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케피어 시장 : 분석과 예측 : 유형, 제품, 용도, 형태, 최종 사용자, 유통 채널, 기술, 컴포넌트(-2034년)
Kefir Market Analysis and Forecast to 2034: Type, Product, Application, Form, End User, Distribution Channel, Technology, Component
상품코드 : 1762156
리서치사 : Global Insight Services LLC
발행일 : 2025년 07월
페이지 정보 : 영문 367 Pages
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한글목차

케피어 시장은 2024년 11억 달러로 평가되었고, 2034년에는 16억 달러에 이르고, CAGR 약 3.7%를 나타낼 것으로 예측됩니다. 동유럽에서 유래한 케피어는 소화 개선과 면역 지원 등 건강상의 이점으로 인해 전 세계적으로 인기를 얻고 있습니다. 시장을 견인하고 있는 것은 장의 건강에 대한 소비자의 의식의 향상과 기능성 식품 수요입니다.

업계 개요 :

세계의 관세와 지정학적 긴장은 특히 일본, 한국, 중국, 대만의 케피어 시장에 복잡한 영향을 미치고 있습니다. 일본과 한국은 수입에 대한 의존을 완화하기 위해 국내 유제품 기술 혁신에 투자하고 있습니다. 보다 작은 것, 틈새 시장 부문을 활용하고 있습니다. 세계의 케피어 시장은 건강 동향과 프로바이오틱스 제품의 소비 확대에 견인되어 꾸준한 성장을 이루고 있습니다. 체인과 지정학적 안정을 조건으로 시장의 번영이 예상됩니다.

시장 세분화
유형 유제품 케피어, 비유제품 케피어, 유기농 케피어, 맛 케피어, 저지방 케피어, 냉동 케피어
제품 케피어 음료, 케피어 스무디, 케피어 요구르트, 케피어 치즈, 케피어 그레인
용도 기능성 식품, 영양 보조 식품, 의약품, 화장품, 동물사료
형태 액체, 분말, 과립
최종 사용자 가정용, 식음료 산업, 제약 산업, 화장품 산업, 동물 영양 산업
유통 채널 슈퍼마켓 및 하이퍼마켓, 편의점, 온라인 상점, 전문점, 건강식품점
기술 발효 기술, 포장 기술, 보존 기술
구성요소 프로바이오틱스, 효모, 박테리아

시장 개요 :

케피어 시장은 유제품 베이스와 비유제품 베이스 제품으로 구분되지만, 전통적인 매력과 확립된 소비자 기반으로 유제품 베이스 부문이 현재 주도되고 있습니다. 이 우위는 프로바이오틱스, 비타민, 미네랄을 풍부하게 포함한 유제품 케피어의 높은 영양가가 장의 건강과 웰빙에 대한 소비자의 기호의 고조에 부합하기 때문입니다. 발효 과정에서 기술의 진보는 유제품 케피어의 맛과 보존성을 높이고 시장의 지위를 더욱 강화하고 있습니다. 새로운 하위 부문은 식물 유래의 케피어를 가지고 있으며, 유당을 사용하지 않고 채식주의자를 대체하는 것에 대한 수요가 증가하고 있습니다. 이 하위 부문은 지속가능성과 윤리적 소비를 요구하는 광범위한 동향을 반영하여 기세를 늘리고 있습니다. 식물성 케피어에 혁신적인 풍미와 기능성 성분을 도입함으로써 건강 지향 소비자를 유치하고 시장 역학을 재구성할 가능성이 기대됩니다. 또한 온라인 소매를 포함한 유통 채널의 확대로 전통적인 케피어 제품과 신흥 케피어 제품 모두에 도달 및 접근성이 확대될 것으로 예측됩니다.

충돌 개요 :

케피어 시장은 맛 케피어 제품에서 차지하고 있지만, 플레인 제품도 큰 존재감을 나타내고 있습니다. 북미는 건강 의식 증가와 프로바이오틱스의 인기에 따라 수요가 급증하고 있습니다. Lifeway Foods, Danone, The Hain Celestial Group 등 제품 혁신과 전략적 제휴에 투자하고 있는 주요 제조업체에 의해 형성되고 있습니다. 장 건강에 대한 인식이 높아지고 기능성 식품의 트렌드가 확대됨에 따라 성장이 예상되는 등 향후 전망은 낙관적입니다.

