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세계의 가상현실(VR) 비전 테라피 시장 보고서(2025년)
Virtual Reality Vision Therapy Global Market Report 2025
상품코드 : 1856012
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

가상현실(VR) 비전 테라피 시장 규모는 최근 급격히 확대되고 있습니다. 2024년 12억 3,000만 달러로 평가되었고, 2025년에는 14억 9,000만 달러에 달할 것으로 추정되며, CAGR 21.4%로 확대될 전망입니다. 이 역사적인 기간에 관찰된 성장은 시력 장애에 대한 의식 증가, 안과에서의 VR 기술 채용 확대, 약시 및 사시의 유병률 상승, 디지털 치료를 지원하는 정부의 대처, 시력 치료 연구개발에 대한 투자 증가 등과 관련이 있습니다.

가상현실(VR) 비전 테라피 시장 규모는 향후 수년간 비약적인 성장이 예상됩니다. 2029년에는 연평균 복합 성장률(CAGR) 21.0%로 성장할 전망이며, 32억 1,000만 달러로 성장이 예측됩니다. 예측 기간에 예상되는 성장은 재택 VR 비전 테라피의 이용 확대, 맞춤형 치료를 위한 AI와 머신러닝의 통합 증가, 원격 의료 및 원격 모니터링 솔루션 수요 증가, VR 제공업체와 의료기관의 협력 관계 확대, VR 치료 기기의 저렴한 가격과 입수 편의성 향상에 기인할 것으로 예측됩니다. 예측 기간 동안 주요 동향에는 AI 주도 적응 요법, 몰입형 및 복합 현실 애플리케이션 개발, 정확한 피드백을 위한 시선 추적 및 모션 센서 사용, 원격 치료 모니터링을 위한 클라우드 기반 플랫폼, 환자 참여를 높이기 위한 게임화된 시각 요법 운동 등이 포함됩니다.

시각 장애의 유병률 증가는 가상현실(VR) 비전 테라피 시장의 성장을 가속할 것으로 예측됩니다. 시각 장애란 선명도, 초점, 시야 문제 등 시각의 명료성에 영향을 미치는 장애를 의미합니다. 이러한 장해는 특히 장기간의 스크린 사용으로 디지털 눈의 피로와 피로를 일으키고 눈 건강 전반에 악영향을 미치기 때문에 점점 더 확산되고 있습니다. 가상현실(VR) 비전 테라피는 눈의 협조성, 집중력, 깊이 지각을 향상시키는 몰입형 운동을 제공하고 시각 처리를 강화하는 신경 경로를 자극함으로써 솔루션을 제공합니다. 세계보건기구(WHO)에 따르면, 2023년 8월에는 세계에서 22억 명 이상이 어떠한 시력 장애를 경험했으며, 그 중 10억 명 가까이가 예방 가능 또는 치료되지 않은 상태라고 합니다. 시력 장애의 유병률이 증가함에 따라 가상현실을 기반으로 한 시력 치료 솔루션에 대한 수요도 증가하고 있습니다.

가상현실(VR) 비전 테라피 시장의 기업은 치료 성과를 향상시키고 환자의 어드레싱을 향상시키기 위해 가상현실을 기반으로 한 약시 치료와 같은 혁신에 주력하고 있습니다. 특히 어린이용으로 설계된 약시 치료는 몰입형 VR 운동을 사용하여 약시 눈에 작용하고 집중력, 협조성, 깊이 지각을 촉진하는 동시에 신경 경로를 자극하여 시각 기능 전체를 강화합니다. 예를 들어, 2025년 4월 미국에 본사를 둔 디지털 세라퓨틱스 기업인 루미노피아는 8세부터 12세의 어린이를 대상으로 한 약시 치료에 대한 기존 4세부터 7세까지의 승인을 확대하고 FDA의 승인을 받았습니다. 이 승인은 광범위한 실제 세계 증거와 임상시험을 기반으로 합니다. 루미노피아의 VR 요법은 아이들이 친숙한 TV 프로그램을 보면서 치료 알고리즘이 양안에 작용하고 시력을 개선하는 것으로, 특히 이사시나 경미한 사시가 원인의 약시의 경우에 유효합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Virtual reality vision therapy (VRVT) is a technology-based approach that employs immersive virtual reality environments to enhance visual function and eye coordination. It actively stimulates the visual system through structured exercises, engaging neural pathways to improve visual processing. VRVT offers precise, repeatable, and adaptable visual training in a safe and interactive digital environment.

