세계 자동차용 음성 인식 시스템 시장 규모는 2023년 25억 1,000만 달러에서 2031년 47억 달러에 달할 것으로 예상되며, 예측 기간인 2024-2031년 동안 8.15%의 CAGR로 성장할 것으로 예상됩니다. 첨단 차량의 출현은 장비 제조 산업에 부가가치를 더하고 있습니다. 텔레매틱스부터 엔진 변속기에 이르기까지 새로운 추가 도구가 자동차 산업에 혁명을 일으키고 있습니다. 스마트키 시스템, 차량용 리모콘, 음성 인식 시스템 등 첨단 보안 기능이 도입되고 있으며, AI, IoT, 스마트 제어 시스템의 통합은 시장 성장을 촉진할 것으로 예상됩니다.
또한, 내비게이션, 음악 재생, 공조 제어, 스마트 홈 기기 등 확장된 제어 기능을 갖춘 스마트 음성 인식 시스템이 추가되면서 음성 인식 시스템에 대한 수요가 증가하고 있습니다. 수입세율 인하에 따른 프리미엄 자동차 판매 증가와 신차 출시가 시장 성장을 견인하고 있습니다. 장기적으로 소비자의 소득이 증가함에 따라 사치품과 편안함을 위해 더 많은 자동차가 생산 및 판매될 것으로 예상됩니다. 인포테인먼트와 하이테크 서비스는 안전과 편안함을 제공하고 젊은 소비자들이 선호할 것으로 예상됩니다. 이에 따라 자동차 브랜드들은 음성 인식 시스템과 제어 시스템을 첨단 기술로 업그레이드하고 있습니다.
예를 들어, 2024년 1월 폭스바겐(Volkswagen GmbH)은 AI 기반 대화상자 ChatGPT와 IDA 음성비서를 통합한 최초의 자동차를 발표했습니다. 이 기능은 기술 파트너인 Cerence Inc.가 개발한 Cerence Chat Pro로, Cerence Chat Pro는 ChatGPT와 지능형 자동차 등급 통합을 제공합니다.
시장 역학에 부가가치를 부여하는 ChatGPT와 안전 역학 통합
Chat GPT의 등장과 차량용 AI와의 통합은 음성 인식 기술을 혁신적으로 변화시켰습니다. 음성 인식 시스템은 차량의 안전성을 높이고 운전자가 물리적으로 버튼을 누르지 않고도 다양한 차량 기능을 사용할 수 있도록 도와줍니다. 또한 ChatGPT는 보고, 듣고, 말하는 기능이 있어 차량이 실시간으로 대화하고 응답할 수 있도록 돕습니다. 멀티모달 기능은 이미지와 음성 입력을 통해 IoT와 커넥티드카 기술을 가능하게 합니다. 자동차 제조업체들은 차량의 발전과 전기자동차의 높은 채택률에 초점을 맞추고 있으며, 이는 시장 성장을 촉진하고 있습니다.
전기차는 차량의 변속기, ECU 관리, ORVM 제어와 같은 다른 기능을 디지털화하고 있습니다. 따라서 전기차와 하이브리드 자동차의 판매 증가는 자동차용 음성 인식 시스템에 대한 수요를 증가시킬 것입니다.
중형차 프리미엄 기능의 추가가 시장 성장을 촉진
세대형 AI의 등장으로 자동차 보안이 더욱 강화되었습니다. 차량 커넥티비티와 안전에 대한 수요가 증가하면서 시장 성장에 부가가치를 더하고 있습니다. 이전에는 음성 인식 시스템이 프리미엄급 차량에만 적용됐습니다. 그러나 접근성 향상과 적극적인 시장 경쟁으로 인해 이러한 시스템은 중급 차량에도 탑재되고 있으며, 시장 성장세가 확대되고 있습니다.
그 결과, 커넥티드카 및 자율주행차 판매 증가, 차량 안전성 향상으로의 전환, 패밀리 세단 및 소형 SUV와 같은 중저가 차량에 음성 인식 보급이 확대될 것으로 예상됩니다. 핸즈프리 차량 내 조작과 텔레매틱스 강화에 대한 수요 증가로 인해 장치 제조업체들은 자연어 처리(NLP) 기술을 통한 인식 기술 업그레이드를 추진하고 있습니다. 또한, 신형 전기차에는 ADAS, 스마트키, 다중 음성 명령 시스템 등이 탑재되고 있습니다.