주요 동향과 촉진요인 :

케피어 시장은 장의 건강과 프로바이오틱스에 대한 소비자의 의식이 높아짐에 따라 강력한 성장을 이루고 있습니다. 케피어는 깨끗한 라벨 제품으로 인식되는 경우가 많기 때문에 천연 소재와 유기농 제품에 대한 수요가 시장을 더욱 끌어 올리고 있습니다. 또한, 유당 불내성 인구의 증가가 시장 확장에 기여하고 있습니다. 발효 유제품인 케피르는 유당에 민감한 사람들이 더 잘 견디는 경우가 많습니다. 채식주의와 식물 기반의 식생활 증가도 시장에 영향을 주고 있어 비유제품의 케피어도 인기를 모으고 있습니다. 이러한 접근성을 제공함으로써 시장 성장에 있어 매우 중요한 역할을 하고 있습니다.

억제와 도전 :

케피어 시장은 몇 가지 현대적인 억제요인과 과제에 직면해 있습니다. 또한 케피어의 건강 효과에 대한 소비자의 인식과 이해는 특히 신흥 시장에서는 여전히 제한적이며 잠재적 성장을 방해하고 있습니다. 컴플라이언스를 복잡하게 하고 있습니다. 또한 요구르트와 보충제와 같은 대체 프로바이오틱스 제품의 존재가 엄격한 경쟁을 창출하고 있으며, 케피어를 차별화하기 위한 혁신적인 마케팅 기법이 필요합니다. 부패하기 쉽기 때문에 효율적인 콜드체인 물류가 필요하지만, 특히 인프라가 발달되지 않은 지역에서는 어렵고 비용이 많이 듭니다.

목차

제1장 케피어 시장 개요

제2장 주요 요약

제3장 시장에 관한 중요 인사이트

제4장 케피어 시장 전망

제5장 케피어 시장 전략

제6장 케피어 시장 규모

제7장 케피어 시장 : 유형별

제8장 케피어 시장 : 제품별

제9장 케피어 시장 : 용도별

제10장 케피어 시장 : 형태별

제11장 케피어 시장 : 최종 사용자별

제12장 케피어 시장 : 유통 채널별

제13장 케피어 시장 : 기술별

제14장 케피어 시장 : 컴포넌트별

제15장 케피어 시장 : 지역별

제16장 경쟁 구도

제17장 기업 프로파일

SHW
영문 목차

영문목차

Kefir Market is anticipated to expand from $1.1 billion in 2024 to $1.6 billion by 2034, growing at a CAGR of approximately 3.7%. Kefir Market encompasses the production and distribution of kefir, a fermented dairy product rich in probiotics, vitamins, and minerals. Originating from Eastern Europe, kefir is gaining global popularity due to its health benefits, including improved digestion and immune support. The market is driven by increasing consumer awareness of gut health and the demand for functional foods. Innovations in flavor profiles and non-dairy alternatives are expanding consumer base, while online retail channels are enhancing market accessibility.

Industry Overview:

Global tariffs and geopolitical tensions are intricately influencing the Kefir Market, particularly in Japan, South Korea, China, and Taiwan. These nations are strategically navigating trade barriers by enhancing local production capabilities and diversifying import sources. Japan and South Korea are investing in domestic dairy innovations to mitigate reliance on imports. China is focusing on self-sufficiency, bolstering its kefir production to cater to rising health-conscious consumers. Taiwan, while a smaller player, is leveraging niche market segments. The global kefir market is experiencing steady growth, driven by health trends and increased consumption of probiotic products. By 2035, the market is expected to flourish, contingent on stable supply chains and geopolitical stability. Middle East conflicts could exacerbate supply chain disruptions and elevate energy costs, impacting production and distribution logistics.

