한글목차

세계의 라디오 광고 시장은 2018년에 249억 3,000만 달러로 평가되며, 2023년까지 0.5% 이상의 연평균 성장률(CAGR)로 성장했습니다.

디지털 라디오의 채택 증가

디지털 라디오의 채택이 증가함에 따라 라디오 광고 시장의 성장은 역사적인 기간 중 성장을 주도했습니다. 디지털 라디오 플랫폼은 광고주가 특정 인구 통계 및 지역적 위치에 타깃팅된 광고(애드버타이징)를 전달할 수 있게 해줍니다. 광고주는 데이터 분석을 통해 청취자의 선호도, 행동, 위치를 파악할 수 있으며, 광고 캠페인에서 보다 정확한 타깃팅과 관련성을 확보할 수 있습니다.2021년 10월, 라디오 업계에 청중 측정 및 조사 서비스를 제공하는 영국 기관인 Radio Joint Audience Research Limited(RAJAR)가 발표한 자료에 따르면 영국의 디지털 청취율은 전체 라디오 청취자의 65.8%를 차지했습니다. 또한 DAB(디지털 오디오 방송)가 가장 인기 있는 라디오 청취 플랫폼으로 부상하여 AM(진폭 변조)/FM(주파수 변조)의 34.2%에 비해 43%를 차지해 가장 높은 비중을 차지했습니다. 따라서 디지털 라디오의 보급이 라디오 광고 시장의 성장에 기여한 것으로 분석됩니다.

목차

제1장 개요

• 라디오 광고 - 시장의 매력과 거시경제 상황

제2장 목차

제3장 표 리스트

제4장 도표 리스트

제5장 리포트 구성

제6장 시장의 특징

• 일반적인 시장의 정의
• 개요
• 라디오 광고 시장 정의와 세분화
• 시장 세분화 : 유형별
  • 지상파 라디오 방송 광고
  • 지상파 라디오 온라인 광고
  • 위성 라디오 광고
• 시장 세분화 : 기업 규모별
  • 대기업
  • 중소기업
• 시장 세분화 : 산업 용도별
  • 자동차
  • 금융 서비스
  • 미디어와 엔터테인먼트
  • 일용 소비재(FMCG)
  • 소매
  • 부동산
  • 교육
  • 기타 업종

제7장 주요 시장 동향

• 시장 기업 간 전략적 파트너십과 협업
• 라디오 광고 서비스에 AI를 통합해 효율을 향상
• 라디오 기술과 디지털 야외 광고(DOOH)의 통합

제8장 라디오 광고 시장 : 거시경제 시나리오

• COVID-19의 영향 : 라디오 광고 시장
• 우크라이나 전쟁의 영향 : 라디오 광고 시장
• 고인플레이션의 영향 : 라디오 광고 시장

제9장 세계 시장 규모와 성장

• 시장 규모
• 시장 성장 실적, 2018-2023
  • 시장 성장 촉진요인, 2018-2023
  • 시장 성장 억제요인, 2018-2023
• 시장 성장 예측, 2023-2028, 2033F
  • 시장 성장 촉진요인, 2023-2028
  • 시장 성장 억제요인, 2023-2028

제10장 세계의 라디오 광고 시장 : 세분화

• 세계의 라디오 광고 시장 : 유형별, 실적과 예측, 2018-2023, 2028F, 2033F
• 세계의 라디오 광고 시장 : 기업 규모별, 실적과 예측, 2018-2023, 2028F, 2033F
• 세계의 라디오 광고 시장 : 산업 용도별, 실적과 예측, 2018-2023, 2028F, 2033F

제11장 라디오 광고 시장 : 지역·국가별 분석

• 세계의 라디오 광고 시장 : 지역별, 실적과 예측, 2018-2023, 2028F, 2033F
• 세계의 라디오 광고 시장 : 국가별, 실적과 예측, 2018-2023, 2028F, 2033F

제12장 아시아태평양 시장

제13장 서유럽 시장

제14장 동유럽 시장

제15장 북미 시장

제16장 남미 시장

제17장 중동 시장

제18장 아프리카 시장

제19장 경쟁 구도와 기업 개요

• 기업 개요
• Cumulus Media Inc.
• iHeartMedia Inc
• Hubbard Broadcasting Inc
• Cox Media Group
• National Public Radio Inc