예를 들어, 2023년 7월 MG Motor UK Limited(Morris Garages)는 자율주행 레벨 2(ADAS)와 스마트키 시스템을 탑재한 2023 ZS EV를 출시했습니다. 이 차량에는 선루프, 에어컨, 내비게이션 등 100개 이상의 음성 인식 명령 제어 기능이 탑재되어 있습니다.
이 보고서는 세계 자동차용 음성 인식 시스템 시장에 대해 조사 분석했으며, 시장 규모와 예측, 시장 역학, 주요 기업 현황과 전망 등의 정보를 전해드립니다.
Global automotive voice recognition system market is projected to witness a CAGR of 8.15% during the forecast period 2024-2031, growing from USD 2.51 billion in 2023 to USD 4.7 billion in 2031. The advent of advanced vehicles has added value to the equipment manufacturing industries. New additional tools are revolutionizing the automotive industry, from telematics to engine transmission. Advanced security features, such as smart key systems, fob, and voice recognition systems, are being introduced. The integration of artificial intelligence, IoT, and smart control systems is anticipated to fuel market growth.
Furthermore, adding a smart voice recognition system with extended controls like navigation, music playback, climate control, and smart home devices is increasing the demand for voice cognition systems in the market. Increased sales of premium vehicles with reduced import rates and the launch of new vehicles are fueling the market growth. In the long run, more cars are expected to be produced and sold as consumers' incomes increase with their ability to spend more on luxury and comfort. Infotainment and tech services are expected to provide safety, comfort, and favorable preferences for young consumers. Hence, automotive brands are upgrading their voice recognition and control systems with cutting-edge technology.
For instance, in January 2024, Volkswagen GmbH presented its first vehicles by integrating an artificial intelligence-based chatbox, ChatGPT, and the IDA voice assistant. The feature is Cerence Chat Pro, developed by Cerence Inc., a technology partner. Cerence Chat Pro provides an intelligent automotive-grade integration with ChatGPT.
Integration of ChatGPT and Safety Dynamics to Add Value to the Market Dynamics
The advent of chat GPT, along with its integration with automotive AI, has transformed voice recognition technology. Voice recognition systems help enhance vehicle safety and allow drivers to navigate through different vehicle functions without physically touching the buttons. Furthermore, ChatGPT includes the capacity to see, hear, and speak, which helps vehicles talk and respond in real-time. The multimodal capability enables the IoT and connected car technology with image and voice inputs. Automotive manufacturers' focus on advancing vehicles along with the higher adoption of electric vehicles, propelling the market growth.
Electric vehicles have digitized vehicle transmissions and other functions like ECU management, and ORVM controls. Hence, the increased sales of electric or hybrid vehicles positively increase the demand for automotive voice recognition systems.
Addition of Premium Features in Mid-Range Vehicles to Fuel Market Growth
The rise of generative AI has added layers to vehicle security. The increasing demand for vehicle connectivity and safety is adding value to the market growth. Earlier, voice recognition systems were limited to the premium vehicle class. However, increasing accessibility and aggressive market competition have enabled these systems to be in the mid-range vehicle class, expanding the market growth.
As a result, the market is expected to see an increase in connected and autonomous vehicle sales, a shift towards more vehicle safety, and voice recognition in mid-priced vehicles such as family sedans or compact SUVs. The higher demand for hands-free in-car controls and enhanced telematics push equipment manufacturers to upgrade recognition technology with natural language processing (NLP) technologies. Additionally, new EVs are coming with ADAS, smart key, and multiple voice command systems.
For instance, in July 2023, MG Motor UK Limited (Morris Garages) launched a 2023 ZS EV with Autonomous Level-2 (ADAS) and smart key systems. The vehicle has 100+ voice recognition command controls for sunroof, AC, navigation, and more.
