세계의 온라인 어학 수업 시장 규모, 점유율, 동향 분석 : 언어별, 연령대별, 수준별, 지역별, 전망 및 예측(2024-2031년)
Global Online Language Classes Market Size, Share & Trends Analysis Report By Language Offering, By Age Group (Teenager, Adult, and Children), By Level (Intermediate, Advanced, and Beginner), By Regional Outlook and Forecast, 2024 - 2031
상품코드:1529173
리서치사:KBV Research
발행일:2024년 08월
페이지 정보:영문 182 Pages
라이선스 & 가격 (부가세 별도)
한글목차
온라인 어학 수업 시장 규모는 예측 기간 동안 13.8%의 CAGR로 성장하여 2031년까지 227억 달러에 달할 것으로 예상됩니다.
또한, 이중언어 및 다국어 구사 능력의 인지적, 직업적 이점에 대한 인식이 높아지면서 새로운 언어 학습에 대한 관심이 높아지고 있습니다. 여러 연구 결과에 따르면, 다국어를 구사하는 사람들은 문제 해결 능력, 멀티태스킹 효율성, 창의력 향상 등 인지 능력이 향상되는 경향이 있는 것으로 나타났습니다.
그러나 온라인 강좌에 참여하기 위해서는 안정적인 인터넷 접속과 적절한 기기가 필수입니다. 안정적인 인터넷 연결이 없으면 수업 중 중단이 발생하여 학습 과정에 좌절감을 느끼고 연속성을 잃을 수 있습니다.
언어 제공의 전망
언어 제공에 따라 시장은 인기 언어와 틈새 언어로 나뉩니다. 인기 언어 부문은 2023년 시장에서 36%의 수익 점유율을 차지했습니다. 주요 원동력 중 하나는 영어, 스페인어, 중국어, 프랑스어 및 독일어에 대한 세계 수요이며, 이는 종종 직업적 및 학문적 발전에 필수적인 것으로 간주됩니다.
연령대 전망
연령대에 따라 시장은 어린이, 청소년, 성인으로 분류됩니다. 성인 부문은 2023년 시장에서 37%의 매출 점유율을 기록했습니다. 성인은 일반적으로 전문성 개발, 개인적 성취 또는 여행을 위해 언어 학습을 추구합니다. 노동력의 세계화와 문화 간 소통의 중요성이 증가함에 따라 많은 직업에서 언어 능력이 매우 중요해졌습니다.
레벨 전망
레벨별로 보면 시장은 초급, 중급, 고급으로 나뉩니다. 중급 부문은 2023년 시장에서 76%의 수익 점유율을 기록했습니다. 중급 학습자는 학습의 초기 단계를 지나 더 높은 능력을 달성하기 위해 노력하고 있기 때문에 언어 학습자의 상당 부분을 차지하는 경우가 많습니다.
목차
제1장 시장 범위와 조사 방법
시장 정의
목적
시장 범위
세분화
조사 방법
제2장 시장 요람
주요 하이라이트
제3장 시장 개요
소개
개요
시장 구성과 시나리오
시장에 영향을 미치는 주요 요인
시장 성장 촉진요인
시장 성장 억제요인
시장 기회
시장 과제
Porter's Five Forces 분석
제4장 온라인 어학 수업 세계 시장 : 언어 제공별
세계의 인기 언어 시장 : 지역별
세계의 틈새 언어 시장 : 지역별
제5장 온라인 어학 수업 세계 시장 : 연령층별
세계의 청소년 시장 : 지역별
세계의 성인용 시장 : 지역별
세계의 아동 시장 : 지역별
제6장 온라인 어학 수업 세계 시장 : 레벨별
세계의 중급 시장 : 지역별
세계의 고급 시장 : 지역별
세계의 초급 시장 : 지역별
제7장 온라인 어학 수업 세계 시장 : 지역별
북미
북미의 시장 : 국가별
미국
캐나다
멕시코
기타 북미
유럽
유럽의 시장 : 국가별
독일
영국
프랑스
러시아
스페인
이탈리아
기타 유럽
아시아태평양
아시아태평양의 시장 : 국가별
중국
일본
인도
한국
싱가포르
말레이시아
기타 아시아태평양
라틴아메리카, 중동 및 아프리카
라틴아메리카, 중동 및 아프리카 시장 : 국가별
브라질
아르헨티나
아랍에미리트
사우디아라비아
남아프리카공화국
나이지리아
기타 라틴아메리카, 중동 및 아프리카
제8장 기업 개요
Memrise
italki HK Limited
Udemy, Inc
Babbel GmbH
Rosetta Stone, Inc(IXL Learning, Inc.)
Verbling, Inc(Busuu Online S.L.)