제20장 기타 대기업과 혁신적 기업

• Univision
• Townsquare Media Inc
• Urban One Inc
• Alpha Media LLC
• Bonneville International Corporation
• Sirius XM Holdings Inc
• Wire And Plastic Products plc(WPP)
• Midwest Communications Inc
• Educational Media Foundation(EMF Broadcasting)
• Publicis Groupe
• Beasley Broadcast Group Inc
• Sun Broadcast Group
• Audacy Inc
• Saga Communications Inc
• Pacific Star Network Limited

제21장 주요 합병과 인수

• Stagwell Acquired PROS Agency
• Reworld Media Acquired TRYGR
• Hemisphere Media Group Acquired WKAQ AM and KQ105 FM
• iHeartMedia Acquired Equity Communication
• Urban One Inc Acquired Four Houston Radio Stations From Cox Media Group
• Mediahuis Acquired Radio Veronica and RadioCorp
• Azerion Group N.V. Acquired Radionomy Group
• Rezolve Limited Acquired ANY Lifestyle Marketing GmbH
• Mogae Media Acquired Rediffusion India
• iHeartMedia Acquired Triton Digital
• Southern Cross Media Group Limited Acquired Carnarvon Communications

제22장 경쟁 벤치마킹

제23장 경쟁 대시보드

제24장 기회와 전략

• 세계의 라디오 광고 시장, 2028년 : 새로운 기회를 제공하는 국가
• 세계의 라디오 광고 시장, 2028년 : 새로운 기회를 제공하는 부문
• 세계의 라디오 광고 시장, 2028년 : 성장 전략
  • 시장 동향에 기반한 전략
  • 경쟁의 전략

제25장 라디오 광고 시장 : 결론과 제안

• 결론
• 제안
  • 제품
  • 장소
  • 가격
  • 프로모션
  • 사람들

제26장 부록

영문목차

Radio advertising refers to the use of radio channels to promote products, services, or brands to a broad audience. It is a pivotal component of the advertising industry, leveraging the widespread reach and accessibility of radio broadcasts.

The radio advertising market consists of sales, by entities (such as organizations, sole traders or partnerships), of radio advertising services that are commonly employed by businesses to engage listeners through audio content, often designed to be memorable and persuasive, aiming to drive consumer behavior. Radio advertising can be deployed in various formats, including live reads, sponsored segments, jingles and traditional commercials.

The global radio advertising market was valued at $24,930.00 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 0.5%.

Rising Adoption Of Digital Radio

The rising adoption of digital radio drove the growth of the radio advertising market during the historic period. Digital radio platforms enable advertisers to deliver targeted ads (advertisements) to specific demographics or geographic locations. Advertisers can use data analytics to understand listener preferences, behaviors and locations, allowing for more precise targeting and relevance in their ad campaigns. In October 2021, according to data published in Radio Joint Audience Research Limited (RAJAR), a UK-based organization that provides audience measurement and research services for the radio industry, digital listening in the UK accounted for 65.8% of total radio listening. Further, DAB (Digital Audio Broadcasting) emerged as the most popular radio listening platform, accounting for 43% of total listening, compared to 34.2% for AM (amplitude modulation)/FM (frequency modulation). Therefore, the rising adoption of digital radio contributed to the growth of the radio advertising market.

Integration Of AI In Radio Advertising Services To Improve Efficiencies

Companies in the market are focusing on integrating artificial intelligence (AI) in radio advertising services to gain a competitive edge in the market. AI algorithms analyze vast amounts of data to identify patterns and behaviors within the target audience. This helps radio advertisers create detailed audience segments and profiles for more precise targeting. For example, in April 2022, Westwood One, a US-based radio network company, partnered with LeadsRx, a US-based marketing attribution software company, to measure the business impact of advertising campaigns and advertising creative for its advertisers. This partnership allowed Westwood One to automate and prove the lift that radio advertising gives clients, complete with data-driven insights and medium and effectively prove ROI (return on investment) to grow Ads share as part of a client's marketing budget and increase renewals. Moreover, the use of AI-powered analytics helped Westwood One build stronger relationships with their clients, providing timely air checks and recaps, to open conversations more organically and optimize campaigns.