Government Focus on Vehicle Security to Propel Market Growth
The government supports the industry related to driver safety concerns, promotion of electric vehicles, and regulatory compliances. Automotive Artificial Intelligence (AI) is expanding its scope into manufacturing, supply chain optimization, cybersecurity, quality control, and defect detection. The government delivers subsidies and incentives to manufacturers and end-users for promoting electric vehicles. The government considers security and data privacy at the top of the list. The security issues in autonomous vehicles are due to the complexity of the AI algorithms and the difficulties in adapting them to real-world driving conditions. The voice recognition systems support the transition phase of modern automotive, so the government is supporting the automotive equipment industry.
For instance, in September 2023, the Union government of India announced the standard operating procedures (SOPs) for the Production Linked Incentives (PLI) scheme for the extended automobile sector with new technological penetration. One can apply for incentives by submitting a testing and certification application for products using cutting-edge automotive technology.
Luxury Vehicle Leads with Enhanced Comfort and Convenience
The luxury segment is expected to lead the market based on vehicle class. The growth is attributed to the increasing demand for extended comfort features. Multi-speaker setups with natural language processing and automated tools, based on artificial intelligence, are transforming the market dynamics. However, the economy segment is anticipated to grow accelerated due to its higher absorption and integration with the latest technology. Furthermore, the integration of centralization functions in luxury vehicles with more than a hundred controls and additional features is propelling the segment's growth. Alongside, the higher cost of certain voice recognition and control systems limit it to the luxury vehicle class, adding value to the segmental growth.
For instance, in June 2023, Mercedes-Benz Group AG integrated ChatGPT with MBUX infotainment system through Azure OpenAI service. It powers the vehicles with the enterprise-grade capabilities of Microsoft's cloud and AU platform. The system complements Mercedes with intuitive voice control through "Hey Mercedes".
Asia-Pacific Dominates the Market
Asia-Pacific is expected to lead the automotive voice recognition system market during the forecast period. The growth is expected due to the rising innovation in the auto manufacturing spaces in the region. Furthermore, emerging economies with expanding local automotive brands, technological tie-ups, and increased adoption are thriving in the regional market. Increasing per capita income and integrating cloud and AI services into voice recognition and control systems will likely positively impact the market. The adoption of ADAS technology among native automotive brands delivers affordable autonomous vehicles with features like voice recognition, smart keys, and advanced infotainment systems. China's focus on increasing the production of advanced infotainment systems, along with India's extended research on autonomous vehicles and driver comfort, is making Asia-Pacific the hub for the latest technologies.
For instance, in June 2023, MG Motor India announced its partnership with Jio platforms to deliver an industry-first broad range of connected car features. The integration delivers Hinglish Voice Assistant-enabled, powered by Jio's Digital Assets in its newly launched Comet EV.
Future Market Scenario (2024 - 2031F)
Extended research, higher sales of luxury vehicles, and increasing demand for autonomous vehicles are anticipated to accelerate the market expansion during the forecast period.
Higher sales of electric and hybrid vehicles with cloud connectivity and multimodal voice controls will likely enhance the market dynamics.
The application of natural language processing and enhanced response is projected to make talking cars possible.
The chatGPT-based response system will deliver better automotive voice recognition systems.
Key Players Landscape and Outlook
Key players in the automotive voice recognition system focus on delivering comfort and convenience to the end-users. The merger and partnership between communication solution providers and automotive manufacturers are central to the competitor landscape. The vendors focus on making their platform more inclusive, allowing it to integrate with a centralized system to deliver a long range of voice-controlled functions. Furthermore, the role of ChatGPT, generative AI, and IoT deployment impact the market offerings.
For instance, in October 2023, SoundHound Inc. debuted an advanced feature allowing drivers to communicate with the vehicle's user manual and get all the solutions through the user manual book. The feature augments SoundHound Chat AI for Automotive, linking the brand's voice AI to ChatGPT and other generative AI conversational systems.
In January 2024, Sensory Inc. introduced its state-of-the-art AI automotive platform at CES 2024. The system consists of advanced AI, voice, and vision technologies. The brand claims it is a revolutionary step in user-vehicle interaction.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.