Corporate Identity Design Global Market Report 2025
상품코드:1703238
리서치사:The Business Research Company
발행일:On Demand Report
페이지 정보:영문 200 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
기업 아이덴티티 디자인 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년에는 연평균 성장률(CAGR) 14.0%로 166억 1,000만 달러로 성장합니다. 예측 기간 중의 성장은 온라인 존재감과 디지털 채널의 중요성 증가, 세계화 진행, 기업 브랜딩 서비스에 대한 수요 증가, 고유한 브랜드 아이덴티티를 확립하기 위한 기업간 경쟁 심화, 브랜드 구축에 있으며, 시각적 커뮤니케이션의 중요성 인식 증가 브랜드 구축에 있으며, 비주얼 커뮤니케이션의 중요성에 대한 인식이 높아졌기 때문으로 분석됩니다. 예측 기간의 주요 동향으로는 기술 발전, 심미적으로 디자인된 로고에 대한 수요, 커스터마이징과 스토리텔링에 대한 수요, 시각적 언어의 발전, 디지털 미디어의 보급 등을 꼽을 수 있습니다.
기업 아이덴티티 디자인 시장은 온라인 존재감과 디지털 채널의 중요성이 증가함에 따라 크게 성장할 것으로 예상됩니다. 온라인 존재감과 디지털 채널은 브랜드와 기업이 온라인에서 인지도를 구축하고 유지하는 데 사용하는 방법을 포함합니다. 이러한 중요성 증가는 브랜드 인지도 향상, 고객 참여 증가, 지원 서비스 강화, 비용 효율적인 마케팅 전략 등으로 이어집니다. 기업 아이덴티티 디자인은 브랜드 인지도 향상, 신뢰 구축, 사용자 경험 개선에 중요한 역할을 하며, 보다 매력적인 온라인 존재를 만드는 데 기여합니다. 예를 들어 gov.UK 웹사이트가 2024년 2월에 발표한 보고서에 따르면 디지털 부문은 2022년 영국 경제에 1억 7,125만 달러에 기여하여 영국 총 부가가치(GVA)의 7.2%를 차지하여 2021년 7.1%에서 소폭 상승할 것으로 예상했습니다. 그 결과, 온라인 존재감과 디지털 채널의 중요성이 높아지면서 기업 아이덴티티 디자인 시장의 성장에 박차를 가하고 있습니다.
기업 아이덴티티 디자인 시장의 주요 기업은 AI를 활용하여 다양한 디지털 플랫폼에서 청중을 사로잡기 위해 Search Context와 같은 혁신적인 로고를 개발하고 있습니다. 소비자, 특히 온라인 사기에 취약한 소비자들에게 힘을 실어주고, 디지털 환경에 변화를 초래하는 혁신적인 브랜드 아이덴티티를 나타냅니다. 예를 들어 2023년 9월 스웨덴에 본사를 둔 스마트폰 앱 기업 트루콜러(Truecaller)는 새로운 로고와 강력한 사기 방지 기능을 탑재한 검색 컨텍스트(Search Context)를 발표했습니다. 새로운 브랜딩은 사용자의 보안을 강화할 뿐만 아니라, AI 아이덴티티 엔진이 문맥적 인사이트를 제공함으로써 전화번호에 대한 실시간 정보를 제공합니다. 전화번호를 검색하는 사용자는 관련 이름이 최근 변경되었거나 자주 변경된 경우 알림을 받을 수 있습니다.