The global radio advertising market is fairly fragmented, with a large number of small players in the market. The top ten competitors in the market made up to 13.67% of the total market in 2023.

Radio Advertising Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global radio advertising market as it emerges from the COVID-19 shut down.

Reasons to Purchase

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Where is the largest and fastest-growing market for radio advertising? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The radio advertising market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider radio advertising market; and compares it with other markets.

The report covers the following chapters

• Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by enterprise size and by industry application.
• Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
• Macro-Economic Scenario- The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the radio advertising market.
• Global Market Size And Growth- Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
• Regional And Country Analysis- Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
• Market Segmentation- Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type, by enterprise size and by industry application in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
• Regional Market Size and Growth- Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
• Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
• Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
• Competitive Dashboard- Briefs on competitive dashboard of major players.
• Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
• Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
• Conclusions And Recommendations- This section includes recommendations for radio advertising providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
• Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.

Markets Covered:

• 1) By Type: Terrestrial Radio Broadcast Advertising; Terrestrial Radio Online Advertising; Satellite Radio Advertising
• 2) By Enterprise Size: Large Enterprise; Small And Medium Enterprise
• 3) By Industry Application: Automotive; Financial Services; Media And Entertainment; Fast-Moving Consumer Goods (FMCG); Retail; Real Estate; Education; Other Industry Verticals
• Companies Mentioned: Cumulus Media Inc.; iHeartMedia Inc.; Hubbard Broadcasting Inc.; Cox Media Group; National Public Radio Inc.
• Countries: Australia; China; India; Indonesia; Japan; South Korea; Singapore; USA; Canada; Brazil; France; Germany; Italy; Spain; Ireland; Portugal; Switzerland; UK; Russia; Poland; Romania; Lebanon; Oman; Saudi Arabia; Turkey; UAE; South Africa
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time-series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; radio advertising indicators comparison.
• Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Table of Contents

1 Executive Summary

• 1.1 Radio Advertising - Market Attractiveness And Macro economic Landscape

2 Table Of Contents

3 List Of Tables

4 List Of Figures

5 Report Structure

6 Market Characteristics

• 6.1 General Market Definition
• 6.2 Summary
• 6.3 Radio Advertising Market Definition And Segmentations
• 6.4 Market Segmentation By Type
  • 6.4.1 Terrestrial Radio Broadcasting Advertising
  • 6.4.2 Terrestrial Radio Online Advertising
  • 6.4.3 Satellite Radio Advertising
• 6.5 Market Segmentation By Enterprise Size
  • 6.5.1 Large Enterprise
  • 6.5.2 Small And Medium Enterprise
• 6.6 Market Segmentation By Industry Application
  • 6.6.1 Automotive
  • 6.6.2 Financial Services
  • 6.6.3 Media And Entertainment
  • 6.6.4 Fast-Moving Consumer Goods (FMCG)
  • 6.6.5 Retail
  • 6.6.6 Real Estate
  • 6.6.7 Education
  • 6.6.8 Other Industry Verticals

7 Major Market Trends

• 7.1 Strategic Partnerships And Collaborations Among Market Players
• 7.2 Integration Of AI In Radio Advertising Services To Improve Efficiencies
• 7.3 Integration Of Radio Technology With Digital Out-of-Home (DOOH) Advertising

8 Radio Advertising Market - Macro Economic Scenario

• 8.1 COVID-19 Impact On The Radio Advertising Market
• 8.2 Impact Of The War In Ukraine On The Radio Advertising Market
• 8.3 Impact Of High Inflation On The Radio Advertising Market

9 Global Market Size And Growth

• 9.1 Market Size
• 9.2 Historic Market Growth, 2018 - 2023, Value ($ Million)
  • 9.2.1 Market Drivers 2018 - 2023
  • 9.2.2 Market Restraints 2018 - 2023
• 9.3 Forecast Market Growth, 2023 - 2028, 2033F Value ($ Million)
  • 9.3.1 Market Drivers 2023 - 2028
  • 9.3.2 Market Restraints 2023 - 2028

10 Global Radio Advertising Market Segmentation

• 10.1 Global Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 10.2 Global Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 10.3 Global Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

11 Radio Advertising Market, Regional and Country Analysis

• 11.1 Global Radio Advertising Market, By Region, Historic and Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 11.2 Global Radio Advertising Market, By Country, Historic and Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

