광고 지출 시장은 2024-2029년간 3,638억 달러 확대되고, 예측 기간 동안 8.7%의 연평균 복합 성장률(CAGR)을 나타낼 전망입니다. 세계의 광고 지출 시장에 대해 조사 분석했으며, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더에 대한 벤더 분석 등의 정보를 전해드립니다.
현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 광고 교환 플랫폼 증가, 모바일 애플리케이션의 확산, 스마트폰 및 태블릿의 출하량 증가에 의해 주도되고 있습니다.
| 시장 범위 |
| 기준 연도 |
2025년 |
| 종료 연도 |
2029년 |
| 예측 기간 |
2025-2029년 |
| 성장 모멘텀 |
가속 |
| 전년 대비(2025년) |
8% |
| CAGR |
8.7% |
| 증분 금액 |
3,638억 달러 |
본 조사에서는 향후 몇 년간 광고 지출 시장의 성장을 가속하는 주요 요인 중 하나로 광고에 ar을 도입하는 것을 꼽았습니다. 또한, 광고 도구로서 인공지능의 활용이 증가하고, 프로그래매틱 광고의 도입이 진행되고 있는 것도 시장의 큰 수요로 작용할 것으로 보입니다.
목차
제1장 주요 요약
제2장 Technavio 분석
- 가격, 수명주기, 고객 구입 바스켓, 채택 비율, 구입 기준 분석
- 인풋의 중요성과 차별화 요인
- 혼란 요인
- 성장 촉진요인과 과제의 영향
제3장 시장 구도
제4장 시장 규모
- 시장의 정의
- 시장 부문 분석
- 시장 규모(2024년)
- 시장 전망(2024-2029년)
제5장 시장 규모 실적
- 세계의 광고 지출 시장 2019-2023년
- 유형별 부문 분석(2019-2023년)
- 지역별 부문 분석(2019-2023년)
- 국가별 부문 분석(2019-2023년)
제6장 정성 분석
제7장 Five Forces 분석
- Five Forces 요약
- 바이어의 교섭력
- 공급 기업의 교섭력
- 신규 진출업체의 위협
- 대체품의 위협
- 경쟁 위협
- 시장 현황
제8장 시장 세분화 : 유형별
- 시장 부문
- 비교 : 유형별
- 디지털 : 시장 규모와 예측(2024-2029년)
- TV : 시장 규모와 예측(2024-2029년)
- OOH : 시장 규모와 예측(2024-2029년)
- 인쇄 : 시장 규모와 예측(2024-2029년)
- 시장 기회 : 유형별
제9장 고객 상황
제10장 지역별 상황
- 지역별 세분화
- 비교 : 지역별
- 북미 : 시장 규모와 예측(2024-2029년)
- 아시아태평양 : 시장 규모와 예측(2024-2029년)
- 유럽 : 시장 규모와 예측(2024-2029년)
- 남미 : 시장 규모와 예측(2024-2029년)
- 중동 및 아프리카 : 시장 규모와 예측(2024-2029년)
- 미국 : 시장 규모와 예측(2024-2029년)
- 중국 : 시장 규모와 예측(2024-2029년)
- 캐나다 : 시장 규모와 예측(2024-2029년)
- 일본 : 시장 규모와 예측(2024-2029년)
- 영국 : 시장 규모와 예측(2024-2029년)
- 독일 : 시장 규모와 예측(2024-2029년)
- 인도 : 시장 규모와 예측(2024-2029년)
- 프랑스 : 시장 규모와 예측(2024-2029년)
- 브라질 : 시장 규모와 예측(2024-2029년)
- 아랍에미리트(UAE) : 시장 규모와 예측(2024-2029년)
- 지역 상황에 의한 시장 기회
제11장 성장 촉진요인, 과제, 기회 및 성장 억제요인
- 시장 성장 촉진요인
- 시장이 해결해야 할 과제
- 성장 촉진요인과 과제의 영향
- 시장 기회와 성장 억제요인
제12장 경쟁 구도
제13장 경쟁 분석
- 기업 개요
- 기업 순위 지수
- 기업의 시장 포지셔닝
- Baidu Inc.
