세계의 디지털 광고비 시장 규모는 향후 수년간 강력한 성장이 전망되며, 2029년에 1조 307억 5,000만 달러에 달할 것으로 예측되며, CAGR로 9.7%의 성장이 전망됩니다. 예측 기간 중의 성장은 커넥티드 TV 광고 증가, 인터랙티브 광고 및 쇼핑 광고 증가, 프라이버시 규제 및 컴플라이언스, 지속가능성 및 사회적 책임, 신흥 시장의 성장에 기인할 것으로 보입니다. 예측 기간의 주요 동향으로는 프로그래매틱 광고, 광고 사기 방지, 새로운 광고 포맷의 등장, 컨텐츠 마케팅의 통합, 크로스 채널 통합, AI와 머신러닝의 통합 등이 있습니다.
태블릿과 스마트폰의 보급으로 향후 디지털 광고비 시장의 확대가 예상됩니다. 태블릿과 스마트폰은 사용자가 인터넷에 접속하고, 용도를 실행하고, 동영상 시청, 게임, 화상통화 등 다양한 활동을 할 수 있는 모바일 기기입니다. 디스플레이 광고, 동영상, 소셜미디어 광고, 인앱 광고 등 디지털 컨텐츠 소비에 모바일 기기가 사용되면서 광고 부문에서 모바일 기기의 역할이 크게 증가하고 있습니다. 광고주들은 모바일 플랫폼을 통해 잠재고객에게 다가갈 수 있도록 전략을 조정하고 있으며, 이는 디지털 광고비 시장의 성장을 더욱 촉진할 것으로 예상됩니다. 예를 들어 데이터 사이언스를 활용한 인사이트을 제공하는 미국의 자동 리포팅 플랫폼인 DemandSage의 보고서에 따르면 2022년 기준 전 세계 스마트폰 사용자 수는 약 66억 명으로 전년 대비 4.2% 증가했습니다. 이처럼 태블릿과 스마트폰의 보급이 디지털 광고비 시장의 성장을 촉진하고 있습니다.
디지털 광고비 시장은 동영상 컨텐츠 마케팅에 대한 수요가 증가하고 있습니다. 컨텐츠 마케팅은 가치 있고 적절한 컨텐츠의 제작과 배포에 초점을 맞춘 전략적 접근 방식이지만, 동영상 컨텐츠로의 전환이 두드러지게 나타나고 있습니다. 2023년 2월 현재 Wyzowl의 조사에 따르면 동영상 컨텐츠 마케팅을 채택한 기업은 91%에 달하며, 이는 2022년 86%에서 증가한 수치입니다. 이러한 동영상 컨텐츠 마케팅에 대한 수요의 급증은 디지털 광고비 시장의 성장을 가속할 것으로 보입니다.
세계의 디지털 광고비 시장에 대해 조사분석했으며, 시장의 특징, 시장의 동향과 전략, 각 지역의 분석, 경쟁 구도 등의 정보를 제공하고 있습니다.
목차
제1장 개요
제2장 디지털 광고비 시장의 특징
제3장 디지털 광고비 시장 동향과 전략
제4장 디지털 광고비 시장 - 시장에 대한 금리, 인플레이션, 지정학, COVID와 회복의 영향을 포함한 거시경제 시나리오
제5장 세계의 디지털 광고비 성장 분석, 전략적 분석 프레임워크
- 세계의 디지털 광고비 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인, 억제요인)
- 최종 용도 산업의 분석
- 세계의 디지털 광고비 시장의 성장률 분석
- 세계의 디지털 광고비 시장 규모와 성장 실적(2019-2024년)
- 세계의 디지털 광고비 시장 규모 예측과 성장(2024-2029년·2034년)
- 세계의 디지털 광고비 전체 시장 규모(TAM)
제6장 디지털 광고비 시장 세분화
- 세계의 디지털 광고비 시장 : 광고 포맷별, 실적과 예측(2019-2024년·2024-2029년·2034년)
- 디스플레이 광고
- 소셜미디어
- 네이티브 광고
- 검색 광고
- 영상 광고
- 기타 광고 포맷
- 세계의 디지털 광고비 시장 : 플랫폼별, 실적과 예측(2019-2024년·2024-2029년·2034년)
- 모바일
- 랩톱
- 데스크톱
- 세계의 디지털 광고비 시장 : 최종사용자별, 실적과 예측(2019-2024년·2024-2029년·2034년)
- 소매
- 의료
- 자동차
- 미디어·엔터테인먼트
- 교육
- 운송·관광
- IT·통신
- 세계의 디지털 광고비 시장, 디스플레이 광고의 서브 세분화 : 유형별, 실적과 예측(2019-2024년·2024-2029년·2034년)
- 배너 광고
- 리치 미디어 광고
- 전면광고
- 팝업 광고
- 세계의 디지털 광고비 시장, 소셜미디어의 서브 세분화 : 유형별, 실적과 예측(2019-2024년·2024-2029년·2034년)
- 스폰서드 포스트
- 스토리 광고
- 캐러셀 광고
- 메신저 광고
- 세계의 디지털 광고비 시장, 네이티브 광고의 서브 세분화 : 유형별, 실적과 예측(2019-2024년·2024-2029년·2034년)
