Corporate identity design pertains to the visual aspects and branding tactics utilized to represent a company uniquely amidst its competitors. It encompasses a cohesive array of design elements and directives aimed at forging a unified and distinctive image for the organization.
The primary categories of corporate identity design comprise logo design, identity design, and brand design. Logo design involves crafting a visual symbol or emblem that encapsulates a brand, company, group, or individual. These designs are employed across diverse sectors including business, government, and others, and are utilized by various industry verticals such as technology and information, finance and banking, healthcare, retail and consumer goods, among others. This practice caters to entities of all sizes, including small and medium enterprises as well as large corporations.
The corporate identity design market research report is one of a series of new reports from The Business Research Company that provides corporate identity design market statistics, including corporate identity design industry global market size, regional shares, competitors with a corporate identity design market share, detailed corporate identity design market segments, market trends and opportunities, and any further data you may need to thrive in the corporate identity design industry. This corporate identity design market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The corporate identity design market size has grown rapidly in recent years. It will grow from $8.62 billion in 2024 to $9.85 billion in 2025 at a compound annual growth rate (CAGR) of 14.3%. The growth in the historic period can be attributed to rise in demand for effective brand communication, expansion of global businesses, need for consistent brand representation, increasing demand for corporate branding services from small and medium enterprises, rise in demands in emerging countries.
The corporate identity design market size is expected to see rapid growth in the next few years. It will grow to $16.61 billion in 2029 at a compound annual growth rate (CAGR) of 14.0%. The growth in the forecast period can be attributed to growing significance of online presence and digital channels, increasing globalization, increasing demand for corporate branding services, increasing competition among businesses to establish a unique brand identity, growing recognition of the importance of visual communication in brand building. Major trends in the forecast period include advancements in technology, demand for aesthetically designed logos, demand for customization and storytelling, development of visual language, popularity of digital media.
The corporate identity design market is set to grow significantly due to the increasing importance of online presence and digital channels. Online presence and digital channels encompass the methods used by brands or businesses to establish and maintain their online visibility. This rise in importance can be linked to higher brand awareness, increased customer engagement, better support services, and cost-effective marketing strategies. Corporate identity design plays a crucial role in enhancing brand recognition, building trust, and improving user experience, thus contributing to a more compelling online presence. For instance, a report published by the gov.UK website in February 2024 revealed that the digital sector contributed $171.25 million to the UK economy in 2022, accounting for 7.2% of the total UK gross value added (GVA), slightly up from 7.1% in 2021. Consequently, the growing significance of online presence and digital channels is fueling the growth of the corporate identity design market.
Leading companies in the corporate identity design market are developing innovative logos, such as Search Context, by harnessing AI to engage audiences across various digital platforms. Search Context represents an innovative brand identity leveraging AI's unique features to empower consumers, particularly those vulnerable to online fraud, and drive change in the digital landscape. For instance, in September 2023, Truecaller, a Sweden-based smartphone app company, unveiled Search Context, featuring a refreshed logo and a powerful new anti-fraud feature. This new branding not only enhances user security but also provides real-time information about phone numbers, with the AI identity engine offering contextual insights. Users searching for a number will receive notifications if the associated name has recently changed or is undergoing frequent changes.
In October 2022, Capgemini SE, a consulting and technology services company based in France, acquired Quantmetry for an undisclosed amount. Through this acquisition, Capgemini SE seeks to enhance its service offerings and bolster its position in the digital transformation market. Quantmetry, a data science and artificial intelligence consulting firm based in France, offers consulting services to help businesses leverage data effectively.
Major companies operating in the corporate identity design market are Frog Design Inc., WPP PLC, Omnicom Group Inc., Interpublic Group, Avery Dennison Corp, ACCO Brands Corp., VistaPrint, Trotec Laser Inc., Drytac Corp., FASTSIGNS International Inc, Signarama Inc., Lippincott Williams & Wilkins, Pentagram, Image360, Laminators Inc., Signs By Tomorrow co., IDEOWORKS Digital Marketing Agency, DesignerPeople, Wieden+Kennedy, Chermayeff & Geismar & Haviv, OH! Design Studio, King of Hearts, Conceptory, NinjaPromo, Gemini Sign Letters
North America was the largest region in the corporate identity design market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate identity design market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the corporate identity design market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The corporate identity design market includes revenues earned by entities by providing services such as brand strategy and planning, brand book and guidelines creation, corporate identity kit design, corporate template design, and brand distribution and execution. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Corporate Identity Design Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on corporate identity design market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for corporate identity design ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The corporate identity design market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Type: Logo Design; Identity Design; Brand Design
2) By Company Size: Small And Medium Enterprises; Large Enterprises
3) By Application: Business; Government; Other Applications
4) By Industry Verticals: Technology And Information; Finance And Banking; Healthcare; Retail And Consumer Goods; Other Industries
Subsegments:
1) By Logo Design: Custom Logo Design; Template-Based Logo Design; 3D Logo Design; Typography Logo Design; Icon-Based Logo Design; Emblem Logo Design
3) By Brand Design: Brand Strategy And Positioning; Brand Naming; Brand Architecture; Brand Messaging And Voice; Brand Story And Identity Development; Brand Experience Design (Physical And Digital)
3. Corporate Identity Design market Trends And Strategies
4. Corporate Identity Design market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global Corporate Identity Design Growth Analysis And Strategic Analysis Framework
5.1. Global Corporate Identity Design PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Corporate Identity Design market Growth Rate Analysis
5.4. Global Corporate Identity Design Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Corporate Identity Design Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Corporate Identity Design Total Addressable Market (TAM)
6. Corporate Identity Design market Segmentation
6.1. Global Corporate Identity Design market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Logo Design
Identity Design
Brand Design
6.2. Global Corporate Identity Design market, Segmentation By Company Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Small And Medium Enterprises
Large Enterprises
6.3. Global Corporate Identity Design market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Business
Government
Other Applications
6.4. Global Corporate Identity Design market, Segmentation By Industry Verticals, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Technology And Information
Finance And Banking
Healthcare
Retail And Consumer Goods
Other Industries
6.5. Global Corporate Identity Design Market, Sub-Segmentation Of Logo Design, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Custom Logo Design
Template-Based Logo Design
3D Logo Design
Typography Logo Design
Icon-Based Logo Design
Emblem Logo Design
6.6. Global Corporate Identity Design Market, Sub-Segmentation Of Identity Design, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Stationery Design (Business Cards, Letterheads)
Corporate Branding Guidelines
Visual Identity Systems
Brand Collateral Design (Brochures, Flyers)
Signage And Environmental Branding
6.7. Global Corporate Identity Design Market, Sub-Segmentation Of Brand Design, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Brand Strategy And Positioning
Brand Naming
Brand Architecture
Brand Messaging And Voice
Brand Story And Identity Development
Brand Experience Design (Physical And Digital)
7. Corporate Identity Design market Regional And Country Analysis
7.1. Global Corporate Identity Design market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Corporate Identity Design market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion