북미의 온라인 어학 학습 시장은 2024년부터 2031년까지의 CAGR이 19.3%로, 2031년까지 97억 8,610만 달러에 달할 것으로 예측되고 있습니다. 북미의 온라인 어학 학습 시장의 성장은 세계화와 국경을 넘어서는 커뮤니케이션의 필요성이 증가하고, 온라인 어학 학습 앱의 최소 플랫폼 가격, E-러닝에 인공지능을 통합함으로써 이루어집니다. 그러나 데이터 보안과 프라이버시에 대한 우려가 시장의 성장을 억제하고 있습니다.
게다가 다국적기업에 의한 다언어 종업원의 선호도 증가와 언어교육에 종사하는 신흥기업과 소규모 기업에 대한 투자 증가는 시장 성장 기회를 창출할 것으로 예상됩니다. 그러나 훈련받은 언어 교육 전문가의 부족은 시장 이해 관계자들에게 큰 도전입니다.
The research report titled, 'North America Online Language Learning Market By Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Country-Forecast to 2031,' provides in-depth analysis of North America online language learning market and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.
The North America online language learning market is projected to reach $9,786.1 million by 2031, at a CAGR of 19.3% from 2024 to 2031. The growth of the online language learning market in North America is driven by globalization & the growing need for cross-border communication, the minimal platform prices of online language learning apps, and the integration of artificial intelligence into E-learning. However, data security & privacy concerns restrain the growth of this market.
Furthermore, multinational companies' increasing preference for multilingual employees and the increasing investments in start-ups & small companies engaged in language teaching are expected to generate market growth opportunities. However, the shortage of trained language-teaching professionals is a major challenge for market stakeholders.
Based on learning mode, the North America online language learning market is segmented into self-learning apps and applications and tutoring. In 2024, the self-learning apps and applications segment is expected to account for the larger share of 57.2% of the North America online language learning market. The segment's large market share can be attributed to the increasing adoption of self-learning apps and information & communication technology (ICT) in educational institutions, the increasing accessibility to higher education opportunities, rising demand for immersive and practical language practice, and a growing demand for personalized and flexible language education experiences.
Moreover, the self-learning apps and applications segment is expected to register a higher CAGR of 20.1% during the forecast period.
Based on age group, the North America online language learning market is segmented into <18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2024, the 13-17 years segment is expected to account for the largest share of 34.9% of the North America online language learning market. The segment's large market share is attributed to the increasing importance of language learning at a young age, enhanced accessibility and user-friendly interfaces of online language learning platforms, the growing relevance of language skills for higher education opportunities, and the role of language proficiency in personal development.
Moreover, the 13-17 years segment is projected to register the highest CAGR of 20.9% over the forecast period.
Based on language, the North America online language learning market is segmented into English, French, Spanish, Mandarin, Japanese, German, Italian, Arabic, Korean, and other languages. In 2024, the English segment is expected to account for the largest share of 41.3% of the North America online language learning market. The large market share of this segment is attributed to the increasing cross-border collaborations, rising immigrant population, and increasing academic opportunities in the region.
However, the Spanish segment is projected to record the highest growth rate of 21.2% throughout the forecast period. This growth is driven by initiatives by government agencies to offer services in Spanish and an increase in Spanish language programs in schools and universities.
Based on end user, the North America online language learning market is segmented into individual learners, educational institutes, government institutes, and corporate learners. In 2024, the individual learners segment is expected to account for the largest share of 43.5% of the North America online language learning market. The segment's large market share is attributed to the widespread adoption of smart devices, increasing internet accessibility, and the growing trend among online language learning providers to offer live content to enhance brand engagement and reach students.
Moreover, the individual learners segment is expected to register the highest CAGR of 20.4% during the forecast period.
Based on country, the North America online language learning market is segmented into the U.S. and Canada. In 2024, the U.S. is expected to account for the larger share of 91.6% of the North America online language learning market. The country's large market share is attributed to the growing number of international travelers, rising disposable incomes, steady immigration levels, the growing emphasis on bilingual & multilingual education, and high spending on education. Moreover, the market in the U.S. is expected to register the highest CAGR during the forecast period.
Some of the key players operating in the North America online language learning market are Babbel GmbH (Germany), Duolingo, Inc. (U.S.), ELSA Corp. (U.S.), Enux Education Limited (FluentU) (China), Mango Languages (U.S.), Rosetta Stone LLC (U.S.), Open Education LLC (U.S.), New Oriental Education & Technology Group Inc. (China), Berlitz Corporation (U.S.), McGraw Hill LLC (U.S.), Cambly Inc. (U.S.), Houghton Mifflin Harcourt Publishing Company (U.S.), Cambridge University Press & Assessment (U.K.), Busuu Limited (U.K), inlingua International Ltd. (Switzerland), Transparent Language, Inc. (U.S.), The British Council (U.K), ATI STUDIOS A.P.P.S. S.R.L(Mondly) (Romania), and Memrise Limited (U.K.).
North America Online Language Learning Market Assessment-by Learning Mode
North America Online Language Learning Market Assessment-by Age Group
North America Online Language Learning Market Assessment-by Language
North America Online Language Learning Assessment-by End User
North America Online Language Learning Assessment-by Country