12 Asia-Pacific Market

• 12.1 Summary
  • 12.1.1 Market Overview
  • 12.1.2 Region Information
  • 12.1.3 Market Information
  • 12.1.4 Background Information
  • 12.1.5 Government Initiatives
  • 12.1.6 Regulations
  • 12.1.7 Regulatory Bodies
  • 12.1.8 Major Associations
  • 12.1.9 Taxes Levied
  • 12.1.10 Corporate Tax Structure
  • 12.1.11 Investments
  • 12.1.12 Major Companies
• 12.2 Asia Pacific Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.3 Asia Pacific Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.4 Asia Pacific Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.5 Asia-Pacific Radio Advertising Market: Country Analysis
• 12.6 China Market
• 12.7 Summary
  • 12.7.1 Market Overview
  • 12.7.2 Country Information
  • 12.7.3 Market Information
  • 12.7.4 Background Information
  • 12.7.5 Government Initiatives
  • 12.7.6 Regulations
  • 12.7.7 Regulatory Bodies
  • 12.7.8 Major Associations
  • 12.7.9 Taxes Levied
  • 12.7.10 Corporate Tax Structure
  • 12.7.11 Investments
  • 12.7.12 Major Companies
• 12.8 China Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.9 China Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.10 China Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.11 India Market
• 12.12 India Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.13 India Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.14 India Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.15 Japan Market
• 12.16 Japan Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.17 Japan Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.18 Japan Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.19 Australia Market
• 12.20 Australia Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.21 Australia Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.22 Australia Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.23 Indonesia Market
• 12.24 Indonesia Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.25 Indonesia Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.26 Indonesia Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.27 Singapore Market
• 12.28 Singapore Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.29 Singapore Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.30 Singapore Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.31 South Korea Market
• 12.32 South Korea Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.33 South Korea Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 12.34 South Korea Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

13 Western Europe Market

• 13.1 Summary
  • 13.1.1 Market Overview
  • 13.1.2 Region Information
  • 13.1.3 Market Information
  • 13.1.4 Background Information
  • 13.1.5 Government Initiatives
  • 13.1.6 Regulations
  • 13.1.7 Regulatory Bodies
  • 13.1.8 Major Associations
  • 13.1.9 Taxes Levied
  • 13.1.10 Corporate Tax Structure
  • 13.1.11 Investments
  • 13.1.12 Major Companies
• 13.2 Western Europe Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.3 Western Europe Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.4 Western Europe Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.5 Western Europe Radio Advertising Market: Country Analysis
• 13.6 UK Market
• 13.7 UK Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.8 UK Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.9 UK Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.10 Germany Market
• 13.11 Germany Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.12 Germany Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.13 Germany Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.14 France Market
• 13.15 France Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.16 France Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.17 France Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.18 Ireland Market
• 13.19 Ireland Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.20 Ireland Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.21 Ireland Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.22 Italy Market
• 13.23 Italy Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.24 Italy Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.25 Italy Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.26 Portugal Market
• 13.27 Portugal Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.28 Portugal Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.29 Portugal Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.30 Spain Market
• 13.31 Spain Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.32 Spain Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.33 Spain Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.34 Switzerland Market
• 13.35 Switzerland Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.36 Switzerland Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 13.37 Switzerland Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

14 Eastern Europe Market

• 14.1 Summary
  • 14.1.1 Market Overview
  • 14.1.2 Region Information
  • 14.1.3 Market Information
  • 14.1.4 Background Information
  • 14.1.5 Government Initiatives
  • 14.1.6 Regulations
  • 14.1.7 Regulatory Bodies
  • 14.1.8 Major Associations
  • 14.1.9 Taxes Levied
  • 14.1.10 Corporate Tax Structure
  • 14.1.11 Major Companies
• 14.2 Eastern Europe Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 14.3 Eastern Europe Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 14.4 Eastern Europe Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 14.5 Eastern Europe Radio Advertising Market: Country Analysis
• 14.6 Poland Market
• 14.7 Poland Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 14.8 Poland Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 14.9 Poland Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 14.10 Russia Market
• 14.11 Russia Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 14.12 Russia Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 14.13 Russia Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 14.14 Romania Market
• 14.15 Romania Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 14.16 Romania Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 14.17 Romania Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

