비즈니스 워크플로우 자동화 시장 보고서(2025년)
Business Workflow Automation Global Market Report 2025
상품코드 : 1888116
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

세계의 비즈니스 워크플로우 자동화 시장 규모는 최근 급속히 확대되고 있습니다. 2024년 113억 9,000만 달러에서 2025년에는 130억 6,000만 달러에 달하고, CAGR 14.7%로 성장이 전망되고 있습니다. 지난 수년간의 성장은 업무 효율화에 대한 수요 증가, 인적 실수 삭감의 필요성 증가, 비용 최적화에 대한 주목의 확대, 규제 준수 요건의 급증, 원격 근무 환경의 확대, 생산성 향상에 대한 관심 증가 등이 요인으로 생각됩니다.

비즈니스 워크플로우 자동화 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년까지 223억 3,000만 달러에 달하고, CAGR은 14.4%가 될 전망입니다. 예측기간의 성장 요인으로는 디지털 전환 시책의 도입 확대, 프로세스의 투명성과 책임에 대한 중시 증가, 신속한 의사결정의 필요성 증대, 관리 업무의 아웃소싱 급증, 서비스 기반의 비즈니스 모델의 확대, 고객 경험 향상 압력 증대 등을 들 수 있습니다. 예측 기간의 주요 동향으로는 지능형 자동화 플랫폼의 기술적 진보, 프로세스 마이닝과 분석 통합의 진전, 로우코드 및 노코드 워크플로우 솔루션의 혁신, 적응형 및 컨텍스트 인식형 자동화 시스템의 개발, 인간과 기계의 협동 툴 연구 개발, 클라우드 네이티브 워크플로우 오케스트레이션의 진보 등을 들 수 있습니다.

디지털 전환(DX) 이니셔티브의 채택 확대는 향후 비즈니스 워크플로우 자동화 시장의 성장을 가속할 것으로 예측됩니다. DX 이니셔티브는 효율성, 민첩성 및 서비스 제공을 강화하기 위해 비즈니스 및 정부 운영 전반에 걸쳐 디지털 기술을 전략적으로 통합하는 것을 의미합니다. 자동화와 인텔리전트 프로세스 최적화를 통한 업무 효율성 향상에 대한 주목이 높아지면서 DX 채용이 증가하고 있습니다. 비즈니스 워크플로우 자동화는 프로세스를 간소화하고 수작업을 최소화하며 조직 전체에서 원활한 데이터 구동 운영을 가능하게 함으로써 DX를 지원합니다. 예를 들어, 영국 IT 서비스 기업 AAG IT에 따르면 2025년 1월 현재 중소기업 워크로드의 약 63%, 데이터 양의 약 62%가 2023년까지 퍼블릭 클라우드에서 호스팅될 것으로 예측됩니다. 이는 2022년 워크로드 57%, 데이터 양 56%에서 증가할 전망입니다. 따라서 디지털 전환 이니셔티브의 보급은 비즈니스 워크플로우 자동화 시장의 성장을 이끌고 있습니다.

비즈니스 워크플로우 자동화 시장에서 활동하는 주요 기업은 자동화, 효율성, 의사결정을 강화하기 위해 생성형 인공지능과 같은 고급 솔루션의 도입에 주력하고 있습니다. 생성형 인공지능은 대규모 언어 모델을 사용하여 방대한 데이터세트에서 학습한 패턴에 따라 텍스트, 요약, 응답 등의 신규 컨텐츠를 생성하는 고급 인공지능 기술입니다. 이를 통해 실시간 컨텐츠 생성, 상황에 맞는 요약, 자동화된 워크플로 최적화 등의 기능을 제공합니다. 예를 들어, 2025년 2월에는 미국을 기반으로 하는 통합 커뮤니케이션 협업 솔루션 제공업체인 Zoom Video Communications사가 생성형 AI를 활용한 워크플로우 자동화 플랫폼 'Zoom Workflow Automation'을 발표했습니다. 이는 Zoom Workplace 제품군 및 타사 용도 전반에서 기업 프로세스를 간소화하고 자동화하기 위한 것입니다. 이 플랫폼에는 자동 회의 요약을 위한 AI 컴패니언 통합, 조건부 분기 로직과 앱 연계를 갖춘 노코드 드래그 앤 드롭 워크플로우 빌더, 온보딩 및 승인 프로세스와 같은 표준 업무 프로세스를 위한 사전 구축 템플릿이 포함됩니다. Zoom Workflow Automation은 협업 환경에 지능형 자동화 기능을 직접 통합하여 워크플로우 효율성을 높이고 수동 개입을 줄이고 기업 생산성을 향상시킵니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

