방송 자동화 소프트웨어 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 제품별, 용도별, 지역별, 경쟁별(2020-2030년)
Broadcast Automation Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Application, By Region, By Competition, 2020-2030F
상품코드:1886624
리서치사:TechSci Research
발행일:2025년 12월
페이지 정보:영문 181 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
세계의 방송 자동화 소프트웨어 시장은 2024년에 22억 9,000만 달러로 평가되었으며, 2030년까지 CAGR 21.00%로 성장하여 71억 9,000만 달러에 달할 것으로 예측됩니다.
방송 자동화 소프트웨어는 TV 및 라디오 방송 사업자를 위한 스케줄 관리, 자산 관리, 송출 프로세스를 포함한 미디어 컨텐츠의 관리 및 재생을 효율화합니다. 시장 확대는 기본적으로 업무 효율화에 대한 수요 증가, 원활한 멀티 플랫폼 컨텐츠 유통의 필요성, 그리고 미디어 사업자의 지속적인 운영 비용 절감 노력에 의해 추진되고 있습니다.
시장 개요
예측 기간
2026-2030년
시장 규모 : 2024년
22억 9,000만 달러
시장 규모 : 2030년
71억 9,000만 달러
CAGR : 2025-2030년
21.00%
가장 빠르게 성장하는 부문
클라우드 기반
최대 시장
북미
주요 시장 촉진요인
업무 효율성 향상과 비용 절감에 대한 필요성이 높아지면서 세계 방송 자동화 소프트웨어 시장을 견인하는 중요한 요인이 되고 있습니다. 방송사업자는 컨텐츠 제작, 관리, 송출의 전 과정에서 리소스 배분 최적화, 복잡한 워크플로우의 효율화, 비용 절감을 지속적으로 추구하고 있습니다.
주요 시장 과제
기존 레거시 방송 인프라에 고도의 자동화 솔루션을 통합할 때 발생하는 복잡성은 시장 확대에 큰 도전이 되고 있습니다. 이러한 통합 프로세스는 도입 기간이 길어지고, 프로젝트 일정이 연장되며, 기대했던 업무 효율화의 실현을 지연시키는 요인이 되는 경우가 많습니다.
주요 시장 동향
중요한 트렌드로는 인공지능(AI)과 머신러닝이 다양한 방송 자동화 워크플로우에 통합되어 단순 작업에서 보다 고도화되고 지능화된 시스템으로 진화하고 있다는 점을 들 수 있습니다. 방송사들은 이러한 기술을 활용하여 반복적인 프로세스의 자동화, 고도의 메타데이터 생성을 통한 컨텐츠 검색성 향상, 포스트 프로덕션의 효율화를 꾀하고 있습니다.
목차
제1장 개요
제2장 조사 방법
제3장 주요 요약
제4장 고객의 소리
제5장 세계의 방송 자동화 소프트웨어 시장 전망
시장 규모 및 예측
금액별
시장 점유율과 예측
제품별(웹 기반, 클라우드 기반)
용도별(엔터테인먼트, 교육, 의료, 정부, 기타)
지역별
기업별(2024)
시장 맵
제6장 북미의 방송 자동화 소프트웨어 시장 전망
시장 규모 및 예측
시장 점유율과 예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽의 방송 자동화 소프트웨어 시장 전망
시장 규모 및 예측
시장 점유율과 예측
유럽 : 국가별 분석
독일
프랑스
영국
이탈리아
스페인
제8장 아시아태평양의 방송 자동화 소프트웨어 시장 전망
시장 규모 및 예측
시장 점유율과 예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제9장 중동 및 아프리카의 방송 자동화 소프트웨어 시장 전망
시장 규모 및 예측
시장 점유율과 예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트
남아프리카공화국
제10장 남미의 방송 자동화 소프트웨어 시장 전망
시장 규모 및 예측
시장 점유율과 예측
남미 : 국가별 분석
브라질
콜롬비아
아르헨티나
제11장 시장 역학
성장 촉진요인
과제
제12장 시장 동향과 발전
인수합병
제품 출시
최근 동향
제13장 세계의 방송 자동화 소프트웨어 시장 : SWOT 분석
제14장 Porter's Five Forces 분석
업계내 경쟁
신규 참여의 가능성
공급업체의 능력
고객의 능력
대체품의 위협
제15장 경쟁 구도
Grass Valley USA LLC
AMC Networks Inc.
Harmonic Inc.
Avid Technology Inc.
Axel Technology Srl
Imagine Communications Corp.
Emerald Expositions LLC
PlayBox Technology UK Ltd
WideOrbit Inc.
ENCO Systems Inc.
