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세계의 차량용 음성 어시스턴트 시장 보고서(2025년)
In Car Voice Assistant Global Market Report 2025
상품코드 : 1730905
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

세계의 차량용 음성 어시스턴트 시장 규모는 향후 수년간 급성장이 전망될 예정입니다. 예측기간에 예상되는 성장은 커넥티드카 기술에 대한 수요 증가, 디지털 기술 채용 증가, 커넥티드카 인기 상승, 스마트 자동차에 대한 수요, 강화된 차내 체험에 대한 소비자 수요 증가 등의 요인으로 인한 것입니다.

스마트 자동차에 대한 수요 증가는 차량 탑재 음성 어시스턴트 시장의 확대를 촉진할 것으로 예측됩니다. 이 기술은 인간 오류를 최소화하고 사고를 방지하고 편리함을 높이기 위해 핸즈프리 작업을 가능하게하는 데 도움이 되기 때문입니다. 이러한 수요는 운전자가 물리적인 조작 없이 네비게이션, 커뮤니케이션, 엔터테인먼트 기능을 조작할 수 있도록 하는 차량용 음성 어시스턴트의 채용을 뒷받침하고 있습니다. 2022년 8월, 미국을 거점으로 하는 교통안전 조사 및 시험에 특화된 비영리단체인 도로안전보험협회는 미국의 도로를 달리는 자율주행차의 수가 2025년까지 350만대, 2030년까지 450만대에 달할 것으로 예측했습니다.

자동차 음성 어시스턴트 시장의 기업들은 인공지능(AI)을 활용한 네비게이션 지원 등의 혁신에 점점 주력하고 있습니다. 이 기술은 드라이버가 음성 명령을 사용하여 최적의 경로를 찾도록 지원하고 실시간 지침과 위치 기반 권장 사항을 제공합니다. 예를 들어, 2025년 1월 인도에 본사를 둔 하이테크 기업인 Kogo Tech Labs Pvt. Ltd.는 디지털 지도 및 네비게이션 CE Info Systems Ltd.와 협력하여 인도 최초의 자동차 음성 어시스턴트를 출시했습니다. 이 시스템은 음성 지원 네비게이션 및 이동성 솔루션을 제공하여 실시간 교통 정보와 경로 제안에 핸즈프리로 액세스할 수 있도록 했습니다. AI를 탑재한 음성 기술을 도입함으로써 사용자는 자연스러운 말로 자동차를 조작할 수 있게 되어 주의 산만이 줄어 안전성이 향상되었습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 신형 코로나 바이러스 감염의 영향과 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

JHS
영문 목차

영문목차

An in-car voice assistant is a hands-free, AI-powered system integrated into a vehicle, enabling drivers and passengers to control various car functions and access information through voice commands. This technology enhances safety, convenience, and entertainment by reducing the need for manual interactions while driving.

The main components of an in-car voice assistant include software, hardware, and services. The software consists of a set of programs and algorithms that enable the system to perform specific tasks, process inputs, execute commands, and facilitate communication between different components of the vehicle's digital ecosystem. In vehicles, this software is essential for running applications and managing system operations. Technologies such as speech recognition, natural language processing (NLP), and artificial intelligence (AI) are used in various vehicle types, including passenger cars and commercial vehicles. These technologies support applications such as navigation, entertainment, communication, and information services.

The in car voice assistant market research report is one of a series of new reports from The Business Research Company that provides in car voice assistant market statistics, including in car voice assistant industry global market size, regional shares, competitors with a in car voice assistant market share, detailed in car voice assistant market segments, market trends and opportunities, and any further data you may need to thrive in the in car voice assistant industry. This in car voice assistant market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The in car voice assistant market size has grown rapidly in recent years. It will grow from $2.86 billion in 2024 to $3.27 billion in 2025 at a compound annual growth rate (CAGR) of 14.1%. The growth observed during the historic period can be attributed to factors such as regulatory push for hands-free solutions, increased emphasis on driver safety, higher internet penetration, growing regulatory compliance, and a rise in consumer expenditure on premium services.

The in car voice assistant market size is expected to see rapid growth in the next few years. It will grow to $5.49 billion in 2029 at a compound annual growth rate (CAGR) of 13.9%. The growth projected for the forecast period can be attributed to factors such as the increasing need for connected car technologies, the rising adoption of digital technologies, the growing popularity of connected cars, the demand for smart automobiles, and the rising consumer demand for enhanced in-car experiences. Key trends during this period include technological advancements, the deployment of artificial intelligence (AI) technologies, the personalization of in-car services, adaptive and tailored experiences, and the adoption of cloud-based solutions.

