세계의 온라인 마켓플레이스 최적화 도구 시장 보고서(2025년)
Online Marketplace Optimization Tools Global Market Report 2025
상품코드 : 1760204
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

온라인 마켓플레이스 최적화 도구 시장 규모는 향후 수년간 비약적인 성장이 예상될 예정입니다. 예측 기간의 성장은 옴니채널 판매 전략의 확장, 개인화된 경험에 대한 소비자의 기대 증가, 시장 특화 알고리즘의 증가, 실시간 최적화에 대한 수요 증가, 서비스형 시장(MaaS) 플랫폼의 부상에 의해 주도될 것으로 예상됩니다. 예측 기간의 주요 동향으로는 컨텐츠 작성에 있어서의 생성형 AI의 통합, 분석 퍼스트의 사용자 인터페이스, 상품 리스트와 광고의 하이퍼 퍼스널라이제이션, 복수 시장간에서의 리얼타임 동기, AI 주도의 자동화와 의사 결정 프로세스의 이용 등을 들 수 있습니다.

전자상거래의 도입 확대가 향후 온라인 마켓플레이스 최적화 도구 시장의 성장을 견인할 것으로 예측됩니다. 온라인 마켓플레이스 최적화 도구는 제품 가시성을 개선하고 운영을 간소화하며 디지털 마켓플레이스 전반의 고객 경험을 향상시켜 전자상거래를 지원하는 데 도움이 됩니다. 2024년 8월, 미국 인구조사국(U.S. Census Bureau)은 2024년 2분기 미국의 소매 전자상거래 매출이 약 2,823억 달러를 기록했으며, 이는 2023년 1분기 대비 5.3% 증가한 수치라고 보고했습니다.

온라인 마켓플레이스 최적화 도구 시장 개발 기업은 자율형 AI 에이전트 등의 첨단 기술을 통합하여 상품 목록 강화, 피드 최적화 자동화, 고객 경험 향상, 개인화된 마케팅 전략 개발에 주력하고 있습니다. 예를 들어, 2024년 7월, 전자상거래 최적화를 전문으로 하는 영국의 AI 주도형 분석기업 Baresquare는 마케팅 캠페인 모니터링, 고객 경험 분석, 수익 예측, 경쟁가격 및 재고분석을 실시 자율적인 AI 에이전트 타이윈을 발표했습니다. 타이윈은 또한 SEO 문제를 파악하고, 날씨와 뉴스 이벤트와 같은 외부 요인을 고려하여 전자상거래 최적화에 대한 종합적인 접근법을 설명합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나연과 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

SHW
영문 목차

영문목차

Online marketplace optimization tools are software solutions designed to assist sellers in improving their product listings, boosting visibility, and optimizing pricing, advertising, and inventory management on e-commerce platforms. Their main objective is to maximize sales, enhance search rankings, and streamline operations, helping sellers maintain competitiveness and efficiency across various online marketplaces.

The primary types of online marketplace optimization tools include inventory management tools, payment processing solutions, order management systems, and customer support and engagement tools. Inventory management tools are software solutions that allow sellers to track, control, and optimize stock levels, automate reordering processes, and avoid stockouts or overstocking across different online marketplaces. These tools can be implemented as either cloud-based or on-premises solutions. They provide a variety of features, such as integration options, security features, customization capabilities, and analytics and reporting tools. They are applicable in various settings, including e-commerce platforms, retail marketplaces, and service-based marketplaces. The main users of these tools are small and medium-sized enterprises, large corporations, and individual sellers.

The online marketplace optimization tools market research report is one of a series of new reports from The Business Research Company that provides online marketplace optimization tools market statistics, including the online marketplace optimization tools industry global market size, regional shares, competitors with the online marketplace optimization tools market share, detailed online marketplace optimization tools market segments, market trends, and opportunities, and any further data you may need to thrive in the online marketplace optimization tools industry. This online marketplace optimization tools market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The online marketplace optimization tools market size has grown exponentially in recent years. It will grow from $1.39 billion in 2024 to $1.70 billion in 2025 at a compound annual growth rate (CAGR) of 22.7%. The growth observed in the past period can be linked to factors such as the increased adoption of e-commerce, growing competition among sellers, the rise of marketplace advertising, the expansion of cross-border trade, and heightened regulatory and data privacy requirements.

The online marketplace optimization tools market size is expected to see exponential growth in the next few years. It will grow to $3.83 billion in 2029 at a compound annual growth rate (CAGR) of 22.5%. The growth in the forecast period is expected to be driven by the expansion of omnichannel selling strategies, higher consumer expectations for personalized experiences, an increase in marketplace-specific algorithms, greater demand for real-time optimization, and the rise of marketplace-as-a-service (MaaS) platforms. Key trends for the forecast period include the integration of generative AI for content creation, analytics-first user interfaces, hyper-personalization of product listings and advertisements, real-time synchronization across multiple marketplaces, and the use of AI-driven automation and decision-making processes.