- 스폰서드 컨텐츠
- 인 피드 광고
- 메신저 광고
- 세계의 디지털 광고비 시장, 유료 검색 광고의 서브 세분화 : 유형별, 실적과 예측(2019-2024년·2024-2029년·2034년)
- PPC(Pay-Per-Click) 광고
- 제품 리스트 광고
- 로컬 검색 광고
- 텍스트 광고
- 세계의 디지털 광고비 시장, 영상 광고의 서브 세분화 : 유형별, 실적과 예측(2019-2024년·2024-2029년·2034년)
- 인스트림 광고
- 아웃 스트림 광고
- 인터랙티브 영상 광고
- 소셜 비디오 광고
- 세계의 디지털 광고비 시장, 기타 광고 포맷의 서브 세분화 : 유형별, 실적과 예측(2019-2024년·2024-2029년·2034년)
- 메일 마케팅
- 제휴 마케팅
- 인플루언서 마케팅
- 팟캐스트 광고
제7장 디지털 광고비 시장의 지역과 국가 분석
- 세계의 디지털 광고비 시장 : 지역별, 실적과 예측(2019-2024년·2024-2029년·2034년)
- 세계의 디지털 광고비 시장 : 국가별, 실적과 예측(2019-2024년·2024-2029년·2034년)
제8장 아시아태평양의 디지털 광고비 시장
제9장 중국의 디지털 광고비 시장
제10장 인도의 디지털 광고비 시장
제11장 일본의 디지털 광고비 시장
제12장 호주의 디지털 광고비 시장
제13장 인도네시아의 디지털 광고비 시장
제14장 한국의 디지털 광고비 시장
제15장 서유럽의 디지털 광고비 시장
제16장 영국의 디지털 광고비 시장
제17장 독일의 디지털 광고비 시장
제18장 프랑스의 디지털 광고비 시장
제19장 이탈리아의 디지털 광고비 시장
제20장 스페인의 디지털 광고비 시장
제21장 동유럽 디지털 광고비 시장
제22장 러시아의 디지털 광고비 시장
제23장 북미의 디지털 광고비 시장
제24장 미국의 디지털 광고비 시장
제25장 캐나다의 디지털 광고비 시장
제26장 남미의 디지털 광고비 시장
제27장 브라질의 디지털 광고비 시장
제28장 중동의 디지털 광고비 시장
제29장 아프리카의 디지털 광고비 시장
제30장 디지털 광고비 시장의 경쟁 구도와 기업 개요
- 디지털 광고비 시장의 경쟁 구도
- 디지털 광고비 시장의 기업 개요
- Microsoft corporation
- Google LLC
- Meta Platforms Inc.
- Hulu LLC
- Ignite Visibility LLC
제31장 디지털 광고비 시장의 기타 주요 기업과 혁신적 기업
- L7 Creative
- Alibaba Group Holdings Limited
- Amazon Web Services Inc.
- Baidu Inc.
- Coalition Technologies LLC
- Dentsu Group Inc.
- Disruptive Advertising Inc.
- Effective Spend
- Omnicom Group
- Publicis Groupe
- Tencent Holdings Limited
- Adobe Inc.
- The Trade Desk Inc.
- Verizon Communications Inc.
- Twitter Inc.
제32장 세계의 디지털 광고비 시장의 경쟁 벤치마킹과 대시보드
제33장 디지털 광고비 시장의 주요 합병과 인수
제34장 디지털 광고비 시장의 최근 발전
제35장 디지털 광고비 시장의 잠재성 높은 국가, 부문, 전략
- 디지털 광고비 시장 - 가장 새로운 기회를 제공하는 국가(2029년)
- 디지털 광고비 시장 - 가장 새로운 기회를 제공하는 부문(2029년)
- 디지털 광고비 시장 - 성장 전략(2029년)
제36장 부록
KSA
Digital ad spending pertains to the financial resources allocated to digital advertising, encompassing various online marketing strategies utilizing electronic media channels to promote products, services, or companies. This form of advertising involves payment for clicks, impressions, or other interactions aimed at driving traffic to a website or other digital platforms.
