Broadcast Automation Software Global Market Report 2025
상품코드:1811072
리서치사:The Business Research Company
발행일:On Demand Report
페이지 정보:영문 175 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
방송 자동화 소프트웨어 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년에는 CAGR 18.7%로 51억 2,000만 달러로 성장합니다. 예측 기간 중의 성장 배경에는 멀티미디어 스트리밍 용도의 인기 상승, 단일 채널 환경에서 원활한 방송에 대한 수요 증가, 방송 및 엔터테인먼트 산업의 자동화 수요 증가, 고품질 컨텐츠에 대한 수요 증가, 방송 인프라에 대한 투자 증가 등이 있습니다. 방송 인프라에 대한 투자 증가 등이 있습니다. 예측 기간의 주요 동향으로는 기술 발전, 방송의 클라우드 기반 솔루션, AI와 머신러닝의 통합, 개인화된 인터랙티브 컨텐츠 경험의 등장, IP 기반 및 원격 제작 워크플로우로의 전환 등을 꼽을 수 있습니다.
향후 5년간 18.7%의 성장률 전망은 지난번 예측보다 0.2% 소폭 하락한 수치입니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 방송 자동화에 사용되는 네트워킹 하드웨어에 대한 관세 인상은 TV 방송국과 라디오 방송국의 업그레이드를 지연시킬 수 있습니다. 또한 상호 관세와 무역 긴장의 증가와 제한으로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.
멀티미디어 스트리밍 용도의 인기가 급상승하고 있으며, 당분간 방송 자동화 소프트웨어 시장 확대의 원동력이 될 것으로 보입니다. 멀티미디어 스트리밍은 인터넷을 통해 압축된 비디오 및 오디오 컨텐츠를 다운로드 없이 바로 재생할 수 있도록 인터넷을 통해 전송하는 것을 말합니다. 이러한 성장은 스마트폰, 태블릿, 스마트 TV의 보급, 초고속 인터넷의 보급, 온디맨드 컨텐츠에 대한 수요 증가 등 다양한 요인에 의해 촉진되고 있습니다. 방송 자동화 소프트웨어는 미디어 스트리밍 플랫폼의 컨텐츠 관리를 간소화하고, 컨텐츠 수집, 트랜스코딩, 다양한 장치 및 네트워크에 대한 배포 등의 작업을 용이하게 하는 중요한 구성 요소로 부상하고 있습니다. 또한 방송 자동화 소프트웨어는 정확한 방송 미디어 계획 작업을 자동화하여 원활한 멀티미디어 컨텐츠 전송을 보장합니다. 가 발표한 최근 데이터에 따르면 유료 가입자가 2022년 4분기 2억 2,300만 명에서 2023년 1분기에는 2억 3,100만 명에 달할 것으로 예상되며, 방송 자동화 소프트웨어 시장의 성장을 가속하는 데 있으며, 멀티미디어 스트리밍 용도이 매우 중요한 역할을 할 것으로 예측됩니다. 중요한 역할을 하고 있는 것으로 나타났습니다.
목차
제1장 개요
제2장 시장의 특징
제3장 시장 동향과 전략
제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세 및 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 방송 자동화 소프트웨어 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 용도 산업의 분석
세계의 방송 자동화 소프트웨어 시장 : 성장률 분석
세계의 방송 자동화 소프트웨어 시장 실적 : 규모와 성장, 2019-2024
세계의 방송 자동화 소프트웨어 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계의 방송 자동화 소프트웨어 : TAM(Total Addressable Market)
제6장 시장 세분화
세계의 방송 자동화 소프트웨어 시장 : 제품별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
웹 기반
클라우드 기반
하이브리드
세계의 방송 자동화 소프트웨어 시장 : 솔루션별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
소프트웨어
서비스
세계의 방송 자동화 소프트웨어 시장 : 용도별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
엔터테인먼트
헬스케어
교육
정부
기타 용도
세계의 방송 자동화 소프트웨어 시장 : 서브 세분화, 웹기반, 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
온프레미스 웹기반 솔루션
웹기반 컨텐츠 관리 시스템
웹기반 스케줄 관리툴
세계의 방송 자동화 소프트웨어 시장 : 서브 세분화, 클라우드 기반, 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
클라우드 기반 플레이아웃 자동화
클라우드 기반 교통 관리 시스템
클라우드 기반 미디어 자산관리(MAM)
클라우드 기반 컨텐츠 배포 플랫폼
세계의 방송 자동화 소프트웨어 시장 : 서브 세분화, 하이브리드, 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
하이브리드 방송 자동화 솔루션
하이브리드 컨텐츠 관리 및 스케줄 시스템
제7장 지역별·국가별 분석
세계의 방송 자동화 소프트웨어 시장 : 지역별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
세계의 방송 자동화 소프트웨어 시장 : 국가별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
방송 자동화 소프트웨어 시장 : 경쟁 구도
방송 자동화 소프트웨어 시장 : 기업 개요
Belden Incorporated Overview, Products and Services, Strategy and Financial Analysis
Harmonic Inc. Overview, Products and Services, Strategy and Financial Analysis
Grass Valley Overview, Products and Services, Strategy and Financial Analysis
Avid Technology Overview, Products and Services, Strategy and Financial Analysis
Evertz Microsystems Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 대기업과 혁신적 기업
Ross Video
Amagi Corporation
Imagine Communications
Visualization in Real-Time(Vizrt)
Snell Limited
Dayang Technology Development Inc.