Duolingo, Inc
Coursera, Inc
Preply Inc
edX, Inc
제9장 온라인 어학 수업 시장의 성공 필수 조건
ksm
영문 목차
영문목차
The Global Online Language Classes Market size is expected to reach $22.7 billion by 2031, rising at a market growth of 13.8% CAGR during the forecast period.
The corporate sector in North America places a strong emphasis on multilingualism, with many companies investing in language training programs for their employees to enhance global business operations. Thus, the North America region acquired 49% revenue share in the market 2023. Additionally, the existence of prominent educational institutions and technology companies in North America has resulted in the development and dissemination of sophisticated online language learning platforms and tools, which has further stimulated market expansion. The region's robust economy and high disposable income levels also contribute to the willingness of individuals to invest in quality language education.
Globalization has significantly increased global connectivity, bringing closer people, cultures, and economies. Businesses have experienced an increase in demand for multilingual skills as they expand their operations beyond national borders.
Additionally, growing recognition of the cognitive and professional benefits of bilingualism and multilingualism has significantly fueled interest in learning new languages. Numerous studies have demonstrated that individuals who speak multiple languages tend to exhibit enhanced cognitive abilities, such as improved problem-solving skills, better multitasking, and greater creativity.
However, Reliable internet access and appropriate devices are prerequisites for participating in online courses. Without a stable internet connection, students can experience interruptions during lessons, leading to frustration and a lack of continuity in their learning process.
Language Offering Outlook
Based on language offering, the market is segmented into popular languages and niche languages. The popular languages segment garnered 36% revenue share in the market in 2023. One of the primary drivers is the global demand for English, Spanish, Mandarin, French, and German, which are often regarded as essential for professional and academic advancement.
Age Group Outlook
On the basis of age group, the market is classified into children, teenager, and adult. The adult segment recorded 37% revenue share in the market in 2023. Adults typically pursue language learning for professional development, personal enrichment, or travel. The globalization of the workforce and the increasing importance of cross-cultural communication have made language skills highly valuable in many professions.
Level Outlook
By level, the market is divided into beginner, intermediate, and advanced. The intermediate segment witnessed 76% revenue share in the market in 2023. Intermediate learners often represent a significant portion of the language-learning population because they have moved beyond the initial stages of learning and are committed to achieving higher proficiency.
By Regional Analysis
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment acquired 25% revenue share in the market in 2023. Europe's linguistic diversity and strong emphasis on multilingualism are key drivers of this segment's growth.
List of Key Companies Profiled
Memrise
italki HK Limited.
Udemy, Inc.
Babbel GmbH
Rosetta Stone GmbH (IXL Learning, Inc.)
Verbling, Inc. (Busuu Online S.L.)
Duolingo Inc.
Coursera, Inc.
Preply Inc.
edX, Inc.
Global Online Language Classes Market Report Segmentation
By Language Offering
Popular Languages
Niche Languages
By Age Group
Teenager
Adult
Children
By Level
Intermediate
Advanced
Beginner
By Geography
North America
US
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific
LAMEA
Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Online Language Classes Market, by Language Offering
1.4.2 Global Online Language Classes Market, by Age Group
1.4.3 Global Online Language Classes Market, by Level
1.4.4 Global Online Language Classes Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Global Online Language Classes Market by Language Offering
4.1 Global Popular Languages Market by Region
4.2 Global Niche Languages Market by Region
Chapter 5. Global Online Language Classes Market by Age Group
5.1 Global Teenager Market by Region
5.2 Global Adult Market by Region
5.3 Global Children Market by Region
Chapter 6. Global Online Language Classes Market by Level
6.1 Global Intermediate Market by Region
6.2 Global Advanced Market by Region
6.3 Global Beginner Market by Region
Chapter 7. Global Online Language Classes Market by Region
7.1 North America Online Language Classes Market
7.1.1 North America Online Language Classes Market by Language Offering
