Multichannel Marketing Hubs Global Market Report 2025
상품코드:1811107
리서치사:The Business Research Company
발행일:On Demand Report
페이지 정보:영문 175 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
멀티채널 마케팅 허브 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년에는 CAGR 10.0%로 94억 2,000만 달러로 성장합니다. 예측 기간의 성장은 고객 경험 중시, 오프라인과 온라인 채널의 통합, 계정 기반 마케팅의 부상, 통합된 고객 데이터 플랫폼으로의 전환에 기인하는 것으로 보입니다. 예측 기간의 주요 동향으로는 옴니채널 오케스트레이션, 실시간 개인화, 데이터 프라이버시 및 컴플라이언스 강화, 신흥 채널과의 통합, 고객 여정 분석 확대 등을 꼽을 수 있습니다.
향후 5년간의 성장률 10.0%는 지난번 전망치보다 0.1% 소폭 하락한 수치입니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 관세의 영향으로 AI를 활용한 세분화 툴의 해외 조달이 지연되면 고객 여정 최적화에 지장을 초래할 수 있습니다. 또한 상호 관세와 무역 긴장의 증가와 제한으로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.
소셜미디어의 중요성이 높아지면서 향후 멀티채널 마케팅 허브 시장의 확대가 가속화될 것으로 예측됩니다. 소셜미디어의 중요성은 커뮤니케이션, 네트워킹, 마케팅, 영향력, 고객 참여, 정보 공유, 문화적 표현을 가능하게 하는 방대한 세계 범위에 있습니다. 멀티채널 소셜미디어 마케팅은 다양한 플랫폼에서 사용자의 참여를 높이고, 대화를 촉진하며, 잠재 고객과의 관계를 구축할 수 있도록 도와줍니다. 예를 들어 2024년 2월, 독립 정부 기관인 호주 커뮤니케이션 및 미디어 당국(Australian Communications and Media Authority)은 2023년 18-24세의 46%가 소셜미디어를 1차 정보원으로 생각하고 있으며, 이는 전년도 28%에서 크게 증가한 수치라고 발표했습니다. 증가했다고 보고했습니다. 그 결과, 소셜미디어의 중요성이 높아지면서 멀티채널 마케팅 허브 시장의 성장을 가속하고 있습니다.
목차
제1장 개요
제2장 시장의 특징
제3장 시장 동향과 전략
제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세 및 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 멀티채널 마케팅 허브 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 용도 산업의 분석
세계의 멀티채널 마케팅 허브 시장 : 성장률 분석
세계의 멀티채널 마케팅 허브 시장 규모 실적과 성장, 2019-2024
세계의 멀티채널 마케팅 허브 시장 규모와 성장 예측, 2024-2029, 2034F
세계의 멀티채널 마케팅 허브 : TAM(Total Addressable Market)
제6장 시장 세분화
세계의 멀티채널 마케팅 허브 시장 : 제품별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
웹사이트
모바일
이메일
기타 제품
세계의 멀티채널 마케팅 허브 시장 : 배포별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
클라우드 기반
온프레미스
세계의 멀티채널 마케팅 허브 시장 : 용도별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
기업 간 거래(B2B)
기업 대 소비자(B2C)
세계의 멀티채널 마케팅 허브 시장, 웹사이트의 유형별 서브 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
웹 퍼스널라이제이션 플랫폼
컨텐츠 관리 시스템(CMS)
웹 분석 툴
세계의 멀티채널 마케팅 허브 시장, 모바일의 서브 세분화(유형별), 실적과 예측, 2019-2024, 2024-2029F, 2034F
모바일 마케팅 플랫폼
모바일 앱 푸시 통지
SMS 마케팅 솔루션
세계의 멀티채널 마케팅 허브 시장, 이메일의 유형별 서브 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
이메일 캠페인 관리툴
이메일 자동화 플랫폼
이메일 분석과 리포트 툴
세계의 멀티채널 마케팅 허브 시장, 기타 제품의 서브 세분화, 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
소셜미디어 마케팅 플랫폼
비디오 마케팅 솔루션
디지털 광고 툴
제7장 지역별·국가별 분석
세계의 멀티채널 마케팅 허브 시장 : 지역별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
세계의 멀티채널 마케팅 허브 시장 : 국가별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
멀티채널 마케팅 허브 시장 : 경쟁 구도
멀티채널 마케팅 허브 시장 : 기업 개요
International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
SAP SE Overview, Products and Services, Strategy and Financial Analysis
Salesforce Inc Overview, Products and Services, Strategy and Financial Analysis
Adobe Inc Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 대기업과 혁신적 기업
Experian plc
SAS Institute Inc
Pegasystems Inc
Catalina Marketing Corporation
Zeta Global Holdings Corp
Acquia Inc
Optimizely CMS
Selligent Marketing Cloud
AdMedia Partners Inc
Epsilon Data Management LLC
Maropost Inc
RedPoint Global Inc
Sailthru Inc
Cheetah Digital Inc
Toggl OU
제32장 세계의 시장 경쟁 벤치마킹과 대시보드
제33장 주요 합병과 인수
제34장 최근 시장 동향
제35장 시장 잠재력이 높은 국가, 부문, 전략
멀티채널 마케팅 허브 시장 2029 : 새로운 기회를 제공하는 국가
멀티채널 마케팅 허브 시장 2029 : 새로운 기회를 제공하는 부문
멀티채널 마케팅 허브 시장 2029 : 성장 전략
시장 동향에 기반한 전략
경쟁사 전략
제36장 부록
KSA
영문 목차
영문목차
Multichannel marketing hubs are integrated platforms designed to streamline and optimize marketing efforts across multiple channels. These hubs centralize customer data, enabling businesses to create, manage, and analyze campaigns across various channels such as email, social media, websites, and mobile apps.
