을 절감하려는 기업의 노력에 의해 추진되고 있습니다. 챗봇에서 생성된 인공지능은 실시간으로 개인화된 응답을 제공하고 대량의 고객 문의를 효율적으로 관리함으로써 이를 지원합니다. 예를 들어 미국 정부기관인 소비자금융보호국(CFPB)의 2023년 6월 발표에 따르면 2022년에는 미국 인구의 약 37%에 해당하는 9,800만 명 이상이 은행 챗봇을 이용했으며, 이 수는 2026년까지 약 1억 1,090만 명으로 증가할 것으로 예측되고 있습니다. 따라서 고객 서비스의 자동화 수요가 증가함에 따라 챗봇용 생성형 인공지능(AI) 시장의 성장이 촉진되고 있습니다.

챗봇용 생성형 인공지능(AI) 시장에서 사업을 전개하는 주요 기업은 유연성, 신뢰성, 커스터마이즈성을 향상시키기 위해 확장 가능한 기업 도입을 위한 API 중심 통합의 개발에 주력하고 있습니다. API 기반 통합을 통해 조직은 전용 인프라를 통해 자체 애플리케이션에 생성형 AI를 통합할 수 있어 응답 시간 단축, 맞춤형 워크플로우 및 기업 수준의 확장성을 보장합니다. 예를 들어, 2023년 3월에는 미국 인공지능 기업 OpenAI가 기업용 전용 용량 옵션을 갖춘 ChatGPT API를 출시했습니다. 이 제품은 프로그래머블 인터페이스를 통해 개발자에게 GPT 모델에 대한 온디맨드 액세스를 제공하고, 높은 수요 시에도 안정적인 성능을 유지하기 위한 처리량 확보를 통해 조직을 지원하며, 기업의 요구에 맞게 커스터마이징 가능한 스케일링을 실현합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Generative artificial intelligence in chatbots refers to the use of advanced machine learning models that generate human-like responses in real time. It enables chatbots to understand context, create coherent replies, and engage in dynamic conversations, improving interaction quality beyond predefined scripts and making communication more natural and adaptive.

The primary technologies of generative artificial intelligence in chatbots include natural language processing, machine learning and deep learning, automatic speech recognition, and other related systems. Natural language processing is a branch of artificial intelligence that allows computers to understand, interpret, and generate human language. Different deployment modes include on-premise and cloud, and the technology is used for various business functions such as sales and marketing, supply chain and operations, finance and accounting, human resources, and information technology service management. It is applied in customer service, electronic commerce and sales, virtual assistants, information retrieval, and social media and messaging platforms across multiple industries, including banking, financial services and insurance, information technology and telecommunications, retail and electronic commerce, healthcare, government and public sector, media and entertainment, education, and other industries.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The generative artificial intelligence (AI) in chatbots market research report is one of a series of new reports from The Business Research Company that provides generative artificial intelligence (AI) in chatbots market statistics, including generative artificial intelligence (AI) in chatbots industry global market size, regional shares, competitors with a generative artificial intelligence (AI) in chatbots market share, detailed generative artificial intelligence (AI) in chatbots market segments, market trends and opportunities, and any further data you may need to thrive in the generative artificial intelligence (AI) in chatbots industry. This generative artificial intelligence (AI) in chatbots market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The generative artificial intelligence (AI) in chatbots market size has grown exponentially in recent years. It will grow from $8.02 billion in 2024 to $10.83 billion in 2025 at a compound annual growth rate (CAGR) of 35.1%. The growth during the historic period can be attributed to the increasing adoption of rule-based chatbots, the rising demand for cost-efficient customer support, the growing use of natural language processing, the expansion of digital communication platforms, and the increasing reliance on automation in enterprises.

The generative artificial intelligence (AI) in chatbots market size is expected to see exponential growth in the next few years. It will grow to $35.68 billion in 2029 at a compound annual growth rate (CAGR) of 34.7%. The growth during the forecast period can be attributed to the increasing demand for personalized user interactions, the rising integration of generative artificial intelligence with cloud platforms, the growing adoption in healthcare and banking, the expansion of multilingual chatbot capabilities, and the increasing enterprise digital transformation initiatives, with key trends including technological advancements in large language models, innovations in conversational artificial intelligence design, developments in multimodal generative artificial intelligence, investment in research and development for artificial intelligence ethics, and innovation in speech-to-speech generative chatbots.

The rising demand for automation in customer service is expected to drive the growth of the generative artificial intelligence in chatbots market going forward. Automation in customer service refers to the use of technology, including artificial intelligence and software tools, to manage customer interactions, queries, and support tasks with minimal human involvement. The growing demand for automation in customer service is driven by businesses aiming for faster response times, round-the-clock support, and consistent, personalized customer interactions while reducing operational expenses. Generative artificial intelligence in chatbots supports this by delivering real-time, personalized responses and managing large volumes of customer queries efficiently. For example, in June 2023, according to the Consumer Financial Protection Bureau, a US-based government agency, more than 98 million people, representing about 37% of the U.S. population, used a banking chatbot in 2022, and the number is projected to increase to approximately 110.9 million users by 2026. Therefore, the rising demand for automation in customer service is fueling the growth of the generative artificial intelligence in chatbots market.