The growing demand for smart automobiles is expected to drive the expansion of the in-car voice assistant market. Smart automobiles are vehicles equipped with advanced technologies that improve communication, navigation, and operation efficiency. The increasing demand for these vehicles is largely driven by the need for safer driving, as these technologies help minimize human errors, prevent accidents, and enable hands-free operation for added convenience. This demand is encouraging the adoption of in-car voice assistants, which allow drivers to interact with navigation, communication, and entertainment features without the need for physical engagement. For example, in August 2022, the Insurance Institute for Highway Safety, a US-based nonprofit focused on road safety research and testing, projected that the number of self-driving vehicles on U.S. roads would reach 3.5 million by 2025 and 4.5 million by 2030. As a result, the rising demand for smart automobiles is boosting the in-car voice assistant market.

Companies in the in-car voice assistant market are increasingly focusing on innovations such as artificial intelligence (AI)-powered navigation assistance. This technology helps drivers find optimal routes using voice commands, providing real-time guidance and location-based recommendations. For instance, in January 2025, Kogo Tech Labs Pvt. Ltd., an India-based tech company, collaborated with C.E. Info Systems Ltd., a digital mapping and navigation company, to launch India's first automotive voice assistant. This system offered voice-enabled navigation and mobility solutions, allowing hands-free access to real-time traffic updates and route suggestions. By incorporating AI-powered voice technology, the assistant enabled users to control their vehicles with natural language, reducing distractions and enhancing safety.

In July 2022, SoundHound Inc., a US-based technology company, partnered with LG Electronics Inc. to integrate its AI-powered voice platform into LG's in-vehicle infotainment systems. This collaboration aimed to develop a more advanced in-car voice assistant, further enhancing the driving experience through seamless voice-controlled features. LG Electronics is a South Korea-based company that provides infotainment systems for vehicles, which integrate advanced voice assistant technologies.

Major players in the in car voice assistant market are Amazon Inc., Apple Inc., Google LLC, Microsoft Corporation, Ford Motor Company, Hyundai Motor Company, Robert Bosch GmbH, Denso Corporation, NVIDIA Corporation, Mercedes-Benz Group AG, Baidu Inc., Aptiv PLC, NXP Semiconductors N.V., Panasonic Automotive Systems Company, Nuance Communications Inc., Cerence, SoundHound Inc, Harman International Industries Inc, Sensory Inc, Hi Auto Ltd, and iNAGO Inc.

North America was the largest region in the in-car voice assistant market in 2024. The regions covered in in car voice assistant report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the in car voice assistant market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The in car voice assistant market consists of revenues earned by entities by providing services such as weather and traffic reports, music and podcast streaming, and vehicle control commands. The market value includes the value of related goods sold by the service provider or included within the service offering. The in-car voice assistant market also includes sales of microphones, speakers, and displays. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

In Car Voice Assistant Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on in car voice assistant market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for in car voice assistant ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The in car voice assistant market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. In Car Voice Assistant Market Characteristics

3. In Car Voice Assistant Market Trends And Strategies

4. In Car Voice Assistant Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global In Car Voice Assistant Growth Analysis And Strategic Analysis Framework

6. In Car Voice Assistant Market Segmentation

7. In Car Voice Assistant Market Regional And Country Analysis

8. Asia-Pacific In Car Voice Assistant Market

9. China In Car Voice Assistant Market

10. India In Car Voice Assistant Market

11. Japan In Car Voice Assistant Market

12. Australia In Car Voice Assistant Market

13. Indonesia In Car Voice Assistant Market

14. South Korea In Car Voice Assistant Market

15. Western Europe In Car Voice Assistant Market

16. UK In Car Voice Assistant Market

17. Germany In Car Voice Assistant Market

18. France In Car Voice Assistant Market

19. Italy In Car Voice Assistant Market

20. Spain In Car Voice Assistant Market

21. Eastern Europe In Car Voice Assistant Market

22. Russia In Car Voice Assistant Market

23. North America In Car Voice Assistant Market

24. USA In Car Voice Assistant Market

25. Canada In Car Voice Assistant Market

26. South America In Car Voice Assistant Market

27. Brazil In Car Voice Assistant Market

28. Middle East In Car Voice Assistant Market

29. Africa In Car Voice Assistant Market

30. In Car Voice Assistant Market Competitive Landscape And Company Profiles

31. In Car Voice Assistant Market Other Major And Innovative Companies

32. Global In Car Voice Assistant Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The In Car Voice Assistant Market

34. Recent Developments In The In Car Voice Assistant Market

35. In Car Voice Assistant Market High Potential Countries, Segments and Strategies

36. Appendix

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