세계의 검색 엔진 최적화 서비스 시장 보고서(2025년)
Search Engine Optimization Services Global Market Report 2025
상품코드 : 1811064
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
 라이선스 & 가격 (부가세 별도)
US $ 4,490 ₩ 6,482,000
PDF (Single User License) help
PDF 보고서를 1명만 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 6,490 ₩ 9,370,000
PDF (Site License) help
PDF 보고서를 동일 사업장의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 8,490 ₩ 12,257,000
PDF (Enterprise License) help
PDF 보고서를 동일 기업의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.


ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.

한글목차

검색 엔진 최적화 서비스 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년 연평균 성장률(CAGR)은 17.0%로, 1,738억 9,000만 달러로 성장합니다. 예측 기간의 성장은 디지털 광고 매출 증가, 신흥 국가에서의 저렴한 인터넷의 등장, 디지털 네이티브 인구 증가, 소셜미디어 사용 증가에 기인하는 것으로 보입니다. 예측 기간의 주요 동향으로는 리치 개요, 비주얼 컨텐츠에 대한 집중, 동영상 컨텐츠 최적화, 모바일 최적화, 페이지 경험 신호, 음성 검색, 광범위한 키워드 조사, 피처드 개요 활용 등을 꼽을 수 있습니다.

향후 5년간의 성장률 17.0%라는 예측은 지난번 이 시장에 대한 예측에서 변경되지 않았습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 관세가 인상될 경우, 클라우드 기반 분석 및 해외 호스팅 데이터센터 비용 증가로 인해 대행사는 고급 추적 툴을 축소해야 하고, 캠페인의 정확성과 확장성에 영향을 미칠 수 있으므로 간접적으로 SEO 서비스 시장에 영향을 미칠 수 있습니다. 에 영향을 미칠 수 있습니다. 또한 상호 관세와 무역 긴장과 제한 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.

모바일 기기, 태블릿, 기타 전자기기의 보급이 확대되고 데이터 소비량이 증가함에 따라 웹 컨텐츠, 검색 포털, 소셜미디어 시장의 성장이 예상됩니다. 전자기기 판매량 증가는 더 많은 개인이 인터넷에 접속할 수 있는 기기를 소유하고 디지털 플랫폼에 대한 접근성을 확대하는 것으로 이어집니다. 예를 들어 2022년 11월 스위스에 본부를 둔 유엔기구인 국제전기통신연합(ITU)의 발표에 따르면 2022년 세계 인터넷 보급률은 약 53억 명, 세계 인구의 66%에 달하고, 2021년 대비 6.1% 증가했다고 합니다. 이러한 인터넷 평균 이용률의 상승은 검색엔진최적화 서비스 수요를 증가시킬 것으로 예측됩니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세 및 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 방글라데시 시장

제16장 태국 시장

제17장 베트남 시장

제18장 말레이시아 시장

제19장 싱가포르 시장

제20장 필리핀 시장

제21장 홍콩 시장

제22장 뉴질랜드 시장

제23장 서유럽 시장

제24장 영국 시장

제25장 독일 시장

제26장 프랑스 시장

제27장 이탈리아 시장

제28장 스페인 시장

제29장 스페인 시장

제30장 오스트리아 시장

제31장 벨기에 시장

제32장 덴마크 시장

제33장 핀란드 시장

제34장 아일랜드 시장

제35장 네덜란드 시장

제36장 노르웨이 시장

제37장 포르투갈 시장

제38장 스웨덴 시장

제39장 스위스 시장

제41장 러시아 시장

제42장 체코 시장

제43장 폴란드 시장

제44장 루마니아 시장

제45장 우크라이나 시장

제46장 북미 시장

제47장 미국 시장

제48장 캐나다 시장

제50장 남미 시장

제51장 브라질 시장

제52장 칠레 시장

제53장 아르헨티나 시장

제54장 콜롬비아 시장

제55장 페루 시장

제56장 중동 시장

제57장 사우디아라비아 시장

제58장 이스라엘 시장

제59장 이란 시장

제60장 튀르키예 시장

제61장 아랍에미리트 시장

제62장 아프리카 시장

제63장 이집트 시장

제64장 나이지리아 시장

제65장 남아프리카공화국 시장

제66장 경쟁 구도와 기업 개요

제67장 기타 대기업과 혁신적 기업

제68장 세계의 시장 경쟁 벤치마킹과 대시보드

제69장 주요 합병과 인수

제70장 최근 시장 동향

제71장 시장 잠재력이 높은 국가, 부문, 전략

제72장 부록

KSA
영문 목차

영문목차

Search Engine Optimization (SEO) involves the method of enhancing a website to increase its visibility when individuals search for products or services.

