Corporate Identity Design Global Market Report 2025
상품코드:1807875
리서치사:The Business Research Company
발행일:On Demand Report
페이지 정보:영문 250 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
세계의 기업 아이덴티티 디자인 시장 규모는 앞으로 수년간 급성장할 것으로 전망됩니다. 2029년 연평균 복합 성장률(CAGR)은 13.5%로 확대되어 163억 6,000만 달러로 성장할 것으로 보입니다. 예측기간의 성장은 온라인 프레즌스와 디지털 채널의 중요성 증가, 세계화의 진전, 기업 브랜딩 서비스에 대한 수요 증가, 독자적인 브랜드 아이덴티티를 확립하기 위한 기업간 경쟁의 격화, 브랜드 구축에서 비주얼 커뮤니케이션의 중요성의 인식 증가 등에 기인한다고 생각됩니다. 예측기간의 주요 동향으로는 기술의 진보, 심미적으로 디자인된 로고 수요, 커스터마이즈와 스토리텔링 수요, 시각 언어의 개발, 디지털 미디어의 보급 등을 들 수 있습니다.
향후 5년간 성장률 13.5%라는 예측은 이 시장의 지난 예측으로부터 0.5% 소폭 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 관세 부과로 인해 프랑스와 일본에서 수입되는 3D 렌더링 소프트웨어 및 브랜드 가이드라인 관리 시스템의 가격이 상승하고 미국 브랜딩 대행사에 부담을 줄 수 있습니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 보다 광범위하게 이어질 수 있습니다.
기업 아이덴티티 디자인 시장은 온라인 존재와 디지털 채널의 중요성이 증가함에 따라 크게 성장할 것으로 보입니다. 온라인 상태와 디지털 채널에는 브랜드와 기업이 온라인에서 지명도를 설정하고 유지하는 데 사용하는 방법이 포함됩니다. 이러한 중요성 증가는 브랜드 인지도 향상, 고객 참여 증가, 지원 서비스 강화, 비용 효율적인 마케팅 전략 등으로 이어집니다. 기업 아이덴티티 디자인은 브랜드 인지도 향상, 신뢰 구축, 사용자 경험 개선에 중요한 역할을 하며, 보다 매력적인 온라인 프레즌스 실현에 기여합니다. 예를 들어, gov.UK 웹사이트가 2024년 2월에 발표한 보고서에 따르면 디지털 부문은 2022년 영국 경제에 1억 7,125만 달러 공헌했으며 영국 총 부가가치액(GVA)의 7.2%를 차지했으며 2021년 7.1%에서 약간 상승했습니다. 그 결과, 온라인 존재와 디지털 채널의 중요성이 커지면서 기업 아이덴티티 디자인 시장의 성장을 뒷받침하고 있습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 기업 아이덴티티 디자인 시장 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 이용 산업의 분석
세계의 기업 아이덴티티 디자인 시장 : 성장률 분석
세계의 기업 아이덴티티 디자인 시장 실적 : 규모와 성장, 2019-2024년
세계의 기업 아이덴티티 디자인 시장 예측 : 규모와 성장, 2024-2029년, 2034년
세계의 기업 아이덴티티 디자인 시장 : 총 시장 규모(TAM)
제6장 시장 세분화
세계의 기업 아이덴티티 디자인 시장 : 유형별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
로고 디자인
아이덴티티 디자인
브랜드 디자인
세계의 기업 아이덴티티 디자인 시장 : 기업 규모별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
중소기업
대기업
세계의 기업 아이덴티티 디자인 시장 : 용도별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
기업
정부
기타
세계의 기업 아이덴티티 디자인 시장 : 산업별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
기술 및 정보
금융 및 은행
헬스케어
소매 및 소비재
기타
세계의 기업 아이덴티티 디자인 시장 : 로고 디자인별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
커스텀 로고 디자인
템플릿 베이스 로고 디자인
3D 로고 디자인
타이포그래피 로고 디자인
아이콘 베이스 로고 디자인
엠블럼 로고 디자인
세계의 기업 아이덴티티 디자인 시장 : 아이덴티티 디자인별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
문구 디자인(명함, 레터 헤드)
기업 브랜딩 가이드라인
비주얼 아이덴티티 시스템
브랜드 관련 자료 디자인(브로셔, 전단지)
표지 및 환경 브랜딩
세계의 기업 아이덴티티 디자인 시장 : 브랜드 디자인별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
브랜드 전략 및 포지셔닝
브랜드명
브랜드 아키텍처
브랜드 메시지 및 보이스
브랜드 스토리 및 아이덴티티 개발
브랜드 체험 디자인(물리 및 디지털)
제7장 지역별/국가별 분석
세계의 기업 아이덴티티 디자인 시장 : 지역별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
세계의 기업 아이덴티티 디자인 시장 : 국가별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 프로파일
기업 아이덴티티 디자인 시장 : 경쟁 구도
기업 아이덴티티 디자인 시장 : 기업 프로파일
Frog Design Inc.
