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한글목차
주류 E-Commerce 시장 규모는 향후 몇 년 동안 급성장할 것으로 예상됩니다. 2029년에는 연평균 성장률(CAGR) 17.0%로 1,384억 2,000만 달러로 성장할 것으로 예상됩니다. 예측 기간의 성장은 규제 환경의 변화, 소비자 행동의 지속적인 변화, 세계 경제 동향, 혁신적인 마케팅 전략, 유통 채널의 확대에 기인하는 것으로 보입니다. 예측 기간의 주요 트렌드에는 가상 시음 경험, 구독 모델, 멤버십 모델, 비접촉식 배송 및 수령 옵션, 공급망 투명성 향상을 위한 블록체인, 소셜 커머스 통합 등이 포함됩니다.
향후 5년간 17.0%의 성장률 전망은 지난번 예측보다 0.3% 소폭 하락한 수치입니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 유럽과 남미에서 수입되는 주류와 와인에 대한 관세 인상은 가격 인상을 유발하고, 국경 간 E-Commerce를 통한 주류 판매 감소와 온라인 소매업체들의 이익률 감소로 이어질 것으로 예상됩니다. 또한, 상호 관세와 무역 긴장과 제한의 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.
예상되는 주류 소비 증가는 당분간 주류 E-Commerce 시장의 성장을 크게 견인할 것으로 보입니다. 알코올 섭취에는 에틸알코올이 함유된 음료의 섭취가 포함됩니다. E-Commerce 영역에서 주류 판매는 타겟팅 광고, 프로모션 제안, 간소화된 결제 프로세스를 활용하여 충동 구매를 자극할 수 있습니다. 2023년 4월, 미국에 본사를 둔 업계 단체인 Brewers Association은 2022년 수제 맥주 카테고리의 소매액이 284억 6,000만 달러에 달할 것이라고 보고했습니다. 이 평가액은 전년 대비 24.6%의 시장 점유율과 6%의 성장률에 해당합니다. 그 결과, 주류 소비의 급증은 주류 E-Commerce 시장의 확대와 개척을 촉진하는 매우 중요한 원동력이 되고 있으며, 소비자 수요의 증가가 이 산업 부문의 성장 궤도에 큰 영향을 미치고 있다는 것을 입증하고 있습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 그리고 코로나와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 주류 E-Commerce : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 이용 산업 분석
세계의 주류 E-Commerce 시장 : 성장률 분석
세계의 주류 E-Commerce 시장 실적 : 규모와 성장, 2019-2024
세계의 주류 E-Commerce 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계의 주류 E-Commerce : 총 잠재 시장 규모(TAM)
제6장 시장 세분화
세계의 주류 E-Commerce 시장 : 주류별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
와인과 샴페인
증류주
맥주
기타 주류
세계의 주류 E-Commerce 시장 : 가격별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
경제
미드 레인지
고급
세계의 주류 E-Commerce 시장 : 유통 채널별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
온라인 식료품
온라인 주류 마켓플레이스
인가 전문 소매업체
소비자용 온라인 와인 판매
세계의 주류 E-Commerce 시장 : 하위 세분화 와인과 샴페인(종류별), 실적과 예측, 2019-2024, 2024-2029F, 2034F
레드 와인
화이트 와인
로제 와인
스파클링 와인
샴페인
디저트 와인
세계의 주류 E-Commerce 시장 : 하위 세분화 증류주, 종류별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
보드카
위스키
럼주
진
테킬라
리큐어
세계의 주류 E-Commerce 시장 : 하위 세분화 맥주(종류별), 실적과 예측, 2019-2024, 2024-2029F, 2034F
크래프트 맥주
라거
에일
스타우트와 포터
사이다
무알콜 맥주
세계의 주류 E-Commerce 시장 : 하위 세분화 기타 주류(종류별), 실적과 예측, 2019-2024, 2024-2029F, 2034F
바로 마실 수 있는 칵테일
강화 와인
사케
미드
특제 주류
제7장 지역별·국가별 분석
세계의 주류 E-Commerce 시장 : 지역별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
세계의 주류 E-Commerce 시장 : 국가별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
주류 E-Commerce 시장 : 경쟁 구도
주류 E-Commerce 시장 : 기업 개요
Costco Wholesale Corporation Overview, Products and Services, Strategy and Financial Analysis
Anheuser-Busch InBev SA/NV Overview, Products and Services, Strategy and Financial Analysis
Heineken N.V. Overview, Products and Services, Strategy and Financial Analysis
Uber Technologies Inc. Overview, Products and Services, Strategy and Financial Analysis
Diageo plc Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 주요 기업과 혁신적 기업
Asahi Group Holdings Ltd.
