세계의 온라인 어학 학습 시장 보고서(2025년)
Online Language Learning Global Market Report 2025
상품코드 : 1807898
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

온라인 어학 학습 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년 연평균 복합 성장률(CAGR)은 19.0%를 나타내 458억 6,000만 달러로 성장할 전망입니다. 예측 기간의 성장은 게이미 피케이션 및 참여 전략, 세계 연결성, 원격 근무 및 디지털 노마디즘, 마이크로 학습 및 한입 크기의 컨텐츠, 종합적이고 접근 가능한 디자인으로 인한 것입니다. 예측 기간의 주요 동향으로는 모바일 퍼스트 학습, AI를 활용한 개인화, 하이브리드 학습 모델, 접근성과 인클루시브, 데이터 주도의 인사이트과 분석 등이 있습니다.

향후 5년간의 성장률 19.0%라고 하는 예측은 이 시장의 전회 예측으로부터 0.9%의 소폭의 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 관세 인상은 이스라엘과 핀란드에서 개발된 음성 인식 엔진과 적응 커리큘럼 소프트웨어의 비용을 증가시키고 기술 라이선스 비용을 인상하면서 학생들의 진보를 지연시킬 수 있기 때문에 미국의 언어 플랫폼에 도전을 제기할 가능성이 높습니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 보다 광범위하게 이어질 수 있습니다.

유학생 증가가 온라인 어학 학습 시장 확대를 견인할 것으로 예측됩니다. 유학생이란 해외 교육기관에서 교육을 받기 위해 자국에서 여행하는 개인을 말합니다. 해외 유학의 매력은 학문적인 우수성, 경력의 장래성, 문화적인 풍요로움, 세계 네트워크 구축 기회 등을 겸비하고 있는 점에 있어, 이것이 유학생 수 증가로 이어지고 있습니다. 온라인 어학 학습은 어학력 향상과 유학처의 교육 제도 적응에 있어서 이러한 학생들에게 유연성, 편리성, 효율성을 기재하고 있습니다. 예를 들어 2024년 1월 캐나다에 본사를 둔 교육기술 기업인 ApplyBoard Inc.는 2023년 세계 유학생 수가 640만 명으로 2022년과 같은 수를 유지하고 있다고 보고했습니다. 따라서 유학생 증가는 온라인 어학 학습 시장 성장을 뒷받침하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

KTH
영문 목차

영문목차

Online language learning involves the process of mastering a new language using digital platforms and resources accessible via the internet. Through these platforms, learners can access a wide array of language materials, courses, tutors, and interactive tools, offering convenience, flexibility, and accessibility for individuals of all ages and backgrounds aiming to enhance their linguistic abilities.

The primary language categories for online language learning include English, Mandarin, Spanish, and others. English, being one of the most widely spoken languages worldwide and a key language in various domains such as business, education, science, and technology, attracts a significant portion of online language learners. Online resources for English language learners cater to those seeking to develop their proficiency in English for academic, professional, or personal purposes. Proficiency levels in language learning are typically classified into beginner, intermediate, and advanced, with various learning modes available, including self-learning apps, tutoring services tailored to individual learners, and institutional learning programs.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

The online language learning market research report is one of a series of new reports from The Business Research Company that provides online language learning market statistics, including online language learning industry global market size, regional shares, competitors with a online language learning market share, detailed online language learning market segments, market trends and opportunities, and any further data you may need to thrive in the online language learning industry. This online language learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The online language learning market size has grown exponentially in recent years. It will grow from $19 billion in 2024 to $22.86 billion in 2025 at a compound annual growth rate (CAGR) of 20.3%. The growth in the historic period can be attributed to internet accessibility, mobile devices, demographic shifts, economic factors, social and cultural factors, and language certification.

The online language learning market size is expected to see rapid growth in the next few years. It will grow to $45.86 billion in 2029 at a compound annual growth rate (CAGR) of 19.0%. The growth in the forecast period can be attributed to gamification and engagement strategies, global connectivity, remote work and digital nomadism, microlearning and bite-sized content, and inclusive and accessible design. Major trends in the forecast period include mobile-first learning, AI-powered personalization, hybrid learning models, accessibility and inclusivity, and data-driven insights and analytics.

