마시는 요거트 시장 규모, 점유율, 성장 분석, 카테고리별, 유형별, 포장별, 유통 채널별, 대상 소비자별, 지역별 - 산업 예측(2025-2032년)
Drinkable Yogurt Market Size, Share, and Growth Analysis, By Category (Dairy Based, Non Dairy Based), By Type (Flavored, Plain), By Packaging, By Distribution Channel, By Target Consumer, By Region - Industry Forecast 2025-2032
상품코드:1838239
리서치사:SkyQuest
발행일:2025년 10월
페이지 정보:영문 187 Pages
라이선스 & 가격 (부가세 별도)
한글목차
마시는 요거트 세계 시장 규모는 2023년 535억 달러로 평가되었고, 예측 기간(2025-2032년) CAGR 6.9%로, 2024년 571억 9,000만 달러에서 2032년에는 975억 3,000만 달러로 성장할 전망입니다.
마시는 요거트 시장은 소비자들이 바쁜 라이프스타일에 잘 어울리는 영양가 있고 편리한 선택을 선호하면서 꾸준히 성장하고 있습니다. 기존의 숟가락으로 먹는 요구르트와 달리 음료형 요구르트는 휴대가 간편해 직장인과 학생, 건강을 중시하는 개인에게 특히 매력적입니다. 소화기 건강과 면역력에 대한 인식이 높아지면서 프로바이오틱스, 비타민, 미네랄이 함유된 기능성 식품 및 식음료에 대한 수요가 증가하면서 이 부문의 성장에 박차를 가하고 있습니다. 무유당, 저당, 식물성, 단백질 강화 등 맛과 배합의 혁신이 시장의 매력을 넓혀가고 있습니다. 또한, 현대식 소매점, 온라인 쇼핑, 싱글 서빙 옵션 등 다양한 소매 형태가 등장하면서 소비자들은 이러한 편리한 제품에 쉽게 접근하고 시험해 볼 수 있는 기회를 얻게 되었습니다.
목차
서론
조사 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장 전제조건과 제한
주요 요약
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porter의 Five Forces 분석
주요 시장 인사이트
중요 성공 요인
경쟁 정도
주요 투자 기회
시장 생태계
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
마시는 요거트 시장 규모 : 카테고리별&CAGR(2025-2032)
시장 개요
유제품 사용
유제품 미사용
마시는 요거트 시장 규모 : 유형별&CAGR(2025-2032)
시장 개요
플레이버
초콜릿
바닐라
베리
망고
기타
플레인
마시는 요거트 시장 규모 : 포장별&CAGR(2025-2032)
시장 개요
보틀
테트라팩
마시는 요거트 시장 규모 : 유통 채널별&CAGR(2025-2032)
시장 개요
슈퍼마켓 및 하이퍼마켓
편의점
전문점
온라인 스토어
기타
마시는 요거트 시장 규모 타겟 소비자&CAGR(2025-2032)
시장 개요
아동
성인 및 건강지향 소비자
마시는 요거트 시장 규모&CAGR(2025-2032)
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
주요 5개사 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
최근 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업 개요
기업 상세
제품 포트폴리오 분석
기업 부문별 점유율 분석
매출 전년대비 비교(2022-2024년)
주요 기업 개요
Danone S.A.(France)
Nestle S.A.(Switzerland)
General Mills Inc.(USA)
Chobani LLC(USA)
Royal FrieslandCampina N.V.(Netherlands)
Groupe Lactalis(France)
Yakult Honsha Co., Ltd.(Japan)
Arla Foods amba(Denmark)
Fonterra Co-operative Group Ltd.(New Zealand)
Meiji Holdings Co., Ltd.(Japan)
Morinaga Nutritional Foods, Inc.(USA)
Pillars Yogurt(USA)
Benecol Ltd.(Finland)
China Mengniu Dairy Company Limited(China)
Fage International S.A.(Luxembourg)
Stonyfield Organic(USA)
LALA U.S. Inc.(USA)
Bega Group(Australia)
Ehrmann AG(Germany)
Muller Group(UK)
결론과 제안
LSH
영문 목차
영문목차
Global Drinkable Yogurt Market size was valued at USD 53.5 billion in 2023 and is poised to grow from USD 57.19 billion in 2024 to USD 97.53 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).