JHS
영문 목차

영문목차

Business workflow automation refers to the application of technology to automatically execute and manage repetitive business processes with minimal human involvement. It focuses on optimizing tasks, data transfers, and decision-making across systems to enhance accuracy, efficiency, and consistency. This enables organizations to save time, minimize errors, and improve productivity by allowing employees to concentrate on higher-value activities.

The primary components of business workflow automation include software and services. Software refers to a collection of programs and digital tools developed to perform specific functions or address particular challenges by directing computer systems on how to operate. It provides various deployment modes, including on-premises and cloud, and is utilized by both small and medium enterprises and large enterprises. It supports multiple business functions, including human resources, finance and accounting, sales and marketing, customer service, supply chain, and operations, and serves several industry verticals, including banking, financial services, and insurance (BFSI), healthcare, retail, manufacturing, information technology (IT) and telecommunications, government, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The business workflow automation market research report is one of a series of new reports from The Business Research Company that provides business workflow automation market statistics, including business workflow automation industry global market size, regional shares, competitors with a business workflow automation market share, detailed business workflow automation market segments, market trends and opportunities, and any further data you may need to thrive in the business workflow automation industry. This business workflow automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The business workflow automation market size has grown rapidly in recent years. It will grow from $11.39 billion in 2024 to $13.06 billion in 2025 at a compound annual growth rate (CAGR) of 14.7%. The growth in the historic period can be attributed to increasing demand for operational efficiency, rising need to minimize manual errors, growing emphasis on cost optimization, surge in regulatory compliance requirements, expansion of remote work environments, and increasing focus on productivity enhancement.

The business workflow automation market size is expected to see rapid growth in the next few years. It will grow to $22.33 billion in 2029 at a compound annual growth rate (CAGR) of 14.4%. The growth in the forecast period can be attributed to increasing adoption of digital transformation initiatives, rising emphasis on process transparency and accountability, growing need for faster decision-making, surge in outsourcing of administrative tasks, expansion of service-based business models, and increasing pressure to enhance customer experience. Key trends in the forecast period include technological advancements in intelligent automation platforms, advancements in process mining and analytics integration, innovations in low-code and no-code workflow solutions, developments in adaptive and context-aware automation systems, research and development in human-machine collaboration tools, and advancements in cloud-native workflow orchestration.

The rising adoption of digital transformation initiatives is expected to propel the growth of the business workflow automation market going forward. Digital transformation initiatives refer to the strategic integration of digital technologies across business and government operations to enhance efficiency, agility, and service delivery. The adoption of digital transformation is increasing due to the growing focus on improving operational efficiency through automation and intelligent process optimization. Business workflow automation supports digital transformation by streamlining processes, minimizing manual effort, and enabling seamless, data-driven operations across organizations. For instance, in January 2025, according to AAG IT, a UK-based IT services company, an estimated 63% of small and medium-sized business workloads and 62% of SMB data were expected to be hosted in public clouds by 2023, up from 57% of workloads and 56% of data in 2022. Therefore, the rising adoption of digital transformation initiatives is driving the growth of the business workflow automation market.