WPP PLC
Omnicom Group Inc.
Interpublic Group
Avery Dennison Corp
제31장 기타 주요 기업 및 혁신 기업
ACCO Brands Corp.
VistaPrint
Trotec Laser Inc.
Drytac Corp.
FASTSIGNS International Inc
Signarama Inc.
Lippincott Williams & Wilkins
Pentagram
Image360
Laminators Inc.
Signs By Tomorrow co.
IDEOWORKS Digital Marketing Agency
DesignerPeople
Wieden Kennedy
Chermayeff & Geismar & Haviv
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 전략
기업 아이덴티티 디자인 시장(2029년) : 새로운 기회를 제공하는 국가
기업 아이덴티티 디자인 시장(2029년) : 새로운 기회를 제공하는 부문
기업 아이덴티티 디자인 시장(2029년) : 성장 전략
시장 동향에 의한 전략
경쟁 전략
제36장 부록
JHS
영문 목차
영문목차
Corporate identity design pertains to the visual aspects and branding tactics utilized to represent a company uniquely amidst its competitors. It encompasses a cohesive array of design elements and directives aimed at forging a unified and distinctive image for the organization.
The primary categories of corporate identity design comprise logo design, identity design, and brand design. Logo design involves crafting a visual symbol or emblem that encapsulates a brand, company, group, or individual. These designs are employed across diverse sectors including business, government, and others, and are utilized by various industry verticals such as technology and information, finance and banking, healthcare, retail and consumer goods, among others. This practice caters to entities of all sizes, including small and medium enterprises as well as large corporations.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.
The corporate identity design market research report is one of a series of new reports from The Business Research Company that provides corporate identity design market statistics, including corporate identity design industry global market size, regional shares, competitors with a corporate identity design market share, detailed corporate identity design market segments, market trends and opportunities, and any further data you may need to thrive in the corporate identity design industry. This corporate identity design market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The corporate identity design market size has grown rapidly in recent years. It will grow from $8.62 billion in 2024 to $9.86 billion in 2025 at a compound annual growth rate (CAGR) of 14.4%. The growth in the historic period can be attributed to rise in demand for effective brand communication, expansion of global businesses, need for consistent brand representation, increasing demand for corporate branding services from small and medium enterprises, rise in demands in emerging countries.
The corporate identity design market size is expected to see rapid growth in the next few years. It will grow to $16.36 billion in 2029 at a compound annual growth rate (CAGR) of 13.5%. The growth in the forecast period can be attributed to growing significance of online presence and digital channels, increasing globalization, increasing demand for corporate branding services, increasing competition among businesses to establish a unique brand identity, growing recognition of the importance of visual communication in brand building. Major trends in the forecast period include advancements in technology, demand for aesthetically designed logos, demand for customization and storytelling, development of visual language, popularity of digital media.
The forecast of 13.5% growth over the next five years reflects a modest reduction of 0.5% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. The imposition of tariffs could strain U.S. branding agencies by increasing prices for 3D rendering software and brand guideline management systems imported from France and Japan, potentially slowing rebranding projects while raising creative service fees for clients. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The corporate identity design market is set to grow significantly due to the increasing importance of online presence and digital channels. Online presence and digital channels encompass the methods used by brands or businesses to establish and maintain their online visibility. This rise in importance can be linked to higher brand awareness, increased customer engagement, better support services, and cost-effective marketing strategies. Corporate identity design plays a crucial role in enhancing brand recognition, building trust, and improving user experience, thus contributing to a more compelling online presence. For instance, a report published by the gov.UK website in February 2024 revealed that the digital sector contributed $171.25 million to the UK economy in 2022, accounting for 7.2% of the total UK gross value added (GVA), slightly up from 7.1% in 2021. Consequently, the growing significance of online presence and digital channels is fueling the growth of the corporate identity design market.
Leading companies in the corporate identity design market are developing innovative logos, such as Search Context, by harnessing AI to engage audiences across various digital platforms. Search Context represents an innovative brand identity leveraging AI's unique features to empower consumers, particularly those vulnerable to online fraud, and drive change in the digital landscape. For instance, in September 2023, Truecaller, a Sweden-based smartphone app company, unveiled Search Context, featuring a refreshed logo and a powerful new anti-fraud feature. This new branding not only enhances user security but also provides real-time information about phone numbers, with the AI identity engine offering contextual insights. Users searching for a number will receive notifications if the associated name has recently changed or is undergoing frequent changes.