15 North America Market

• 15.1 Summary
  • 15.1.1 Market Overview
  • 15.1.2 Region Information
  • 15.1.3 Market Information
  • 15.1.4 Background Information
  • 15.1.5 Government Initiatives
  • 15.1.6 Regulations
  • 15.1.7 Regulatory Bodies
  • 15.1.8 Major Associations
  • 15.1.9 Taxes Levied
  • 15.1.10 Corporate Tax Structure
  • 15.1.11 Investments
  • 15.1.12 Major Companies
• 15.2 North America Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 15.3 North America Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 15.4 North America Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 15.5 North America Radio Advertising Market: Country Analysis
• 15.6 USA Market
• 15.7 Summary
  • 15.7.1 Market Overview
  • 15.7.2 Country Information
  • 15.7.3 Market Information
  • 15.7.4 Background Information
  • 15.7.5 Government Initiatives
  • 15.7.6 Regulations
  • 15.7.7 Regulatory Bodies
  • 15.7.8 Major Associations
  • 15.7.9 Taxes Levied
  • 15.7.10 Corporate Tax Structure
  • 15.7.11 Investments
  • 15.7.12 Major Companies
• 15.8 USA Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 15.9 USA Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 15.10 USA Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 15.11 Canada Market
• 15.12 Canada Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 15.13 Canada Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 15.14 Canada Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

16 South America Market

• 16.1 Summary
• 16.2 Market Overview
  • 16.2.1 Region Information
  • 16.2.2 Market Information
  • 16.2.3 Background Information
  • 16.2.4 Government Initiatives
  • 16.2.5 Regulations
  • 16.2.6 Regulatory Bodies
  • 16.2.7 Major Associations
  • 16.2.8 Taxes Levied
  • 16.2.9 Corporate Tax Structure
  • 16.2.10 Investments
  • 16.2.11 Major Companies
• 16.3 South America Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 16.4 South America Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 16.5 South America Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 16.6 South America Radio Advertising Market: Country Analysis
• 16.7 Brazil Market
• 16.8 Brazil Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 16.9 Brazil Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 16.10 Brazil Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

17 Middle East Market

• 17.1 Summary
  • 17.1.1 Market Overview
  • 17.1.2 Region Information
  • 17.1.3 Market Information
  • 17.1.4 Background Information
  • 17.1.5 Government Initiatives
  • 17.1.6 Regulations
  • 17.1.7 Regulatory Bodies
  • 17.1.8 Major Associations
  • 17.1.9 Taxes Levied
  • 17.1.10 Corporate Tax Structure
  • 17.1.11 Investments
  • 17.1.12 Major Companies
• 17.2 Middle East Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 17.3 Middle East Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 17.4 Middle East Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 17.5 Middle East Radio Advertising Market: Country Analysis
• 17.6 Lebanon Market
• 17.7 Lebanon Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 17.8 Lebanon Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 17.9 Lebanon Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 17.10 Oman Market
• 17.11 Oman Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 17.12 Oman Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 17.13 Oman Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 17.14 Saudi Arabia Market
• 17.15 Saudi Arabia Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 17.16 Saudi Arabia Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 17.17 Saudi Arabia Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 17.18 Turkey Market
• 17.19 Turkey Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 17.20 Turkey Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 17.21 Turkey Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 17.22 UAE Market
• 17.23 UAE Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 17.24 UAE Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 17.25 UAE Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

18 Africa Market

• 18.1 Summary
  • 18.1.1 Market Overview
  • 18.1.2 Region Information
  • 18.1.3 Market Information
  • 18.1.4 Background Information
  • 18.1.5 Government Initiatives
  • 18.1.6 Regulations
  • 18.1.7 Regulatory Bodies
  • 18.1.8 Major Associations
  • 18.1.9 Taxes Levied
  • 18.1.10 Corporate Tax Structure
  • 18.1.11 Investments
  • 18.1.12 Major Companies
• 18.2 Africa Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 18.3 Africa Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 18.4 Africa Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 18.5 South Africa Market
• 18.6 South Africa Radio Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 18.7 South Africa Radio Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
• 18.8 South Africa Radio Advertising Market, Segmentation By Industry Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