Key companies operating in the business workflow automation market are focusing on incorporating advanced solutions such as generative artificial intelligence to enhance automation, efficiency, and decision-making. Generative artificial intelligence is an advanced form of artificial intelligence that uses large language models to generate new content, such as text, summaries, or responses, based on learned patterns from extensive datasets, enabling capabilities such as real-time content generation, contextual summarization, and automated workflow optimization. For instance, in February 2025, Zoom Video Communications, a US-based provider of unified communication and collaboration solutions, launched Zoom Workflow Automation, a generative artificial intelligence-powered workflow automation platform designed to streamline and automate enterprise processes across its Zoom Workplace suite and third-party applications. The platform includes AI Companion integration for automated meeting summaries, a no-code drag-and-drop workflow builder with conditional logic and app integrations, and pre-built templates for standard business processes such as onboarding and approvals. Zoom Workflow Automation improves workflow efficiency, reduces manual intervention, and enhances enterprise productivity by embedding intelligent automation directly within collaboration environments.

In April 2024, DocuWare GmbH, a Germany-based provider of document management and workflow automation solutions, acquired Natif.AI for an undisclosed amount. Through this acquisition, DocuWare obtained access to Natif.AI's advanced artificial intelligence capabilities in intelligent document processing, including deep optical character recognition, document classification, and automated data extraction technologies, thereby enhancing its artificial intelligence-driven workflow automation portfolio and improving operational efficiency across global enterprises. Natif.AI is a Germany-based provider of business workflow automation solutions.

Major players in the business workflow automation market are Microsoft Corporation, IBM Corporation, Oracle Corporation, SAP SE, Salesforce Inc., ServiceNow Inc., Workday Inc., Zoho Corporation Private Limited, Pegasystems Inc., Smartsheet Inc., Monday.com Limited, Appian Corporation, ClickUp LLC, Airtable, Bizagi Limited, Jotform Enterprise (Jotform Inc.), TrackVia Inc., Forms On Fire LLC, Cavintek Software Private Limited, and Comidor Limited.

North America was the largest region in the business workflow automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in business workflow automation report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the business workflow automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The business workflow automation market includes revenues earned by entities by providing services such as process optimization services, workflow design services, automation testing services, system migration services, workflow monitoring services, and data management services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Business Workflow Automation Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on business workflow automation market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for business workflow automation ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The business workflow automation market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Business Workflow Automation Market Characteristics

3. Business Workflow Automation Market Trends And Strategies

4. Business Workflow Automation Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Business Workflow Automation Growth Analysis And Strategic Analysis Framework

6. Business Workflow Automation Market Segmentation

7. Business Workflow Automation Market Regional And Country Analysis

8. Asia-Pacific Business Workflow Automation Market

9. China Business Workflow Automation Market

10. India Business Workflow Automation Market

11. Japan Business Workflow Automation Market

12. Australia Business Workflow Automation Market

13. Indonesia Business Workflow Automation Market

14. South Korea Business Workflow Automation Market

15. Western Europe Business Workflow Automation Market

16. UK Business Workflow Automation Market

17. Germany Business Workflow Automation Market

18. France Business Workflow Automation Market

19. Italy Business Workflow Automation Market

20. Spain Business Workflow Automation Market

21. Eastern Europe Business Workflow Automation Market

22. Russia Business Workflow Automation Market

23. North America Business Workflow Automation Market

24. USA Business Workflow Automation Market

25. Canada Business Workflow Automation Market

26. South America Business Workflow Automation Market

27. Brazil Business Workflow Automation Market

28. Middle East Business Workflow Automation Market

29. Africa Business Workflow Automation Market

30. Business Workflow Automation Market Competitive Landscape And Company Profiles

31. Business Workflow Automation Market Other Major And Innovative Companies

32. Global Business Workflow Automation Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Business Workflow Automation Market

34. Recent Developments In The Business Workflow Automation Market

35. Business Workflow Automation Market High Potential Countries, Segments and Strategies

36. Appendix

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