세계의 프리랜서 SEO 서비스 시장 보고서(2025년)
Freelancer SEO Services Global Market Report 2025
상품코드 : 1811090
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

프리랜서 SEO 서비스 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년 연평균 복합 성장률(CAGR)은 17.0%를 나타내 328억 7,000만 달러로 성장할 전망입니다. 예측 기간의 성장은 음성 검색 최적화, 모바일 우선 색인, 로컬 SEO 및 지도 목록, 동영상 및 비주얼 검색 최적화, AI 및 자동화에 기인합니다. 예측 기간의 주요 동향으로는 콘텐츠 품질과 관련성, 기술 SEO, 사용자 경험(UX) 최적화, 피처드 개요 및 제로 클릭 검색, 음성 검색, 대화형 SEO 등이 있습니다.

향후 5년간의 성장률은 17.0%라고 하는 예측은 이 시장에 관한 전회의 예측으로부터 변경은 없습니다. 이 감소는 주로 미국과 타국 간의 관세의 영향 때문입니다. 프리랜서는 키워드 도구, 플러그인 및 분석 플랫폼 관세로 인한 가격 상승으로 간접적인 영향을 받을 수 있습니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계경제와 무역에 대한 악영향에 의해 영향이 보다 광범위하게 확대될 것으로 예측됩니다.

세계의 인터넷 보급률 증가가 예측 기간 동안 프리랜서 SEO 서비스 시장을 견인할 것으로 예측됩니다. 인터넷 이용이 일상생활에 녹아들면서 다양한 디지털 활동이 급증하게 되었습니다. 인터넷이 기업에게 중요한 마케팅 도구가 되고 있는 가운데, SEO는 웹사이트로의 트래픽을 촉진하는 가장 효과적인 기법의 하나로 두드러지고 있습니다. 전자상거래 활동은 웹 검색에 큰 영향을 받으며 81%의 사람들이 제품 및 서비스를 온라인으로 검색하고 있습니다. 예를 들어, 스위스에 본부를 두고 있는 유엔의 전문기관인 국제통신연합에 따르면 2023년 기준 세계인구의 약 67%, 약 54억명이 인터넷을 이용했습니다. 이는 약 51억 6,000만 명이었던 2022년부터 4.7% 증가한 것입니다. SEO는 제품 및 서비스의 인지도를 높이는 중요한 요소이기 때문에 인터넷 보급률의 향상은 프리랜서 SEO 서비스 시장 확대의 큰 원동력이 되고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

KTH
영문 목차

영문목차

Freelancers' SEO services refer to the search engine optimization offerings provided by independent contractors or freelancers to businesses. These freelancers are not permanent employees but instead work on a contractual basis, charging their clients based on various models, including man-hours, results-based fees, and click-based pricing, among others.

The primary categories of freelancers' SEO services encompass on-page SEO, off-page SEO, technical SEO, and other related services. On-page SEO involves the optimization of web page content to enhance visibility on search engines and improve the user experience. Common practices in on-page SEO include optimizing title tags, content, internal linking, and URLs. These services are utilized by a wide range of businesses, including large enterprises and small to mid-sized enterprises (SMEs).

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The freelancers' SEO services market research report is one of a series of new reports from The Business Research Company that provides freelancers' SEO services market statistics, including freelancers' SEO services industry global market size, regional shares, competitors with a freelancers' SEO services market share, detailed freelancers' SEO services market segments, market trends and opportunities, and any further data you may need to thrive in the freelancers' SEO services industry. This freelancers' SEO services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The freelancer seo services market size has grown rapidly in recent years. It will grow from $15.01 billion in 2024 to $17.52 billion in 2025 at a compound annual growth rate (CAGR) of 16.7%. The growth in the historic period can be attributed to search engine dominance, e-commerce growth, content marketing, algorithm updates, competitive landscape.

The freelancer seo services market size is expected to see rapid growth in the next few years. It will grow to $32.87 billion in 2029 at a compound annual growth rate (CAGR) of 17.0%. The growth in the forecast period can be attributed to voice search optimization, mobile-first indexing, local seo and map listings, video and visual search optimization, ai and automation. Major trends in the forecast period include content quality and relevance, technical seo, user experience (ux) optimization, featured snippets and zero-click searches, voice search and conversational seo.

The forecast of 17.0% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Freelancers may be indirectly impacted by tariff-inflated prices on keyword tools, plug-ins, and analytics platforms. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing internet penetration worldwide is expected to drive the freelancer SEO services market during the forecast period. As internet usage becomes more integrated into daily life, it has led to a surge in various digital activities. With the internet becoming a crucial marketing tool for businesses, SEO stands out as one of the most effective methods to drive traffic to a website. E-commerce activities are heavily influenced by web searches, with 81% of people searching online for a product or service. For example, according to the International Telecommunication Union, a Switzerland-based United Nations specialized agency, around 67% of the global population, or approximately 5.4 billion people, were online as of 2023. This marks a 4.7% increase from 2022, when the figure stood at about 5.16 billion users. Since SEO is a key factor in boosting the visibility of a product or service, the growing internet penetration is a significant driver for the expansion of the freelancer SEO services market.