Kirin Holdings Company Limited
Pernod Ricard SA
The Molson Coors Beverage Company
Carlsberg Breweries A/S
Constellation Brands Inc.
Vinosity Inc.
Total Wine and More
Drizly
BevMo Inc.
Naked Wines plc
Wine.com LLC
Vintage Wine Estates
WineAccess Inc.
ReserveBar Express Corp.
제32장 세계의 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병
제34장 최근의 시장 동향
제35장 시장 잠재력이 높은 국가, 부문, 전략
주류 E-Commerce 시장 2029 : 새로운 기회를 제공하는 국가
주류 E-Commerce 시장 2029 : 새로운 기회를 제공하는 부문
주류 E-Commerce 시장 2029 : 성장 전략
시장 동향에 기반한 전략
경쟁 전략
제36장 부록
KSM
영문 목차
영문목차
Alcohol e-commerce involves the online sale of alcoholic beverages, including wine, beer, and liquor, through digital sales channels. In this process, customers can purchase alcohol via online platforms, usually by providing proof of age and meeting other legal requirements. Alcohol e-commerce serves as a means for retailers to offer alcohol delivery services, providing consumers with the convenience of ordering alcoholic beverages through the internet and having them delivered to their doorstep while adhering to legal regulations and age restrictions.
The primary alcohol types available in the market for alcohol e-commerce include wines and champagnes, spirits, beers, and various other alcohol variants. Spirits, characterized by the highest Alcohol by Volume (ABV) content, result from the yeast-based fermentation of a liquid brewed to contain fermentable sugars. In terms of pricing, alcohol products are typically categorized into economy, mid-range, and luxury segments. The distribution channels involved in alcohol e-commerce encompass online grocery platforms, online alcohol marketplaces, licensed specialty retailers, and direct-to-consumer wine online services. These channels offer consumers a range of options to purchase alcoholic beverages conveniently through digital platforms.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a profound impact on the retail and wholesale sector, particularly in areas such as sourcing, inventory management, and pricing strategies. Increased duties on imported consumer goods including electronics, apparel, furniture, and packaged foods have driven up procurement costs, forcing many retailers and wholesalers to either raise prices for consumers or absorb the financial hit. Small and mid-sized businesses, which often lack pricing leverage, are especially at risk, facing tighter margins and reduced competitiveness. Supply chain disruptions and international shipping uncertainties have further strained inventory cycles. At the same time, retaliatory tariffs from overseas markets have diminished export opportunities for U.S. brands, curbing potential revenue growth. In response, many companies are pivoting to domestic and regional suppliers, bolstering supply chain resilience, and leveraging data-driven demand forecasting to manage cost fluctuations and sustain customer satisfaction.
The alcohol e-commerce market research report is one of a series of new reports from The Business Research Company that provides alcohol e-commerce market statistics, including global market size, regional shares, competitors with a alcohol e-commerce market share, detailed alcohol e-commerce market segments, market trends and opportunities, and any further data you may need to thrive in the alcohol e-commerce industry. This alcohol e-commerce market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The alcohol e-commerce market size has grown rapidly in recent years. It will grow from $64.55 billion in 2024 to $73.91 billion in 2025 at a compound annual growth rate (CAGR) of 14.5%. The growth in the historic period can be attributed to regulatory changes, changing consumer behavior, economic factors, marketing and advertising strategies, distribution network expansion.
The alcohol e-commerce market size is expected to see rapid growth in the next few years. It will grow to $138.42 billion in 2029 at a compound annual growth rate (CAGR) of 17.0%. The growth in the forecast period can be attributed to evolving regulatory landscape, continued shift in consumer behavior, global economic trends, innovative marketing strategies, expansion of distribution channels. Major trends in the forecast period include virtual tasting experiences, subscription and membership models, contactless delivery and pickup options, blockchain for supply chain transparency, social commerce integration.