Market Segmentation
TypeDairy-based Kefir, Non-dairy Kefir, Organic Kefir, Flavored Kefir, Low-fat Kefir, Frozen Kefir
ProductKefir Drinks, Kefir Smoothies, Kefir Yogurt, Kefir Cheese, Kefir Grains
ApplicationFunctional Foods, Dietary Supplements, Pharmaceuticals, Cosmetics, Animal Feed
FormLiquid, Powder, Granules
End UserHousehold, Food and Beverage Industry, Pharmaceutical Industry, Cosmetic Industry, Animal Nutrition Industry
Distribution ChannelSupermarkets/Hypermarkets, Convenience Stores, Online Retail, Specialty Stores, Health Stores
TechnologyFermentation Technology, Packaging Technology, Preservation Technology
ComponentProbiotics, Yeast, Bacteria

Market Overview:

The Kefir Market is segmented into dairy-based and non-dairy-based products, with the dairy-based segment currently leading due to its traditional appeal and established consumer base. This dominance is driven by the high nutritional value of dairy kefir, rich in probiotics, vitamins, and minerals, aligning with the growing consumer preference for gut health and wellness. Technological advancements in fermentation processes have enhanced the taste and shelf-life of dairy kefir, further bolstering its market position. Emerging sub-segments include plant-based kefir, catering to the rising demand for lactose-free and vegan alternatives. This sub-segment is gaining momentum, reflecting a broader trend towards sustainability and ethical consumption. The introduction of innovative flavors and functional ingredients in plant-based kefir is expected to attract health-conscious consumers, potentially reshaping market dynamics. Additionally, the expanding distribution channels, including online retail, are anticipated to amplify the reach and accessibility of both traditional and emerging kefir products.

Geographical Overview:

The kefir market demonstrates varied growth dynamics across different regions. In North America, the market is flourishing due to increasing health awareness and demand for probiotic-rich foods. The region's consumers are increasingly seeking functional beverages, positioning kefir as a popular choice. In Europe, kefir enjoys a strong traditional presence, particularly in Eastern Europe, where it is a dietary staple. The Western European market is also expanding, driven by an interest in gut health and natural products. Retailers are responding with a broader range of kefir products. Asia Pacific is witnessing burgeoning growth in the kefir market, propelled by a rising middle class and increasing disposable incomes. Health-conscious consumers in countries like China and Japan are embracing kefir for its digestive benefits, spurring market expansion. In Latin America, the kefir market is gradually gaining traction. Consumers are beginning to appreciate the health benefits associated with kefir, leading to a steady increase in demand. The region's market is poised for further growth. The Middle East & Africa represent burgeoning markets for kefir. Rising health awareness and a growing interest in functional foods are contributing to the market's expansion. The potential for growth remains significant as consumers become more health-conscious.

Competition Overview:

The kefir market is dominated by flavored kefir products, with plain variants also maintaining a significant presence. This segmentation is propelled by consumers' growing preference for diverse taste profiles and the health benefits associated with kefir consumption. Europe stands as a prominent market leader, owing to its long-standing tradition of fermented foods, while North America is witnessing a surge in demand due to increased health consciousness and probiotic popularity. Major industry players are focusing on expanding their product lines and enhancing distribution networks to capture a broader consumer base. The competitive landscape is shaped by key manufacturers such as Lifeway Foods, Danone, and The Hain Celestial Group, who are investing in product innovation and strategic partnerships. Regulatory influences, particularly in Europe and North America, emphasize product labeling and health claims, impacting market dynamics. The future outlook is optimistic, with anticipated growth driven by rising awareness of gut health and the expanding trend of functional foods. Challenges such as fluctuating raw material costs and stringent regulatory standards persist, yet the increasing demand for plant-based kefir and organic variants presents lucrative opportunities for market expansion.

Recent Developments:

In recent months, the Kefir market has witnessed several noteworthy developments. Danone has announced a strategic partnership with a leading probiotics research institute to innovate and expand its kefir product line, aiming to capture a larger market share in the health-conscious segment. Lifeway Foods, a prominent player in the kefir industry, reported a significant increase in quarterly revenue, attributing the growth to heightened consumer interest in probiotic-rich foods and successful marketing campaigns. In a move to enhance supply chain efficiency, a major European kefir producer has invested in state-of-the-art logistics technology, ensuring faster delivery and reduced costs. Meanwhile, a new regulatory framework in the European Union has been introduced, focusing on the labeling and health claims of fermented products, including kefir, which could impact market dynamics. Lastly, a start-up in the United States has launched an innovative plant-based kefir, targeting vegan consumers and those with lactose intolerance, marking a significant diversification in product offerings within the kefir market.