The increasing adoption of e-commerce is expected to drive the growth of the online marketplace optimization tools market in the future. E-commerce involves the buying and selling of goods and services via the internet, and its activities are growing due to the convenience of shopping from home, saving consumers time and effort. Online marketplace optimization tools help support e-commerce by improving product visibility, streamlining operations, and enhancing the customer experience across digital marketplaces. For example, in August 2024, the U.S. Census Bureau reported that retail e-commerce sales in the U.S. for the second quarter of 2024 reached approximately $282.3 billion, showing a 5.3% increase compared to the first quarter of 2023. As a result, the rise in e-commerce adoption is fueling the growth of the online marketplace optimization tools market.

Companies in the online marketplace optimization tools market are focusing on integrating advanced technologies, such as autonomous AI agents, to enhance product listings, automate feed optimization, improve customer experiences, and develop personalized marketing strategies. An autonomous AI agent is an artificial intelligence system that can perform tasks, make decisions, and optimize processes independently, without the need for ongoing human intervention. For instance, in July 2024, Baresquare, a UK-based AI-driven analytics company specializing in e-commerce optimization, introduced Tywin, an autonomous AI agent that monitors marketing campaigns, analyzes customer experience, forecasts revenue, and conducts competitive pricing and inventory analysis. Tywin also identifies SEO issues and considers external factors such as weather and news events, offering a comprehensive approach to e-commerce optimization.

In April 2025, Worldeye Technologies, a U.S.-based e-commerce seller, acquired DataHawk for an undisclosed amount. With this acquisition, Worldeye Technologies aims to create an integrated suite of e-commerce solutions that addresses the entire marketplace selling lifecycle. DataHawk is a SaaS-based eCommerce analytics and optimization platform based in France, offering tools for online marketplace optimization.

Major players in the online marketplace optimization tools market are Teikametrics Inc., Jungle Scout LLC, Helium 10 Inc., Sellbery Inc., Kaspien Holdings Inc., Vendio Services Inc., Informed.co, Bqool, DataHawk Technologies Inc., SellerLegend Ltd., eComEngine LLC, Algopix Ltd., ZonGuru, Zinc Technologies Inc., RepricerExpress, Rymera Web Co, Sellics GmbH, AMZOneTools Inc., Monsoon Commerce Inc., MindfulData LLC.

North America was the largest region in the online marketplace optimization tools market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in online marketplace optimization tools report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the online marketplace optimization tools market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online marketplace optimization tools market consists of revenues earned by entities by providing services such as pricing and repricing automation, competitor analysis and market intelligence, profit and revenue tracking, and customer support automation. The market value includes the value of related goods sold by the service provider or included within the service offering. The online marketplace optimization tools market also includes sales of AI-powered repricing tools, automated advertising tools, SEO and keyword tracking software, multi-channel integration tools, and competitor monitoring software. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Online Marketplace Optimization Tools Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on online marketplace optimization tools market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for online marketplace optimization tools ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The online marketplace optimization tools market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Online Marketplace Optimization Tools Market Characteristics

3. Online Marketplace Optimization Tools Market Trends And Strategies

4. Online Marketplace Optimization Tools Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Online Marketplace Optimization Tools Growth Analysis And Strategic Analysis Framework

6. Online Marketplace Optimization Tools Market Segmentation

7. Online Marketplace Optimization Tools Market Regional And Country Analysis

8. Asia-Pacific Online Marketplace Optimization Tools Market

9. China Online Marketplace Optimization Tools Market

10. India Online Marketplace Optimization Tools Market

11. Japan Online Marketplace Optimization Tools Market

12. Australia Online Marketplace Optimization Tools Market

13. Indonesia Online Marketplace Optimization Tools Market

14. South Korea Online Marketplace Optimization Tools Market

15. Western Europe Online Marketplace Optimization Tools Market

16. UK Online Marketplace Optimization Tools Market

17. Germany Online Marketplace Optimization Tools Market

18. France Online Marketplace Optimization Tools Market

19. Italy Online Marketplace Optimization Tools Market

20. Spain Online Marketplace Optimization Tools Market

21. Eastern Europe Online Marketplace Optimization Tools Market

22. Russia Online Marketplace Optimization Tools Market

23. North America Online Marketplace Optimization Tools Market

24. USA Online Marketplace Optimization Tools Market

25. Canada Online Marketplace Optimization Tools Market

26. South America Online Marketplace Optimization Tools Market

27. Brazil Online Marketplace Optimization Tools Market

28. Middle East Online Marketplace Optimization Tools Market

29. Africa Online Marketplace Optimization Tools Market

30. Online Marketplace Optimization Tools Market Competitive Landscape And Company Profiles

31. Online Marketplace Optimization Tools Market Other Major And Innovative Companies

32. Global Online Marketplace Optimization Tools Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Online Marketplace Optimization Tools Market

34. Recent Developments In The Online Marketplace Optimization Tools Market

35. Online Marketplace Optimization Tools Market High Potential Countries, Segments and Strategies

36. Appendix

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