7.1.1.1 North America Popular Languages Market by Region
7.1.1.2 North America Niche Languages Market by Region
7.1.2 North America Online Language Classes Market by Age Group
7.1.2.1 North America Teenager Market by Country
7.1.2.2 North America Adult Market by Country
7.1.2.3 North America Children Market by Country
7.1.3 North America Online Language Classes Market by Level
7.1.3.1 North America Intermediate Market by Country
7.1.3.2 North America Advanced Market by Country
7.1.3.3 North America Beginner Market by Country
7.1.4 North America Online Language Classes Market by Country
7.1.4.1 US Online Language Classes Market
7.1.4.1.1 US Online Language Classes Market by Language Offering
7.1.4.1.2 US Online Language Classes Market by Age Group
7.1.4.1.3 US Online Language Classes Market by Level
7.1.4.2 Canada Online Language Classes Market
7.1.4.2.1 Canada Online Language Classes Market by Language Offering
7.1.4.2.2 Canada Online Language Classes Market by Age Group
7.1.4.2.3 Canada Online Language Classes Market by Level
7.1.4.3 Mexico Online Language Classes Market
7.1.4.3.1 Mexico Online Language Classes Market by Language Offering
7.1.4.3.2 Mexico Online Language Classes Market by Age Group
7.1.4.3.3 Mexico Online Language Classes Market by Level
7.1.4.4 Rest of North America Online Language Classes Market
7.1.4.4.1 Rest of North America Online Language Classes Market by Language Offering
7.1.4.4.2 Rest of North America Online Language Classes Market by Age Group
7.1.4.4.3 Rest of North America Online Language Classes Market by Level
7.2 Europe Online Language Classes Market
7.2.1 Europe Online Language Classes Market by Language Offering
7.2.1.1 Europe Popular Languages Market by Country
7.2.1.2 Europe Niche Languages Market by Country
7.2.2 Europe Online Language Classes Market by Age Group
7.2.2.1 Europe Teenager Market by Country
7.2.2.2 Europe Adult Market by Country
7.2.2.3 Europe Children Market by Country
7.2.3 Europe Online Language Classes Market by Level
7.2.3.1 Europe Intermediate Market by Country
7.2.3.2 Europe Advanced Market by Country
7.2.3.3 Europe Beginner Market by Country
7.2.4 Europe Online Language Classes Market by Country
7.2.4.1 Germany Online Language Classes Market
7.2.4.1.1 Germany Online Language Classes Market by Language Offering
7.2.4.1.2 Germany Online Language Classes Market by Age Group
7.2.4.1.3 Germany Online Language Classes Market by Level
7.2.4.2 UK Online Language Classes Market
7.2.4.2.1 UK Online Language Classes Market by Language Offering
7.2.4.2.2 UK Online Language Classes Market by Age Group
7.2.4.2.3 UK Online Language Classes Market by Level
7.2.4.3 France Online Language Classes Market
7.2.4.3.1 France Online Language Classes Market by Language Offering
7.2.4.3.2 France Online Language Classes Market by Age Group
7.2.4.3.3 France Online Language Classes Market by Level
7.2.4.4 Russia Online Language Classes Market
7.2.4.4.1 Russia Online Language Classes Market by Language Offering
7.2.4.4.2 Russia Online Language Classes Market by Age Group
7.2.4.4.3 Russia Online Language Classes Market by Level
7.2.4.5 Spain Online Language Classes Market
7.2.4.5.1 Spain Online Language Classes Market by Language Offering
7.2.4.5.2 Spain Online Language Classes Market by Age Group
7.2.4.5.3 Spain Online Language Classes Market by Level
7.2.4.6 Italy Online Language Classes Market
7.2.4.6.1 Italy Online Language Classes Market by Language Offering
7.2.4.6.2 Italy Online Language Classes Market by Age Group
7.2.4.6.3 Italy Online Language Classes Market by Level
7.2.4.7 Rest of Europe Online Language Classes Market
7.2.4.7.1 Rest of Europe Online Language Classes Market by Language Offering
7.2.4.7.2 Rest of Europe Online Language Classes Market by Age Group
7.2.4.7.3 Rest of Europe Online Language Classes Market by Level
7.3 Asia Pacific Online Language Classes Market
7.3.1 Asia Pacific Online Language Classes Market by Language Offering
7.3.1.1 Asia Pacific Popular Languages Market by Country
7.3.1.2 Asia Pacific Niche Languages Market by Country
7.3.2 Asia Pacific Online Language Classes Market by Age Group
7.3.2.1 Asia Pacific Teenager Market by Country
7.3.2.2 Asia Pacific Adult Market by Country
7.3.2.3 Asia Pacific Children Market by Country
7.3.3 Asia Pacific Online Language Classes Market by Level
7.3.3.1 Asia Pacific Intermediate Market by Country
7.3.3.2 Asia Pacific Advanced Market by Country
7.3.3.3 Asia Pacific Beginner Market by Country
7.3.4 Asia Pacific Online Language Classes Market by Country
7.3.4.1 China Online Language Classes Market
7.3.4.1.1 China Online Language Classes Market by Language Offering
7.3.4.1.2 China Online Language Classes Market by Age Group