Key categories of digital ad spending comprise diverse formats such as display ads, social media, native advertising, search ads, video ads, among others. Display ads, for instance, encompass a digital advertising variant featuring text, images, and a URL guiding viewers to a website for further information or purchase decisions. These ads are deployed across mobile, laptop, and desktop platforms and find application in industries including retail, healthcare, automotive, media and entertainment, education, transportation and tourism, as well as IT and telecommunications.
The digital ad spending market research report is one of a series of new reports from The Business Research Company that provides digital ad spending market statistics, including global market size, regional shares, competitors with a digital ad spending market share, detailed digital ad spending market segments, market trends and opportunities, and any further data you may need to thrive in the digital ad spending industry. This digital ad spending market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The digital ad spending market size has grown strongly in recent years. It will grow from$649.18 billion in 2024 to $711.75 billion in 2025 at a compound annual growth rate (CAGR) of 9.6%. The growth in the historic period can be attributed to increased internet penetration, mobile device proliferation, social media growth, data analytics and targeting, e-commerce expansion, video content consumption
The digital ad spending market size is expected to see strong growth in the next few years. It will grow to $1030.75 billion in 2029 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to increasing connected tv advertising, increasing interactive and shoppable ads, privacy regulations and compliance, sustainability and social responsibility, emerging markets growth. Major trends in the forecast period include programmatic advertising, ad fraud prevention, emergence of new ad formats, content marketing integration, cross-channel integration, ai and machine learning integration.
The growing penetration of tablets and smartphones is anticipated to drive the expansion of the digital ad spending market in the future. Tablets and smartphones are mobile devices that enable users to access the internet, run applications, and engage in various activities, such as watching videos, gaming, and video calling. The rising use of these devices for digital content consumption-including display ads, videos, social media ads, and in-app ads-has significantly heightened the role of mobile devices in the advertising sector. Advertisers have adjusted their strategies to reach their audiences through mobile platforms, which will further stimulate growth in the digital ad spending market. For instance, a report from Demandsage, a U.S.-based automated reporting platform that utilizes data science for insights, noted that there were around 6.6 billion smartphone users worldwide as of 2022, reflecting a 4.2% increase from the previous year. Thus, the increased penetration of tablets and smartphones is fueling the growth of the digital ad market.
The digital ad spending market is the escalating demand for video content marketing. Content marketing, a strategic approach focused on creating and disseminating valuable and relevant content, has seen a substantial shift toward video content. Advertisers recognize the effectiveness of video advertisements in capturing audience attention and delivering compelling messages. As of February 2023, a survey by Wyzowl revealed that 91% of businesses adopted video content marketing, marking an increase from the 86% observed in 2022. This surge in demand for video content marketing is poised to fuel the growth of the digital ad spending market.
The prevailing trend in the digital ad spending market is the rapid adoption of advanced technologies. Key players in the market are actively incorporating cutting-edge technologies such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR), machine learning, and blockchain to maintain and strengthen their market positions. For instance, in January 2023, Verizon Media, a prominent US-based technology company, launched the Next-Gen Solutions suite. This innovative suite is designed to deliver relevant ad experiences independently of cookies or mobile app IDs. It employs real-time data signals such as weather, location, and device types to power machine-learning algorithms, connecting advertisers with pertinent audiences without relying on user-level profiles or browser storage. Verizon Media's Next-Gen Buying feature further utilizes machine-learning algorithms to enable advertisers to connect with relevant audiences without the need for cookies, mobile app IDs, browser storage, or the creation of user-level profiles.
Major companies within the digital ad spending market are actively exploring AI-based tools, including advertising testing tools, to broaden their customer base and gain a competitive edge. An advertising testing tool is a software program designed to measure the effectiveness of advertising campaigns. For instance, in May 2022, Kantar, a leading UK-based marketing data and analytics company, introduced Link AI for Digital, an AI tool tailored for testing digital advertising formats. This solution utilizes AI to forecast the in-market performance of digital ads, drawing insights from a dataset comprising over 230,000 survey-enabled ad tests and 30 million real-world interactions.
In January 2022, Smith, a reputable US-based IT services and consulting company, acquired Adept, a digital advertising services company, for an undisclosed amount. This acquisition aims to leverage Smith's expertise to achieve better results and business objectives, allowing both companies to enhance their service offerings and expand their product portfolios.