Dalet Digital Media Systems
Bitcentral Inc.
Video Stream Networks(VSN)
Automated Video Editing(Aveco)
Pebble Beach Systems
BroadStream Solutions
ENCO Systems Inc.
Cinegy GmbH
Pixel Power Ltd.
제32장 세계의 시장 경쟁 벤치마킹과 대시보드
제33장 주요 합병과 인수
제34장 최근 시장 동향
제35장 시장 잠재력이 높은 국가, 부문, 전략
방송 자동화 소프트웨어 시장 2029 : 새로운 기회를 제공하는 국가
방송 자동화 소프트웨어 시장 2029 : 새로운 기회를 제공하는 부문
방송 자동화 소프트웨어 시장 2029 : 성장 전략
시장 동향에 기반한 전략
경쟁사 전략
제36장 부록
KSA
영문 목차
영문목차
Broadcast automation software is a suite of tools meticulously crafted to streamline broadcasting operations across diverse platforms and databases. It optimizes workflows, augments flexibility, and ensures seamless integration with IT environments and video server solutions. By reducing manual intervention and enhancing efficiency, it elevates the overall broadcasting experience for both broadcasters and viewers alike.
The primary classifications of broadcast automation software products include web-based and hybrid solutions. Web-based software facilitates radio broadcasters in uploading and storing pre-recorded content on computer hard disks or cloud-based platforms, enabling direct broadcasting from the designated computer. These solutions encompass software and services tailored for various applications, including entertainment, healthcare, education, government, and others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.
The broadcast automation software market research report is one of a series of new reports from The Business Research Company that provides broadcast automation software market statistics, including broadcast automation software industry global market size, regional shares, competitors with a broadcast automation software market share, detailed broadcast automation software market segments, market trends and opportunities, and any further data you may need to thrive in the broadcast automation software industry. This broadcast automation software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The broadcast automation software market size has grown exponentially in recent years. It will grow from $2.13 billion in 2024 to $2.58 billion in 2025 at a compound annual growth rate (CAGR) of 21.1%. The growth in the historic period can be attributed to growing complexity in broadcast media planning, increase in the adoption of cloud-based solutions, increasing demand for smart devices, increased need for operational efficiency and cost reduction, rising demand for personalized content and audience engagement.
The broadcast automation software market size is expected to see rapid growth in the next few years. It will grow to $5.12 billion in 2029 at a compound annual growth rate (CAGR) of 18.7%. The growth in the forecast period can be attributed to rising popularity of multimedia streaming applications, growing demand for seamless broadcasting in single channel environments, increasing demand for automation in broadcasting and entertainment industries, increasing demand for high-quality content, increasing investments in broadcasting infrastructure. Major trends in the forecast period include technology advancements, cloud-based solutions in broadcasting, integration of AI and machine learning, emergence of personalized and interactive content experiences, shift towards IP-based and remote production workflows.
The forecast of 18.7% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Higher tariffs on networking hardware used in broadcast automation can delay upgrades for TV and radio stations. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The surging popularity of multimedia streaming applications is poised to drive the expansion of the broadcast automation software market in the foreseeable future. Multimedia streaming entails the delivery of compressed video or audio content over the Internet, enabling immediate playback without the need for downloading. This growth is fueled by various factors, including widespread smartphone, tablet, and smart TV adoption, robust high-speed internet availability, and escalating demand for on-demand content. Broadcast automation software emerges as a vital component in simplifying content management for media streaming platforms, facilitating tasks such as content ingestion, transcoding, and delivery across diverse devices and networks. Moreover, broadcast automation software ensures seamless multimedia content transmission by automating precise broadcast media planning tasks. Recent data from Netflix Inc. underscores this trend, with paying subscribers reaching 231 million by the first quarter of 2023, up from 223 million in the fourth quarter of 2022, highlighting the pivotal role of multimedia streaming applications in propelling the growth of the broadcast automation software market.
