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한글목차
세계의 기업용 생성형 AI 시장은 2024년부터 2029년까지 92억 4,350만 달러 증가하고, 예측 기간 동안 CAGR은 36.2%로 예측됩니다.
세계의 기업용 생성형 AI 시장에 대해 조사 분석했으며, 시장 규모와 예측, 동향, 성장요인, 과제, 약 25개 벤더 분석 등의 정보를 전해드립니다.
본 보고서는 현재 시장 상황, 최신 동향 및 촉진요인, 시장 환경 전반에 대한 최신 분석을 제공합니다. 시장 성장요인으로는 하이퍼오토메이션과 업무 효율화에 대한 수요 급증, 접근성 높은 AI 플랫폼의 보급과 개발자 생태계 활성화, 경쟁 압력 심화, 새로운 수익원 추구 등을 꼽을 수 있습니다.
이번 조사는 업계 주요 관계자들의 정보를 포함한 1차 정보와 2차 정보의 객관적인 조합을 통해 이루어졌습니다. 이 보고서에는 주요 기업 분석과 함께 종합적인 시장 규모 데이터, 지역별 분석과 함께 부문 및 공급업체 현황이 포함되어 있습니다. 보고서에는 과거 데이터와 예측 데이터가 포함되어 있습니다.
시장 범위
기준 연도
2025년
대상 기간
2029년
예측 기간
2025-2029년
성장 모멘텀
가속
전년비 2025년
30.7%
CAGR
36.2%
증가액
92억 4,350만 달러
이 보고서는 향후 몇 년 동안 세계 기업용 생성형 AI 시장의 성장을 주도할 주요 요인 중 하나로 멀티모달 및 도메인 특화 기반 모델로의 전환을 꼽았습니다. 또한, 엔터프라이즈급 플랫폼과 거버넌스 프레임워크를 통한 생성형 AI의 운영과 수직적 통합의 가속화 및 폐쇄형 생태계 구축이 시장에서 상당한 수요를 창출할 것으로 예상됩니다.
목차
제1장 주요 요약
제2장 Technavio 분석
가격 반응성·수명주기·고객 구입 바스켓·채용률·구입 기준 분석
인풋의 중요성과 차별화 요인
혼란 요인
성장 촉진요인과 과제의 영향
제3장 시장 구도
시장 생태계
시장 특징
밸류체인 분석
제4장 시장 규모
시장 정의
시장 부문 분석
시장 규모, 2024년
시장 전망, 2024-2029년
제5장 Five Forces 분석
Five Forces 요약
구매자의 교섭력
공급 기업의 교섭력
신규 참여업체의 위협
대체품의 위협
경쟁의 위협
시장 상황
제6장 시장 세분화 : 기술별
비교 : 기술별
대규모 언어 모델(LLMs)
특정 분야용
멀티모달 모델
오픈 소스
시장 기회 : 기술별
제7장 시장 세분화 : 용도별
비교 : 용도별
컨텐츠 제작
코드 생성
데이터 확장
기타
시장 기회 : 용도별
제8장 시장 세분화 : 전개별
비교 : 전개별
클라우드 기반
하이브리드
온프레미스
시장 기회 : 전개별
제9장 고객 상황
제10장 지역별 상황
지역별 세분화
지역별 비교
북미
미국
캐나다
멕시코
아시아태평양
중국
일본
인도
한국
호주
인도네시아
유럽
독일
영국
프랑스
네덜란드
스페인
이탈리아
중동 및 아프리카
아랍에미리트
사우디아라비아
이스라엘
남아프리카공화국
튀르키예
남미
브라질
아르헨티나
콜롬비아
시장 기회 : 지역별
제11장 촉진요인과 과제·기회
시장 성장 촉진요인
시장 과제
성장 촉진요인과 과제의 영향
시장 기회
제12장 경쟁 구도
개요
경쟁 구도
혼란 상황
업계 리스크
제13장 경쟁 분석
기업 개요
기업 순위 지표
기업의 시장 포지셔닝
Adobe Inc.
Amazon Web Services Inc.
Anthropic
Cohere
Databricks Inc.
Google Cloud
Hugging Face
IBM Corp.
Microsoft Corp.
NVIDIA Corp.
OpenAI
Oracle Corp.
Salesforce Inc.
ServiceNow Inc.
Snowflake Inc.