The primary product types in virtual reality vision therapy include hardware, software, and services. Hardware consists of physical devices that enable immersive therapeutic experiences. VRVT is applied to various therapy types such as amblyopia, strabismus, convergence insufficiency, binocular vision dysfunction, and others. It is distributed through multiple channels, including direct sales and online retail, and is used by diverse end users such as hospitals and clinics, vision therapy centers, homecare settings, and other care providers.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the healthcare sector, particularly in the supply of critical medical devices, diagnostic equipment, and pharmaceuticals. Hospitals and healthcare providers are facing higher costs for imported surgical instruments, imaging equipment, and consumables such as syringes and catheters, many of which have limited domestic alternatives. These increased costs are straining healthcare budgets, leading some providers to delay equipment upgrades or pass on expenses to patients. Additionally, tariffs on raw materials and components are disrupting the production of essential drugs and devices, causing supply chain bottlenecks. In response, the industry is diversifying sourcing strategies, boosting local manufacturing where possible, and advocating for tariff exemptions on life-saving medical products.

The virtual reality vision therapy market research report is one of a series of new reports from The Business Research Company that provides virtual reality vision therapy market statistics, including virtual reality vision therapy industry global market size, regional shares, competitors with a virtual reality vision therapy market share, detailed virtual reality vision therapy market segments, market trends and opportunities, and any further data you may need to thrive in the virtual reality vision therapy industry. The virtual reality vision therapy market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The virtual reality vision therapy market size has grown exponentially in recent years. It will grow from $1.23 billion in 2024 to $1.49 billion in 2025 at a compound annual growth rate (CAGR) of 21.4%. The growth observed during the historic period can be linked to increasing awareness of vision disorders, greater adoption of VR technology in ophthalmology, rising prevalence of amblyopia and strabismus, government initiatives supporting digital therapeutics, and higher investment in research and development for vision therapy.

The virtual reality vision therapy market size is expected to see exponential growth in the next few years. It will grow to $3.21 billion in 2029 at a compound annual growth rate (CAGR) of 21.0%. The growth projected for the forecast period can be attributed to expanding use of home-based VR vision therapy, increasing integration of AI and machine learning for personalized treatments, rising demand for telehealth and remote monitoring solutions, growing collaborations between VR providers and healthcare institutions, and improved affordability and accessibility of VR therapy devices. Key trends during the forecast period include AI-driven adaptive therapy, development of immersive and mixed reality applications, use of eye-tracking and motion sensors for accurate feedback, cloud-based platforms for remote therapy monitoring, and gamified vision therapy exercises to enhance patient engagement.

The growing prevalence of vision disorders is expected to drive the growth of the virtual reality vision therapy market. Vision disorders refer to impairments that affect clarity of sight, such as issues with sharpness, focus, or the field of vision. These disorders are increasingly prevalent, particularly due to prolonged screen time, which contributes to digital eye strain and fatigue, negatively impacting overall eye health. Virtual reality vision therapy offers a solution by providing immersive exercises that improve eye coordination, focus, and depth perception, while also stimulating neural pathways to enhance visual processing. According to the World Health Organization, in August 2023, over 2.2 billion people worldwide experience some form of vision impairment, with nearly 1 billion of these cases being preventable or untreated. As the prevalence of vision disorders rises, so does the demand for virtual reality-based vision therapy solutions.