The escalating e-commerce sector is poised to be a driving force behind the expansion of the freelancer SEO services market in the future. The growth of e-commerce can be attributed to its convenient nature, wide product variety, competitive pricing, and enhanced accessibility. Online shopping allows consumers the flexibility to make purchases from any location at any time, along with the convenience of doorstep delivery, propelling its sustained growth and popularity. Given that e-commerce heavily relies on online visibility and digital marketing, businesses often seek Freelancer SEO Services to remain competitive in the digital realm. These services assist in optimizing websites, improving search engine rankings, and augmenting online visibility, thus attracting potential customers and bolstering sales. As reported by Forbes Advisor in February 2023, global online sales witnessed a significant increase from $5.21 trillion in 2021 to $5.71 trillion in 2022, with projections estimating a surge to $8.14 trillion by 2026. Additionally, an estimated 20.8% of retail transactions are anticipated to occur online in 2023.

Voice search is witnessing a significant surge in demand within the freelancers' SEO services market, propelled by its increasing integration into daily routines. The ubiquity of smartphones and smart speakers has notably expanded the scope of voice-based searches. According to recent research, voice search is a daily practice for approximately 59% of individuals in the 18 - 24 age bracket, 65% within the 25 to 49 age range, and 57% among those over 50 years old. Nevertheless, the utilization of voice search diminishes notably among the 55+ age group but retains higher adoption rates within the younger demographic. Recent statistics from the Global Web Index through Datareportal suggest that, on average, about 45% of the population engages in voice commands or voice search. This behavior is prevalent among 60% of Indian users, followed by 56% of Indonesians and 55% of Chinese internet users aged between 16 and 64, using voice interfaces monthly across various devices like mobiles, desktops, and tablets. Virtual assistants are becoming increasingly adept at comprehending natural speech patterns, making voice assistants an intriguing and continually improving innovation.

Noteworthy players in the freelance SEO services market are leveraging innovative AI solutions, like ChatGPT, to secure a competitive advantage. ChatGPT, an adaptable AI language model developed by OpenAI, is specifically crafted for engaging in text-based conversations, delivering information, generating text, and supporting a wide spectrum of tasks and topics. For example, in May 2022, OpenAI, a U.S.-based technology solutions company, unveiled ChatGPT, a versatile tool suitable for a myriad of functions, such as answering queries, content generation, explanations, recommendations, and fostering interactive, informative text-based conversations. ChatGPT's capabilities extend to aiding SEO services by producing SEO-optimized content, offering insights on keyword research, suggesting content optimization strategies, addressing SEO-related inquiries, facilitating SEO audits, and keeping professionals abreast of industry trends. It stands as a valuable resource for bolstering website visibility and enhancing search engine rankings.

Major companies operating in the freelancer seo services market include Searchbloom LLC, NextLeft LLC, SmartSites LLC, SEOBABA, OMR Digital, Reputation BUILDUP LLC, Dcloud Solutions, SeoRankExpert Digital Agency, SEO Climber LLC, Boston SEO Services, DigiVisi LLC, Kbos2hm, Peak Websites LLC, Kanoobi Media (Pty) Ltd., Mr. Technique Inc., Digital Ducats Inc., Lockedown Design & SEO LLC, WEBDESK SOLUTION, Mad Fish Digital LLC, Akash Srivastava, Ignite Visibility LLC, Intero Digital LLC, Manta Media Inc., SEO Design Chicago LLC, Straight North LLC, Titan Growth LLC, Victorious SEO LLC, Coalition Technologies LLC, Thrive Internet Marketing Agency LLC, Boostability LLC, Directive Consulting LLC, SEO Brand Inc., SocialSEO LLC, OuterBox Inc., SEO Inc.

Asia-Pacific was the largest region in the freelancers' SEO services market in 2024. Middle East is expected to be the fastest-growing region in the forecast period. The regions covered in the freelancer seo services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the freelancer seo services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The freelancers' SEO services market includes revenues earned by entities by content SEO, local SEO, mobile SEO and eCommerce SEO. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Freelancer SEO Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on freelancer seo services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for freelancer seo services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The freelancer seo services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Freelancer SEO Services Market Characteristics

3. Freelancer SEO Services Market Trends And Strategies

4. Freelancer SEO Services Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Freelancer SEO Services Growth Analysis And Strategic Analysis Framework

6. Freelancer SEO Services Market Segmentation

7. Freelancer SEO Services Market Regional And Country Analysis

8. Asia-Pacific Freelancer SEO Services Market

9. China Freelancer SEO Services Market

10. India Freelancer SEO Services Market

11. Japan Freelancer SEO Services Market

12. Australia Freelancer SEO Services Market

13. Indonesia Freelancer SEO Services Market

14. South Korea Freelancer SEO Services Market

15. Western Europe Freelancer SEO Services Market

16. UK Freelancer SEO Services Market

17. Germany Freelancer SEO Services Market

18. France Freelancer SEO Services Market

19. Italy Freelancer SEO Services Market

20. Spain Freelancer SEO Services Market

21. Eastern Europe Freelancer SEO Services Market

22. Russia Freelancer SEO Services Market

23. North America Freelancer SEO Services Market

24. USA Freelancer SEO Services Market

25. Canada Freelancer SEO Services Market

26. South America Freelancer SEO Services Market

27. Brazil Freelancer SEO Services Market

28. Middle East Freelancer SEO Services Market

29. Africa Freelancer SEO Services Market

30. Freelancer SEO Services Market Competitive Landscape And Company Profiles

31. Freelancer SEO Services Market Other Major And Innovative Companies

32. Global Freelancer SEO Services Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Freelancer SEO Services Market

34. Recent Developments In The Freelancer SEO Services Market

35. Freelancer SEO Services Market High Potential Countries, Segments and Strategies

36. Appendix

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