세계의 기업 전략 시장 보고서(2025년)
Corporate Strategy Global Market Report 2025
상품코드 : 1822805
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

기업 전략 시장 규모는 향후 수년간 강력한 성장이 예상됩니다. 2029년 연평균 복합 성장률(CAGR)은 9.6%를 나타내 356억 3,000만 달러로 성장할 전망입니다. 예측 기간 동안 예상되는 성장은 디지털 전환에 대한 수요 증가, 비즈니스 민첩성 및 탄력성의 중요성, 경쟁업체와의 차별화 요구 증가, 비즈니스 효율성 최적화에 대한 압박 증가, 비즈니스 세계화의 발전으로 이어집니다. 예측 기간의 주요 동향으로는 데이터 분석 플랫폼의 통합, 클라우드 컴퓨팅의 진전, 기술 중심의 자동화 툴의 채용, 디지털 트윈 기술의 도입, 사이버 보안 프레임워크의 발전 등을 들 수 있습니다.

디지털 전환에 대한 수요 증가가 향후 기업 전략 시장 확대를 견인할 것으로 예측됩니다. 디지털 변환은 디지털 기술을 도입하여 비즈니스 프로세스를 개선하고, 고객 경험을 향상시키고, 조직 전체의 혁신을 촉진하는 것입니다. 경쟁력을 유지하기 위해 보다 신속하고 개인화된 원활한 고객 경험을 제공할 필요성이 높아지면서 이러한 수요가 증가하고 있습니다. 기업 전략은 기술 이니셔티브를 장기적인 비즈니스 목표와 일치시키고 일관되고 확장 가능한 구현을 보장함으로써 디지털 변환을 지원합니다. 디지털 툴을 비즈니스 전체에 통합하여 혁신을 촉진하고 효율성, 민첩성 및 경쟁 우위를 향상시킵니다. 예를 들어, 2024년 7월 영국 정부 기관인 국가 통계국은 디지털 인프라 프로그램이 2022년까지 5억 3,500만 달러(4억 3,400만 파운드)의 투자를 받았고, 2023년부터 2025년에 걸쳐 9억 700만 달러(7억 3,600만 달러)가 배정되었다고 보고했습니다. 따라서 디지털 전환에 대한 수요 증가가 기업 전략 시장 성장을 뒷받침하고 있습니다.

기업 전략 시장 주요 기업은 자원 배분 개선, 장기적인 가치 창조 강화, 전략적 성장 이니셔티브 추진을 목적으로 자본 지출 최적화 등 혁신적인 솔루션에 주력하고 있습니다. 자본 지출은 인프라, 기계, 기술 등 장기적으로 이익을 가져올 것으로 예상되는 고정 자산에 대한 투자를 말합니다. 예를 들어 독일에 본사를 두고 있는 화학회사 BASF SE는 2024년 9월 '집중', '가속', '변혁', '승리'라는 4개의 레버를 축으로 한 전략 'Winning Ways'를 내세웠습니다. 이 접근법은 수익성 있는 성장을 가속하고 효율성을 높이고 장기적인 경쟁력을 강화하는 것을 목표로 합니다. 이 전략은 지속적인 이해 관계자 가치를 창출하기 위해 운영 우수성, 신속한 혁신 및 지속 가능한 성장을 실현하면서 설비 투자를 최적화하는 데 중점을 둡니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Corporate strategy is the comprehensive plan created by a company's top management to establish its long-term objectives and guide decision-making across all business units. It aims to maximize value creation by identifying the markets or industries in which to compete and determining how resources should be allocated. This strategy ensures sustainable growth and profitability by aligning business activities with the company's overall goals.

The main types of corporate strategy include growth strategy, stability strategy, retrenchment strategy, and combination strategy. A growth strategy involves plans to increase revenue, expand market presence, and achieve long-term success. Consulting services related to corporate strategy cover business model innovation, market research and analysis, cost reduction strategies, and performance improvement strategies, as well as technological elements such as technology adoption, device preferences, and internet usage patterns. This strategy is applied across small, medium, and large enterprises, serving a wide range of industry verticals including banking, financial services, and insurance; healthcare; information technology and telecommunications; manufacturing; retail; and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the professional services sector, particularly in legal, consulting, architectural, and engineering domains. Higher costs for imported technology, software licenses, office equipment, and digital infrastructure have raised operational expenses for firms reliant on global tools and platforms. International consulting projects are facing delays or cost overruns due to increased travel expenses and restricted access to foreign-sourced data and tools. Additionally, clients in manufacturing, construction, and logistics, heavily affected by tariffs are cutting back on outsourced services, squeezing demand for professional expertise. As a result, service providers are reevaluating pricing structures, expanding domestic supplier relationships, and investing in AI-driven solutions to sustain profitability and client engagement amid economic uncertainty.

The corporate strategy market research report is one of a series of new reports from The Business Research Company that provides corporate strategy market statistics, including the corporate strategy industry's global market size, regional shares, competitors with the corporate strategy market share, detailed corporate strategy market segments, market trends and opportunities, and any further data you may need to thrive in the corporate strategy market. This corporate strategy market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The corporate strategy market size has grown strongly in recent years. It will grow from $22.49 billion in 2024 to $24.72 billion in 2025 at a compound annual growth rate (CAGR) of 9.9%. The growth during the historic period can be attributed to increasing reliance on external strategy consultants, a rising focus on customer-centric strategies, growing demand for cost optimization, heightened importance of corporate risk management, and the expanding trend of digital-first business models.