Key Companies:

Lifeway Foods, The Icelandic Milk and Skyr Corporation, Green Valley Creamery, Maple Hill Creamery, Nancy's Yogurt, Redwood Hill Farm, Wallaby Organic, Liberte, Siggi's Dairy, Brown Cow Yogurt, Noosa Yoghurt, Stonyfield Farm, Straus Family Creamery, Bellwether Farms, Kalona Super Natural, Nancy's Probiotic Foods, Good Culture, Coach Farm, Clover Sonoma, Horizon Organic

Key Trends and Drivers:

The kefir market is experiencing robust growth due to rising consumer awareness about gut health and probiotics. This trend is driven by an increasing interest in functional foods that offer health benefits beyond basic nutrition. Consumers are becoming more health-conscious, seeking products that support digestive wellness and boost immunity. The demand for natural and organic products is further propelling the market as kefir is often perceived as a clean-label product. Additionally, the expanding lactose-intolerant population is contributing to the market's expansion. Kefir, being a fermented dairy product, is often better tolerated by those with lactose sensitivity. The rise in veganism and plant-based diets is also influencing the market, with non-dairy kefir options gaining popularity. Companies are innovating with flavors and formulations to cater to diverse consumer preferences, enhancing market appeal. E-commerce platforms are playing a pivotal role in market growth by providing convenient access to a wide range of kefir products. This trend is especially prominent in regions with high internet penetration and a growing preference for online shopping. The kefir market is poised for continuous growth, driven by these emerging trends and consumer preferences.

Restraints and Challenges:

The Kefir Market faces several contemporary restraints and challenges. A significant challenge is the fluctuating availability and cost of raw materials, which affects production consistency and pricing strategies. This volatility can lead to increased operational costs and hinder market expansion efforts. Furthermore, consumer awareness and understanding of kefir's health benefits remain limited, particularly in emerging markets, impeding potential growth. The market also grapples with stringent regulatory requirements and labeling standards that vary across regions, complicating international trade and compliance. Additionally, the presence of alternative probiotic products, such as yogurts and supplements, creates stiff competition, requiring innovative marketing approaches to differentiate kefir. Lastly, the perishable nature of kefir necessitates efficient cold chain logistics, which can be challenging and costly, especially in regions with underdeveloped infrastructure. These factors collectively pose substantial obstacles to the swift and robust growth of the kefir market.

Research Scope:

Our research scope provides comprehensive market data, insights, and analysis across a variety of critical areas. We cover Local Market Analysis, assessing consumer demographics, purchasing behaviors, and market size within specific regions to identify growth opportunities. Our Local Competition Review offers a detailed evaluation of competitors, including their strengths, weaknesses, and market positioning. We also conduct Local Regulatory Reviews to ensure businesses comply with relevant laws and regulations. Industry Analysis provides an in-depth look at market dynamics, key players, and trends. Additionally, we offer Cross-Segmental Analysis to identify synergies between different market segments, as well as Production-Consumption and Demand-Supply Analysis to optimize supply chain efficiency. Our Import-Export Analysis helps businesses navigate global trade environments by evaluating trade flows and policies. These insights empower clients to make informed strategic decisions, mitigate risks, and capitalize on market opportunities.

TABLE OF CONTENTS

1: Kefir Market Overview

2: Executive Summary

3: Premium Insights on the Market

4: Kefir Market Outlook

5: Kefir Market Strategy

6: Kefir Market Size

7: Kefir Market, by Type

8: Kefir Market, by Product

9: Kefir Market, by Application

10: Kefir Market, by Form

11: Kefir Market, by End User

12: Kefir Market, by Distribution Channel

13: Kefir Market, by Technology

14: Kefir Market, by Component

15: Kefir Market, by Region

16: Competitive Landscape

17: Company Profiles

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