세계의 AR 및 VR 스마트 글라스 시장 보고서(2025년)
AR And VR Smart Glasses Global Market Report 2025
상품코드 : 1802403
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

세계의 AR 및 VR 스마트 글라스 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년 연평균 복합 성장률(CAGR)은 17.4%로 확대되어 401억 6,000만 달러로 성장할 것으로 보입니다. 예측 기간의 성장은 5G 네트워크 확대, 산업 및 제조 용도, 전자상거래 및 소매 통합, 건강 및 웰니스 솔루션, 협업 및 원격 근무 도구로 인해 발생합니다. 예측 기간의 주요 동향으로는 디스플레이 기술의 발전, 5G 연결 통합, 기업 용도 및 산업 솔루션, 폼 팩터 및 디자인 혁신, 증강현실(XR)의 융합 등이 있습니다.

향후 5년간 성장률 17.4%라는 예측은 이 시장의 지난 예측으로부터 0.7%라는 소폭 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 이는 일본과 중국에서 조달되는 첨단 광학 부품과 마이크로디스플레이의 수입 비용 상승을 통해 미국에 직접 영향을 미치며 기업 교육 및 소비자 증강현실(AR) 시장 채택을 감속시킬 가능성이 높습니다. 또한 상호 관세와 무역 긴장 증가와 제한으로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 더 광범위하게 늘어날 것으로 보입니다.

게이머 증가는 향후 AR 및 VR 스마트 글라스 시장의 성장을 이끌 것으로 예측됩니다. 게임이란 온라인, 게임 전용기, 컴퓨터 또는 스마트폰으로 비디오 게임을 하는 활동을 말하며, 게이머는 이 활동에 종사하는 개인을 의미합니다. 스마트 글라스는 게임용 대형 화면을 시뮬레이트하는 헤드업 디스플레이 역할을 합니다. 예를 들어, 2024년 8월 영국 가격 비교 서비스 uSwitch가 발표한 보고서에 따르면 세계 게임 시장 규모는 279억 7,000만 달러에 달할 것으로 추정됩니다. 영국만으로도 약 1,084만명의 게이머가 있으며, 2027년까지 커뮤니티의 성장률은 6.64%로 예측되고 있습니다. 게다가 인도를 기반으로 한 국가투자촉진 원활화기관인 Invest India에 따르면 온라인게임 매출은 2021년 28% 증가한 12억 달러에 이르고, 2024년에는 19억 달러에 달할 것으로 예측됐습니다. 따라서 게이머 증가는 AR 및 VR 스마트 글래스 시장의 성장을 뒷받침하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

JHS
영문 목차

영문목차

AR smart glasses and VR goggles represent wearable computing eyewear designed to overlay digital information ranging from 3D visuals to animations and videos onto the user's real-world environment. These devices serve as displays allowing users to interact with a diverse array of digital content.

These smart glass devices come in two primary types such as binocular and monocular and find application across multiple products, including mobile phone smart glasses, integrated variants, and external models. Binocular options encompass optical see-through and video see-through devices, utilized across various industries such as gaming, healthcare, education, and military and defense. Binoculars, typically used for viewing distant objects, consist of two telescopes, a focusing mechanism, and prisms.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp escalation of U.S. tariffs and resulting trade tensions in spring 2025 are significantly affecting the electrical and electronics sector. Key components such as semiconductors, display panels, and rare-earth metals crucial for batteries and motors are now facing heavy duties. Consumer electronics companies are seeing profit margins shrink, as fierce competition makes it difficult to pass on rising costs to consumers. At the same time, industrial electronics firms are experiencing project delays due to shortages of tariff-impacted parts like printed circuit boards. In response, businesses are shifting assembly operations to tariff-exempt nations, building up inventory reserves, and redesigning products to reduce reliance on restricted materials.