The drinkable yogurt market is witnessing steady growth as consumers prioritize nutritious and convenient options that seamlessly integrate into their busy lifestyles. Unlike traditional spoonable yogurt, drinkable varieties offer enhanced portability, making them particularly appealing to professionals, students, and health-conscious individuals. The segment's expansion is fueled by the rising demand for functional foods and beverages that incorporate probiotics, vitamins, and minerals, reflecting a heightened awareness of digestive health and immunity. Innovations in flavors and formulations-ranging from lactose-free and low-sugar to plant-based and protein-enriched-broaden market appeal. Additionally, the emergence of varied retail formats, including modern retail, online shopping, and single-serve options, provides consumers with easier access and opportunities to trial these convenient products.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Drinkable Yogurt market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Drinkable Yogurt Market Segments Analysis
Global Drinkable Yogurt Market is segmented by Category, Type, Packaging, Distribution Channel, Target Consumer and region. Based on Category, the market is segmented into Dairy Based and Non Dairy Based. Based on Type, the market is segmented into Flavored and Plain. Based on Packaging, the market is segmented into Bottles and Tetra Pack. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Stores and Others. Based on Target Consumer, the market is segmented into Children and Adults and Health-conscious Consumers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Drinkable Yogurt Market
The growing consumer awareness regarding digestive health and the benefits of probiotics in boosting immunity is significantly fueling the demand for drinkable yogurt. Individuals are increasingly seeking functional foods and beverages that promote gut balance and overall well-being, leading to a rise in the daily consumption of probiotic drinks. This health-conscious demographic views drinkable yogurt as an accessible and convenient choice that aligns with their nutritional needs while delivering essential health advantages. As more people prioritize wellness, drinkable yogurt emerges as a favorable option that caters to their desire for tasty, beneficial, and easy-to-consume nutritional solutions.
Restraints in the Global Drinkable Yogurt Market
A significant challenge facing the drinkable yogurt market is the growing consumer concern regarding sugar content in flavored or sweetened options. As health-conscious individuals increasingly avoid high-sugar beverages, products that fail to deliver satisfying taste while reducing sugar levels are likely to see diminished appeal. To address this issue and maintain consumer interest, brands are urged to innovate by incorporating natural sweeteners and developing low-calorie formulations. This strategic repositioning is essential for attracting health-oriented consumers and ensuring sustained demand within the highly competitive market for drinkable yogurt.
Market Trends of the Global Drinkable Yogurt Market
The Global Drinkable Yogurt market is experiencing significant growth driven by a surge in consumer demand for functional and health-promoting products. As health-conscious individuals increasingly recognize the intrinsic link between diet and wellness, they are gravitating towards drinkable yogurts that offer more than basic nutrition. Products fortified with probiotics for improved gut health, essential vitamins for bolstering immune function, and high-protein formulations catering to fitness enthusiasts are becoming increasingly popular. Additionally, innovations are addressing dietary requirements, including lactose intolerance and plant-based preferences, allowing brands to expand their offerings and capture diverse consumer segments in a rapidly evolving market landscape.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Global Drinkable Yogurt Market Size by Category & CAGR (2025-2032)
Market Overview
Dairy Based
Non Dairy Based
Global Drinkable Yogurt Market Size by Type & CAGR (2025-2032)
Market Overview
Flavored
Chocolate
Vanilla
Berries
Mango
Others
Plain
Global Drinkable Yogurt Market Size by Packaging & CAGR (2025-2032)
Market Overview
Bottles
Tetra Pack
Global Drinkable Yogurt Market Size by Distribution Channel & CAGR (2025-2032)
Market Overview
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Others
Global Drinkable Yogurt Market Size by Target Consumer & CAGR (2025-2032)
Market Overview
Children
Adults and Health-conscious Consumers
Global Drinkable Yogurt Market Size & CAGR (2025-2032)
North America (Category, Type, Packaging, Distribution Channel, Target Consumer)
US
Canada
Europe (Category, Type, Packaging, Distribution Channel, Target Consumer)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Category, Type, Packaging, Distribution Channel, Target Consumer)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Category, Type, Packaging, Distribution Channel, Target Consumer)
Brazil
Rest of Latin America
Middle East & Africa (Category, Type, Packaging, Distribution Channel, Target Consumer)