Key players in the broadcast automation software market are prioritizing advanced technological solutions, such as radio automation software, to enhance broadcasting efficiency and effectiveness. Radio automation software represents a transformative tool in the radio broadcasting sector, automating essential tasks necessary for radio station operations. For example, in March 2023, Aiir, a US-based IT service management company catering to broadcast radio stations, introduced PlayoutONE version 5, a radio automation software geared towards enhancing speed, efficiency, and user productivity. This latest iteration features notable improvements to WebVT, enabling broadcasters to conduct broadcasts from any location using only a web browser. The update enhances the broadcasting experience by reducing latency and enhancing audio quality. PlayoutONE V5, offered as a complimentary update for existing customers, caters to broadcasters worldwide, catering to individual broadcasters and broadcast stations alike, underlining the commitment to advancing broadcasting technology for global audiences.
In November 2023, Symphony Technology Group, a US-based private equity firm specializing in data, software, and analytics, successfully acquired Avid Technology Inc. for $1.4 billion. This strategic acquisition positions Avid to attain the necessary speed of innovation, scale, and performance to sustain its leadership in the industry, with a profound focus on innovation and delivering customer value. Additionally, the acquisition aims to expedite Avid's growth in the broadcast automation software market. Avid Technology Inc., headquartered in the US, is a technology multimedia company offering a comprehensive media workflow management solution, including broadcast automation functionalities.
Major companies operating in the broadcast automation software market are Belden Incorporated, Harmonic Inc., Grass Valley, Avid Technology, Evertz Microsystems, Ross Video, Amagi Corporation, Imagine Communications, Visualization in Real-Time (Vizrt), Snell Limited, Dayang Technology Development Inc., Dalet Digital Media Systems, Bitcentral Inc., Video Stream Networks (VSN), Automated Video Editing (Aveco), Pebble Beach Systems, BroadStream Solutions, ENCO Systems Inc., Cinegy GmbH, Pixel Power Ltd., Florical Systems, PlayBox Technology, OASYS Automated Playout, Orad Hi-Tec Systems
North America was the largest region in the broadcast automation software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the broadcast automation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the broadcast automation software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The broadcast automation software market includes revenues earned by entities by providing services such as content management, playout automation, live event management, monitoring and control, and multi-channel management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Broadcast Automation Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on broadcast automation software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for broadcast automation software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The broadcast automation software market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Product: Web-Based; Cloud-Based; Hybrid
2) By Solution: Software; Service
3) By Application: Entertainment; Healthcare; Education; Government; Other Applications
3. Broadcast Automation Software Market Trends And Strategies
4. Broadcast Automation Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Broadcast Automation Software Growth Analysis And Strategic Analysis Framework
5.1. Global Broadcast Automation Software PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Broadcast Automation Software Market Growth Rate Analysis
5.4. Global Broadcast Automation Software Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Broadcast Automation Software Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Broadcast Automation Software Total Addressable Market (TAM)
6.1. Global Broadcast Automation Software Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Web-Based
Cloud-Based
Hybrid
6.2. Global Broadcast Automation Software Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Software
Service
6.3. Global Broadcast Automation Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Entertainment
Healthcare
Education
Government
Other Applications
6.4. Global Broadcast Automation Software Market, Sub-Segmentation Of Web-Based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-Premise Web-Based Solutions
Web-Based Content Management Systems
Web-Based Scheduling Tools
6.5. Global Broadcast Automation Software Market, Sub-Segmentation Of Cloud-Based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud-Based Playout Automation
Cloud-Based Traffic Management Systems
Cloud-Based Media Asset Management (MAM)
Cloud-Based Content Distribution Platforms
6.6. Global Broadcast Automation Software Market, Sub-Segmentation Of Hybrid, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Hybrid Broadcast Automation Solutions
Hybrid Content Management And Scheduling Systems
7. Broadcast Automation Software Market Regional And Country Analysis
7.1. Global Broadcast Automation Software Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Broadcast Automation Software Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