The AR and VR smart glasses market research report is one of a series of new reports from The Business Research Company that provides AR and VR smart glasses market statistics, including AR and VR smart glasses industry global market size, regional shares, competitors with an AR and VR smart glasses market share, detailed AR and VR smart glasses market segments, market trends and opportunities, and any further data you may need to thrive in the AR and VR smart glasses industry. This AR and VR smart glasses market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The ar and vr smart glasses market size has grown rapidly in recent years. It will grow from $18.43 billion in 2024 to $21.17 billion in 2025 at a compound annual growth rate (CAGR) of 14.9%. The growth in the historic period can be attributed to gaming and entertainment applications, enterprise adoption, increased mobile connectivity, R&D investments, and healthcare and medical applications.

The ar and vr smart glasses market size is expected to see rapid growth in the next few years. It will grow to $40.16 billion in 2029 at a compound annual growth rate (CAGR) of 17.4%. The growth in the forecast period can be attributed to 5g network expansion, industrial and manufacturing applications, e-commerce and retail integration, health and wellness solutions, collaboration and remote work tools. Major trends in the forecast period include advancements in display technology, integration of 5g connectivity, enterprise applications and industry solutions, form factor and design innovation, and extended reality (XR) convergence.

The forecast of 17.4% growth over the next five years reflects a modest reduction of 0.7% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through higher import costs for advanced optics and microdisplays, sourced from Japan and China, slowing adoption in enterprise training and consumer augmented reality markets. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing number of gamers is expected to drive the growth of the AR and VR smart glasses market in the future. Gaming refers to the activity of playing video games online, on dedicated gaming consoles, computers, or smartphones, with gamers being individuals who engage in this activity. Smart glasses serve as a head-up display to simulate a large screen for gaming. For example, in August 2024, a report published by uSwitch, a UK-based price comparison service, estimated that the global gaming market would be valued at $27.97 billion. In the UK alone, there are approximately 10.84 million gamers, with community growth projected at 6.64% by 2027, indicating significant potential for expansion in the online gaming sector. Furthermore, according to Invest India, a national investment promotion and facilitation agency based in India, online gaming revenue rose by 28% in 2021 to $1.2 billion, and it is anticipated to reach $1.9 billion by 2024. Therefore, the increasing number of gamers is fueling the growth of the AR and VR smart glasses market.

The increasing prevalence of online shopping is expected to drive the growth of the AR and VR smart glasses market in the future. Online shopping refers to the process of purchasing goods or services over the internet directly from a seller, eliminating the need for an intermediary service. AR and VR smart glasses offer virtual try-on solutions, enabling customers to visualize and try products before making a purchase. This capability reduces the necessity for physical store visits and minimizes the risk of returns, thereby enhancing the overall shopping experience. For instance, in August 2024, the U.S. Census Bureau, a government agency in the US, reported that retail e-commerce sales in the US reached $291.6 billion in the second quarter of 2024, marking a 1.3% increase from Q1 and a 6.7% rise year-over-year. Total retail sales amounted to $1,826.9 billion, showing a 0.5% increase from Q1 and a 2.1% increase compared to Q2 2023. Therefore, the growing prevalence of online shopping is fueling the growth of the AR and VR smart glasses market.

A prominent trend in the AR and VR smart glasses market is product innovation. Leading companies in this sector prioritize developing innovative solutions to fortify their market standing. For example, in October 2022, Seiko Epson Corporation launched the Moverio BT-45C and BT-45CS, the latest generation of Moverio AR smart glasses. These models facilitate hands-free collaboration between on-site workers and remote specialists, catering specifically to mission-critical operations such as troubleshooting and training. Equipped with cutting-edge Si-OLED technology and a binocular see-through Full HD display, these glasses integrate digital content seamlessly with the real world, enhancing efficiency and safety. Similarly, major industry players focus on introducing advanced solutions, such as AR glass platforms, to gain a competitive edge by leveraging augmented reality to overlay digital content onto the user's surroundings.