- Clear Channel Outdoor Holdings Inc.
- Comcast Corp.
- Daniel J. Edelman Holdings Inc.
- Google LLC
- JCDecaux SE
- Meta Platforms Inc.
- Omnicom Group Inc.
- Publicis Groupe SA
- The Interpublic Group of Companies Inc.
제14장 부록
LSH
The ad spending market is forecasted to grow by $ 363.8 bn during 2024-2029, accelerating at a CAGR of 8.7% during the forecast period. The report on the ad spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in number of ad-exchange platforms, proliferation of mobile applications, and growth in smartphone and tablet shipments.
| Market Scope |
|---|
| Base Year | 2025 |
| End Year | 2029 |
| Series Year | 2025-2029 |
| Growth Momentum | Accelerate |
| YOY 2025 | 8% |
| CAGR | 8.7% |
| Incremental Value | $363.8 bn |
Technavio's ad spending market is segmented as below:
By Type
By Geographical Landscape
- North America
- APAC
- Europe
- South America
- Middle East and Africa
This study identifies the incorporation of ar in advertising as one of the prime reasons driving the ad spending market growth during the next few years. Also, increase in use of ai as tool for advertisement and high adoption of programmatic advertising will lead to sizable demand in the market.
The report on the ad spending market covers the following areas:
- Ad Spending Market sizing
- Ad Spending Market forecast
- Ad Spending Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading ad spending market vendors that include Baidu Inc., Burkhart Advertising Inc., Captivate LLC, Clear Channel Outdoor Holdings Inc., Comcast Corp., Daniel J. Edelman Holdings Inc., Fairway Outdoor LLC, Focus Media Information Technology Co. Ltd., Google LLC, JCDecaux SE, Meta Platforms Inc., Microsoft Corp., Omnicom Group Inc., OUTFRONT Media Inc., Publicis Groupe SA, Stroer SE and Co. KGaA, The Interpublic Group of Companies Inc., Verizon Communications Inc., WPP Plc, and X Corp.. Also, the ad spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.3 Market size 2024
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Ad Spending Market 2019 - 2023
- Historic Market Size - Data Table on Global Ad Spending Market 2019 - 2023 ($ billion)
- 5.2 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
- 5.3 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.4 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 The AI impact on Global Ad Spending Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Type
- 8.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 8.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 8.3 Digital - Market size and forecast 2024-2029
- Chart on Digital - Market size and forecast 2024-2029 ($ billion)
- Data Table on Digital - Market size and forecast 2024-2029 ($ billion)
- Chart on Digital - Year-over-year growth 2024-2029 (%)
- Data Table on Digital - Year-over-year growth 2024-2029 (%)
- 8.4 TV - Market size and forecast 2024-2029
- Chart on TV - Market size and forecast 2024-2029 ($ billion)
- Data Table on TV - Market size and forecast 2024-2029 ($ billion)
- Chart on TV - Year-over-year growth 2024-2029 (%)
- Data Table on TV - Year-over-year growth 2024-2029 (%)
- 8.5 OOH - Market size and forecast 2024-2029
- Chart on OOH - Market size and forecast 2024-2029 ($ billion)
- Data Table on OOH - Market size and forecast 2024-2029 ($ billion)
- Chart on OOH - Year-over-year growth 2024-2029 (%)
- Data Table on OOH - Year-over-year growth 2024-2029 (%)
- 8.6 Print - Market size and forecast 2024-2029
- Chart on Print - Market size and forecast 2024-2029 ($ billion)
- Data Table on Print - Market size and forecast 2024-2029 ($ billion)
- Chart on Print - Year-over-year growth 2024-2029 (%)
- Data Table on Print - Year-over-year growth 2024-2029 (%)
- 8.7 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)
9 Customer Landscape
- 9.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Geographic Landscape
- 10.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
