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한글목차
컨텐츠 분석 시장 규모는 향후 수년간 비약적인 성장이 예상됩니다. 2029년에는 CAGR 23.6%로 180억 달러 규모로 성장할 것입니다. 예측 기간의 성장은 비디오 및 멀티미디어 분석, 동적 컨텐츠 개별화, 컨텐츠 품질 평가, 데이터 거버넌스 및 개인정보 보호에 대한 우려, 컨텐츠 성능 기여에 초점을 맞추었습니다. 예측 기간의 주요 동향으로는 자연 언어 처리(NLP), 실시간 컨텐츠 분석, 다중 채널 컨텐츠 분석, 비즈니스 사용자를 위한 확장 분석, 컨텐츠 동향 예측 분석 등이 있습니다.
소셜 미디어 활동 증가는 향후 수년간 컨텐츠 분석 시장의 성장을 가속할 것으로 예상됩니다. 소셜 미디어에는 커뮤니케이션, 커뮤니티 중심의 입력, 참여, 컨텐츠 공유, 협업을 선호하는 웹사이트 및 플랫폼이 포함됩니다. 블로그, 소셜 게임, 소셜 네트워킹, 비디오 공유, 비즈니스 네트워킹, 가상 세계, 리뷰 등 다양한 기술 활동이 소셜 미디어의 한 형태로 간주됩니다. 이러한 플랫폼에서 생성된 컨텐츠는 비즈니스 의사 결정에 정보를 제공하고 이니셔티브의 효과를 평가하기 위해 소셜 미디어 분석을 통해 분석됩니다. 이 동향은 컨텐츠 분석 시장 수요 증가에 기여하고 있습니다. 예를 들어, 미국을 기반으로 하는 기술 변환 및 미디어 플레이어인 Search Engine Journal에 따르면, 2022년 세계의 액티브 소셜 미디어 사용자는 45억 5,000만명이며, 2021년에는 미국 시민의 84%가 소셜 미디어를 이용하고 있었습니다. 따라서 다양한 활동에 대한 수요 증가가 컨텐츠 분석 시장을 추진하고 있습니다.
전자상거래의 성장은 컨텐츠 분석 시장의 확대를 촉진할 것으로 예상됩니다. 온라인 매매를 포함한 전자상거래에서는 데이터 중심의 의사결정, 운영 최적화, 쇼핑 경험 향상, 수익 극대화가 컨텐츠 분석에 의존합니다. 미국 인구조사국은 2023년 8월 2023년 2분기 E-Commerce 추계가 7.5% 증가하여 총 매출의 15.4%를 차지한다고 보고했습니다. 이는 전자상거래 분야에서 컨텐츠 분석의 중요한 역할을 강조하며 컨텐츠 분석 시장 전체의 성장에 기여하고 있습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 : 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 컨텐츠 분석 시장의 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인, 억제요인)
최종 이용 산업의 분석
세계 컨텐츠 분석 시장 : 성장률 분석
세계 컨텐츠 분석 시장 실적 : 규모와 성장, 2019-2024년
세계 컨텐츠 분석 시장 예측 : 규모와 성장, 2024-2029년, 2034년
세계 컨텐츠 분석 전체 시장 규모(TAM)
제6장 시장 세분화
세계의 컨텐츠 분석 시장 : 전개 유형별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
온프레미스
클라우드
세계의 컨텐츠 분석 시장 : 용도별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
텍스트 분석
비디오 분석
소셜 미디어 분석
음성 분석
기타 용도
세계의 컨텐츠 분석 시장 : 최종 사용자별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
BFSI
헬스케어
소매 및 소비재
IT 및 통신
기타 최종 사용자
세계의 컨텐츠 분석 시장 : 온프레미스의 서브 세분화: 유형별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
설치형 소프트웨어 솔루션
온프레미스형 데이터 스토리지·처리
세계의 컨텐츠 분석 시장 : 클라우드의 서브 세분화: 유형별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
Software As A Service(SaaS)
클라우드 스토리지 및 처리 솔루션
제7장 지역별·국가별 분석
세계의 컨텐츠 분석 시장 : 지역별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
세계의 컨텐츠 분석 시장 : 국가별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 프로파일
컨텐츠 분석 시장 : 경쟁 구도
컨텐츠 분석 시장 : 기업 프로파일
Cisco Systems Inc. Overview, Products and Services, Strategy and Financial Analysis
Genpact Overview, Products and Services, Strategy and Financial Analysis
Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
Avaya Holdings Corp. Overview, Products and Services, Strategy and Financial Analysis
NICE Ltd. Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 주요 기업 및 혁신 기업
SAP SE
8x8 Inc.
