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한글목차
프라이싱 소프트웨어 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년에는 CAGR 11.4%로 성장할 전망이며, 17억 8,000만 달러로 성장이 예측됩니다. 예측 기간 동안의 성장은 경쟁 가격 전략, 운용 및 재무 관리 강화, AI 및 머신러닝 기술 채택, 선진적 분석 도구 통합, 세계의 디지털 전환, IoT 연결에 대한 수요 증대 등의 수요 증가에 기인할 것으로 보입니다. 예측 기간 주요 동향으로는 인공지능(AI) 통합, AI를 활용한 프라이싱 솔루션 대두, 클라우드 기반 솔루션 보급, 클라우드 기반 프라이싱 플랫폼 확대, 행동경제학 도입 등을 들 수 있습니다.
전자상거래의 확대가 프라이싱 소프트웨어 시장의 성장을 견인할 것으로 예측됩니다. 전자상거래란 인터넷상에서 상품이나 서비스를 사고파는 것으로 온라인 플랫폼이나 디지털 결제 시스템을 통해 거래가 촉진됩니다. 전자상거래의 대두는 인터넷 보급률 상승, 모바일 쇼핑 증가 추세, 디지털 결제 채택, 편리성과 신속한 배송을 원하는 소비자 요구 증대 등의 요인에 의한 것입니다. 전자상거래 사업자는 실시간 시장 분석, 역동적인 가격 조정, 개인화된 프로모션 등을 통해 상품 가격의 최적화를 도모하고 매출 향상과 수익성 극대화에 기여하고 있습니다. 예를 들어 2024년 8월 미국 인구조사국이 발표한 2024년 2분기 미국 기반 소매 전자상거래 매출액은 2023년 1분기 대비 5.3% 증가한 2,823억 달러에 달한 것으로 추정되고 있습니다. 이러한 전자상거래의 성장은 프라이싱 소프트웨어의 수요에 박차를 가하고 있습니다.
프라이싱 소프트웨어 시장의 각 기업은 가격 정밀도를 높이고 의사 결정을 자동화하고 시장 동향을 실시간으로 파악하기 위해 AI를 활용한 최적화 소프트웨어 등의 혁신적 기술 개발에 점점 주력하고 있습니다. AI 최적화 프라이싱 소프트웨어는 인공지능 알고리즘을 활용해 시장 동향, 고객 행동, 경쟁사 가격 설정 등의 요인을 분석해 기업이 최적의 가격 전략을 결정할 수 있도록 합니다. 이 기술은 가격 조정 자동화, 수익 극대화, 수익성 향상, 시장 변화에 대한 신속한 대응을 지원합니다. 예를 들면, 독일을 거점으로 하는 소프트웨어 회사 Pricef(x) AG는 2024년 6월, AI를 활용한 프라이싱 플랫폼 Rampur 버전 13.0을 발표했습니다. 새 버전은 자동 가격 제안, 경쟁 시나리오에 따른 시뮬레이션, 동적 리플라이싱 기능을 제공해 기업이 경쟁을 유지하면서 수익을 확대할 수 있도록 지원합니다. 또한 서드파티 플랫폼과의 통합도 강화되어 가격 전략의 신속한 실행과 매끄러운 데이터 교환이 가능해졌습니다. 사용자 친화적인 인터페이스와 맞춤형 대시보드를 통해 기업은 프라이싱 업무 관리에서 더 높은 민첩성과 효율성을 얻을 수 있습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향 및 전략
제4장 시장-거시경제 시나리오 금리, 인플레이션, 지정학, 신형 코로나 바이러스 감염의 영향과 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석 및 전략 분석 프레임워크
세계의 프라이싱 소프트웨어 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인 및 억제요인)
최종 이용 산업의 분석
세계의 프라이싱 소프트웨어 시장 : 성장률 분석
세계의 프라이싱 소프트웨어 시장 실적 : 규모 및 성장(2019-2024년)
세계의 프라이싱 소프트웨어 시장 예측 : 규모 및 성장(2024-2029년, 2034년)
세계의 프라이싱 소프트웨어 전체 시장 규모(TAM)
제6장 시장 세분화
세계의 프라이싱 소프트웨어 시장 : 유형별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
클라우드 기반
온프레미스
세계의 프라이싱 소프트웨어 시장 : 기업 규모별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
중소기업
대기업
세계의 프라이싱 소프트웨어 시장 : 산업별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
제조업
여행 및 접객
정보기술 및 통신
소매업 및 전자상거래
음식
은행, 금융서비스 및 보험(BFSI)
세계의 프라이싱 소프트웨어 시장 : 클라우드 베이스별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
SaaS(Software-as-a-Service) 프라이싱 솔루션
구독 기반 프라이싱 솔루션
종량제 요금 솔루션
멀티 테넌트 클라우드 기반 솔루션
세계의 프라이싱 소프트웨어 시장 : 온프레미스별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
엔터프라이즈급 온프레미스 솔루션
단일 사용자 온프레미스 솔루션
맞춤형 온프레미스 솔루션
산업 고유의 온프레미스 솔루션
제7장 지역별 및 국가별 분석
세계의 프라이싱 소프트웨어 시장 : 지역별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
세계의 프라이싱 소프트웨어 시장 : 국가별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도 및 기업 프로파일
프라이싱 소프트웨어 시장 : 경쟁 구도
프라이싱 소프트웨어 시장 : 기업 프로파일
International Business Machines Corporation : 개요, 제품 및 서비스, 전략 및 재무 분석
Oracle Corp. : 개요, 제품 및 서비스, 전략 및 재무 분석
Epicor Software Corporation : 개요, 제품 및 서비스, 전략 및 재무 분석
PROS Holdings Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
Price f(x)AG : 개요, 제품 및 서비스, 전략 및 재무 분석
제31장 기타 주요 기업 및 혁신 기업
Vendavo Inc.
Revalize Inc.
Zilliant Inc.
Feedvisor Ltd.
Prisync
Competera Limited
SYMSON BV