- 10.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 10.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 10.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 10.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 10.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 10.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 10.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 10.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 10.10 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 10.11 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 10.12 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 10.13 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 10.14 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 10.15 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 10.16 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 10.17 UAE - Market size and forecast 2024-2029
- Chart on UAE - Market size and forecast 2024-2029 ($ billion)
- Data Table on UAE - Market size and forecast 2024-2029 ($ billion)
- Chart on UAE - Year-over-year growth 2024-2029 (%)
- Data Table on UAE - Year-over-year growth 2024-2029 (%)
- 10.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)
11 Drivers, Challenges, and Opportunity/Restraints
- 11.1 Market drivers
- 11.2 Market challenges
- 11.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 11.4 Market opportunities/restraints
12 Competitive Landscape
- 12.1 Overview
- 12.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 12.3 Landscape disruption
- Overview on factors of disruption
- 12.4 Industry risks
- Impact of key risks on business
13 Competitive Analysis
- 13.1 Companies profiled
- 13.2 Company ranking index
- 13.3 Market positioning of companies
- Matrix on companies position and classification
- 13.4 Baidu Inc.
- Baidu Inc. - Overview
- Baidu Inc. - Business segments
- Baidu Inc. - Key offerings
- Baidu Inc. - Segment focus
- SWOT
- 13.5 Clear Channel Outdoor Holdings Inc.
- Clear Channel Outdoor Holdings Inc. - Overview
- Clear Channel Outdoor Holdings Inc. - Business segments
- Clear Channel Outdoor Holdings Inc. - Key offerings
- Clear Channel Outdoor Holdings Inc. - Segment focus
- SWOT
- 13.6 Comcast Corp.
- Comcast Corp. - Overview
- Comcast Corp. - Business segments
- Comcast Corp. - Key news
- Comcast Corp. - Key offerings
- Comcast Corp. - Segment focus
- SWOT
- 13.7 Daniel J. Edelman Holdings Inc.
- Daniel J. Edelman Holdings Inc. - Overview
- Daniel J. Edelman Holdings Inc. - Product / Service
- Daniel J. Edelman Holdings Inc. - Key offerings
- SWOT
- 13.8 Google LLC
- Google LLC - Overview
- Google LLC - Product / Service
- Google LLC - Key offerings
- SWOT
- 13.9 JCDecaux SE
- JCDecaux SE - Overview
- JCDecaux SE - Business segments
- JCDecaux SE - Key offerings
- JCDecaux SE - Segment focus
- SWOT
- 13.10 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Business segments
- Meta Platforms Inc. - Key news
- Meta Platforms Inc. - Key offerings
- Meta Platforms Inc. - Segment focus
- SWOT
- 13.11 Omnicom Group Inc.
- Omnicom Group Inc. - Overview
- Omnicom Group Inc. - Business segments
- Omnicom Group Inc. - Key offerings
- Omnicom Group Inc. - Segment focus
- SWOT
- 13.12 Publicis Groupe SA
- Publicis Groupe SA - Overview
- Publicis Groupe SA - Product / Service
- Publicis Groupe SA - Key offerings
- SWOT
- 13.13 The Interpublic Group of Companies Inc.
- The Interpublic Group of Companies Inc. - Overview
- The Interpublic Group of Companies Inc. - Business segments
- The Interpublic Group of Companies Inc. - Key offerings
- The Interpublic Group of Companies Inc. - Segment focus
- SWOT
14 Appendix
- 14.1 Scope of the report
- 14.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 14.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 14.4 Research methodology
- 14.5 Data procurement
- 14.6 Data validation
- 14.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 14.8 Data synthesis
- 14.9 360 degree market analysis
- 360 degree market analysis
- 14.10 List of abbreviations