7.3.4.1.3 China Online Language Classes Market by Level
7.3.4.2 Japan Online Language Classes Market
7.3.4.2.1 Japan Online Language Classes Market by Language Offering
7.3.4.2.2 Japan Online Language Classes Market by Age Group
7.3.4.2.3 Japan Online Language Classes Market by Level
7.3.4.3 India Online Language Classes Market
7.3.4.3.1 India Online Language Classes Market by Language Offering
7.3.4.3.2 India Online Language Classes Market by Age Group
7.3.4.3.3 India Online Language Classes Market by Level
7.3.4.4 South Korea Online Language Classes Market
7.3.4.4.1 South Korea Online Language Classes Market by Language Offering
7.3.4.4.2 South Korea Online Language Classes Market by Age Group
7.3.4.4.3 South Korea Online Language Classes Market by Level
7.3.4.5 Singapore Online Language Classes Market
7.3.4.5.1 Singapore Online Language Classes Market by Language Offering
7.3.4.5.2 Singapore Online Language Classes Market by Age Group
7.3.4.5.3 Singapore Online Language Classes Market by Level
7.3.4.6 Malaysia Online Language Classes Market
7.3.4.6.1 Malaysia Online Language Classes Market by Language Offering
7.3.4.6.2 Malaysia Online Language Classes Market by Age Group
7.3.4.6.3 Malaysia Online Language Classes Market by Level
7.3.4.7 Rest of Asia Pacific Online Language Classes Market
7.3.4.7.1 Rest of Asia Pacific Online Language Classes Market by Language Offering
7.3.4.7.2 Rest of Asia Pacific Online Language Classes Market by Age Group
7.3.4.7.3 Rest of Asia Pacific Online Language Classes Market by Level
7.4 LAMEA Online Language Classes Market
7.4.1 LAMEA Online Language Classes Market by Language Offering
7.4.1.1 LAMEA Popular Languages Market by Country
7.4.1.2 LAMEA Niche Languages Market by Country
7.4.2 LAMEA Online Language Classes Market by Age Group
7.4.2.1 LAMEA Teenager Market by Country
7.4.2.2 LAMEA Adult Market by Country
7.4.2.3 LAMEA Children Market by Country
7.4.3 LAMEA Online Language Classes Market by Level
7.4.3.1 LAMEA Intermediate Market by Country
7.4.3.2 LAMEA Advanced Market by Country
7.4.3.3 LAMEA Beginner Market by Country
7.4.4 LAMEA Online Language Classes Market by Country
7.4.4.1 Brazil Online Language Classes Market
7.4.4.1.1 Brazil Online Language Classes Market by Language Offering
7.4.4.1.2 Brazil Online Language Classes Market by Age Group
7.4.4.1.3 Brazil Online Language Classes Market by Level
7.4.4.2 Argentina Online Language Classes Market
7.4.4.2.1 Argentina Online Language Classes Market by Language Offering
7.4.4.2.2 Argentina Online Language Classes Market by Age Group
7.4.4.2.3 Argentina Online Language Classes Market by Level
7.4.4.3 UAE Online Language Classes Market
7.4.4.3.1 UAE Online Language Classes Market by Language Offering
7.4.4.3.2 UAE Online Language Classes Market by Age Group
7.4.4.3.3 UAE Online Language Classes Market by Level
7.4.4.4 Saudi Arabia Online Language Classes Market
7.4.4.4.1 Saudi Arabia Online Language Classes Market by Language Offering
7.4.4.4.2 Saudi Arabia Online Language Classes Market by Age Group
7.4.4.4.3 Saudi Arabia Online Language Classes Market by Level
7.4.4.5 South Africa Online Language Classes Market
7.4.4.5.1 South Africa Online Language Classes Market by Language Offering
7.4.4.5.2 South Africa Online Language Classes Market by Age Group
7.4.4.5.3 South Africa Online Language Classes Market by Level
7.4.4.6 Nigeria Online Language Classes Market
7.4.4.6.1 Nigeria Online Language Classes Market by Language Offering
7.4.4.6.2 Nigeria Online Language Classes Market by Age Group
7.4.4.6.3 Nigeria Online Language Classes Market by Level
7.4.4.7 Rest of LAMEA Online Language Classes Market
7.4.4.7.1 Rest of LAMEA Online Language Classes Market by Language Offering
7.4.4.7.2 Rest of LAMEA Online Language Classes Market by Age Group
7.4.4.7.3 Rest of LAMEA Online Language Classes Market by Level
Chapter 8. Company Profiles
8.1 Memrise
8.1.1 Company Overview
8.1.2 Recent strategies and developments:
8.1.2.1 Partnerships, Collaborations, and Agreements:
8.2 italki HK Limited.
8.2.1 Company Overview
8.3 Udemy, Inc.
8.3.1 Company Overview
8.3.2 Recent strategies and developments:
8.3.2.1 Partnerships, Collaborations, and Agreements:
8.4 Babbel GmbH
8.4.1 Company Overview
8.4.2 Recent strategies and developments:
8.4.2.1 Acquisition and Mergers:
8.5 Rosetta Stone, Inc. (IXL Learning, Inc.)
8.5.1 Company Overview
8.6 Verbling, Inc.(Busuu Online S.L.)
8.6.1 Company Overview
8.7 Duolingo, Inc.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.8 Coursera, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.9 Preply Inc.
8.9.1 Company Overview
8.10. edX, Inc.
8.10.1 Company Overview
Chapter 9. Winning Imperatives for Online Language Classes Market