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Augmented Reality Devices Global Market Report 2025
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Augmented reality devices are characterized as tools that offer an interactive real-world experience through the integration of digital visual content and audio into the physical environment. This category encompasses head-up displays, holographic displays, and smart glasses, among others.

The primary types of augmented reality devices are head-mounted displays (HMD) and head-up displays (HUD). HMDs, also referred to as optical head-mounted displays, provide a transparent display. These devices find application across various industries, such as consumer, commercial, enterprise, healthcare, aerospace & defense, energy, and automotive.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp escalation of U.S. tariffs and resulting trade tensions in spring 2025 are significantly affecting the electrical and electronics sector. Key components such as semiconductors, display panels, and rare-earth metals crucial for batteries and motors are now facing heavy duties. Consumer electronics companies are seeing profit margins shrink, as fierce competition makes it difficult to pass on rising costs to consumers. At the same time, industrial electronics firms are experiencing project delays due to shortages of tariff-impacted parts like printed circuit boards. In response, businesses are shifting assembly operations to tariff-exempt nations, building up inventory reserves, and redesigning products to reduce reliance on restricted materials.

The augmented reality devices market research report is one of a series of new reports from The Business Research Company that provides augmented reality devices market statistics, including augmented reality devices industry global market size, regional shares, competitors with a augmented reality devices market share, detailed augmented reality devices market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality devices industry. This augmented reality devices market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The augmented reality devices market size has grown exponentially in recent years. It will grow from $20.11 billion in 2024 to $28.1 billion in 2025 at a compound annual growth rate (CAGR) of 39.7%. The growth in the historic period can be attributed to increasing demand for consumer electronics, the increasing number of internet users, the increasing awareness about e-commerce, and the rising digital transformation.

The augmented reality devices market size is expected to see exponential growth in the next few years. It will grow to $73.42 billion in 2029 at a compound annual growth rate (CAGR) of 27.1%. The growth in the forecast period can be attributed to the increasing adoption of AR technology in the healthcare industry, the adoption of AR in social media apps, global population growth and urbanization, and the increasing penetration of mobile devices. Major trends in the forecast period include innovative product launches with a focus on artificial intelligence (AI), strategic partnerships and collaborations among market players, development of head-mounted display (HDM) testing technology, and the launch of webar to access AR experiences through a web browser.

The forecast of 27.1% growth over the next five years reflects a modest reduction of 0.5% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through constrained supply of waveguide optics and depth-sensing cameras, heavily reliant on imports from Israel and Japan, delaying enterprise AR adoption in logistics and field service. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The surge in remote work trends is anticipated to drive significant expansion within the augmented reality device market. Remote work, also recognized as telecommuting or telework, denotes a work structure where employees operate without the necessity of commuting to a physical office or workspace. This increasing trend has become a pivotal catalyst for the uptake and advancement of augmented reality (AR) solutions. AR devices hold substantial promise in remote work scenarios, especially in industries reliant on physical operations and necessitating collaboration among on-site and remote teams. As of 2023, Forbes Media LLC reports that 12.7% of full-time employees in the United States work from home, with 28.2% adopting a hybrid model. Projections indicate that by 2025, around 32.6 million Americans, roughly 22% of the workforce, are expected to work remotely. Consequently, the proliferation of remote work serves as a driving force propelling growth within the augmented reality devices market.

The expanding utilization of augmented reality (AR) devices within the medical domain is fueling the growth trajectory of the AR devices market. Surgeons are increasingly embracing AR devices for pre-surgical planning purposes. These devices empower surgeons to generate 2D or 3D renderings of patient anatomy and overlay them onto the patient's body, facilitating precise surgical planning. Notably, Novarad's Opensight augmented reality system enables surgeons to visualize the patient's internal structures while concurrently observing the real-time patient. This functionality empowers surgeons to meticulously strategize for surgical procedures. Moreover, augmented reality is finding application in accurately locating veins beneath a patient's skin during blood transfusions. Innovations such as AccuVein leverage projection-based augmented reality to provide real-time visualizations of veins, aiding healthcare practitioners during blood transfusions.

Prominent players within the augmented reality devices market are actively innovating to introduce novel products such as Wireless AR Glasses, aimed at enhancing customer engagement, elevating brand visibility, and streamlining the creation of product demonstrations. These Wireless AR Glasses represent a category of augmented reality (AR) eyewear that operates independently without requiring a physical tether to a smartphone or any other external device. In February 2023, Xiaomi Inc., a leading electronic manufacturer based in China, unveiled the Xiaomi Wireless AR Glass Discovery Edition. This wireless prototype boasts a 'retina-level' display and features a lightweight construction composed of carbon fiber and magnesium-lithium alloys. Equipped with two Micro OLED screens utilizing a free-form light-guiding prism module to deliver content to the user's eyes, these glasses employ a proprietary low-latency communication link. This technology achieves a remarkably low latency of just 50 milliseconds, imperceptible to the average human, ensuring minimal lag between the smart glass and the host device.