The forecast of 17.0% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Increased tariffs on imported spirits and wines from Europe and South America are expected to cause price hikes, leading to reduced cross-border e-commerce alcohol sales and tighter margins for online retailers. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The anticipated rise in alcohol consumption is poised to significantly drive the growth of the alcohol e-commerce market in the foreseeable future. Alcohol consumption involves the intake of beverages containing ethyl alcohol. In the realm of e-commerce, the sale of alcohol can stimulate impulse purchases, leveraging targeted advertising, promotional offers, and streamlined checkout processes. An illustrative example occurred in April 2023 when the Brewers Association, a US-based trade association, reported that the retail dollar value of the craft beer category in 2022 reached an estimated $28.46 billion. This valuation represented a substantial 24.6% market share and a 6% growth rate over the previous year. Consequently, the upsurge in alcohol consumption serves as a pivotal driver fueling the expansion and development of the alcohol e-commerce market, underlining the significant impact of increased consumer demand on the growth trajectory of this industry segment.
The anticipated growth in consumer purchasing power is expected to significantly propel the expansion of the alcohol e-commerce market in the foreseeable future. Consumer purchasing power denotes the financial capability of individuals or households to acquire goods and services based on their income and available financial resources. The alcohol e-commerce sector benefits from this increased purchasing power, particularly as consumers with higher disposable incomes demonstrate a preference for premium and specialized products. These individuals often opt for the convenience and extensive product range offered by online platforms. For instance, data from the US Bureau of Economic Analysis highlighted an upward trend in consumer spending, rising from $13,818 in January 2022 to $13,916 in July 2022 within the United States. This surge in consumer purchasing power signifies a growing potential for enhanced spending on goods such as alcohol through e-commerce channels. As individuals have more financial resources at their disposal, the alcohol e-commerce market stands to benefit significantly from increased consumer spending capacities, fostering its continued growth and development.
Strategic partnerships and collaborations represent significant trends gaining traction within the alcohol e-commerce market. Major players operating in this sector are actively engaging in partnerships to fortify their positions and enhance their foothold in the industry. An illustrative example took place in September 2022 when Thirstie, a prominent US-based provider specializing in e-commerce solutions for beverage alcohol brands, formed a strategic partnership with William Grant & Sons, a renowned UK-based global distiller and supplier, known for being a leading family-owned entity. This collaboration is aimed at leveraging combined resources to expand William Grant & Sons' global e-commerce strategy. Moreover, it is expected to provide consumers with enhanced digital access to the diverse portfolio offered by William Grant & Sons. Such strategic partnerships serve as pivotal tools for companies in the alcohol e-commerce market, allowing them to pool their strengths and resources to capitalize on market opportunities, broaden their reach, and cater more effectively to consumer preferences.
Prominent companies within the alcohol e-commerce market are placing a significant emphasis on developing technological innovations, particularly e-commerce sites, to attain a competitive advantage in the industry. An e-commerce site serves as an online platform, also known as an online store or web shop, where products or services can be bought and sold via the internet. A notable instance of this technological advancement occurred in November 2023 when DrinksOne, a UK-based distribution agency, introduced its E-Commerce Platform. This innovative platform facilitates access for both consumers and trade accounts, eliminating conventional intermediaries and potentially reducing costs. Such a development holds the potential to broaden the market scope, enabling a diverse array of new and exciting beverages to reach a more extensive audience. This move towards innovative e-commerce solutions has the capacity to democratize the drinks market by fostering greater accessibility and inclusivity for a wider range of products within the alcohol e-commerce landscape.
In November 2023, LQR House, a US-based marketing agency renowned for its focus on the spirits and beverage sector, successfully acquired www.cwspirits.com for an undisclosed sum. This strategic acquisition empowers LQR House to broaden its portfolio, strategically placing a diverse array of brands to cater to a dedicated audience. The primary objective behind this move is to enhance sales on the platform and leverage the established position of www.cwspirits.com. The website, based in the US, is well-established in the realm of wine and spirits e-commerce.