Search Engine Optimization services primarily come in two types agency SEO services and freelancer SEO services. An SEO agency is a dedicated business specializing in search engine optimization, aiding companies in enhancing their online visibility. These services cater to a range of organizations, including small and medium enterprises (SMEs) and large enterprises, across diverse sectors such as professional services, IT services, e-commerce, hospitality, recreation, real estate, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The search engine optimization services market research report is one of a series of new reports from The Business Research Company that provides search engine optimization services market statistics, including search engine optimization services industry global market size, regional shares, competitors with a search engine optimization services market share, detailed search engine optimization services market segments, market trends and opportunities, and any further data you may need to thrive in the search engine optimization services industry. This search engine optimization services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The search engine optimization services market size has grown rapidly in recent years. It will grow from $79.45 billion in 2024 to $92.74 billion in 2025 at a compound annual growth rate (CAGR) of 16.7%. The growth in the historic period can be attributed to growth in digital media consumption, rise in penetration of smartphones and internet services, digital empowerment of older generations, and favorable government initiatives.

The search engine optimization services market size is expected to see rapid growth in the next few years. It will grow to $173.89 billion in 2029 at a compound annual growth rate (CAGR) of 17.0%. The growth in the forecast period can be attributed to increase in digital advertising revenues, emergence of affordable internet in developing countries, growing digital native population, and increase in social media usage. Major trends in the forecast period include rich snippets, focus on visual content, video content optimization, mobile optimization, page experience signal, voice search, extensive keywords research, and use of featured snippet.

The forecast of 17.0% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. A potential rise in tariffs could indirectly affect the SEO services market as increased costs for cloud-based analytics and foreign-hosted data centers might force agencies to scale back on advanced tracking tools, impacting campaign precision and scalability. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing penetration of mobile devices, tablets, and other electronics, along with rising data consumption, is expected to drive growth in the web content, search portals, and social media market. Higher sales of electronics lead to more individuals owning internet-accessible devices and greater access to digital platforms. For example, in November 2022, a publication by the International Telecommunication Union (ITU), a Switzerland-based United Nations agency, reported that global Internet penetration reached approximately 5.3 billion people, or 66% of the world's population in 2022, marking a 6.1% increase from 2021. This rise in average internet usage is anticipated to boost the demand for search engine optimization services.

The growth of the e-commerce sector is expected to drive the expansion of the search engine optimization (SEO) services market in the coming years. E-commerce, or electronic commerce, involves buying and selling products and services over an electronic network, primarily the Internet, and includes the transfer of data or funds to complete transactions. SEO services help online retailers attract organic traffic to their websites, enhance user experience, increase conversion rates, and achieve a competitive advantage. By optimizing their websites for search engines, e-commerce businesses can attract more customers and boost revenue. For instance, a report by Manaferra Inc., a US-based digital marketing company, revealed that e-commerce revenue in the United States increased from $789 billion in 2022 to $910.3 billion in 2023, and is projected to reach $1,061 billion in 2024. Thus, the expansion of the e-commerce sector is driving the growth of the SEO services market.

There is significant competition for search traffic among major players such as Google, Yahoo, and Bing. Strategic partnerships play a crucial role, contributing a substantial share to the revenues of these major competitors. For example, Apple utilizes Google as its default search engine, contributing as much as $8.8 billion to Google's annual revenues, and Yahoo has switched to Microsoft Bing.

In February 2023, Conductor Founders Inc., a US-based company providing search engine optimization services, acquired Searchmetrics Inc. for an undisclosed amount. This acquisition enables Conductor to respond positively to all inquiries while delivering additional services to consumers promptly. The acquisition is set to enhance the quality of global assistance by providing access to expanded support staff in 10+ languages through the new Berlin location. Customers will enjoy the added resources from Conductor, along with continuous access to the existing support teams. Searchmetrics Inc. is a US-based company specializing in search engine optimization services.

Major companies operating in the search engine optimization services market include WEBFX, The SEO Works Limited, MozInc., WordStream, SEOimage.com, Searchmetrics, SEMrush (US), Boostability, Adlift, Straight North, SocialSEO, Webguru Tokyo, Sherlock Communications, Spiralytics Agency, SEoplus, SEO Cupcake, Info Cubic, Gustin Quon, Onely, Flatstack, Ignite Visibility, SEO Valley, KeyScouts, Professional SEO company TrustCorp, VJG Interactive, Genie Crawl, Comrade Web, Goomark, Danco Vision, SmartSites, InsightWhale, Amplifica, JML Network, Digital Marketing Agency, NNC Services, Webbing, Conklin Media, GMA, PageTraffic, Local SEO Search, Pearl Lemon, Delante, Lounge Lizard, Xivic, SEO.in, Tom Vega Marketing, marketingagency.io, Strategiczni.pl, Indazo, Blue Fountain Media, R1SEO, MiroMind, BlueMagnet, iCONQUER, Mago SEO, Sparro, WEBITMD, SEO Shifu, Maudy SEO Consultant, Curacautin - SEO and Mkt Digital, TechMagnate, Indexsy, BlueHat Marketing, SEO Agency, The Status Bureau, Biziil Inbound Marketing, Hangzhou SEO Network Technology, Custard Online Marketing, Netconcepts, SEOTonic, DAC Media, Digital Next, Newpath Web, Cartoozo, Indigoextra Ltd., BeOnTop, SEO Fernando, Wisdek, Bruce Clay, Angora Media, LSEO, One Egg Digital, Brain Space, Zarief