Flex Pricing LLC
TrackStreet Inc.
BlackCurve Solutions Limited
Omnia Retail BV
Price2Spy
PriceLabs Inc.
Quoter Software Inc.
Quicklizard Ltd.
제32장 세계 시장 경쟁 벤치마킹 및 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문 및 전략
프라이싱 소프트웨어 시장(2029년) : 새로운 기회를 제공하는 국가
프라이싱 소프트웨어 시장(2029년) : 새로운 기회를 제공하는 부문
프라이싱 소프트웨어 시장(2029년) : 성장 전략
시장 동향에 의한 전략
경쟁 전략
제36장 부록
AJY
영문 목차
영문목차
Pricing software is a digital tool that assists businesses in analyzing market trends, customer behavior, and competitor pricing to determine the best prices for products or services. It helps automate pricing strategies, enhance profitability, and boost sales efficiency through data-driven insights.
The primary types of pricing software are cloud-based and on-premise solutions. Cloud-based pricing software refers to services, applications, or resources that are hosted on remote servers accessed via the internet, rather than being stored on local computers or on-site infrastructure. This software is used by various enterprise sizes, including small and medium enterprises (SMEs) as well as large enterprises, across numerous industries such as manufacturing, travel and hospitality, information technology and telecom, retail and e-commerce, food and beverages, and banking, financial services, and insurance (BFSI).
The pricing software market research report is one of a series of new reports from The Business Research Company that provides pricing software market statistics, including the pricing software industry global market size, regional shares, competitors with the pricing software market share, detailed pricing software market segments, market trends, and opportunities, and any further data you may need to thrive in the pricing software industry. These pricing software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The pricing software market size has grown rapidly in recent years. It will grow from $1.03 billion in 2024 to $1.15 billion in 2025 at a compound annual growth rate (CAGR) of 11.6%. The growth during the historic period can be attributed to the rising demand for data-driven pricing strategies, the growing need for dynamic pricing approaches, the consistent expansion of the manufacturing industry, the growth of e-commerce and digital platforms, and significant advancements in the telecom industry.
The pricing software market size is expected to see rapid growth in the next few years. It will grow to $1.78 billion in 2029 at a compound annual growth rate (CAGR) of 11.4%. The growth during the forecast period can be attributed to the rising demand for competitive pricing strategies, enhanced operational and financial management, the adoption of AI and machine learning technologies, the integration of advanced analytical tools, global digital transformation, and a growing need for IoT connections. Key trends for this period include the integration of artificial intelligence (AI), the rise of AI-powered pricing solutions, the increasing popularity of cloud-based solutions, the expansion of cloud-based pricing platforms, and the incorporation of behavioral economics.