Major companies operating in the digital ad spending market include Microsoft corporation, Google LLC, Meta Platforms Inc., Hulu LLC, Ignite Visibility LLC, L7 Creative, Alibaba Group Holdings Limited, Amazon Web Services Inc., Baidu Inc., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Effective Spend, Omnicom Group, Publicis Groupe, Tencent Holdings Limited, Adobe Inc., The Trade Desk Inc., Verizon Communications Inc., Twitter Inc., Pinterest Inc., Snap Inc., Roku Inc., Spotify Technology S.A., Expedia Group, TripAdvisor Inc., JD.com Inc., Criteo SA, InterActiveCorp, Datorama Inc., PubMatic Inc., Magnite Inc., Taboola, Outbrain Inc., AdRoll Group, Rubicon Project Inc., Xandr Inc., OpenX, MediaMath Inc.
North America was the largest region in the digital ad spending market in 2024. The regions covered in the digital ad spending market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the digital ad spending market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The digital Ad spending market includes revenues earned by entities through audio ads, in-app ads, mobile applications, and email marketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Digital Ad Spending Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on digital ad spending market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for digital ad spending ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital ad spending market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
- Markets Covered:1) By Add Format: Display Ads; Social Media; Native Advertising; Search Ads; Video Ads; Other Add Format
- 2) By Platform: Mobile; Laptop; Desktop
- 3) By End User: Retail; Health care; Automotive; Media And Entertainment; Education; Transport And Tourism; IT And Telecom
- Subsegments:
- 1) By Display Ads: Banner Ads; Rich Media Ads; Interstitial Ads; Pop-Up Ads
- 2) By Social Media: Sponsored Posts; Stories Ads; Carousel Ads; Messenger Ads
- 3) By Native Advertising: Sponsored Content; In-Feed Ads; Recommendation Widgets
- 4) By Paid Search Ads: Pay-Per-Click (PPC) Ads; Product Listing Ads; Local Search Ads; Text Ads
- 5) By Video Ads: In-Stream Ads; Out-Stream Ads; Interactive Video Ads; Social Video Ads
- 6) By Other Ad Format: Email Marketing; Affiliate Marketing; Influencer Marketing; Podcast Ads
- Companies Mentioned: Microsoft corporation; Google LLC; Meta Platforms Inc.; Hulu LLC; Ignite Visibility LLC
- Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
- Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
- Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Digital Ad Spending Market Characteristics
3. Digital Ad Spending Market Trends And Strategies
4. Digital Ad Spending Market - Macro Economic Scenario including the impact of Interest Rates, Inflation, Geopolitics and Covid And Recovery on the Market
5. Global Digital Ad Spending Growth Analysis And Strategic Analysis Framework
- 5.1. Global Digital Ad Spending PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
- 5.2. Analysis Of End Use Industries
- 5.3. Global Digital Ad Spending Market Growth Rate Analysis
- 5.4. Global Digital Ad Spending Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
- 5.5. Global Digital Ad Spending Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
- 5.6. Global Digital Ad Spending Total Addressable Market (TAM)
6. Digital Ad Spending Market Segmentation
- 6.1. Global Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Display Ads
- Social Media
- Native Advertising
- Search Ads
- Video Ads
- Other Add Format
- 6.2. Global Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Mobile
- Laptop
- Desktop
- 6.3. Global Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Retail
- Health care
- Automotive
- Media And Entertainment
- Education
- Transport And Tourism
- IT And Telecom
- 6.4. Global Digital Ad Spending Market, Sub-Segmentation Of Display Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Banner Ads
- Rich Media Ads
- Interstitial Ads
- Pop-Up Ads
- 6.5. Global Digital Ad Spending Market, Sub-Segmentation Of Social Media, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Sponsored Posts
- Stories Ads
- Carousel Ads
- Messenger Ads
- 6.6. Global Digital Ad Spending Market, Sub-Segmentation Of Native Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Sponsored Content
- In-Feed Ads
- Messenger Ads
- 6.7. Global Digital Ad Spending Market, Sub-Segmentation Of Paid Search Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Pay-Per-Click (PPC) Ads
- Product Listing Ads
- Local Search Ads
- Text Ads
- 6.8. Global Digital Ad Spending Market, Sub-Segmentation Of Video Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- In-Stream Ads
- Out-Stream Ads
- Interactive Video Ads
- Social Video Ads
- 6.9. Global Digital Ad Spending Market, Sub-Segmentation Of Other Ad Format, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Email Marketing
- Affiliate Marketing
- Influencer Marketing
- Podcast Ads
7. Digital Ad Spending Market Regional And Country Analysis
- 7.1. Global Digital Ad Spending Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 7.2. Global Digital Ad Spending Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific Digital Ad Spending Market
- 8.1. Asia-Pacific Digital Ad Spending Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.3. Asia-Pacific Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.4. Asia-Pacific Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Digital Ad Spending Market
- 9.1. China Digital Ad Spending Market Overview
- 9.2. China Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.3. China Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.4. China Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Digital Ad Spending Market
- 10.1. India Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.2. India Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.3. India Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Digital Ad Spending Market
- 11.1. Japan Digital Ad Spending Market Overview
- 11.2. Japan Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.3. Japan Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.4. Japan Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Digital Ad Spending Market