제14장 부록
KSM
영문 목차
영문목차
The global enterprise generative AI market is forecasted to grow by USD 9243.5 mn during 2024-2029, accelerating at a CAGR of 36.2% during the forecast period. The report on the global enterprise generative AI market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by surging demand for hyper-automation and operational efficiency, proliferation of accessible AI platforms and a flourishing developer ecosystem, intensifying competitive pressures and pursuit of novel revenue streams.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Market Scope
Base Year
2025
End Year
2029
Series Year
2025-2029
Growth Momentum
Accelerate
YOY 2025
30.7%
CAGR
36.2%
Incremental Value
$9243.5 mn
Technavio's global enterprise generative AI market is segmented as below:
By Technology
LLMs
Domain-specific
Multimodal models
Open-source
By Application
Content creation
Code generation
Data augmentation
Others
By Deployment
Cloud-based
Hybrid
On-premises
Geography
North America
US
Canada
Mexico
APAC
China
Japan
India
South Korea
Australia
Indonesia
Europe
Germany
UK
France
The Netherlands
Spain
Italy
Middle East and Africa
UAE
South Africa
Turkey
South America
Brazil
Argentina
Colombia
Rest of World (ROW)
This study identifies the shift towards multimodal and domain specific foundation models as one of the prime reasons driving the global enterprise generative AI market growth during the next few years. Also, operationalization of generative AI through enterprise grade platforms and governance frameworks and accelerating vertical integration and creation of walled ecosystems will lead to sizable demand in the market.
The report on the global enterprise generative AI market covers the following areas:
Global enterprise generative AI market sizing
Global enterprise generative AI market forecast
Global enterprise generative AI market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global enterprise generative AI market vendors that include Adobe Inc., AI21 Labs, Amazon Web Services Inc., Anthropic, Cohere, Databricks Inc., Google Cloud, Hugging Face, IBM Corp., Meta Platforms Inc., Microsoft Corp., Mistral AI, NVIDIA Corp., OpenAI, Oracle Corp., Salesforce Inc., SAP SE, Scale, ServiceNow Inc., Snowflake Inc.. Also, the global enterprise generative AI market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market by Geography
Executive Summary - Chart on Market Segmentation by Technology
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Market Segmentation by Deployment
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
2.3 Factors of disruption
2.4 Impact of drivers and challenges
3 Market Landscape
3.1 Market ecosystem
3.2 Market characteristics
3.3 Value chain analysis
4 Market Sizing
4.1 Market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
5.7 Market condition
6 Market Segmentation by Technology
6.1 Market segments
6.2 Comparison by Technology
6.3 LLMs - Market size and forecast 2024-2029
6.4 Domain-specific - Market size and forecast 2024-2029
6.5 Multimodal models - Market size and forecast 2024-2029
6.6 Open-source - Market size and forecast 2024-2029
6.7 Market opportunity by Technology
Market opportunity by Technology ($ million)
7 Market Segmentation by Application
7.1 Market segments
7.2 Comparison by Application
7.3 Content creation - Market size and forecast 2024-2029
7.4 Code generation - Market size and forecast 2024-2029
7.5 Data augmentation - Market size and forecast 2024-2029
7.6 Others - Market size and forecast 2024-2029
7.7 Market opportunity by Application
Market opportunity by Application ($ million)
8 Market Segmentation by Deployment
8.1 Market segments
8.2 Comparison by Deployment
8.3 Cloud-based - Market size and forecast 2024-2029
8.4 Hybrid - Market size and forecast 2024-2029
8.5 On-premises - Market size and forecast 2024-2029
8.6 Market opportunity by Deployment
Market opportunity by Deployment ($ million)
9 Customer Landscape
9.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Geographic Landscape
10.1 Geographic segmentation
10.2 Geographic comparison
10.3 North America - Market size and forecast 2024-2029
10.3.1 US - Market size and forecast 2024-2029
10.3.2 Canada - Market size and forecast 2024-2029
10.3.3 Mexico - Market size and forecast 2024-2029
10.4 APAC - Market size and forecast 2024-2029
10.4.1 China - Market size and forecast 2024-2029
10.4.2 Japan - Market size and forecast 2024-2029
10.4.3 India - Market size and forecast 2024-2029
10.4.4 South Korea - Market size and forecast 2024-2029
10.4.5 Australia - Market size and forecast 2024-2029
