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세계의 RTD(Ready-To-Drink) 주류 시장 보고서(2025년)
Ready To Drink (RTD) Alcoholic Beverages Global Market Report 2025
상품코드 : 1805517
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

RTD(Ready-To-Drink) 주류 시장 규모는 향후 수년간 강력한 성장이 예상됩니다. 2029년 연평균 복합 성장률(CAGR)은 8.9%를 나타내고, 353억 6,000만 달러로 성장할 것으로 예상됩니다. 예측 기간 동안의 성장은 가처분 소득 증가, 고품질 제품 및 서비스 제공의 중요성 증가, 유해한 영향에 대한 소비자 의식 증가, 주로 제품 관련 편의 요인으로 인한 증가 등으로 인한 것으로 간주됩니다. 예측 기간의 주요 동향에는 제품 혁신, 기술 중심의 개인화, 음료 개발 및 조달, 건강 및 웰빙 동향, 다양한 맛과 프리미엄화가 포함됩니다.

향후 5년간의 성장률 8.9%라고 하는 예측은 이 시장에 관한 전회의 예측으로부터 0.2%소폭 감소한 것을 반영합니다. 이 감소의 주요 원인은 미국과 다른 국가 간의 관세의 영향입니다. 멕시코의 프리믹스 음료에 관세가 걸리면 바나 소매 가격 상승으로 이어질 수 있기 때문에 이 효과는 캔 칵테일의 비용 상승으로 미국에 직접 영향을 미칠 가능성이 높습니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계경제와 무역에 대한 악영향에 의해 이러한 영향은 보다 광범위하게 작용할 것으로 보입니다.

저알코올 음료와 무알코올 음료의 인기가 높아지는 것은 향후 RTD(Ready-To-Drink) 주류 시장의 성장을 이끌 것으로 예측됩니다. 이 음료는 알코올 함량이 최소 또는 0이므로 알코올 섭취량을 줄이거나 0으로 만들고자하는 개인에게 매력적입니다. 이 동향에 박차를 가하고 있는 것은 음주에 수반하는 건강 리스크에 대한 인식 증가, 금주 사회화에 대한 문화적 선호가 증가함에 따라 촉진됩니다. RTD 알코올 음료는 진화하는 현대 소비자의 선호와 라이프 스타일에 대응하고 편리하고 일관성 있고 즐길 수있는 대체품을 제공함으로써 저알코올 음료 및 무알코올 음료 시장 확대에 중요한 역할을합니다. 예를 들어, 2023년 2월, 몬스터 비버리지 코퍼레이션의 에너지 음료 부문 매출은 2.6% 증가했는데, 이는 소비자의 선호 변화에 대응하는 음료에 대한 광범위한 동향을 반영하고 있습니다. 그러므로 저알코올 음료와 무알코올 음료의 인기 증가는 RTD(Ready-To-Drink) 주류 시장 성장의 중요한 촉진요인이 되었습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

Ready-to-drink (RTD) alcoholic beverages are pre-mixed drinks that come in a ready-to-consume format, combining alcohol with mixers such as soda, juice, or other flavorings. These beverages are packaged in convenient and portable containers for easy consumption.

The main types of RTD alcoholic beverages include alcopops, cocktail pre-mixes, and bottled cocktails. Alcopops are beverages that mix spirits or malt with fruit juices, soft drinks, or sweet flavorings. They are available in various flavors, including regular and flavored varieties, and are packaged in bottles, cans, and other formats. These products are distributed through supermarkets, hypermarkets, specialty stores, convenience stores, online retailers, on-premise locations, and other retail channels. They cater to various end users, including residential consumers, retail outlets, commercial establishments, and the HORECA (Hotels, Restaurants, and Catering) sector.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The ready-to-drink alcoholic beverages market research report is one of a series of new reports from The Business Research Company that provides ready-to-drink alcoholic beverages market statistics, including ready-to-drink alcoholic beverages industry global market size, regional shares, competitors with a ready-to-drink alcoholic beverages market share, detailed ready-to-drink alcoholic beverages market segments, market trends, and opportunities, and any further data you may need to thrive in the ready-to-drink alcoholic beverages industry. This ready-to-drink alcoholic beverages market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The ready to drink (rtd) alcoholic beverages market size has grown strongly in recent years. It will grow from $23.13 billion in 2024 to $25.17 billion in 2025 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to increase the inclination toward evolving RTD pre-mixes, rise of the millennial consumer, changing consumer preferences, growing consumer interest in health and wellness, and growing popularity of low spirit beverages.

The ready to drink (rtd) alcoholic beverages market size is expected to see strong growth in the next few years. It will grow to " $35.36 billion in 2029 at a compound annual growth rate (CAGR) of 8.9%. The growth in the forecast period can be attributed to increasing disposable income, increasing emphasis on offering high-quality products and services, increasing awareness among consumers about the harmful effects, increasing primarily due to product-related convenience factors. Major trends in the forecast period include product innovation, technology-driven personalization, beverage development and sourcing, health and wellness trends, and diversified flavors and premiumization.

The forecast of 8.9% growth over the next five years reflects a slight reduction of 0.2% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by raising costs for canned cocktails, as tariffs on premixed drinks from Mexico could lead to higher bar and retail prices.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing popularity of low-alcohol and no-alcohol drinks is expected to drive the growth of the ready-to-drink (RTD) alcoholic beverage market in the future. These beverages, which contain minimal to no alcohol content, appeal to individuals seeking to reduce or eliminate their alcohol intake. This trend is fueled by increasing awareness of health risks associated with alcohol consumption, the mindful drinking movement, and a growing cultural preference for sober socializing. RTD alcoholic beverages play a crucial role in expanding the market for low-alcohol and no-alcohol drinks by offering convenient, consistent, and enjoyable alternatives that cater to the evolving preferences and lifestyles of modern consumers. For example, in February 2023, Monster Beverage Corporation reported a 2.6% increase in net sales for its energy drinks segment, reflecting the broader trend towards beverages that meet changing consumer preferences. Therefore, the rising popularity of low-alcohol and no-alcohol drinks is a significant driver in the growth of the ready-to-drink (RTD) alcoholic beverages market.

