Stratistics MRC에 따르면 세계의 A2 요구르트 시장은 2025년 34억 달러를 차지했으며, 예측 기간 동안 CAGR 8.4%로 성장해 2032년까지 59억 달러에 이를 전망입니다.
A2 요구르트는 통상의 우유에 포함되는 일반적인 A1 단백질과는 대조적으로, A2 베타 카제인 단백질만을 생성하는 우유만을 원료로 하는 유제품 요구르트의 일종입니다. 이 단백질 조성의 차이에 의해 A2 요구르트는 소화하기 쉽다고 여겨지고 있어 특히 기존 유제품에 불쾌감을 느끼지만 유당 불내증이 아닌 사람에게 적합합니다. 양 우유에 포함 된 카제인과 구조적으로 유사하기 때문에 민감한 소화 기관 친화적 인 대안이 될 수 있습니다. 요구르트의 영양적 이점을 모두 유지하면서 팽만감과 소화 불량의 가능성을 줄여줍니다.
유당 불내증과 과민증 증가
유당 불내증과 유제품 과민증 증가로 A2 요구르트 제품 수요가 크게 늘어나고 있습니다.
제한된 가용성과 공급망 문제
A2 요구르트 시장에서 주요 장애물 중 하나는 A2 우유공급이 제한되어 있다는 것입니다. 개발도상지역의 한정된 유통망 등, 공급 체인의 비효율성이 시기 적절한 제품 공급을 방해하고 있습니다.
가처분소득 증가와 서양화된 문화
특히 신흥 경제 국가에서 가처분 소득이 증가함에 따라 소비자는 A2 요구르트와 같은 프리미엄 건강 식품 카테고리를 탐구하게 되었습니다. 젊은층은 기능적이고 영양 밀도가 높은 제품을 시험하는 것에 긍정적입니다. 또한, 소셜 미디어나 디지털 헬스 인플루언서의 대두는 A2 요구르트의 이점을 보다 많은 사람들에게 퍼뜨리는데 도움이 되고 있습니다.
결정적인 과학적 합의의 부족
인기는 높아지고 있지만, A2 요구르트의 건강 효과에 관한 결정적인 과학적 합의가 얻어지지 않기 때문에 시장은 검토에 직면하고 있습니다. 많은 소비자가 소화를 개선했다고 보고하는 한편, 대규모 임상 연구가 불충분하다고, 회의적인 견해를 하는 의료 전문가도 있습니다. 또한, 대중 일반의 언설 속에 상반되는 연구가 존재해, 소비자의 신뢰가 희미해질 가능성도 있습니다.
COVID-19의 영향
COVID-19의 대유행은 A2 요구르트 시장에 이중 영향을 미치고, 공급과 소비자 수요 모두에 영향을 미쳤습니다. 유행 중에 건강 의식이 높아지면, 소비자는 A2 요구르트를 포함한 면역력과 소화력을 높이는 기능성 식품에 점점 눈을 돌리게 되었습니다. 전자상거래의 성장과 디지털 식품 슈퍼 플랫폼도 폐쇄 중 제품의 가시성과 접근을 유지하는데 있어서 매우 중요한 역할을 했습니다.
요구르트 음료 분야는 예측 기간 동안 최대가 될 전망
요구르트 음료 분야는 편의성, 휴대성, 건강 지향 소비자들 사이에서 인기가 높아짐에 따라 예측 기간 동안 가장 큰 시장 점유율을 차지할 것으로 예측됩니다. 이 제품은 소화 흡수의 장점과 마시기 쉬움을 결합하여 바쁜 라이프 스타일에 이상적입니다. 이동 중에 영양 공급이 보급됨에 따라 요구르트 음료는 신속한 에너지 공급과 단백질 함량을 지원합니다. 풍미와 영양 강화의 변형은 더욱 매력을 높이고 폭넓은 층을 끌어들이고 있습니다. 소매업체와 브랜드는 슈퍼마켓, 편의점 및 온라인 플랫폼에서 증가하는 수요에 대응하기 위해 이 부문에서 제공을 확대하고 있습니다.
식품 서비스 산업 부문은 예측기간 중 가장 높은 CAGR이 예상된다.
예측기간 동안 외식산업 부문은 식당 메뉴, 카페, 건강지향 음식점으로의 도입 증가에 따라 가장 높은 성장률을 나타낼 것으로 예측됩니다. 유행 후 소비자의 외식 빈도가 증가함에 따라 건강하고 알레르기 친화적인 선택에 대한 기대가 커지고 있습니다. A2 요구르트는 외식 메뉴 스무디, 디저트, 아침 식사 메뉴에서 인기를 끌고 있습니다. 요구르트 제조업체와 외식 체인 간의 파트너십은 지명도와 소비자 평가판을 향상시키는 데 도움이 됩니다. 게다가 이 부문은 청결하고 건강한 식품 제공에 대한 관광과 호텔 산업 투자 증가로 이익을 얻고 있습니다.
예측 기간 동안 아시아태평양은 뿌리 깊은 유제품 소비 문화와 유당 불내증에 대한 의식이 높아짐에 따라 최대 시장 점유율을 차지할 것으로 예측됩니다. 유제품의 혁신과 품질 향상을 촉진하는 정부의 이니셔티브도 시장 성장에 기여하고 있습니다.
예측 기간 동안 북미는 가장 높은 CAGR을 나타낼 것으로 예측됩니다. 과민증을 위해 유제품의 대체품을 적극적으로 요구하고 있습니다.