10.4.6 Indonesia - Market size and forecast 2024-2029
10.5 Europe - Market size and forecast 2024-2029
10.5.1 Germany - Market size and forecast 2024-2029
10.5.2 UK - Market size and forecast 2024-2029
10.5.3 France - Market size and forecast 2024-2029
10.5.4 The Netherlands - Market size and forecast 2024-2029
10.5.5 Spain - Market size and forecast 2024-2029
10.5.6 Italy - Market size and forecast 2024-2029
10.6 Middle East and Africa - Market size and forecast 2024-2029
10.6.1 UAE - Market size and forecast 2024-2029
10.6.2 Saudi Arabia - Market size and forecast 2024-2029
10.6.3 Israel - Market size and forecast 2024-2029
10.6.4 South Africa - Market size and forecast 2024-2029
10.6.5 Turkey - Market size and forecast 2024-2029
10.7 South America - Market size and forecast 2024-2029
10.7.1 Brazil - Market size and forecast 2024-2029
10.7.2 Argentina - Market size and forecast 2024-2029
10.7.3 Colombia - Market size and forecast 2024-2029
10.8 Market opportunity by geography
Market opportunity by geography ($ million)
Data Tables on Market opportunity by geography ($ million)
11 Drivers, Challenges, and Opportunity
11.1 Market drivers
Surging demand for hyper-automation and operational efficiency
Proliferation of accessible AI platforms and a flourishing developer ecosystem
Intensifying competitive pressures and pursuit of novel revenue streams
11.2 Market challenges
Navigating data privacy, security, and intellectual property complexities
Prohibitive implementation costs and a critical shortage of specialized talent
Addressing ethical dilemmas, model inaccuracies, and an unsettled regulatory landscape
11.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
11.4 Market opportunities
Shift towards multimodal and domain specific foundation models
Operationalization of generative AI through enterprise grade platforms and governance frameworks
Accelerating vertical integration and creation of walled ecosystems
12 Competitive Landscape
12.1 Overview
12.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
Overview on factors of disruption
12.4 Industry risks
Impact of key risks on business
13 Competitive Analysis
13.1 Companies profiled
Companies covered
13.2 Company ranking index
Company ranking index
13.3 Market positioning of companies
Matrix on companies position and classification
13.4 Adobe Inc.
Adobe Inc. - Overview
Adobe Inc. - Business segments
Adobe Inc. - Key news
Adobe Inc. - Key offerings
Adobe Inc. - Segment focus
SWOT
13.5 Amazon Web Services Inc.
Amazon Web Services Inc. - Overview
Amazon Web Services Inc. - Product / Service
Amazon Web Services Inc. - Key news
Amazon Web Services Inc. - Key offerings
SWOT
13.6 Anthropic
Anthropic - Overview
Anthropic - Product / Service
Anthropic - Key offerings
SWOT
13.7 Cohere
Cohere - Overview
Cohere - Product / Service
Cohere - Key offerings
SWOT
13.8 Databricks Inc.
Databricks Inc. - Overview
Databricks Inc. - Product / Service
Databricks Inc. - Key offerings
SWOT
13.9 Google Cloud
Google Cloud - Overview
Google Cloud - Product / Service
Google Cloud - Key offerings
SWOT
13.10 Hugging Face
Hugging Face - Overview
Hugging Face - Product / Service
Hugging Face - Key offerings
SWOT
13.11 IBM Corp.
IBM Corp. - Overview
IBM Corp. - Business segments
IBM Corp. - Key news
IBM Corp. - Key offerings
IBM Corp. - Segment focus
SWOT
13.12 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
SWOT
13.13 NVIDIA Corp.
NVIDIA Corp. - Overview
NVIDIA Corp. - Business segments
NVIDIA Corp. - Key news
NVIDIA Corp. - Key offerings
NVIDIA Corp. - Segment focus
SWOT
13.14 OpenAI
OpenAI - Overview
OpenAI - Product / Service
OpenAI - Key offerings
SWOT
13.15 Oracle Corp.
Oracle Corp. - Overview
Oracle Corp. - Business segments
Oracle Corp. - Key news
Oracle Corp. - Key offerings
Oracle Corp. - Segment focus
SWOT
13.16 Salesforce Inc.
Salesforce Inc. - Overview
Salesforce Inc. - Product / Service
Salesforce Inc. - Key news
Salesforce Inc. - Key offerings
SWOT
13.17 ServiceNow Inc.
ServiceNow Inc. - Overview
ServiceNow Inc. - Product / Service
ServiceNow Inc. - Key news
ServiceNow Inc. - Key offerings
SWOT
13.18 Snowflake Inc.
Snowflake Inc. - Overview
Snowflake Inc. - Product / Service
Snowflake Inc. - Key offerings
SWOT
14 Appendix
14.1 Scope of the report
Market definition
Objectives
Notes and caveats
14.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
14.3 Currency conversion rates for US$
Currency conversion rates for US$
14.4 Research methodology
Research methodology
14.5 Data procurement
Information sources
14.6 Data validation
Data validation
14.7 Validation techniques employed for market sizing