Live Streaming Pay-Per-View Global Market Opportunities And Strategies To 2033
상품코드:1486825
리서치사:The Business Research Company
발행일:2024년 05월
페이지 정보:영문 225 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
세계 라이브 스트리밍 PPV(Pay-per-View) 시장은 2018년 6억 8,164만 달러로 평가되었으며, 2023년까지 15.0% 이상의 연평균 성장률(CAGR)을 나타낼 것으로 예상됩니다.
인터넷 보급률 증가
인터넷 보급률 증가는 실적 기간 동안 라이브 스트리밍 PPV 시장의 성장을 가속했습니다. 인터넷에 대한 접근성이 증가함에 따라 페이퍼뷰 라이브 스트리밍 이벤트의 잠재적 시청자층이 넓어지고 지리적 제약을 극복할 수 있게 되었습니다. 접근성이 향상됨에 따라 소비자들은 물리적 장소 없이도 집이나 모바일 기기에서 편리하게 이벤트에 접속할 수 있게 되었습니다. 이러한 편의성은 소비자의 참여와 확산을 촉진하여 시장 도달 범위와 주최자의 수익 기회를 확대했습니다. 예를 들어, 싱가포르에 본사를 둔 온라인 레퍼런스 라이브러리 DataReportal에 따르면, 2022년 10월 기준 전 세계 총 50억 7,000만 명이 인터넷을 사용하고 있으며, 이는 전 세계 인구의 63.5%에 해당하는 수치입니다. 인터넷 사용자도 계속 증가하고 있으며, 지난 12개월 동안 전 세계 인터넷 연결 인구가 1억 7,000만 명 이상 증가했다는 데이터도 있습니다. 또한 국제전기통신연합(ITU)에 따르면 전 세계적으로 인터넷에 접속할 수 있는 가구의 비율이 2018년 54.7%에서 2019년 57%로 증가하여 2019년에는 약 45억 명이 인터넷에 접속할 수 있게 되었습니다고 합니다. 페이스북의 Internet.org와 같은 노력도 인터넷 보급률 상승에 기여했습니다. 따라서 인터넷 보급률 증가는 이 기간 동안 라이브 스트리밍 유료 방송 시장의 성장을 이끌었습니다.
목차
제1장 주요 요약
라이브 스트리밍 PPV - 시장의 매력과 거시경제 상황
제2장 목차
제3장 표 리스트
제4장 그래프 리스트
제5장 보고서 구성
제6장 시장 특징
일반적인 시장의 정의
개요
라이브 스트리밍 PPV 시장 정의와 세분화
시장 세분화 : 컴포넌트별
솔루션
서비스
시장 세분화 : 업종별
스포츠
미디어 및 엔터테인먼트
교육
기타 업종
제7장 라이브 스트리밍 PPV 시장 : 거시경제 시나리오
COVID-19의 영향 : 라이브 스트리밍 PPV 시장
우크라이나 전쟁의 영향 : 라이브 스트리밍 PPV 시장
고인플레이션의 영향 : 라이브 스트리밍 PPV 시장
제8장 주요 시장 동향
제9장 세계 시장 규모와 성장
시장 규모
시장 성장 실적(2018년-2023년)
시장 성장 촉진요인(2018년-2023년)
시장 성장 억제요인(2018년-2023년)
시장 성장 예측(2023년-2028년, 2033년)
시장 성장 촉진요인(2023년-2028년)
시장 성장 억제요인(2023년-2028년)
제10장 세계의 라이브 스트리밍 PPV 시장 : 세분화
세계의 라이브 스트리밍 PPV 시장 : 컴포넌트별, 실적과 예측(2018년-2023년, 2028년, 2033년)
세계의 라이브 스트리밍 PPV 시장 : 업종별, 실적과 예측(2018년-2023년, 2028년, 2033년)
제11장 라이브 스트리밍 PPV 시장 : 지역/국가별 분석
세계의 라이브 스트리밍 PPV 시장 : 지역별, 실적과 예측(2018년-2023년, 2028년, 2033년)
세계의 라이브 스트리밍 PPV 시장 : 국가별, 실적과 예측(2018년-2023년, 2028년, 2033년)
제12장 아시아태평양 시장
제13장 서유럽 시장
제14장 동유럽 시장
제15장 북미 시장
제16장 남미 시장
제17장 중동 시장
제18장 아프리카 시장
제19장 경쟁 구도와 기업 개요
기업 개요
International Business Machines Corporation(IBM)
UFC Fight Pass
Sky Group Ltd
Amazon Web Services Inc
ESPN+
제20장 경쟁 벤치마킹
제21장 경쟁 대시보드
제22장 주요 인수합병(M&A)
제23장 기회와 전략
세계의 라이브 스트리밍 PPV 시장(2028년) : 새로운 기회를 제공하는 국가
세계의 라이브 스트리밍 PPV 시장(2028년) : 새로운 기회를 제공하는 부문
세계의 라이브 스트리밍 PPV 시장(2028년) : 성장 전략
시장 동향에 근거한 전략
경쟁 전략
제24장 라이브 스트리밍 PPV 시장 : 결론과 제안
결론
제안
제품
장소
가격
프로모션
사람들
제25장 부록
LSH
영문 목차
영문목차
Live streaming pay-per-view (PPV) encompasses digital services enabling content providers to monetize live broadcasts by charging viewers a fee to access specific events or content online.