Key companies operating in the generative artificial intelligence chatbot market are focusing on developing API-driven integration for scalable enterprise deployment to improve flexibility, reliability, and customization. An API-driven integration allows organizations to embed generative artificial intelligence into their applications with dedicated infrastructure, ensuring faster response times, customized workflows, and enterprise-level scalability. For example, in March 2023, OpenAI, a US-based artificial intelligence company, launched the ChatGPT API with dedicated capacity options for enterprises. The product offers developers on-demand access to GPT models through a programmable interface, supports organizations by reserving throughput for consistent performance under high demand, and enables customized scaling to meet enterprise needs.

In March 2025, ServiceNow, a US-based provider of enterprise workflow automation solutions, acquired Moveworks for $2.85 billion. Through this acquisition, ServiceNow aims to integrate advanced artificial intelligence assistants into its platform, allowing enterprises to progress from simple information retrieval to autonomous task execution. Moveworks is a US-based company that utilizes generative artificial intelligence in its chatbots.

Major players in the generative artificial intelligence (ai) in chatbots market are Amazon.com Inc., Google LLC, Microsoft Corp., Meta Platforms Inc., IBM Corp., Salesforce Inc., OpenAI LLC, LivePerson Inc., Anthropic PBC, Yellow.ai, Dialpad Inc., Intercom, Ada Support, Kore.ai, AI21 Labs, Avaamo Inc., Master of Code Global, BotsCrew, Botsify Inc., Lindy.ai, Writesonic Inc., Replika, Chatfuel, Rasa, and Botpress Inc.

North America was the largest region in the generative artificial intelligence (AI) in chatbots market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in generative artificial intelligence (AI) in chatbots report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the generative artificial intelligence (AI) in chatbots market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The generative artificial intelligence (AI) in chatbots market consists of revenues earned by entities by providing services such as chatbot integration services, artificial intelligence training and fine-tuning, customer support automation, consulting and strategy services, and managed chatbot operations. The market value includes the value of related goods sold by the service provider or included within the service offering. The generative artificial intelligence (AI) in chatbots market also includes sales of Single Board Computers, Networking Hardware, and appliance systems. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Generative Artificial Intelligence (AI) In Chatbots Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on generative artificial intelligence (ai) in chatbots market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for generative artificial intelligence (ai) in chatbots ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The generative artificial intelligence (ai) in chatbots market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Generative Artificial Intelligence (AI) In Chatbots Market Characteristics

3. Generative Artificial Intelligence (AI) In Chatbots Market Trends And Strategies

4. Generative Artificial Intelligence (AI) In Chatbots Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Generative Artificial Intelligence (AI) In Chatbots Growth Analysis And Strategic Analysis Framework

6. Generative Artificial Intelligence (AI) In Chatbots Market Segmentation

7. Generative Artificial Intelligence (AI) In Chatbots Market Regional And Country Analysis

8. Asia-Pacific Generative Artificial Intelligence (AI) In Chatbots Market

9. China Generative Artificial Intelligence (AI) In Chatbots Market

10. India Generative Artificial Intelligence (AI) In Chatbots Market

11. Japan Generative Artificial Intelligence (AI) In Chatbots Market

12. Australia Generative Artificial Intelligence (AI) In Chatbots Market

13. Indonesia Generative Artificial Intelligence (AI) In Chatbots Market

14. South Korea Generative Artificial Intelligence (AI) In Chatbots Market

15. Western Europe Generative Artificial Intelligence (AI) In Chatbots Market

16. UK Generative Artificial Intelligence (AI) In Chatbots Market

17. Germany Generative Artificial Intelligence (AI) In Chatbots Market

18. France Generative Artificial Intelligence (AI) In Chatbots Market

19. Italy Generative Artificial Intelligence (AI) In Chatbots Market

20. Spain Generative Artificial Intelligence (AI) In Chatbots Market

21. Eastern Europe Generative Artificial Intelligence (AI) In Chatbots Market

22. Russia Generative Artificial Intelligence (AI) In Chatbots Market

23. North America Generative Artificial Intelligence (AI) In Chatbots Market

24. USA Generative Artificial Intelligence (AI) In Chatbots Market

25. Canada Generative Artificial Intelligence (AI) In Chatbots Market

26. South America Generative Artificial Intelligence (AI) In Chatbots Market

27. Brazil Generative Artificial Intelligence (AI) In Chatbots Market

28. Middle East Generative Artificial Intelligence (AI) In Chatbots Market

29. Africa Generative Artificial Intelligence (AI) In Chatbots Market

30. Generative Artificial Intelligence (AI) In Chatbots Market Competitive Landscape And Company Profiles

31. Generative Artificial Intelligence (AI) In Chatbots Market Other Major And Innovative Companies

32. Global Generative Artificial Intelligence (AI) In Chatbots Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Generative Artificial Intelligence (AI) In Chatbots Market

34. Recent Developments In The Generative Artificial Intelligence (AI) In Chatbots Market

35. Generative Artificial Intelligence (AI) In Chatbots Market High Potential Countries, Segments and Strategies

36. Appendix

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