목차
제1장 개요
제2장 시장의 특징
제3장 시장 동향과 전략
제4장 시장 - 금리, 인플레이션, 지정학, Covid 및 경기회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계 기업 아이덴티티 디자인 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 용도 산업의 분석
세계의 기업 아이덴티티 디자인 시장 : 성장률 분석
세계의 기업 아이덴티티 디자인 시장 실적 : 규모와 성장, 2019-2024
세계의 기업 아이덴티티 디자인 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계 기업 아이덴티티 디자인 TAM(Total Addressable Market)
제6장 시장 세분화
세계의 기업 아이덴티티 디자인 시장 : 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
로고 디자인
아이덴티티 디자인
브랜드 디자인
세계의 기업 아이덴티티 디자인 시장 : 기업 규모별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
중소기업
대기업
세계의 기업 아이덴티티 디자인 시장 : 용도별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
비즈니스
정부
기타 용도
세계의 기업 아이덴티티 디자인 시장 : 업계별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
테크놀러지와 정보
금융과 은행
헬스케어
소매 및 소비재
기타 산업
세계의 기업 아이덴티티 디자인 시장, 로고 디자인의 서브 세분화, 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
커스텀 로고 디자인
템플릿 기반 로고 디자인
3D 로고 디자인
Typography 로고 디자인
아이콘 기반 로고 디자인
엠블럼 로고 디자인
세계의 기업 아이덴티티 디자인 시장, 아이덴티티 디자인의 서브 세분화, 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
문구류 디자인(명함, 인쇄문자)
기업 브랜딩 가이드라인
비주얼 아이덴티티 시스템
브랜드 관련 자료 디자인(팸플릿, 광고지)
표지와 환경 브랜딩
세계의 기업 아이덴티티 디자인 시장, 브랜드 디자인의 서브 세분화, 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
브랜드 전략과 포지셔닝
브랜드명
브랜드 아키텍처
브랜드 메시지와 소리
브랜드 스토리와 아이덴티티의 개발
브랜드 경험 디자인(물리 및 디지털)
제7장 지역별·국가별 분석
세계의 기업 아이덴티티 디자인 시장 : 지역별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
세계의 기업 아이덴티티 디자인 시장 : 국가별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
기업 아이덴티티 디자인 시장 : 경쟁 구도
기업 아이덴티티 디자인 시장 : 기업 개요
Frog Design Inc. Overview, Products and Services, Strategy and Financial Analysis
WPP PLC Overview, Products and Services, Strategy and Financial Analysis
Omnicom Group Inc. Overview, Products and Services, Strategy and Financial Analysis
Interpublic Group Overview, Products and Services, Strategy and Financial Analysis
Avery Dennison Corp Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 대기업과 혁신적 기업
ACCO Brands Corp.
VistaPrint
Trotec Laser Inc.
Drytac Corp.
FASTSIGNS International Inc
Signarama Inc.
Lippincott Williams & Wilkins
Pentagram
Image360
Laminators Inc.
Signs By Tomorrow co.
IDEOWORKS Digital Marketing Agency
DesignerPeople
Wieden+Kennedy
Chermayeff & Geismar & Haviv
제32장 세계의 시장 경쟁 벤치마킹과 대시보드
제33장 주요 합병과 인수
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
기업 아이덴티티 디자인 시장 2029 : 새로운 기회를 제공하는 국가
기업 아이덴티티 디자인 시장 2029 : 새로운 기회를 제공하는 부문
기업 아이덴티티 디자인 시장 2029 : 성장 전략
시장 동향에 기반한 전략
경쟁의 전략
제36장 부록
KSA
영문 목차
영문목차
Corporate identity design pertains to the visual aspects and branding tactics utilized to represent a company uniquely amidst its competitors. It encompasses a cohesive array of design elements and directives aimed at forging a unified and distinctive image for the organization.
The primary categories of corporate identity design comprise logo design, identity design, and brand design. Logo design involves crafting a visual symbol or emblem that encapsulates a brand, company, group, or individual. These designs are employed across diverse sectors including business, government, and others, and are utilized by various industry verticals such as technology and information, finance and banking, healthcare, retail and consumer goods, among others. This practice caters to entities of all sizes, including small and medium enterprises as well as large corporations.
The corporate identity design market research report is one of a series of new reports from The Business Research Company that provides corporate identity design market statistics, including corporate identity design industry global market size, regional shares, competitors with a corporate identity design market share, detailed corporate identity design market segments, market trends and opportunities, and any further data you may need to thrive in the corporate identity design industry. This corporate identity design market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The corporate identity design market size has grown rapidly in recent years. It will grow from $8.62 billion in 2024 to $9.85 billion in 2025 at a compound annual growth rate (CAGR) of 14.3%. The growth in the historic period can be attributed to rise in demand for effective brand communication, expansion of global businesses, need for consistent brand representation, increasing demand for corporate branding services from small and medium enterprises, rise in demands in emerging countries.
The corporate identity design market size is expected to see rapid growth in the next few years. It will grow to $16.61 billion in 2029 at a compound annual growth rate (CAGR) of 14.0%. The growth in the forecast period can be attributed to growing significance of online presence and digital channels, increasing globalization, increasing demand for corporate branding services, increasing competition among businesses to establish a unique brand identity, growing recognition of the importance of visual communication in brand building. Major trends in the forecast period include advancements in technology, demand for aesthetically designed logos, demand for customization and storytelling, development of visual language, popularity of digital media.
The corporate identity design market is set to grow significantly due to the increasing importance of online presence and digital channels. Online presence and digital channels encompass the methods used by brands or businesses to establish and maintain their online visibility. This rise in importance can be linked to higher brand awareness, increased customer engagement, better support services, and cost-effective marketing strategies. Corporate identity design plays a crucial role in enhancing brand recognition, building trust, and improving user experience, thus contributing to a more compelling online presence. For instance, a report published by the gov.UK website in February 2024 revealed that the digital sector contributed $171.25 million to the UK economy in 2022, accounting for 7.2% of the total UK gross value added (GVA), slightly up from 7.1% in 2021. Consequently, the growing significance of online presence and digital channels is fueling the growth of the corporate identity design market.
