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Packaged Food Private Label Global Market Report 2025
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Packaged food private labels are items produced and marketed by retailers rather than traditional food manufacturers. These labels give retailers greater control over pricing, quality, and branding, allowing them to offer cost-effective alternatives to national brands and tailor products to specific consumer needs. Private labels are used strategically to set retail offerings apart, boost profit margins, and foster customer loyalty through perceived value and quality.

Private label packaged food products include categories such as bakery items, dairy, meat, condiments and sauces, general food, water, juice, carbonated beverages, alcoholic drinks, and others. Bakery items consist of a range of baked goods such as bread, pastries, cakes, and cookies, all marketed under a retailer's brand instead of a manufacturer's. These products are distributed through various channels, including supermarkets, convenience stores, department stores, online retailers, and more, and are commonly used in supermarkets, hypermarkets, and e-commerce platforms.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The packaged food private label market research report is one of a series of new reports from The Business Research Company that provides packaged food private label market statistics, including packaged food private label industry global market size, regional shares, competitors with a packaged food private label market share, detailed packaged food private label market segments, market trends and opportunities, and any further data you may need to thrive in the packaged food private label industry. This packaged food private label market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The packaged food private label market size has grown strongly in recent years. It will grow from $30.22 billion in 2024 to $31.93 billion in 2025 at a compound annual growth rate (CAGR) of 5.6%. The growth in the historic period can be attributed to improved quality and alignment with consumer preferences, increasing emphasis on sustainability, collaborations between retailers and manufacturers or local, evolution in retail formats such as convenience stores, and diversification into premium segments.

The packaged food private label market size is expected to see strong growth in the next few years. It will grow to " $40.64 billion in 2029 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to increased consumer trust in private label brands, expansion into premium segments, increasing consumer interest in health-conscious and organic products, increasing consumer interest in health-conscious and organic products, and influence of social media platforms in promoting private label products. Major trends in the forecast period include the growth of e-commerce platforms, development of unique private label products, adoption of advanced technologies in packaging, investment in research and development to innovate new private label products, and launching educational campaigns to inform consumers.

The forecast of 6.2% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by squeezing margins for store brands, as tariffs on bulk ingredients from China and Vietnam raise production costs for private-label manufacturers.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The expansion of online shopping and e-commerce platforms is anticipated to drive the growth of the packaged food private label market. The surge in online shopping and e-commerce is attributed to increased convenience, a wider array of products, and advancements in digital technology. These platforms enhance the growth of packaged food private labels by providing greater accessibility, a broad range of products, and competitive pricing to a wide consumer audience. For example, the Census Bureau of the Department of Commerce reported in May 2024 that U.S. retail e-commerce sales reached $289.2 billion in the first quarter of 2024, reflecting a 2.1% increase from the fourth quarter of 2023. Consequently, the growth of online shopping and e-commerce is fueling the expansion of the packaged food private label market.

Leading companies in the packaged food private label market are focusing on creating advanced products, such as sustainable private food labels, to gain a competitive advantage. Sustainable private food labels emphasize sustainability throughout their entire lifecycle, from raw material sourcing to production, packaging, distribution, and disposal. For instance, in October 2023, Giant Eagle, Inc., a US-based supermarket chain, relaunched its private label brand, Nature's Basket, with a strong emphasis on sustainability. This move responds to growing consumer demand for products that reflect environmental, social, and governance (ESG) principles. The relaunch includes a commitment to using responsibly sourced, high-quality ingredients in all Nature's Basket products, ensuring customers can trust the quality and ethical standards of their purchases.

In November 2022, Smithfield Foods, Inc., a US-based food company, acquired Goodies Meat Production SRL for an undisclosed amount. This acquisition supports Smithfield Europe's strategic growth objectives and enhances its existing operations. Goodies Meat Production SRL, based in Romania, is a producer of private-label packaged livestock meat.

Major companies operating in the packaged food private label market are Walmart Inc, Costco Wholesale Corporation, ALDI, Ahold Delhaize, Carrefour, Dollar General, Trader Joe's, Wegmans Food Markets, Giant Eagle, EDDY FOODS INC., Gehl Foods LLC, Giraffe Foods Inc., Giovanni Food Company Inc., GOOD FOOD GROUP A/S, Family Dollar, Fibro Foods, A&Y Food Industries, Aditifoods, Candor Foods Pvt. Ltd., Mahaan Milk Foods Ltd., Pemberton's Gourmet Foods, Taylor Gleason Enterprises

Europe was the largest region in the packaged food private label market in 2024. The regions covered in the packaged food private label market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the packaged food private label market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The packaged food private label market consists of sales of canned and jarred foods, frozen foods, and health and wellness products. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Packaged Food Private Label Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on packaged food private label market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for packaged food private label ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The packaged food private label market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Packaged Food Private Label Market Characteristics

3. Packaged Food Private Label Market Trends And Strategies

4. Packaged Food Private Label Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Packaged Food Private Label Growth Analysis And Strategic Analysis Framework

6. Packaged Food Private Label Market Segmentation

7. Packaged Food Private Label Market Regional And Country Analysis

8. Asia-Pacific Packaged Food Private Label Market

9. China Packaged Food Private Label Market

10. India Packaged Food Private Label Market

11. Japan Packaged Food Private Label Market

12. Australia Packaged Food Private Label Market

13. Indonesia Packaged Food Private Label Market

14. South Korea Packaged Food Private Label Market

15. Western Europe Packaged Food Private Label Market

16. UK Packaged Food Private Label Market

17. Germany Packaged Food Private Label Market

18. France Packaged Food Private Label Market

19. Italy Packaged Food Private Label Market

20. Spain Packaged Food Private Label Market

21. Eastern Europe Packaged Food Private Label Market

22. Russia Packaged Food Private Label Market

23. North America Packaged Food Private Label Market

24. USA Packaged Food Private Label Market

25. Canada Packaged Food Private Label Market

26. South America Packaged Food Private Label Market

27. Brazil Packaged Food Private Label Market

28. Middle East Packaged Food Private Label Market

29. Africa Packaged Food Private Label Market

30. Packaged Food Private Label Market Competitive Landscape And Company Profiles

31. Packaged Food Private Label Market Other Major And Innovative Companies

32. Global Packaged Food Private Label Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Packaged Food Private Label Market

34. Recent Developments In The Packaged Food Private Label Market

35. Packaged Food Private Label Market High Potential Countries, Segments and Strategies

36. Appendix

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