Companies in the virtual reality vision therapy market are focusing on innovations such as virtual reality-based amblyopia therapy to improve treatment outcomes and enhance patient adherence. Amblyopia therapy, specifically designed for children, uses immersive VR exercises to engage the weaker eye, promoting focus, coordination, and depth perception while stimulating the neural pathways to enhance overall visual function. For example, in April 2025, Luminopia, Inc., a U.S.-based digital therapeutics company, received FDA approval for its amblyopia treatment targeting children ages 8 to 12, extending its previous approval for ages 4 to 7. This approval was based on extensive real-world evidence and clinical trials. Luminopia's VR therapy involves children watching familiar TV shows while therapeutic algorithms engage both eyes to improve vision, particularly in cases of amblyopia caused by anisometropia or mild strabismus.

In March 2025, Pentec Health, Inc., a U.S.-based healthcare company specializing in clinical nutrition and specialty infusion therapies, partnered with Luminopia to expand access to digital vision care for children and families. The collaboration aims to broaden market access for Luminopia's FDA-approved digital therapeutics by utilizing Pentec Health's distribution network, patient support services, and provider connections, ensuring therapy adherence and smooth insurance navigation. This partnership is set to make innovative digital vision care more accessible to a wider patient base.

Major players in the virtual reality vision therapy market are Meta Platforms Inc., Tobii AB, Varjo Technologies Inc., XRHealth Ltd., BIOPAC Systems Inc., VR Vision Group, Floreo Inc., AmblyoPlay, Vivid Vision Inc., Luminopia Inc., NovaSight Inc., Virtualis VR Corp., Wow Vision Therapy, Cognihab Inc., Fusion VR, Rendever Inc., Computer Orthoptics Inc., SyncThink Inc., NeuraSim Private Limited, and Coleman Vision.

North America was the largest region in the virtual reality vision therapy market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in virtual reality vision therapy report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the virtual reality vision therapy market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The virtual reality vision therapy market consists of revenues earned by entities by providing services such as vision assessment, personalized therapy programs, tele-rehabilitation support, patient monitoring, and clinical consultation services. The market value includes the value of related goods sold by the service provider or included within the service offering. The virtual reality vision therapy market value also includes sales of VR hardware devices, software applications, wearable devices, and therapy kits. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Virtual Reality Vision Therapy Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on virtual reality vision therapy market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for virtual reality vision therapy ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The virtual reality vision therapy market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Virtual Reality Vision Therapy Market Characteristics

3. Virtual Reality Vision Therapy Market Trends And Strategies

4. Virtual Reality Vision Therapy Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Virtual Reality Vision Therapy Growth Analysis And Strategic Analysis Framework

6. Virtual Reality Vision Therapy Market Segmentation

7. Virtual Reality Vision Therapy Market Regional And Country Analysis

8. Asia-Pacific Virtual Reality Vision Therapy Market

9. China Virtual Reality Vision Therapy Market

10. India Virtual Reality Vision Therapy Market

11. Japan Virtual Reality Vision Therapy Market

12. Australia Virtual Reality Vision Therapy Market

13. Indonesia Virtual Reality Vision Therapy Market

14. South Korea Virtual Reality Vision Therapy Market

15. Western Europe Virtual Reality Vision Therapy Market

16. UK Virtual Reality Vision Therapy Market

17. Germany Virtual Reality Vision Therapy Market

18. France Virtual Reality Vision Therapy Market

19. Italy Virtual Reality Vision Therapy Market

20. Spain Virtual Reality Vision Therapy Market

21. Eastern Europe Virtual Reality Vision Therapy Market

22. Russia Virtual Reality Vision Therapy Market

23. North America Virtual Reality Vision Therapy Market

24. USA Virtual Reality Vision Therapy Market

25. Canada Virtual Reality Vision Therapy Market

26. South America Virtual Reality Vision Therapy Market

27. Brazil Virtual Reality Vision Therapy Market

28. Middle East Virtual Reality Vision Therapy Market

29. Africa Virtual Reality Vision Therapy Market

30. Virtual Reality Vision Therapy Market Competitive Landscape And Company Profiles

31. Virtual Reality Vision Therapy Market Other Major And Innovative Companies

32. Global Virtual Reality Vision Therapy Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Virtual Reality Vision Therapy Market

34. Recent Developments In The Virtual Reality Vision Therapy Market

35. Virtual Reality Vision Therapy Market High Potential Countries, Segments and Strategies

36. Appendix

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