In October 2022, Capgemini SE, a consulting and technology services company based in France, acquired Quantmetry for an undisclosed amount. Through this acquisition, Capgemini SE seeks to enhance its service offerings and bolster its position in the digital transformation market. Quantmetry, a data science and artificial intelligence consulting firm based in France, offers consulting services to help businesses leverage data effectively.
Major companies operating in the corporate identity design market are Frog Design Inc., WPP PLC, Omnicom Group Inc., Interpublic Group, Avery Dennison Corp, ACCO Brands Corp., VistaPrint, Trotec Laser Inc., Drytac Corp., FASTSIGNS International Inc, Signarama Inc., Lippincott Williams & Wilkins, Pentagram, Image360, Laminators Inc., Signs By Tomorrow co., IDEOWORKS Digital Marketing Agency, DesignerPeople, Wieden+Kennedy, Chermayeff & Geismar & Haviv, OH! Design Studio, King of Hearts, Conceptory, NinjaPromo, Gemini Sign Letters
North America was the largest region in the corporate identity design market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate identity design market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the corporate identity design market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The corporate identity design market includes revenues earned by entities by providing services such as brand strategy and planning, brand book and guidelines creation, corporate identity kit design, corporate template design, and brand distribution and execution. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Corporate Identity Design Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on corporate identity design market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
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Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
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Where is the largest and fastest growing market for corporate identity design ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The corporate identity design market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Type: Logo Design; Identity Design; Brand Design
2) By Company Size: Small And Medium Enterprises; Large Enterprises
3) By Application: Business; Government; Other Applications
4) By Industry Verticals: Technology And Information; Finance And Banking; Healthcare; Retail And Consumer Goods; Other Industries
Subsegments:
1) By Logo Design: Custom Logo Design; Template-Based Logo Design; 3D Logo Design; Typography Logo Design; Icon-Based Logo Design; Emblem Logo Design
3) By Brand Design: Brand Strategy And Positioning; Brand Naming; Brand Architecture; Brand Messaging And Voice; Brand Story And Identity Development; Brand Experience Design (Physical And Digital)
Companies Mentioned: Frog Design Inc.; WPP PLC; Omnicom Group Inc.; Interpublic Group; Avery Dennison Corp; ACCO Brands Corp.; VistaPrint; Trotec Laser Inc.; Drytac Corp.; FASTSIGNS International Inc; Signarama Inc.; Lippincott Williams & Wilkins; Pentagram; Image360; Laminators Inc.; Signs By Tomorrow co.; IDEOWORKS Digital Marketing Agency; DesignerPeople; Wieden+Kennedy; Chermayeff & Geismar & Haviv; OH! Design Studio; King of Hearts; Conceptory; NinjaPromo; Gemini Sign Letters
3. Corporate Identity Design market Trends And Strategies
4. Corporate Identity Design market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Corporate Identity Design Growth Analysis And Strategic Analysis Framework
5.1. Global Corporate Identity Design PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Corporate Identity Design market Growth Rate Analysis
5.4. Global Corporate Identity Design Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Corporate Identity Design Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Corporate Identity Design Total Addressable Market (TAM)
6. Corporate Identity Design market Segmentation
6.1. Global Corporate Identity Design market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Logo Design
Identity Design
Brand Design
6.2. Global Corporate Identity Design market, Segmentation By Company Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Small And Medium Enterprises
Large Enterprises
6.3. Global Corporate Identity Design market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Business
Government
Other Applications
6.4. Global Corporate Identity Design market, Segmentation By Industry Verticals, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Technology And Information
Finance And Banking
Healthcare
Retail And Consumer Goods
Other Industries
6.5. Global Corporate Identity Design Market, Sub-Segmentation Of Logo Design, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Custom Logo Design
Template-Based Logo Design
3D Logo Design
Typography Logo Design
Icon-Based Logo Design
Emblem Logo Design
6.6. Global Corporate Identity Design Market, Sub-Segmentation Of Identity Design, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Stationery Design (Business Cards, Letterheads)
Corporate Branding Guidelines
Visual Identity Systems
Brand Collateral Design (Brochures, Flyers)
Signage And Environmental Branding
6.7. Global Corporate Identity Design Market, Sub-Segmentation Of Brand Design, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Brand Strategy And Positioning
Brand Naming
Brand Architecture
Brand Messaging And Voice
Brand Story And Identity Development
Brand Experience Design (Physical And Digital)
7. Corporate Identity Design market Regional And Country Analysis
7.1. Global Corporate Identity Design market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Corporate Identity Design market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