Major companies operating in the alcohol e-commerce market include Costco Wholesale Corporation, Anheuser-Busch InBev SA/NV, Heineken N.V., Uber Technologies Inc., Diageo plc, Asahi Group Holdings Ltd., Kirin Holdings Company Limited, Pernod Ricard SA, The Molson Coors Beverage Company, Carlsberg Breweries A/S, Constellation Brands Inc., Vinosity Inc., Total Wine and More, Drizly, BevMo Inc., Naked Wines plc, Wine.com LLC, Vintage Wine Estates, WineAccess Inc., ReserveBar Express Corp., Flaviar, E-vino Comercio de Vinhos S.A, Master of Malt Ltd., Cask & Barrel Ltd., Craft Beer Club LLC, Bright Cellars, Vivino Inc., Underground Enterprises Inc., Speymalt Ltd., First Bottle
North America was the largest region in the alcohol e-commerce market in 2024. The regions covered in the alcohol e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the alcohol e-commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The alcohol e-commerce market consists of sales of alcohol e-commerce types that contain ethyl, denatured, isopropyl and rubbing. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Alcohol E-Commerce Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on alcohol e-commerce market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for alcohol e-commerce ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The alcohol e-commerce market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Alcohol Type: Wines And Champagnes; Spirits; Beers; Other Alcohol Types
2) By Price Point: Economy; Mid Range; Luxury
3) By Distribution Channel: Online Grocery; Online Alcohol Marketplaces; Licensed Specialty Retailers; Direct To Consumer Wine Online
Subsegments:
1) By Wines And Champagnes: Red Wines; White Wines; Rose Wines; Sparkling Wines; Champagnes; Dessert Wines
2) By Spirits: Vodka; Whiskey; Rum; Gin; Tequila; Liqueurs
3) By Beers: Craft Beers; Lager; Ale; Stout and Porter; Cider; Non-Alcoholic Beers
4) By Other Alcohol Types: Ready-To-Drink Cocktails; Fortified Wines; Sake; Mead; Specialty Alcoholic Beverages
Companies Mentioned: Costco Wholesale Corporation; Anheuser-Busch InBev SA/NV; Heineken N.V.; Uber Technologies Inc.; Diageo plc; Asahi Group Holdings Ltd.; Kirin Holdings Company Limited; Pernod Ricard SA; The Molson Coors Beverage Company; Carlsberg Breweries A/S; Constellation Brands Inc.; Vinosity Inc.; Total Wine and More; Drizly; BevMo Inc.; Naked Wines plc; Wine.com LLC; Vintage Wine Estates; WineAccess Inc.; ReserveBar Express Corp.; Flaviar; E-vino Comercio de Vinhos S.A; Master of Malt Ltd.; Cask & Barrel Ltd.; Craft Beer Club LLC; Bright Cellars; Vivino Inc.; Underground Enterprises Inc.; Speymalt Ltd.; First Bottle
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Alcohol E-Commerce Market Characteristics
3. Alcohol E-Commerce Market Trends And Strategies
4. Alcohol E-Commerce Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Alcohol E-Commerce Growth Analysis And Strategic Analysis Framework
5.1. Global Alcohol E-Commerce PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Alcohol E-Commerce Market Growth Rate Analysis
5.4. Global Alcohol E-Commerce Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Alcohol E-Commerce Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Alcohol E-Commerce Total Addressable Market (TAM)
6. Alcohol E-Commerce Market Segmentation
6.1. Global Alcohol E-Commerce Market, Segmentation By Alcohol Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Wines And Champagnes
Spirits
Beers
Other Alcohol Types
6.2. Global Alcohol E-Commerce Market, Segmentation By Price Point, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Economy
Mid Range
Luxury
6.3. Global Alcohol E-Commerce Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Online Grocery
Online Alcohol Marketplaces
Licensed Specialty Retailers
Direct To Consumer Wine Online
6.4. Global Alcohol E-Commerce Market, Sub-Segmentation Of Wines And Champagnes, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Red Wines
White Wines
Rose Wines
Sparkling Wines
Champagnes
Dessert Wines
6.5. Global Alcohol E-Commerce Market, Sub-Segmentation Of Spirit, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Vodka
Whiskey
Rum
Gin
Tequila
Liqueurs
6.6. Global Alcohol E-Commerce Market, Sub-Segmentation Of Beers, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Craft Beers
Lager
Ale
Stout and Porter
Cider
Non-Alcoholic Beers
6.7. Global Alcohol E-Commerce Market, Sub-Segmentation Of Other Alcohol Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Ready-To-Drink Cocktails
Fortified Wines
Sake
Mead
Specialty Alcoholic Beverages
7. Alcohol E-Commerce Market Regional And Country Analysis
7.1. Global Alcohol E-Commerce Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Alcohol E-Commerce Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