Asia-Pacific was the largest region in the search engine optimization services market in 2024. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the search engine optimization services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the search engine optimization services market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa

The search engine optimization services market includes revenues earned by entities by offering services such as advisory services for businesses to optimize their websites. Search engine optimization companies advise their clients in optimizing their websites and their content to enhance the websites' visibility in search results. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Search Engine Optimization Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on search engine optimization services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for search engine optimization services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The search engine optimization services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Search Engine Optimization Services Market Characteristics

3. Search Engine Optimization Services Market Trends And Strategies

4. Search Engine Optimization Services Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Search Engine Optimization Services Growth Analysis And Strategic Analysis Framework

6. Search Engine Optimization Services Market Segmentation

7. Search Engine Optimization Services Market Regional And Country Analysis

8. Asia-Pacific Search Engine Optimization Services Market

9. China Search Engine Optimization Services Market

10. India Search Engine Optimization Services Market

11. Japan Search Engine Optimization Services Market

12. Australia Search Engine Optimization Services Market

13. Indonesia Search Engine Optimization Services Market

14. South Korea Search Engine Optimization Services Market

15. Bangladesh Search Engine Optimization Services Market

16. Thailand Search Engine Optimization Services Market

17. Vietnam Search Engine Optimization Services Market

18. Malaysia Search Engine Optimization Services Market

19. Singapore Search Engine Optimization Services Market

20. Philippines Search Engine Optimization Services Market

21. Hong Kong Search Engine Optimization Services Market

22. New Zealand Search Engine Optimization Services Market

23. Western Europe Search Engine Optimization Services Market

24. UK Search Engine Optimization Services Market

25. Germany Search Engine Optimization Services Market

26. France Search Engine Optimization Services Market

27. Italy Search Engine Optimization Services Market

28. Spain Search Engine Optimization Services Market

29. Spain Search Engine Optimization Services Market

30. Austria Search Engine Optimization Services Market

31. Belgium Search Engine Optimization Services Market

32. Denmark Search Engine Optimization Services Market

33. Finland Search Engine Optimization Services Market

34. Ireland Search Engine Optimization Services Market

35. Netherlands Search Engine Optimization Services Market

36. Norway Search Engine Optimization Services Market

37. Portugal Search Engine Optimization Services Market

38. Sweden Search Engine Optimization Services Market

39. Switzerland Search Engine Optimization Services Market

41. Russia Search Engine Optimization Services Market

42. Czech Republic Search Engine Optimization Services Market

43. Poland Search Engine Optimization Services Market

44. Romania Search Engine Optimization Services Market

45. Ukraine Search Engine Optimization Services Market

46. North America Search Engine Optimization Services Market

47. USA Search Engine Optimization Services Market

48. Canada Search Engine Optimization Services Market

50. South America Search Engine Optimization Services Market

51. Brazil Search Engine Optimization Services Market

52. Chile Search Engine Optimization Services Market

53. Argentina Search Engine Optimization Services Market

54. Colombia Search Engine Optimization Services Market

55. Peru Search Engine Optimization Services Market

56. Middle East Search Engine Optimization Services Market

57. Saudi Arabia Search Engine Optimization Services Market

58. Israel Search Engine Optimization Services Market

59. Iran Search Engine Optimization Services Market

60. Turkey Search Engine Optimization Services Market

61. United Arab Emirates Search Engine Optimization Services Market

62. Africa Search Engine Optimization Services Market

63. Egypt Search Engine Optimization Services Market

64. Nigeria Search Engine Optimization Services Market

65. South Africa Search Engine Optimization Services Market

66. Search Engine Optimization Services Market Competitive Landscape And Company Profiles

67. Search Engine Optimization Services Market Other Major And Innovative Companies

68. Global Search Engine Optimization Services Market Competitive Benchmarking And Dashboard

69. Key Mergers And Acquisitions In The Search Engine Optimization Services Market

70. Recent Developments In The Search Engine Optimization Services Market

71. Search Engine Optimization Services Market High Potential Countries, Segments and Strategies

72. Appendix

(주)글로벌인포메이션 02-2025-2992 kr-info@giikorea.co.kr
ⓒ Copyright Global Information, Inc. All rights reserved.
PC버전 보기