The primary products of multichannel marketing hubs include websites, mobile, email, and other related products. The mobile segment focuses on technologies and approaches aimed at engaging customers through mobile devices such as smartphones and tablets. This involves leveraging channels such as mobile apps, SMS, and push notifications to deliver personalized experiences and drive user interaction. Deployments of these solutions can be cloud-based or on-premises, catering to applications in both business-to-business (B2B) and business-to-consumer (B2C) scenarios.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.
The multichannel marketing hubs market research report is one of a series of new reports from The Business Research Company that provides multichannel marketing hubs market statistics, including the multichannel marketing hubs industry global market size, regional shares, competitors with multichannel marketing hubs market share, detailed multichannel marketing hubs market segments, market trends, and opportunities, and any further data you may need to thrive in the multichannel marketing hubs industry. This multichannel marketing hubs market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The multichannel marketing hubs market size has grown rapidly in recent years. It will grow from $5.8 billion in 2024 to $6.43 billion in 2025 at a compound annual growth rate (CAGR) of 10.9%. The growth in the historic period can be attributed to increasing digitalization, growing demand for personalization, regulatory compliance requirements, competitive pressure, and market dynamics.
The multichannel marketing hubs market size is expected to see rapid growth in the next few years. It will grow to $9.42 billion in 2029 at a compound annual growth rate (CAGR) of 10.0%. The growth in the forecast period can be attributed to emphasis on customer experience, integration of offline and online channels, rise of account-based marketing, and shift towards unified customer data platforms. Major trends in the forecast period include omnichannel orchestration, real-time personalization, enhanced data privacy and compliance, integration with emerging channels, and expansion of customer journey analytics.
The forecast of 10.0% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Delays in procuring AI-driven segmentation tools from overseas due to tariffs could impede customer journey optimization. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The growing importance of social media is expected to drive the expansion of the multichannel marketing hub market in the future. Social media's significance lies in its vast global reach, enabling communication, networking, marketing, influence, customer engagement, information sharing, and cultural expression. Multi-channel social media marketing enhances user engagement across various platforms, fosters conversations, and helps build relationships with potential customers. For example, in February 2024, the Australian Communications and Media Authority, an independent government agency, reported that in 2023, 46% of 18-24-year-olds considered social media their primary news source, a significant increase from 28% the previous year. As a result, the growing importance of social media is driving the growth of the multichannel marketing hub market.
Key players in the multichannel marketing hub market are directing their efforts towards the advancement of AI and machine learning technologies, such as AI content generators, to fortify their competitive edge and enhance customer engagement. AI content generators leverage machine learning algorithms to elevate computer-generated content by reformulating existing material using human logic, thereby generating high-quality articles. For instance, in April 2023, Constant Contact Inc., a US-based advertising services company, introduced the first multichannel AI content generator tailored for small businesses and nonprofits. This groundbreaking platform empowers customers to automate copywriting for email, text, and social media campaigns. Leveraging proprietary data and AI algorithms, the platform discerns the most captivating content for small business clients, streamlining the writing process and enabling users to craft engaging messages efficiently, thereby optimizing time resources.