The expansion of e-commerce is expected to drive the growth of the pricing software market. E-commerce involves buying and selling goods and services over the internet, with transactions facilitated through online platforms and digital payment systems. The rise of e-commerce can be attributed to factors such as increased internet penetration, the growing trend of mobile shopping, the adoption of digital payments, and the increasing consumer demand for convenience and fast delivery. Pricing software plays a crucial role in helping e-commerce businesses optimize their product pricing through real-time market analysis, dynamic pricing adjustments, and personalized promotions, all of which help boost sales and maximize profitability. For example, in August 2024, the United States Census Bureau reported that U.S.-based retail e-commerce sales in the second quarter of 2024 reached an estimated $282.3 billion, reflecting a 5.3% increase compared to the first quarter of 2023. This growth in e-commerce is fueling the demand for pricing software.
Companies in the pricing software market are increasingly focusing on developing innovative technologies, such as AI-driven optimization software, to improve pricing accuracy, automate decision-making, and provide real-time insights into market trends. AI optimization pricing software utilizes artificial intelligence algorithms to analyze factors such as market trends, customer behavior, and competitor pricing, allowing businesses to determine optimal pricing strategies. This technology helps automate price adjustments, maximize revenue, improve profitability, and respond quickly to market changes. For instance, in June 2024, Price f(x) AG, a Germany-based software company, introduced Rampur version 13.0, an AI-powered pricing platform. The new version offers automated price recommendations, scenario-based simulations, and dynamic repricing capabilities, helping companies increase revenue while staying competitive. The update also includes improved integration with third-party platforms, enabling faster implementation of pricing strategies and seamless data exchange. Its user-friendly interface and customizable dashboards offer businesses greater agility and efficiency in managing their pricing operations.
In April 2024, Symson, a Netherlands-based pricing software provider, acquired OptiPrice B.V. for an undisclosed sum. This acquisition allows Symson to strengthen its AI-driven pricing capabilities, expand its market presence, and offer more advanced, data-driven pricing solutions to its customers. OptiPrice B.V., an Ireland-based company, specializes in price monitoring, real-time pricing adjustments, and advanced analytics for the retail sector.
Major players in the pricing software market are International Business Machines Corporation, Oracle Corp., Epicor Software Corporation, PROS Holdings Inc., Price f(x) AG, Vendavo Inc., Revalize Inc., Zilliant Inc., Feedvisor Ltd., Prisync, Competera Limited, SYMSON B.V., Flex Pricing LLC, TrackStreet Inc., BlackCurve Solutions Limited, Omnia Retail B.V., Price2Spy, PriceLabs Inc., Quoter Software Inc., and Quicklizard Ltd.
North America was the largest region in the pricing software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in pricing software report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the pricing software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The pricing software market includes revenues earned by entities by providing services such as competitor price monitoring, revenue management, dynamic pricing, and integration services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Pricing Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on pricing software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for pricing software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The pricing software market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Type: Cloud-Based; On-Premise
2) By Enterprise Size: Small And Medium Enterprises (SMEs); Large Enterprises
3) By Industry Vertical: Manufacturing; Travel And Hospitality; Information Technology And Telecom; Retail And E-Commerce; Food And Beverages; Banking, Financial Services, And Insurance (BFSI)
Subsegments:
1) By Cloud-Based: Software as a Service (SaaS) Pricing Solutions; Subscription-Based Pricing Solutions; Pay-Per-Use Pricing Solutions; Multi-Tenant Cloud-Based Solutions
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Pricing Software Market Characteristics
3. Pricing Software Market Trends And Strategies
4. Pricing Software Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
5. Global Pricing Software Growth Analysis And Strategic Analysis Framework
5.1. Global Pricing Software PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Pricing Software Market Growth Rate Analysis
5.4. Global Pricing Software Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Pricing Software Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Pricing Software Total Addressable Market (TAM)
6. Pricing Software Market Segmentation
6.1. Global Pricing Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud-Based
On-Premise
6.2. Global Pricing Software Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Small And Medium Enterprises (SMEs)
Large Enterprises
6.3. Global Pricing Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Manufacturing
Travel And Hospitality
Information Technology And Telecom
Retail And E-Commerce
Food And Beverages
Banking, Financial Services, And Insurance (BFSI)
6.4. Global Pricing Software Market, Sub-Segmentation Of Cloud-Based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Software as a Service (SaaS) Pricing Solutions
Subscription-Based Pricing Solutions
Pay-Per-Use Pricing Solutions
Multi-Tenant Cloud-Based Solutions
6.5. Global Pricing Software Market, Sub-Segmentation Of On-Premise, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Enterprise-Level On-Premise Solutions
Single-User On-Premise Solutions
Customizable On-Premise Solutions
Industry-Specific On-Premise Solutions
7. Pricing Software Market Regional And Country Analysis
7.1. Global Pricing Software Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Pricing Software Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