Industry leaders are dedicated to introducing state-of-the-art solutions, notably AR glass platforms, to maintain a competitive advantage in the market. AR glass platforms utilize augmented reality technology to overlay digital content onto the user's real-world environment. For instance, in November 2022, Qualcomm Incorporated unveiled the Snapdragon AR2 Gen1, the world's first purpose-built headworn augmented reality platform. This innovative multi-chip design delivers 50% reduced power consumption and 2.5x improved AI performance, aimed at providing high-performance AR glasses. Collaborating with various OEMs, including Lenovo, LG, Nreal, and Xiaomi, the Snapdragon AR2 is in different developmental phases. Engineered to revolutionize the headworn glass form factor, the Snapdragon AR2 Gen 1 Platform is poised to usher in a new era of spatial computing experiences for both the real world and the metaverse.

In December 2022, Meta Inc., a technology conglomerate headquartered in the US, completed the acquisition of Luxexcel for an undisclosed sum. This acquisition enables Meta to integrate essential elements for an augmented reality experience, including holographic film and projectors, directly into prescription lenses. Luxexcel Holding B.V., based in the Netherlands, specializes in producing 3D smart glass equipped with augmented reality functionalities.

Major companies operating in the AR And VR smart glasses market include Seiko Epson Corporation, Samsung Electronics Co. Ltd., Optinvent SA, Ricoh Company Ltd., Microsoft Corporation, Avegant Corporation, Everysight Ltd., Kopin Corporation, HTC Corporation, Sony Interactive Entertainment LLC, Vuzix Corporation, Royole Corporation, Lumus Ltd., RealWear Inc., Google LLC, Atheer Inc., Meta Platforms Inc., DAQRI, Pico Interactive Inc., Acer Inc., Lenovo Group Limited, Osterhout Design Group Inc., Rokid Corporation Limited, Ubimax GmbH, ThirdEye Gen Inc., Nreal (Beijing) Technology Co. Ltd., Mad Gaze, Ximmerse, ViewAR GmbH, Magic Leap Inc.

North America was the largest region in the AR And VR smart glasses market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global AR and VR smart glasses market report during the forecast period. The regions covered in the ar and vr smart glasses market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the ar and vr smart glasses market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The AR And VR smart glasses market consists of sales of heads up displays and holographic displays. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

AR And VR Smart Glasses Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on ar and vr smart glasses market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for ar and vr smart glasses ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The ar and vr smart glasses market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. AR And VR Smart Glasses Market Characteristics

3. AR And VR Smart Glasses Market Trends And Strategies

4. AR And VR Smart Glasses Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global AR And VR Smart Glasses Growth Analysis And Strategic Analysis Framework

6. AR And VR Smart Glasses Market Segmentation

7. AR And VR Smart Glasses Market Regional And Country Analysis

8. Asia-Pacific AR And VR Smart Glasses Market

9. China AR And VR Smart Glasses Market

10. India AR And VR Smart Glasses Market

11. Japan AR And VR Smart Glasses Market

12. Australia AR And VR Smart Glasses Market

13. Indonesia AR And VR Smart Glasses Market

14. South Korea AR And VR Smart Glasses Market

15. Western Europe AR And VR Smart Glasses Market

16. UK AR And VR Smart Glasses Market

17. Germany AR And VR Smart Glasses Market

18. France AR And VR Smart Glasses Market

19. Italy AR And VR Smart Glasses Market

20. Spain AR And VR Smart Glasses Market

21. Eastern Europe AR And VR Smart Glasses Market

22. Russia AR And VR Smart Glasses Market

23. North America AR And VR Smart Glasses Market

24. USA AR And VR Smart Glasses Market

25. Canada AR And VR Smart Glasses Market

26. South America AR And VR Smart Glasses Market

27. Brazil AR And VR Smart Glasses Market

28. Middle East AR And VR Smart Glasses Market

29. Africa AR And VR Smart Glasses Market

30. AR And VR Smart Glasses Market Competitive Landscape And Company Profiles

31. AR And VR Smart Glasses Market Other Major And Innovative Companies

32. Global AR And VR Smart Glasses Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The AR And VR Smart Glasses Market

34. Recent Developments In The AR And VR Smart Glasses Market

35. AR And VR Smart Glasses Market High Potential Countries, Segments and Strategies

36. Appendix

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