In September 2024, Braze, a customer engagement platform based in the U.S., teamed up with BET+ (Black Entertainment Television network) to support the "Tech for an Equitable Future" grant program. This initiative is designed to empower Black entrepreneurs and tech innovators by offering them resources and funding. BET+ is a U.S.-based streaming service that provides a wide range of Black content, including movies, TV shows, and original series.
Major companies operating in the multichannel marketing hubs market are International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Experian plc, SAS Institute Inc., Pegasystems Inc., Catalina Marketing Corporation, Zeta Global Holdings Corp, Acquia Inc., Optimizely CMS, Selligent Marketing Cloud, AdMedia Partners Inc., Epsilon Data Management LLC, Maropost Inc., RedPoint Global Inc., Sailthru Inc., Cheetah Digital Inc., Toggl OU, Media Culture LLC, Nexcessnet LLC, Adfire Health LLC, Emma, Vuture Ltd., Ninja Promotional Marketing Inc
North America was the largest region in the multichannel marketing hubs market in 2024. The regions covered in the multichannel marketing hubs market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the multichannel marketing hubs market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The multichannel marketing hubs market consists of revenues earned by entities by providing services such as data integration and management, campaign management, content management, analytics and insights, and cross-channel engagement. The market value includes the value of related goods sold by the service provider or included within the service offering. The multichannel marketing hubs market also includes sales of storage devices, networking equipment, and devices for data processing and analytics. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Multichannel Marketing Hubs Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on multichannel marketing hubs market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
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Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, post-pandemic supply chain realignment, inflation and interest rate fluctuations, and evolving regulatory landscapes.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
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Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for multichannel marketing hubs ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The multichannel marketing hubs market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Product: Website; Mobile; Email; Other Product
2) By Deployment: Cloud-Based; On-Premises
3) By Application: Business-To-Business (B2B); Business-To-Consumer (B2C)
Subsegments:
1) By Website: Web Personalization Platforms; Content Management Systems (CMS); Web Analytics Tools
2) By Mobile: Mobile Marketing Platforms; Mobile App Push Notifications; SMS Marketing Solutions
3) By Email: Email Campaign Management Tools; Email Automation Platforms; Email Analytics And Reporting Tools
4) By Other Products: Social Media Marketing Platforms; Video Marketing Solutions; Digital Advertising Tools
Companies Mentioned: International Business Machines Corporation; Oracle Corporation; SAP SE; Salesforce Inc; Adobe Inc; Experian plc; SAS Institute Inc; Pegasystems Inc; Catalina Marketing Corporation; Zeta Global Holdings Corp; Acquia Inc; Optimizely CMS; Selligent Marketing Cloud; AdMedia Partners Inc; Epsilon Data Management LLC; Maropost Inc; RedPoint Global Inc; Sailthru Inc; Cheetah Digital Inc; Toggl OU; Media Culture LLC; Nexcessnet LLC; Adfire Health LLC; Emma; Vuture Ltd; Ninja Promotional Marketing Inc
3. Multichannel Marketing Hubs Market Trends And Strategies
4. Multichannel Marketing Hubs Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Multichannel Marketing Hubs Growth Analysis And Strategic Analysis Framework
5.1. Global Multichannel Marketing Hubs PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Multichannel Marketing Hubs Market Growth Rate Analysis
5.4. Global Multichannel Marketing Hubs Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Multichannel Marketing Hubs Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Multichannel Marketing Hubs Total Addressable Market (TAM)
6.1. Global Multichannel Marketing Hubs Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Website
Mobile
Email
Other Product
6.2. Global Multichannel Marketing Hubs Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud-based
On-premises
6.3. Global Multichannel Marketing Hubs Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Business-to-Business (B2B)
Business-to-Consumer (B2C)
6.4. Global Multichannel Marketing Hubs Market, Sub-Segmentation Of Website, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Web Personalization Platforms
Content Management Systems (CMS)
Web Analytics Tools
6.5. Global Multichannel Marketing Hubs Market, Sub-Segmentation Of Mobile, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Mobile Marketing Platforms
Mobile App Push Notifications
SMS Marketing Solutions
6.6. Global Multichannel Marketing Hubs Market, Sub-Segmentation Of Email, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Email Campaign Management Tools
Email Automation Platforms
Email Analytics And Reporting Tools
6.7. Global Multichannel Marketing Hubs Market, Sub-Segmentation Of Other Products, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Social Media Marketing Platforms
Video Marketing Solutions
Digital Advertising Tools
7. Multichannel Marketing Hubs Market Regional And Country Analysis
7.1. Global Multichannel Marketing Hubs Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Multichannel Marketing Hubs Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
