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한글목차
세계의 헬스케어 게이미피케이션 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년까지 CAGR 15.3%, 94억 8,000만 달러로 성잘할 것으로 예상됩니다. 예측기간의 성장은 게이미피케이션 헬스 솔루션의 인공지능 통합, 원격 환자 모니터링 수요 증가, 헬스케어 게이미피케이션 인식 및 수용 증가, 의료 용도의 증강현실 진보, 개인화 헬스케어의 중시로 인한 것으로 예상됩니다. 예측 기간의 주요 동향으로는 정신 건강과 스트레스 관리를 위한 게이미피케이션, 가상현실 기반의 헬스케어 게이미피케이션, 헬스케어 게이미피케이션의 블록체인 기술, 개인화된 게이미피케이션 피트니스 플랜, 노인 헬스케어를 위한 게이미피케이션 솔루션 등이 있습니다.
생활습관병과 만성질환의 이환율 상승이 향후 몇 년간의 헬스케어 게이미피케이션 시장의 성장을 가속할 것으로 예측되고 있습니다. 헬스케어 게이미피케이션은 보다 건강한 생활습관을 익히고 건강관리를 개선하도록 촉구하기 위해 게임과 같은 구조나 디자인을 이용함으로써 이러한 질문 주제에 효과적으로 참여하고 있습니다. 예를 들어 2023년 12월 호주 통계국에 의하면, 2022년 호주 인구의 81.4%(약 2,070만명)이 적어도 1개 이상의 만성적 상태에 있다고 보고했으며, 49.9%가 적어도 하나의 만성적 상태를 경험하고 있으며, 그 결과 생활습관병과 만성질환의 이환율이 상승하여 헬스케어 게이미피케이션 시장의 확대에 박차를 가하고 있습니다.
헬스케어 게이미피케이션 시장에서 사업을 전개하는 주요 기업은 시장에서의 수익성을 높이기 위해, 게이미피케이션 첨부 AI 헬스 코치 등, 첨단 기술을 탑재한 혁신적인 제품의 개발에 주력하고 있습니다. 개인화된 헬스 코칭과 동기 부여를 제공하는 디지털 플랫폼으로, 게임적인 요소를 도입하여 사용자의 건강과 피트니스의 목표 달성을 참여시키고 뒷받침합니다. 예를 들어 2023년 5월, 독일에 본사를 둔 IT 기업 국제 T-Systems International GmbH는 MagMoves를 출시했으며, 적극적이고 예방적인 건강 관리를 위해 게이미피케이션 건강 관리, 커스터마이징 및 개인화를 통합함으로써 가상 케어를 혁명을 일으킬 것을 목표로 하고 있습니다. 이 앱은 건강 관리를 매력적이고 재미있게 만들고 가상 케어의 다음 수준으로 끌어 올리는 것을 목표로 합니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 - 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 헬스케어 게이미피케이션 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 성장 촉진요인 및 억제요인)
최종 이용 산업의 분석
세계의 헬스케어 게이미피케이션 시장 : 성장률 분석
세계의 헬스케어 게이미피케이션 시장 실적 : 규모와 성장, 2019-2024년
세계의 헬스케어 게이미피케이션 시장 예측 : 규모와 성장, 2024-2029년, 2034F
세계의 헬스케어 게이미피케이션 전체 시장 규모(TAM)
제6장 시장 세분화
세계의 헬스케어 게이미피케이션 시장 : 유형별 분석과 예측, 2019-2024년, 2024-2029F, 2034F
캐주얼 게임
시리어스 게임
운동 게임
뇌 트레이닝 게임
기타 유형
세계의 헬스케어 게이미피케이션 시장 : 용도별 분석과 예측, 2019-2024년, 2024-2029F, 2034F
건강 및 웰빙 관리
의료 연수 및 교육
환자 참여
물리치료 및 재활
행동의 변화와 라이프 스타일의 개선
기타 용도
세계의 헬스케어 게이미피케이션 시장 : 최종 사용자별 분석과 예측, 2019-2024년, 2024-2029F, 2034F
병원 및 진료소
제약회사
의학부 및 연수 기관
환자
헬스케어 종사자
기타 최종 사용자
세계의 건강 관리 게이미피케이션 시장 : 캐주얼 게임 유형별 세분화, 분석과 예측, 2019-2024년, 2024-2029F, 2034F
모바일 캐주얼 게임
웹 기반 캐주얼 게임
세계의 건강 관리 게이미피케이션 시장 : 시리어스 게임 유형별 세분화, 분석과 예측, 2019-2024년, 2024-2029F, 2034F
교육용 헬스케어 게임
시뮬레이션 기반 트레이닝 게임
세계의 헬스케어 게이미피케이션 시장 : 운동 게임 유형별 분석과 예측, 2019-2024년, 2024-2029F, 2034F
피트니스 게임
모션 센서 게임
세계의 헬스케어 게이미피케이션 시장 : 뇌 트레이닝 게임 유형별 분석과 예측, 2019-2024년, 2024-2029F, 2034F
인지 스킬 게임
기억력 향상 게임
주의력과 집중력 게임
세계의 헬스케어 게이미피케이션 시장 : 기타 유형별 분석과 예측, 2019-2024년, 2024-2029F, 2034F
가상현실(VR) 게임
증강현실(AR) 게임
소셜 및 멀티플레이어 건강 게임
제7장 지역별 및 국가별 분석
세계의 헬스케어 게이미피케이션 시장 : 지역별, 분석과 예측, 2019-2024년, 2024-2029F, 2034F
세계의 헬스케어 게이미피케이션 시장 : 국가별, 분석과 예측, 2019-2024년, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 프로파일
헬스케어 게이미피케이션 시장 : 경쟁 구도
헬스케어 게이미피케이션 시장 : 기업 프로파일
Google LLC : 개요, 상품 및 서비스, 전략 및 재무분석
Microsoft Corporation : 개요, 상품 및 서비스, 전략 및 재무분석
Nike Inc. : 개요, 상품 및 서비스, 전략 및 재무분석
Medtronic PLC : 개요, 상품 및 서비스, 전략 및 재무분석
Adidas AG : 개요, 상품 및 서비스, 전략 및 재무분석
제31장 기타 주요 기업 및 혁신 기업
Cognizant
Aon plc
Spring Health Inc.