제16장 전략적 제안
제17장 조사 회사 소개 및 면책사항
KSM
영문 목차
영문목차
The Global Broadcast Automation Software Market, valued at USD 2.29 Billion in 2024, is projected to experience a CAGR of 21.00% to reach USD 7.19 Billion by 2030. Broadcast automation software streamlines the management and playout of media content, encompassing scheduling, asset management, and transmission processes for television and radio broadcasters. The market's expansion is fundamentally driven by the escalating demand for operational efficiency, the necessity for seamless multi-platform content delivery, and sustained efforts by media entities to reduce operational expenditures.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 2.29 Billion
Market Size 2030
USD 7.19 Billion
CAGR 2025-2030
21.00%
Fastest Growing Segment
Cloud-based
Largest Market
North America
Key Market Drivers
The increasing need for operational efficiency and cost reduction stands as a pivotal force driving the Global Broadcast Automation Software Market. Broadcasters continuously seek to optimize resource allocation, streamline complex workflows, and lower expenditure across content creation, management, and distribution. Automation software plays a crucial role in achieving these objectives by automating repetitive tasks, enhancing accuracy, and enabling faster turnaround times for content.
Key Market Challenges
The complexities involved in integrating advanced automation solutions into existing legacy broadcast infrastructures present a significant challenging factor for market expansion. This integration process frequently leads to increased deployment times, extending project timelines and postponing the realization of anticipated operational efficiencies. Furthermore, substantial financial investment is often required to bridge the gap between modern software and older systems, encompassing customization, specialized consulting, and extensive testing phases. These challenges directly hinder the adoption rate of broadcast automation software by organizations. The elevated initial capital outlay and prolonged implementation periods deter some broadcasters from upgrading their systems, particularly those with constrained budgets.
Key Market Trends
A pivotal trend is the increasing integration of artificial intelligence and machine learning into various broadcast automation workflows, moving beyond rudimentary tasks to more sophisticated, intelligent systems. Broadcasters are leveraging these technologies to automate repetitive processes, enhance content discovery through advanced metadata generation, and streamline post-production. According to IABM's Media Tech Business Tracker, 32% of broadcast and media companies had already deployed AI/ML technology in 2022, primarily in content management and production, driving improved content processing and asset utilization.
Key Market Players
Grass Valley USA LLC
AMC Networks Inc.
Harmonic Inc.
Avid Technology Inc.
Axel Technology Srl
Imagine Communications Corp.
Emerald Expositions LLC
PlayBox Technology UK Ltd
WideOrbit Inc.
ENCO Systems Inc.
Report Scope:
In this report, the Global Broadcast Automation Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Broadcast Automation Software Market, By Product:
Web-based
Cloud-based
Broadcast Automation Software Market, By Application:
Entertainment
Education
Healthcare
Government
Other
Broadcast Automation Software Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Broadcast Automation Software Market.
Available Customizations:
Global Broadcast Automation Software Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Broadcast Automation Software Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product (Web-based, Cloud-based)
5.2.2. By Application (Entertainment, Education, Healthcare, Government, Other)
5.2.3. By Region
5.2.4. By Company (2024)
5.3. Market Map
6. North America Broadcast Automation Software Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product
6.2.2. By Application
6.2.3. By Country
6.3. North America: Country Analysis
6.3.1. United States Broadcast Automation Software Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Product
6.3.1.2.2. By Application
6.3.2. Canada Broadcast Automation Software Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Product
6.3.2.2.2. By Application
6.3.3. Mexico Broadcast Automation Software Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Product
6.3.3.2.2. By Application
7. Europe Broadcast Automation Software Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product
7.2.2. By Application
7.2.3. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Broadcast Automation Software Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product
7.3.1.2.2. By Application
7.3.2. France Broadcast Automation Software Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Product
7.3.2.2.2. By Application
7.3.3. United Kingdom Broadcast Automation Software Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Product
7.3.3.2.2. By Application
7.3.4. Italy Broadcast Automation Software Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Product
7.3.4.2.2. By Application
7.3.5. Spain Broadcast Automation Software Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Product
7.3.5.2.2. By Application
8. Asia Pacific Broadcast Automation Software Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product
8.2.2. By Application
8.2.3. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Broadcast Automation Software Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product
8.3.1.2.2. By Application
8.3.2. India Broadcast Automation Software Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Product
8.3.2.2.2. By Application
8.3.3. Japan Broadcast Automation Software Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Product
8.3.3.2.2. By Application
8.3.4. South Korea Broadcast Automation Software Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Product
8.3.4.2.2. By Application
8.3.5. Australia Broadcast Automation Software Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Product
8.3.5.2.2. By Application
9. Middle East & Africa Broadcast Automation Software Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product
9.2.2. By Application
9.2.3. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Broadcast Automation Software Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product
9.3.1.2.2. By Application
9.3.2. UAE Broadcast Automation Software Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Product
9.3.2.2.2. By Application
9.3.3. South Africa Broadcast Automation Software Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Product
9.3.3.2.2. By Application
10. South America Broadcast Automation Software Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product
10.2.2. By Application
10.2.3. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Broadcast Automation Software Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Product
10.3.1.2.2. By Application
10.3.2. Colombia Broadcast Automation Software Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Product
10.3.2.2.2. By Application
10.3.3. Argentina Broadcast Automation Software Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Product
10.3.3.2.2. By Application
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Global Broadcast Automation Software Market: SWOT Analysis