Major companies in the ready-to-drink (RTD) alcoholic beverages market are focusing on developing innovative products, such as premium ready-to-drink cocktails, to cater to the growing demand for wellness-oriented and convenient beverage options. Premium RTD cocktails are crafted with high-quality ingredients and meticulous attention to detail, offering consumers a sophisticated drinking experience similar to professionally made cocktails served at bars. For example, in October 2023, Diageo, a UK-based beverages company, introduced the Cocktail Collection, a line of premium RTD cocktails launched in the US and UK markets. These RTD cocktails are designed to provide consumers with a convenient and elevated way to enjoy premium cocktails at home, eliminating the need for mixing from scratch. The products are available in 500ml bottles, each containing five servings, and also in 100ml cans for single-serving convenience. This approach not only meets the convenience needs of modern consumers but also emphasizes quality and craftsmanship, reflecting the trend towards upscale and indulgent drinking experiences in the RTD alcoholic beverages market.

In June 2023, Coca-Cola HBC, headquartered in Switzerland and known for its beverages, acquired Brown-Forman, a US-based manufacturer of ready-to-drink alcoholic beverages, for an undisclosed sum. This acquisition bolstered Coca-Cola's portfolio in beverage markets across additional regions.

Major companies operating in the ready to drink (RTD) alcoholic beverages market are Anheuser-Busch Inbev SA, CocaCola Company, Diageo plc, Asahi Group Holdings Ltd., Kirin Holdings Company Ltd., Pernod Ricard, Molson Coors Beverage Company (TAP), Carlsberg AS, Suntory Group, Constellation Brands Inc., Brown-Forman Corporation, Campari Group, Davide Campari Milano N.V., Boston Beer Company Inc., PepsiCo Inc., La Martiniquaise, Heineken Holding N.V.'s, Krombacher Brewery, Remy Cointreau USA Inc., Beam Suntory Inc., Mark Anthony Group Inc., Mike's Hard Lemonade Co., Bacardi Limited, Tails Cocktails

Europe was the largest region in the ready to drink (RTD) alcoholic beverages Market in 2024. The regions covered in the ready to drink (RTD) alcoholic beverages market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the ready to drink (RTD) alcoholic beverages market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The ready-to-drink (RTD) alcoholic beverages market consists of sales of flavored malt beverages, hard seltzers, cocktails, wine-based drinks, canned cocktails, and spirit-based drinks. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Ready To Drink (RTD) Alcoholic Beverages Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on ready to drink (rtd) alcoholic beverages market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for ready to drink (rtd) alcoholic beverages ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The ready to drink (rtd) alcoholic beverages market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Ready To Drink (RTD) Alcoholic Beverages Market Characteristics

3. Ready To Drink (RTD) Alcoholic Beverages Market Trends And Strategies

4. Ready To Drink (RTD) Alcoholic Beverages Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Ready To Drink (RTD) Alcoholic Beverages Growth Analysis And Strategic Analysis Framework

6. Ready To Drink (RTD) Alcoholic Beverages Market Segmentation

7. Ready To Drink (RTD) Alcoholic Beverages Market Regional And Country Analysis

8. Asia-Pacific Ready To Drink (RTD) Alcoholic Beverages Market

9. China Ready To Drink (RTD) Alcoholic Beverages Market

10. India Ready To Drink (RTD) Alcoholic Beverages Market

11. Japan Ready To Drink (RTD) Alcoholic Beverages Market

12. Australia Ready To Drink (RTD) Alcoholic Beverages Market

13. Indonesia Ready To Drink (RTD) Alcoholic Beverages Market

14. South Korea Ready To Drink (RTD) Alcoholic Beverages Market

15. Western Europe Ready To Drink (RTD) Alcoholic Beverages Market

16. UK Ready To Drink (RTD) Alcoholic Beverages Market

17. Germany Ready To Drink (RTD) Alcoholic Beverages Market

18. France Ready To Drink (RTD) Alcoholic Beverages Market

19. Italy Ready To Drink (RTD) Alcoholic Beverages Market

20. Spain Ready To Drink (RTD) Alcoholic Beverages Market

21. Eastern Europe Ready To Drink (RTD) Alcoholic Beverages Market

22. Russia Ready To Drink (RTD) Alcoholic Beverages Market

23. North America Ready To Drink (RTD) Alcoholic Beverages Market

24. USA Ready To Drink (RTD) Alcoholic Beverages Market

25. Canada Ready To Drink (RTD) Alcoholic Beverages Market

26. South America Ready To Drink (RTD) Alcoholic Beverages Market

27. Brazil Ready To Drink (RTD) Alcoholic Beverages Market

28. Middle East Ready To Drink (RTD) Alcoholic Beverages Market

29. Africa Ready To Drink (RTD) Alcoholic Beverages Market

30. Ready To Drink (RTD) Alcoholic Beverages Market Competitive Landscape And Company Profiles

31. Ready To Drink (RTD) Alcoholic Beverages Market Other Major And Innovative Companies

32. Global Ready To Drink (RTD) Alcoholic Beverages Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Ready To Drink (RTD) Alcoholic Beverages Market

34. Recent Developments In The Ready To Drink (RTD) Alcoholic Beverages Market

35. Ready To Drink (RTD) Alcoholic Beverages Market High Potential Countries, Segments and Strategies

36. Appendix

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