Omada Health Inc.
BioSerenity
Biofourmis
Rally Health
MPS Interactive Systems Limited
Axonify Inc.
Happify Inc.
WellDoc Inc.
Akili Inc.
Kaia Health
Mango Health
Pear Therapeutics
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
헬스케어 게이미피케이션 시장(2029년) : 새로운 기회를 제공하는 국가
헬스케어 게이미피케이션 시장(2029년) : 새로운 기회를 제공하는 부문
헬스케어 게이미피케이션 시장(2029년) : 성장 전략
시장 동향에 기초한 전략
경쟁 전략
제36장 부록
JHS
영문 목차
영문목차
Healthcare gamification refers to the incorporation of game elements, such as competition, rewards, and interactive challenges, into healthcare-related activities and platforms. It is utilized to encourage positive behavior change and promote wellness. Gamification is employed in healthcare to educate patients about medical conditions, treatment plans, and medication adherence.
The main types of healthcare gamification are casual games, serious games, exercise games, brain training games, and others. Casual games refer to simple, easy-to-learn video games designed for a broad audience. These are used in various applications, such as health and wellness management, medical training and education, patient engagement, physical therapy and rehabilitation, behavior change and lifestyle improvement, and others, and are used by various end-users, such as hospitals and clinics, pharmaceutical companies, medical schools and training institutions, patients, healthcare professionals, others.
The main types of healthcare gamification are casual games, serious games, exercise games, brain training games, and others. Casual games refer to simple, easy-to-learn video games designed for a broad audience. These are used in various applications, such as health and wellness management, medical training and education, patient engagement, physical therapy and rehabilitation, behavior change and lifestyle improvement, and others, and are used by various end-users, such as hospitals and clinics, pharmaceutical companies, medical schools and training institutions, patients, healthcare professionals, others.
The healthcare gamification market size has grown rapidly in recent years. It will grow from $4.65 billion in 2024 to $5.36 billion in 2025 at a compound annual growth rate (CAGR) of 15.4%. The growth in the historic period can be attributed to increased focus on preventive healthcare, rising prevalence of chronic diseases, growth in adoption of smartphones and wearable devices, expanding healthcare IT infrastructure, increasing focus on patient engagement.
The healthcare gamification market size is expected to see rapid growth in the next few years. It will grow to $9.48 billion in 2029 at a compound annual growth rate (CAGR) of 15.3%. The growth in the forecast period can be attributed to the integration of artificial intelligence in gamified health solutions, rising demand for remote patient monitoring, increasing awareness and acceptance of gamification in healthcare, advancements in augmented reality for medical applications, and emphasis on personalized healthcare. Major trends in the forecast period include gamification for mental health and stress management, virtual reality-based healthcare gamification, blockchain technology in healthcare gamification, personalized gamified fitness plans, and gamified solutions for elderly healthcare.
The rising incidence of lifestyle-related and chronic diseases is anticipated to drive the growth of the healthcare gamification market in the coming years. These health conditions are influenced or worsened by individual lifestyle choices and sustained factors. Healthcare gamification effectively tackles these issues by using game-like mechanics and design to encourage people to adopt healthier habits and manage their health better. For example, according to the Australian Bureau of Statistics in December 2023, 81.4% of the Australian population, equating to 20.7 million people, reported having at least one long-term health condition in 2022, with 49.9% experiencing at least one chronic condition. Consequently, the rising incidence of lifestyle-related and chronic diseases is fueling the expansion of the healthcare gamification market.
