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Kefir Global Market Opportunities And Strategies To 2033
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Kefir refers to a fermented drink similar to a thin yogurt that is made from kefir grains, a specific type of mesophilic symbiotic culture that consists of a symbiotic bacteria and yeast. Kefir is produced by fermenting milk or other liquids with commercialized freeze-dried kefir starter cultures, comprised of traditional kefir grains and products that remain after the removal of kefir grains.

The kefir market consists of sales, by entities (such as organizations, sole traders or partnerships), of kefir that is prepared by inoculating milk (from cows, goats or sheep) or non-dairy alternatives (such as soya, coconut or almond milk) with kefir grains. Kefir has a tart and tangy flavor and a consistency similar to drinkable yogurt. Due to the fermentation process, kefir may taste slightly carbonated.

The global kefir market was valued at $1,777.98 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 5.0%.

Rising Prevalence Of Lactose Intolerance

An increasing number of people with lactose intolerance contributed to the higher demand for kefir market. Lactose intolerance is a condition characterized by the inability to digest lactose, a sugar present in milk and dairy products, due to a deficiency in the enzyme lactase. Individuals with lactose intolerance are increasingly seeking alternatives to conventional dairy products. Kefir, with its lower lactose content, emerges as an ideal substitute, enabling consumers to enjoy dairy without experiencing discomfort. In May 2022, according to MedlinePlus, a US-based provider of curated consumer health information, around 30 million adult Americans were expected to be lactose intolerant to varying degrees. Additionally, in April 2023, according to the National Library of Medicine, in the USA, approximately 65% to 90% of adults were affected by lactose intolerance. Moreover, in Europe, 5% to 15% of the population is lactose intolerant. Therefore, an increasing number of people with lactose intolerance drove the demand for kefir market over the historic period.

Research And Development Initiatives And Investments

Research and development initiatives and investments are a key trend gaining popularity in the kefir market. As the preferences of people for healthy snacks and drinks are growing, the companies operating in the kefir market are investing in R&D activities to develop innovative kefir products. For instance, in October 2021, the Kefir Company, a New Zealand-based producer of young coconut kefir, launched a 'Gutsy' new crowdfunding campaign. This campaign is to support the research and development of an innovative new range of kefir-fermented food and beverage products, in collaboration with local producers in Aotearoa. This initiative has the potential to bolster product sustainability and cultural integrity while simultaneously bolstering support for local enterprises and communities.

The global kefir market is fairly fragmented, with a large number of small players in the market. The top ten competitors in the market made up to 12.39% of the total market in 2023.

Kefir Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global kefir market as it emerges from the COVID-19 shut down.

Reasons to Purchase

Where is the largest and fastest-growing market for kefir? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The kefir market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider kefir market; and compares it with other markets.

The report covers the following chapters

Markets Covered:

Table of Contents

1 Executive Summary

2 Table Of Contents

3 List Of Tables

4 List Of Figures

5 Report Structure

6 Market Characteristics

7 Major Market Trends

8 Kefir Market - Macro Economic Scenario

9 Global Market Size and Growth

10 Global Kefir Market Segmentation

11 Kefir Market, Regional and Country Analysis

12 Asia-Pacific Market

13 Western Europe Market

14 Eastern Europe Market

15 North America Market

16 South America Market

17 Middle East Market

18 Africa Market

19 Competitive Landscape and Company Profiles

20 Key Mergers And Acquisitions

21 Opportunities And Strategies

22 Kefir Market, Conclusions And Recommendations

23 Appendix

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