Talkdesk
Genesys Telecommunications Laboratories Inc.
CallMiner
Enghouse Interactive Inc.
Five9 Inc.
Verint Systems Inc.
Mitel Networks Corporation
Servion Global Solutions
Aspect Software Inc.
Clarabridge Inc.
Calabrio Inc.
ZOOM International
Clarify360
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
컨텐츠 분석 시장 2029년: 새로운 기회를 제공하는 국가
컨텐츠 분석 시장 2029년: 새로운 기회를 제공하는 부문
컨텐츠 분석 시장 2029년: 성장 전략
시장 동향에 기초한 전략
경쟁 전략
제36장 부록
SHW
영문 목차
영문목차
Content analytics refers to a set of technologies designed to analyze user behavior in consuming and interacting with content, such as documents, news websites, customer chats (both audio and text), and social network discussions. These technologies aim to provide insights and answers to specific questions. Content analytics is employed to discern the intentions, priorities, communication patterns, attitudes, and actions of individuals, groups, or organizations in response to messages.
The main deployment types for content analytics are on-premise and cloud. On-premise solutions are utilized to enhance companies by gaining knowledge that can be leveraged for improvements or changes. On-premise deployment involves hosting IT infrastructure, hardware, and software applications on-site. Content analytics applications include text analytics, video analytics, social media analytics, speech analytics, and others. Various industry sectors, including BFSI, healthcare, retail and consumer goods, IT and telecom, manufacturing, among others, are among the end users of content analytics.
The content analytics market research report is one of a series of new reports from The Business Research Company that provides content analytics market statistics, including content analytics industry global market size, regional shares, competitors with a content analytics market share, detailed content analytics market segments, market trends and opportunities, and any further data you may need to thrive in the content analytics industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The content analytics market size has grown exponentially in recent years. It will grow from $6.3 billion in 2024 to $7.71 billion in 2025 at a compound annual growth rate (CAGR) of 22.3%. The growth in the historic period can be attributed to explosion of digital content, need for actionable insights, content personalization requirements, rise of social media and user-generated content, content marketing ROI.
The content analytics market size is expected to see exponential growth in the next few years. It will grow to $18 billion in 2029 at a compound annual growth rate (CAGR) of 23.6%. The growth in the forecast period can be attributed to focus on video and multimedia analytics, dynamic content personalization, content quality assessment, data governance and privacy concerns, content performance attribution. Major trends in the forecast period include focus on natural language processing (NLP), real-time content analytics, multichannel content analysis, augmented analytics for business users, and predictive analytics for content trends.
An increase in social media activities is anticipated to drive the growth of the content analytics market in the coming years. Social media encompasses websites and platforms that prioritize communication, community-driven input, engagement, content sharing, and collaboration. Various tech-enabled activities, including blogging, social gaming, social networking, video sharing, business networking, virtual worlds, and reviews, are considered forms of social media. The content generated on these platforms is analyzed through social media analytics to inform business decisions and evaluate the effectiveness of initiatives. This trend contributes to the rising demand for the content analytics market. For instance, according to Search Engine Journal, a US-based technology transformation and media company, there were 4.55 billion active social media users globally in 2022, and 84% of US citizens used social media in 2021. Hence, the growing demand for diverse activities is propelling the content analytics market.
The growth of e-commerce is anticipated to drive the expansion of the content analytics market. E-commerce, involving online buying and selling, relies on content analytics for data-driven decision-making, operational optimization, enhanced shopping experiences, and revenue maximization. The United States Census Bureau reported in August 2023 that e-commerce estimates for the second quarter of 2023 increased by 7.5%, constituting 15.4% of total sales. This underscores the pivotal role of content analytics in the e-commerce sector, contributing to the overall growth of the content analytics market.