- 12.1. Australia Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.2. Australia Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.3. Australia Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Digital Ad Spending Market
- 13.1. Indonesia Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.2. Indonesia Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.3. Indonesia Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Digital Ad Spending Market
- 14.1. South Korea Digital Ad Spending Market Overview
- 14.2. South Korea Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.3. South Korea Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.4. South Korea Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Digital Ad Spending Market
- 15.1. Western Europe Digital Ad Spending Market Overview
- 15.2. Western Europe Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.3. Western Europe Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.4. Western Europe Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Digital Ad Spending Market
- 16.1. UK Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.2. UK Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.3. UK Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Digital Ad Spending Market
- 17.1. Germany Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.2. Germany Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.3. Germany Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Digital Ad Spending Market
- 18.1. France Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.2. France Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.3. France Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Digital Ad Spending Market
- 19.1. Italy Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.2. Italy Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.3. Italy Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Digital Ad Spending Market
- 20.1. Spain Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.2. Spain Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.3. Spain Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Digital Ad Spending Market
- 21.1. Eastern Europe Digital Ad Spending Market Overview
- 21.2. Eastern Europe Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.3. Eastern Europe Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.4. Eastern Europe Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Digital Ad Spending Market
- 22.1. Russia Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.2. Russia Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.3. Russia Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Digital Ad Spending Market
- 23.1. North America Digital Ad Spending Market Overview
- 23.2. North America Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.3. North America Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.4. North America Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Digital Ad Spending Market
- 24.1. USA Digital Ad Spending Market Overview
- 24.2. USA Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.3. USA Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.4. USA Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada Digital Ad Spending Market
- 25.1. Canada Digital Ad Spending Market Overview
- 25.2. Canada Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.3. Canada Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.4. Canada Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America Digital Ad Spending Market
- 26.1. South America Digital Ad Spending Market Overview
- 26.2. South America Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.3. South America Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.4. South America Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil Digital Ad Spending Market
- 27.1. Brazil Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.2. Brazil Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.3. Brazil Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East Digital Ad Spending Market
- 28.1. Middle East Digital Ad Spending Market Overview
- 28.2. Middle East Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.3. Middle East Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.4. Middle East Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa Digital Ad Spending Market
- 29.1. Africa Digital Ad Spending Market Overview
- 29.2. Africa Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.3. Africa Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.4. Africa Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. Digital Ad Spending Market Competitive Landscape And Company Profiles
- 30.1. Digital Ad Spending Market Competitive Landscape
- 30.2. Digital Ad Spending Market Company Profiles
- 30.2.1. Microsoft corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Google LLC Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Meta Platforms Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Hulu LLC Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Ignite Visibility LLC Overview, Products and Services, Strategy and Financial Analysis
31. Digital Ad Spending Market Other Major And Innovative Companies
- 31.1. L7 Creative
- 31.2. Alibaba Group Holdings Limited
- 31.3. Amazon Web Services Inc.
- 31.4. Baidu Inc.
- 31.5. Coalition Technologies LLC
- 31.6. Dentsu Group Inc.
- 31.7. Disruptive Advertising Inc.
- 31.8. Effective Spend
- 31.9. Omnicom Group
- 31.10. Publicis Groupe
- 31.11. Tencent Holdings Limited
- 31.12. Adobe Inc.
- 31.13. The Trade Desk Inc.
- 31.14. Verizon Communications Inc.
- 31.15. Twitter Inc.
32. Global Digital Ad Spending Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The Digital Ad Spending Market
34. Recent Developments In The Digital Ad Spending Market
35. Digital Ad Spending Market High Potential Countries, Segments and Strategies
- 35.1 Digital Ad Spending Market In 2029 - Countries Offering Most New Opportunities
- 35.2 Digital Ad Spending Market In 2029 - Segments Offering Most New Opportunities
- 35.3 Digital Ad Spending Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies
36. Appendix
- 36.1. Abbreviations
- 36.2. Currencies
- 36.3. Historic And Forecast Inflation Rates
- 36.4. Research Inquiries
- 36.5. The Business Research Company
- 36.6. Copyright And Disclaimer