The forecast of 19.0% growth over the next five years reflects a modest reduction of 0.9% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff escalations are likely to challenge U.S. language platforms by increasing expenses for speech recognition engines and adaptive curriculum software developed in Israel and Finland, potentially slowing student progress while raising technology licensing costs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing number of international students is expected to drive the expansion of the online language learning market. International students are individuals who travel from their home countries to pursue education in foreign institutions. The appeal of studying abroad lies in the combination of academic excellence, career prospects, cultural enrichment, and global networking opportunities, leading to a rise in the number of international students. Online language learning offers these students flexibility, convenience, and efficiency in enhancing language skills and adapting to their host country's educational system. For example, in January 2024, ApplyBoard Inc., a Canada-based educational technology company, reported that there were 6.4 million international students worldwide in 2023, maintaining the same number as in 2022. As such, the increasing number of international students is fueling the growth of the online language learning market.

Key players in the online language learning sector are directing their efforts toward leveraging technological innovations, particularly in the realm of AI-powered language learning, to enrich the effectiveness and personalization of their platforms. AI-powered language learning harnesses artificial intelligence technologies to refine and tailor the language learning experience. For instance, in November 2023, Busuu, a UK-based developer of language learning platforms, introduced the Vocabulary Trainer to augment the learning journey of its users. Featuring over 1,000 lessons curated by expert linguists and enhanced with machine learning technology, this tool offers personalized study plans and speech practice exercises to aid learners in enhancing their vocabulary proficiently. Employing intelligent spaced repetition and a decay metric, the Vocabulary Trainer optimizes long-term memorization, dynamically adapting to each learner's vocabulary strengths and weaknesses for a customized language learning experience.

In April 2022, Pearson plc, a UK-based educational resource and testing provider, acquired Mondly for an undisclosed sum. This acquisition underscores Pearson's commitment to bolstering its presence in English language learning and expanding its footprint in the direct-to-consumer English learning market. Mondly, a Romanian-based education technology company specializing in online language learning, aligns with Pearson's strategic objectives to enhance its offerings and cater to the evolving needs of language learners worldwide.

Major companies operating in the online language learning market are Pearson plc, New Oriental Education and Technology Group Inc., VIPKid, McGraw-Hill Education, Berlitz Corporation, Houghton Mifflin Harcourt, IXL Learning Inc., Tandem, Chegg Inc., Duolingo Inc., Babbel, iTutorGroup, Rosetta Stone Inc., Cambly Inc., Busuu, Open English LLC, Voxy Inc., EF Education First Ltd., Lingokids, HelloTalk, Sanako Corporation, italki, Oxford University Press, FluentU, Wall Street English

Asia-Pacific was the largest region in the online language learning market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online language learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the online language learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online language learning consists of revenues earned by entities by providing services such as live tutoring sessions, interactive exercises and games, language exchange communities, language proficiency tests, community forums and discussion groups, and progress tracking and analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. The online language learning market also includes sales of products including language learning platforms, language learning software, mobile apps, language learning websites, and language learning blogs and podcasts. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Online Language Learning Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on online language learning market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for online language learning ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The online language learning market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Online Language Learning Market Characteristics

3. Online Language Learning Market Trends And Strategies

4. Online Language Learning Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Online Language Learning Growth Analysis And Strategic Analysis Framework

6. Online Language Learning Market Segmentation

7. Online Language Learning Market Regional And Country Analysis

8. Asia-Pacific Online Language Learning Market

9. China Online Language Learning Market

10. India Online Language Learning Market

11. Japan Online Language Learning Market

12. Australia Online Language Learning Market

13. Indonesia Online Language Learning Market

14. South Korea Online Language Learning Market

15. Western Europe Online Language Learning Market

16. UK Online Language Learning Market

17. Germany Online Language Learning Market

18. France Online Language Learning Market

19. Italy Online Language Learning Market

20. Spain Online Language Learning Market

21. Eastern Europe Online Language Learning Market

22. Russia Online Language Learning Market

23. North America Online Language Learning Market

24. USA Online Language Learning Market

25. Canada Online Language Learning Market

26. South America Online Language Learning Market

27. Brazil Online Language Learning Market

28. Middle East Online Language Learning Market

29. Africa Online Language Learning Market

30. Online Language Learning Market Competitive Landscape And Company Profiles

31. Online Language Learning Market Other Major And Innovative Companies

32. Global Online Language Learning Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Online Language Learning Market

34. Recent Developments In The Online Language Learning Market

35. Online Language Learning Market High Potential Countries, Segments and Strategies

36. Appendix

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