The corporate strategy market size is expected to see strong growth in the next few years. It will grow to $35.63 billion in 2029 at a compound annual growth rate (CAGR) of 9.6%. The growth expected in the forecast period is driven by increasing demand for digital transformation, greater emphasis on business agility and resilience, a growing need for competitive differentiation, mounting pressure to optimize operational efficiency, and the increasing globalization of businesses. Key trends in the forecast period include the integration of data analytics platforms, advancements in cloud computing, adoption of technology-driven automation tools, incorporation of digital twin technology, and developments in cybersecurity frameworks.

The growing demand for digital transformation is expected to drive the expansion of the corporate strategy market going forward. Digital transformation involves adopting digital technologies to improve business processes, enhance customer experiences, and foster innovation across organizations. This demand is rising due to the increasing need to deliver faster, more personalized, and seamless customer experiences to maintain competitiveness. Corporate strategy supports digital transformation by aligning technology initiatives with long-term business objectives, ensuring cohesive and scalable implementation. It promotes innovation by integrating digital tools throughout operations, thereby improving efficiency, agility, and competitive advantage. For example, in July 2024, the Office for National Statistics, a UK government agency, reported that the digital infrastructure program had received a $535 million (£434 million) investment by 2022, with an additional $907 million (£736 million) allocated for 2023 to 2025. Therefore, the rising demand for digital transformation is fueling growth in the corporate strategy market.

Key players in the corporate strategy market are focusing on innovative solutions, such as optimizing capital expenditures, to improve resource allocation, enhance long-term value creation, and drive strategic growth initiatives. Capital expenditures refer to investments in fixed assets expected to provide benefits over an extended period, including infrastructure, machinery, or technology. For instance, in September 2024, BASF SE, a Germany-based chemical company, launched Winning Ways, a strategy built around four levers: focus, accelerate, transform, and win. This approach aims to drive profitable growth, increase efficiency, and strengthen long-term competitiveness. It focuses on optimizing capital expenditures while delivering operational excellence, rapid innovation, and sustainable growth to create lasting stakeholder value.

In April 2024, Accenture plc, an Ireland-based professional services firm, acquired Intellera Consulting S.p.A. for an undisclosed amount. This acquisition is intended to bolster Accenture's leadership in Italy's public sector by enhancing digital transformation, innovation, and citizen-centric services through integrating advanced data, AI, and strategic consulting capabilities. Intellera Consulting S.p.A. is an Italy-based consulting firm specializing in corporate strategy services.

Major players in the corporate strategy market are Accenture plc., IBM Corporation, Deloitte Touche Tohmatsu Limited, Ernst & Young Global Limited, Capgemini SE, McKinsey & Company, Boston Consulting Group Inc., Booz Allen Hamilton Inc., Bain & Company Inc., A.T. Kearney Inc., Slalom LLC, Alvarez & Marsal Holdings LLC, Roland Berger Strategy Consultants GmbH, Oliver Wyman LLC, ZS Associates Inc., Mercer LLC, L.E.K. Consulting LLC, Grant Thornton LLP, AlixPartners LLP, Gallup Inc., Simon-Kucher & Partners GmbH, KPMG International Cooperative, PricewaterhouseCoopers International Limited.

North America was the largest region in the corporate strategy market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in corporate strategy report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the corporate strategy market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The corporate strategy market includes revenues earned by entities through strategic planning, mergers and acquisitions advisory, portfolio management, corporate restructuring, competitive analysis, and business transformation consulting. The market value includes the value of related services and tools sold by the service providers or bundled within the strategic consulting offering.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Corporate Strategy Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on corporate strategy market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for corporate strategy ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The corporate strategy market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Corporate Strategy Market Characteristics

3. Corporate Strategy Market Trends And Strategies

4. Corporate Strategy Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Corporate Strategy Growth Analysis And Strategic Analysis Framework

6. Corporate Strategy Market Segmentation

7. Corporate Strategy Market Regional And Country Analysis

8. Asia-Pacific Corporate Strategy Market

9. China Corporate Strategy Market

10. India Corporate Strategy Market

11. Japan Corporate Strategy Market

12. Australia Corporate Strategy Market

13. Indonesia Corporate Strategy Market

14. South Korea Corporate Strategy Market

15. Western Europe Corporate Strategy Market

16. UK Corporate Strategy Market

17. Germany Corporate Strategy Market

18. France Corporate Strategy Market

19. Italy Corporate Strategy Market

20. Spain Corporate Strategy Market

21. Eastern Europe Corporate Strategy Market

22. Russia Corporate Strategy Market

23. North America Corporate Strategy Market

24. USA Corporate Strategy Market

25. Canada Corporate Strategy Market

26. South America Corporate Strategy Market

27. Brazil Corporate Strategy Market

28. Middle East Corporate Strategy Market

29. Africa Corporate Strategy Market

30. Corporate Strategy Market Competitive Landscape And Company Profiles

31. Corporate Strategy Market Other Major And Innovative Companies

32. Global Corporate Strategy Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Corporate Strategy Market

34. Recent Developments In The Corporate Strategy Market

35. Corporate Strategy Market High Potential Countries, Segments and Strategies

36. Appendix

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