19 Competitive Landscape and Company Profiles

• 19.1 Company Profiles
• 19.2 Cumulus Media Inc.
  • 19.2.1 Company Overview
  • 19.2.2 Products And Services
  • 19.2.3 Business Strategy
  • 19.2.4 Financial Overview
• 19.3 iHeartMedia Inc
  • 19.3.1 Company Overview
  • 19.3.2 Products And Services.
  • 19.3.3 Business Strategy
  • 19.3.4 Financial Overview
• 19.4 Hubbard Broadcasting Inc
  • 19.4.1 Company Overview
  • 19.4.2 Products And Services
  • 19.4.3 Financial Overview
• 19.5 Cox Media Group
  • 19.5.1 Company Overview
  • 19.5.2 Products And Services
  • 19.5.3 Business Strategy
  • 19.5.4 Financial Overview
• 19.6 National Public Radio Inc
  • 19.6.1 Company Overview
  • 19.6.2 Products And Services
  • 19.6.3 Financial Overview

20 Other Major And Innovative Companies

• 20.1 Univision
  • 20.1.1 Company Overview
  • 20.1.2 Products And Services
• 20.2 Townsquare Media Inc
  • 20.2.1 Company Overview
  • 20.2.2 Products And Services
• 20.3 Urban One Inc
  • 20.3.1 Company Overview
  • 20.3.2 Products And Services
• 20.4 Alpha Media LLC
  • 20.4.1 Company Overview
  • 20.4.2 Products And Services
• 20.5 Bonneville International Corporation
  • 20.5.1 Company Overview
  • 20.5.2 Products And Services
• 20.6 Sirius XM Holdings Inc
  • 20.6.1 Company Overview
  • 20.6.2 Products And Services
• 20.7 Wire And Plastic Products plc (WPP)
  • 20.7.1 Company Overview
  • 20.7.2 Products And Services
• 20.8 Midwest Communications Inc
  • 20.8.1 Company Overview
  • 20.8.2 Products And Services
• 20.9 Educational Media Foundation (EMF Broadcasting)
  • 20.9.1 Company Overview
  • 20.9.2 Products And Services
• 20.10 Publicis Groupe
  • 20.10.1 Company Overview
  • 20.10.2 Products And Services
• 20.11 Beasley Broadcast Group Inc
  • 20.11.1 Company Overview
  • 20.11.2 Products And Services
• 20.12 Sun Broadcast Group
  • 20.12.1 Company Overview
  • 20.12.2 Products And Services
• 20.13 Audacy Inc
  • 20.13.1 Company Overview
  • 20.13.2 Products And Services
• 20.14 Saga Communications Inc
  • 20.14.1 Company Overview
  • 20.14.2 Products And Services
• 20.15 Pacific Star Network Limited
  • 20.15.1 Company Overview
  • 20.15.2 Products And Services

21 Key Mergers And Acquisitions

• 21.1 Stagwell Acquired PROS Agency
• 21.2 Reworld Media Acquired TRYGR
• 21.3 Hemisphere Media Group Acquired WKAQ AM and KQ105 FM
• 21.4 iHeartMedia Acquired Equity Communication
• 21.5 Urban One Inc Acquired Four Houston Radio Stations From Cox Media Group
• 21.6 Mediahuis Acquired Radio Veronica and RadioCorp
• 21.7 Azerion Group N.V. Acquired Radionomy Group
• 21.8 Rezolve Limited Acquired ANY Lifestyle Marketing GmbH
• 21.9 Mogae Media Acquired Rediffusion India
• 21.10 iHeartMedia Acquired Triton Digital
• 21.11 Southern Cross Media Group Limited Acquired Carnarvon Communications

22 Competitive Benchmarking

23 Competitive Dashboard

24 Opportunities And Strategies

• 24.1 Global Radio Advertising Market In 2028 - Countries Offering Most New Opportunities
• 24.2 Global Radio Advertising Market In 2028 - Segments Offering Most New Opportunities
• 24.3 Global Radio Advertising Market In 2028 - Growth Strategies
  • 24.3.1 Market Trend Based Strategies
  • 24.3.2 Competitor Strategies

25 Radio Advertising Market, Conclusions And Recommendations

• 25.1 Conclusions
• 25.2 Recommendations
  • 25.2.1 Product
  • 25.2.2 Place
  • 25.2.3 Price
  • 25.2.4 Promotion
  • 25.2.5 People

26 Appendix

• 26.1 Geographies Covered
• 26.2 Market Data Sources
• 26.3 Research Methodology
• 26.4 Currencies
• 26.5 The Business Research Company
• 26.6 Copyright and Disclaimer