A notable trend in the content analytics market is the emphasis on technological advancements. Major market players are investing in innovative solutions to bolster their market position. In March 2022, LinkedIn Corporation introduced Creator mode, a profile setting aimed at enhancing content analytics for creators on the platform. This tool provides additional analytics, insights, and upgraded video tools, empowering content producers to expand their reach and influence on LinkedIn.
Innovation in technological products, particularly advanced analytics, is a strategic move by major companies in the content analytics market. Advanced content analytics leverages sophisticated algorithms and artificial intelligence to extract meaningful insights from digital content. Act-On, a US-based marketing automation solutions company, launched Advanced Analytics in October 2023. This suite, powered by artificial intelligence, enables marketers to understand customer behavior, optimize content for search engines, and measure the effectiveness of content marketing efforts, solidifying Act-On's position in the market.
In July 2024, ThinkAnalytics, a UK-based software company specializing in AI-driven content, formed a partnership with TMT Insights. This collaboration aims to improve end-to-end supply chain transparency for companies in the Media and Entertainment (M&E) sector. TMT Insights is a software development company based in the United States.
Major companies operating in the content analytics market are International Business Machine Corporation, Oracle Corporation, Adobe Systems Inc., Clarabridge Inc., Interactive Intelligence Group Inc., Open Text Corporation, Verint Systems Inc., Nice Systems Ltd., SAP SE, SAS Institute Inc., Google LLC, TIBCO Software Inc., Microsoft Corporation, Everteam Software India Pvt. Ltd., Genesys Cloud Services Inc., ABBYY Solutions Ltd., Attensity Group Inc., Brandwatch, Claritics Inc., Crimson Hexagon Inc., Expert System S.p.A., Hewlett Packard Enterprise Company, Inbenta Technologies Inc., KANA Software Inc., Kapow Inc., Lexalytics Inc., Lithium Technologies Inc., NetBase Solutions Inc., NewsCred Inc., Nuance Communications Inc., OpenAmplify Ltd., QlikTech International AB, SDL PLC, Socialbakers Ltd., Sysomos Inc., Teradata Corporation, Daedalus Text Mining S.L., Textkernel BV, Unmetric Inc., Visible Technologies Inc., Webtrends Inc., ZoomInfo Technologies LLC
North America was the largest region in the content analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the content analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the content analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The content analytics market includes revenues earned by entities by providing content production matrix, performance metrix services, content quality. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Content Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on content analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for content analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The content analytics market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Deployment Type: On-Premise; Cloud
2) By Application: Text Analytics; Video Analytics; Social Media Analytics; Speech Analytics; Other Applications
3) By End User: BFSI; Healthcare; Retail And Consumer Goods; IT And Telecom; Other End Users
Subsegments:
1) By On-Premise: Installed Software Solutions; On-Premise Data Storage And Processing
2) By Cloud: Software As A Service (SaaS); Cloud Storage And Processing Solutions
Companies Mentioned: International Business Machine Corporation; Oracle Corporation; Adobe Systems Inc.; Clarabridge Inc.; Interactive Intelligence Group Inc.
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Content Analytics Market Characteristics
3. Content Analytics Market Trends And Strategies
4. Content Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
5. Global Content Analytics Growth Analysis And Strategic Analysis Framework
5.1. Global Content Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Content Analytics Market Growth Rate Analysis
5.4. Global Content Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Content Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Content Analytics Total Addressable Market (TAM)
6. Content Analytics Market Segmentation
6.1. Global Content Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-Premise
Cloud
6.2. Global Content Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Text Analytics
Video Analytics
Social Media Analytics
Speech Analytics
Other Applications
6.3. Global Content Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
BFSI
Healthcare
Retail And Consumer Goods
IT And Telecom
Other End Users
6.4. Global Content Analytics Market, Sub-Segmentation Of On-Premise, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Installed Software Solutions
On-Premise Data Storage And Processing
6.5. Global Content Analytics Market, Sub-Segmentation Of Cloud, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Software As A Service (SaaS)
Cloud Storage And Processing Solutions
7. Content Analytics Market Regional And Country Analysis
7.1. Global Content Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Content Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