Leading companies in the corporate identity design market are developing innovative logos, such as Search Context, by harnessing AI to engage audiences across various digital platforms. Search Context represents an innovative brand identity leveraging AI's unique features to empower consumers, particularly those vulnerable to online fraud, and drive change in the digital landscape. For instance, in September 2023, Truecaller, a Sweden-based smartphone app company, unveiled Search Context, featuring a refreshed logo and a powerful new anti-fraud feature. This new branding not only enhances user security but also provides real-time information about phone numbers, with the AI identity engine offering contextual insights. Users searching for a number will receive notifications if the associated name has recently changed or is undergoing frequent changes.
In October 2022, Capgemini SE, a consulting and technology services company based in France, acquired Quantmetry for an undisclosed amount. Through this acquisition, Capgemini SE seeks to enhance its service offerings and bolster its position in the digital transformation market. Quantmetry, a data science and artificial intelligence consulting firm based in France, offers consulting services to help businesses leverage data effectively.
Major companies operating in the corporate identity design market are Frog Design Inc., WPP PLC, Omnicom Group Inc., Interpublic Group, Avery Dennison Corp, ACCO Brands Corp., VistaPrint, Trotec Laser Inc., Drytac Corp., FASTSIGNS International Inc, Signarama Inc., Lippincott Williams & Wilkins, Pentagram, Image360, Laminators Inc., Signs By Tomorrow co., IDEOWORKS Digital Marketing Agency, DesignerPeople, Wieden+Kennedy, Chermayeff & Geismar & Haviv, OH! Design Studio, King of Hearts, Conceptory, NinjaPromo, Gemini Sign Letters
North America was the largest region in the corporate identity design market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate identity design market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the corporate identity design market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The corporate identity design market includes revenues earned by entities by providing services such as brand strategy and planning, brand book and guidelines creation, corporate identity kit design, corporate template design, and brand distribution and execution. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Corporate Identity Design Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on corporate identity design market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for corporate identity design ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The corporate identity design market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Type: Logo Design; Identity Design; Brand Design
2) By Company Size: Small And Medium Enterprises; Large Enterprises
3) By Application: Business; Government; Other Applications
4) By Industry Verticals: Technology And Information; Finance And Banking; Healthcare; Retail And Consumer Goods; Other Industries
Subsegments:
1) By Logo Design: Custom Logo Design; Template-Based Logo Design; 3D Logo Design; Typography Logo Design; Icon-Based Logo Design; Emblem Logo Design
3) By Brand Design: Brand Strategy And Positioning; Brand Naming; Brand Architecture; Brand Messaging And Voice; Brand Story And Identity Development; Brand Experience Design (Physical And Digital)
3. Corporate Identity Design market Trends And Strategies
4. Corporate Identity Design market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global Corporate Identity Design Growth Analysis And Strategic Analysis Framework
5.1. Global Corporate Identity Design PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Corporate Identity Design market Growth Rate Analysis
5.4. Global Corporate Identity Design Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Corporate Identity Design Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Corporate Identity Design Total Addressable Market (TAM)
6. Corporate Identity Design market Segmentation
6.1. Global Corporate Identity Design market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Logo Design
Identity Design
Brand Design
6.2. Global Corporate Identity Design market, Segmentation By Company Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Small And Medium Enterprises
Large Enterprises
6.3. Global Corporate Identity Design market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Business
Government
Other Applications
6.4. Global Corporate Identity Design market, Segmentation By Industry Verticals, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Technology And Information
Finance And Banking
Healthcare
Retail And Consumer Goods
Other Industries
6.5. Global Corporate Identity Design Market, Sub-Segmentation Of Logo Design, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Custom Logo Design
Template-Based Logo Design
3D Logo Design
Typography Logo Design
Icon-Based Logo Design
Emblem Logo Design
6.6. Global Corporate Identity Design Market, Sub-Segmentation Of Identity Design, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Stationery Design (Business Cards, Letterheads)
Corporate Branding Guidelines
Visual Identity Systems
Brand Collateral Design (Brochures, Flyers)
Signage And Environmental Branding
6.7. Global Corporate Identity Design Market, Sub-Segmentation Of Brand Design, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Brand Strategy And Positioning
Brand Naming
Brand Architecture
Brand Messaging And Voice
Brand Story And Identity Development
Brand Experience Design (Physical And Digital)
7. Corporate Identity Design market Regional And Country Analysis
7.1. Global Corporate Identity Design market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Corporate Identity Design market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