The live streaming pay-per-view market consists of sales, by entities (organizations, sole traders and partnerships), of live streaming pay-per-view solutions and services that are utilized across various sectors, such as sports, media, entertainment and education, providing a real-time viewing experience that can be accessed globally. The technology behind live streaming PPV involves broadcasting live content through the internet, where it can be watched on numerous devices such as smartphones, tablets, computers and smart TVs (televisions), effectively broadening the reach and engagement beyond traditional venue limits.
The global live streaming pay-per-view market was valued at $681.64 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 15.0%.
Increased Internet Penetration
Increased internet penetration boosted the growth of the live streaming pay-per-view market in the historic period. The increase in internet access broadened the potential audience for live streaming pay-per-view events, overcoming previous geographical constraints. Enhanced accessibility enabled consumers to conveniently access events from home or on mobile devices, without the need for physical presence. This convenience drove higher consumer engagement and adoption, expanding market reach and revenue opportunities for organizers. For instance, in October 2022, according to DataReportal, a Singapore-based online reference library, a total of 5.07 billion people around the world used the internet, equivalent to 63.5% of the world's total population. Internet users continue to grow too, with the data indicating that the world's connected population grew by more than 170 million in the past 12 months. Additionally, according to the ITU (International Telecommunication Union), globally, the percentage of households with internet access increased from 54.7% in 2018 to 57% in 2019. About 4.5 billion people had access to the internet in 2019. Initiatives such as Internet.org by Facebook also contributed to the rise in internet penetration. Therefore, the increase in internet penetration drove the growth of the live streaming pay-per-view market during this period.
Launch Of Innovative Platforms To Improve Consumer Experience
Companies in the live streaming pay-per-view market are developing new product solutions to improve consumer experience. For example, in April 2024, TPT Global Tech, a US-based Internet service provider offering media content, announced the beta testing phase of its innovative mobile TV broadcasting application, VuMe Live PPV. The innovative platform VuMe Live PPV aims to transform the way consumers watch live events via pay-per-view (PPV) options straight on their mobile phones. The software promises to stream live events such as concerts, sporting events and exclusive broadcasts in a flawless and high-quality manner. Additionally, in October 2023, Veeps Inc., a US-based live streaming service provider, launched Veeps All Access, a new subscription service that gives fans unlimited access to all of the live shows, on-demand content and special artist exclusives on Veeps so they can enjoy live music and entertainment from popular artists and iconic venues every day. With the help of All Access's formidable platform partners, they offer their customers live music like never before. The monthly fee for All Access is $11.99 or $120 for a yearly pass.
The global live streaming pay-per-view market is fairly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up 24.74% of the total market in 2022.
Live Streaming Pay-Per-View Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global live streaming pay-per-view market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for live streaming pay-per-view? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The live streaming pay-per-view market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider live streaming pay-per-view market; and compares it with other markets.
The report covers the following chapters
Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by component and by verticals.
Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
Macro-Economic Scenario- The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the live streaming pay-per-view market.
Global Market Size And Growth- Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
Regional And Country Analysis- Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
Market Segmentation- Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by component and by verticals in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
Regional Market Size and Growth- Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
Competitive Dashboard- Briefs on competitive dashboard of major players.
Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
Conclusions And Recommendations- This section includes recommendations for live streaming pay-per-view providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
1) By Component: Solutions; Services
2) By Verticals: Sports; Media And Entertainment; Education; Other Verticals
Companies Mentioned: International Business Machine Corporation; UFC Fight Pass; Sky Group Ltd.; Amazon Web Services Inc.; ESPN+
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; Italy; Spain; UK; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time-series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; live streaming pay-per-view indicators comparison.
Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Table of Contents
1 Executive Summary
1.1 Live Streaming Pay-Per-View - Market Attractiveness And Macro economic Landscape
2 Table Of Contents
3 List Of Tables
4 List Of Figures
5 Report Structure
6 Market Characteristics
6.1 General Market Definition
6.2 Summary
6.3 Live Streaming Pay-Per-View Market Definition And Segmentations
6.4 Market Segmentation By Component
6.4.1 Solutions
6.4.2 Services
6.5 Market Segmentation By Verticals
6.5.1 Sports
6.5.2 Media And Entertainment
6.5.3 Education
6.5.4 Other Verticals
7 Live Streaming Pay-Per-View Market - Macro Economic Scenario
7.1 COVID-19 Impact On The Live Streaming Pay-Per-View Market
7.2 Impact Of The War In Ukraine On The Live Streaming Pay-Per-View Market
7.3 Impact Of High Inflation On The Live Streaming Pay-Per-View Market
8 Major Market Trends
8.1 Launch Of Innovative Platforms To Improve Consumer Experience
8.2 Strategic Acquisitions To Expand Product Range And Capabilities
8.3 Focus On Investments To Expand Streaming Services To New Geographies
8.4 Utilization Of Cloud-Based Over-The-Top (OTT) Platforms For Sports Streaming Services
9 Global Market Size and Growth
9.1 Market Size
9.2 Historic Market Growth, 2018 - 2023, Value ($ Million)