Augmented reality devices manufacturers are directing substantial investments towards merging augmented reality (AR) and virtual reality (VR) technologies. The convergence of these two technologies empowers users to perceive and interact with digital content concurrently. Notably, Spatial, an augmented reality enterprise, has pioneered a platform facilitating interactive conference calls, allowing users to engage with their surroundings devoid of physical presence. Through the fusion of AR and VR capabilities, users utilizing this application can seamlessly engage with pin boards and whiteboards, broadening the scope of interactive experiences available within the virtual environment.

In May 2023, Magic Leap, a U.S.-based technology company specializing in augmented reality (AR) experiences by integrating optics, AI, and production, announced a strategic partnership with Google, a U.S.-based multinational corporation focused on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence. This partnership aims to advance augmented reality (AR) and extended reality (XR) technologies. By combining Magic Leap's expertise in optics and manufacturing with Google's technology platforms, the collaboration seeks to develop innovative AR solutions and experiences.

Major companies operating in the augmented reality devices market include Meta Platforms Inc, Seiko Epson Corporation, Microsoft Corporation, Goertek Inc, Lenovo Group, Samsung Electronics Co. Ltd., Magic Leap, Inc., PTC Inc., Sharp Corporation, TeamViewer (Upskill), Simbott, Imaginate, Parallax Labs, TATA ELXSI, PlayShifu, Quy Technology Pvt Ltd, Trezi, Simulanis, Jadooz, GreyKernel, Chimpare, Lucid Reality Labs, Takeaway Reality, Full Clarity, Vention, Waracle, Foresight Mobile, Innowise Group, Holoroad, Sensevr, Seemore, ClickFit, VMS Media, Elar World, Epson America, Inc., Vuzix Corporation, nReal, Oculus, Google, UP360, Lets Nurture, Bit Space Development Ltd., Droidix, Realidade Aumentada Brasil, Loox Studios, Next Latinoamerica S.A.C., Black Ink Agency, 4experience, Techgropse UAE, Banuba AR, Designhubz, MonocleReality, Afriten Technologies, RamStudios, Veza Interactive, TeamEpic

Asia-Pacific was the largest region in the augmented reality devices market in 2024. Western Europe was the second-largest region in the global augmented reality devices market share. The regions covered in the augmented reality devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the augmented reality devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain

The augmented reality devices market consists of sales of head-mounted display (HMD), head-up display (HUD), and other augmented reality devices. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Augmented Reality Devices Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on augmented reality devices market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for augmented reality devices ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The augmented reality devices market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Augmented Reality Devices Market Characteristics

3. Augmented Reality Devices Market Trends And Strategies

4. Augmented Reality Devices Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Augmented Reality Devices Growth Analysis And Strategic Analysis Framework

6. Augmented Reality Devices Market Segmentation

7. Augmented Reality Devices Market Regional And Country Analysis

8. Asia-Pacific Augmented Reality Devices Market

9. China Augmented Reality Devices Market

10. India Augmented Reality Devices Market

11. Japan Augmented Reality Devices Market

12. Australia Augmented Reality Devices Market

13. Indonesia Augmented Reality Devices Market

14. South Korea Augmented Reality Devices Market

15. Western Europe Augmented Reality Devices Market

16. UK Augmented Reality Devices Market

17. Germany Augmented Reality Devices Market

18. France Augmented Reality Devices Market

19. Italy Augmented Reality Devices Market

20. Spain Augmented Reality Devices Market

21. Eastern Europe Augmented Reality Devices Market

22. Russia Augmented Reality Devices Market

23. North America Augmented Reality Devices Market

24. USA Augmented Reality Devices Market

25. Canada Augmented Reality Devices Market

26. South America Augmented Reality Devices Market

27. Brazil Augmented Reality Devices Market

28. Middle East Augmented Reality Devices Market

29. Africa Augmented Reality Devices Market

30. Augmented Reality Devices Market Competitive Landscape And Company Profiles

31. Augmented Reality Devices Market Other Major And Innovative Companies

32. Global Augmented Reality Devices Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Augmented Reality Devices Market

34. Recent Developments In The Augmented Reality Devices Market

35. Augmented Reality Devices Market High Potential Countries, Segments and Strategies

36. Appendix

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