Major companies operating in the healthcare gamification market are focused on developing innovative products with advanced technologies, such as AI health coaches with gamification, to increase their profitability in the market. An AI health coach with gamification is a digital platform that uses artificial intelligence to provide personalized health coaching and motivation, incorporating game-like elements to engage and encourage users to achieve their health and fitness goals. For instance, in May 2023, T-Systems International GmbH, a Germany-based IT company, launched MagMoves. MagMoves aims to revolutionize virtual care by integrating gamified healthcare, customization, and personalization for proactive and preventative healthcare. The app is designed to make healthcare engaging and enjoyable, taking it to the next level of virtual care. It uses artificial intelligence to provide a gamified virtual health coach experience, promoting a proactive approach to health management.
In June 2023, Switzerland-based technology company EvokAI Creative Labs Inc. acquired Rehaboo Oy for an undisclosed sum. With this acquisition, EvokAI Creative Labs seeks to bolster its presence in the healthcare industry by incorporating AI-driven rehabilitation solutions to improve patient care and outcomes. Rehaboo Oy, a healthcare technology company based in Finland, focuses on delivering digital rehabilitation solutions and platforms that use gamification and artificial intelligence to enhance patient engagement and recovery.
Major companies operating in the healthcare gamification market are Google LLC, Microsoft Corporation, Nike Inc., Medtronic PLC, Adidas AG, Cognizant, Aon plc, Spring Health Inc., Omada Health Inc., BioSerenity, Biofourmis, Rally Health, MPS Interactive Systems Limited, Axonify Inc., Happify Inc., WellDoc Inc., Akili Inc., Kaia Health, Mango Health, Pear Therapeutics, CogniFit Inc., Ayogo Health Inc., Freespira, Syandus Inc., Badgeville Inc.
North America was the largest region in the healthcare gamification market in 2024. Europe was the fastest-growing region in the forecast period. The regions covered in the healthcare gamification market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the healthcare gamification market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The healthcare gamification market includes revenues earned by entities by providing services such as corporate wellness programs, stress management and community health initiatives. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Healthcare Gamification Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on healthcare gamification market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for healthcare gamification ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The healthcare gamification market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Type: Casual Games; Serious Games; Exercise Games; Brain Training Games; Other Types
2) By Application: Health And Wellness Management; Medical Training And Education; Patient Engagement; Physical Therapy And Rehabilitation; Behavior Change And Lifestyle Improvement; Other Applications
3) By End User: Hospitals And Clinics; Pharmaceutical Companies; Medical Schools And Training Institutions; Patients; Healthcare Professionals; Other End Users
Subsegments:
1) By Casual Games: Mobile Casual Games; Web-Based Casual Games
2) By Serious Games: Educational Healthcare Games; Simulation-Based Training Games
3) By Exercise Games: Fitness Games; Motion-Sensing Games
4) By Brain Training Games: Cognitive Skill Games; Memory Improvement Games; Attention And Focus Games
5) By Other Types: Virtual Reality (VR) Games; Augmented Reality (AR) Games; Social And Multiplayer Health Games
Companies Mentioned: Google LLC; Microsoft Corporation; Nike Inc.; Medtronic PLC; Adidas AG
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Healthcare Gamification Market Characteristics
3. Healthcare Gamification Market Trends And Strategies
4. Healthcare Gamification Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global Healthcare Gamification Growth Analysis And Strategic Analysis Framework
5.1. Global Healthcare Gamification PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Healthcare Gamification Market Growth Rate Analysis
5.4. Global Healthcare Gamification Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Healthcare Gamification Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Healthcare Gamification Total Addressable Market (TAM)
6. Healthcare Gamification Market Segmentation
6.1. Global Healthcare Gamification Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Casual Games
Serious Games
Exercise Games
Brain Training Games
Other Types
6.2. Global Healthcare Gamification Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Health And Wellness Management
Medical Training And Education
Patient Engagement
Physical Therapy And Rehabilitation
Behavior Change And Lifestyle Improvement
Other Applications
6.3. Global Healthcare Gamification Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Hospitals And Clinics
Pharmaceutical Companies
Medical Schools And Training Institutions
Patients
Healthcare Professionals
Other End Users
6.4. Global Healthcare Gamification Market, Sub-Segmentation Of Casual Games, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Mobile Casual Games
Web-Based Casual Games
6.5. Global Healthcare Gamification Market, Sub-Segmentation Of Serious Games, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Educational Healthcare Games
Simulation-Based Training Games
6.6. Global Healthcare Gamification Market, Sub-Segmentation Of Exercise Games, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Fitness Games
Motion-Sensing Games
6.7. Global Healthcare Gamification Market, Sub-Segmentation Of Brain Training Games, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cognitive Skill Games
Memory Improvement Games
Attention And Focus Games
6.8. Global Healthcare Gamification Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Virtual Reality (VR) Games
Augmented Reality (AR) Games
Social And Multiplayer Health Games
7. Healthcare Gamification Market Regional And Country Analysis
7.1. Global Healthcare Gamification Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Healthcare Gamification Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