According to Stratistics MRC, the Global A2 Yogurt Market is accounted for $3.4 billion in 2025 and is expected to reach $5.9 billion by 2032 growing at a CAGR of 8.4% during the forecast period. A2 yogurt is a type of dairy yogurt made exclusively from the milk of cows that produce only the A2 beta-casein protein, as opposed to the more common A1 protein found in regular milk. This difference in protein composition is believed to make A2 yogurt easier to digest, especially for individuals who experience discomfort from conventional dairy products but are not lactose intolerant. The A2 protein is structurally similar to the casein found in human milk, goat milk, and sheep milk, potentially offering a gentler alternative for sensitive digestive systems. A2 yogurt retains all the nutritional benefits of regular yogurt, including calcium, probiotics, and protein, while reducing the likelihood of bloating or indigestion. It's increasingly popular among health-conscious consumers seeking cleaner, more natural dairy options.
Increasing cases of lactose intolerance and sensitivity
The rising prevalence of lactose intolerance and dairy sensitivity is significantly driving the demand for A2 yogurt products. Unlike conventional dairy, A2 yogurt contains only A2 beta-casein protein, which is easier to digest for many individuals. As consumers become more aware of gut health and the importance of choosing digestible dairy options, A2 yogurt is emerging as a preferred choice. The global shift toward clean-label and health-oriented food products is further supporting this trend. Increased consumer education and awareness campaigns around digestive wellness are accelerating the adoption of A2 dairy solutions.
Limited availability and supply chain challenges
One of the major hurdles in the A2 yogurt market is the restricted supply of A2 milk, which is sourced from specially selected cows that naturally produce only the A2 beta-casein protein. These cattle are less prevalent, making sourcing more complicated and costly. Moreover, supply chain inefficiencies, including inadequate cold storage and limited distribution networks in developing regions, hamper timely product delivery. Transportation bottlenecks and higher production costs due to specific breeding practices also pose challenges. As a result, the scalability and accessibility of A2 yogurt remain constrained in several global markets.
Rising disposable income and westernized culture
Increasing disposable income, particularly in emerging economies, is enabling consumers to explore premium health food categories such as A2 yogurt. As urbanization spreads and western dietary habits influence food preferences, more consumers are opting for specialized dairy alternatives perceived as healthier. The trend is especially pronounced among younger demographics, who are more open to trying functional and nutrient-dense products. Furthermore, the rise of social media and digital health influencers is helping promote the benefits of A2 yogurt to a broader audience. This combination of economic and cultural factors presents strong growth prospects for market players.
Lack of definitive scientific consensus
Despite growing popularity, the market faces scrutiny due to the lack of conclusive scientific consensus around its health benefits. While many consumers report improved digestion, some health professionals remain skeptical, citing insufficient large-scale clinical studies. This uncertainty may deter health-conscious buyers who rely on evidence-based information for dietary choices. Additionally, the presence of conflicting studies in public discourse may dilute consumer trust. Competitors in the dairy alternative space may also leverage this gap in evidence to promote plant-based products as more reliable solutions.
Covid-19 Impact
The COVID-19 pandemic had a dual effect on the A2 yogurt market, influencing both supply and consumer demand. Initially, disruptions in logistics and dairy farming impacted the production and availability of A2 milk products. However, as health consciousness surged during the pandemic, consumers increasingly turned to functional foods to boost immunity and digestion, including A2 yogurt. The shift toward at-home consumption further favored packaged yogurt drinks and ready-to-eat dairy options. E-commerce growth and digital grocery platforms also played a pivotal role in maintaining product visibility and access during lockdowns. Overall, the crisis highlighted the importance of healthy, digestible nutrition.
The yogurt drinks segment is expected to be the largest during the forecast period
The yogurt drinks segment is expected to account for the largest market share during the forecast period due to their convenience, portability, and growing popularity among health-focused consumers. These products combine digestive benefits with easy consumption, making them ideal for busy lifestyles. As on-the-go nutrition gains traction, yogurt drinks are favored for their quick energy boost and protein content. Flavored and fortified variants further enhance appeal, attracting a broader demographic. Retailers and brands are expanding offerings in this segment to meet rising demand across supermarkets, convenience stores, and online platforms.
The foodservice industry segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the foodservice industry segment is predicted to witness the highest growth rate driven by increasing incorporation into restaurant menus, cafes, and health-focused eateries. As consumers dine out more frequently post-pandemic, there is a growing expectation for healthier and allergen-friendly options. A2 yogurt is gaining traction in smoothies, desserts, and breakfast items within foodservice menus. Partnerships between yogurt producers and foodservice chains are helping to amplify visibility and consumer trial. Moreover, the segment benefits from rising tourism and hotel industry investments in clean and wholesome food offerings.
During the forecast period, the Asia Pacific region is expected to hold the largest market share fueled by its deep-rooted dairy consumption culture and growing awareness of lactose intolerance. Countries like India, China, and Australia are witnessing increased interest in A2 dairy due to its perceived digestibility and health benefits. Government-backed initiatives promoting dairy innovation and quality improvements are also contributing to market growth. Additionally, the presence of leading A2 milk producers in this region supports a robust supply chain. Urban population growth and rising disposable incomes further amplify the demand for premium dairy products.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to a surge in health-conscious consumer behavior and growing interest in clean-label foods. The region's highly developed retail infrastructure enables widespread product availability and brand visibility. Additionally, a large portion of the population is actively seeking dairy alternatives due to lactose intolerance or digestive sensitivity. Promotional efforts and collaborations between A2 dairy brands and wellness influencers are enhancing consumer awareness. Innovation in flavor profiles and product formats tailored to local preferences is also driving rapid adoption across the U.S. and Canada.
Key players in the market
Some of the key players profiled in the A2 Yogurt Market include The a2 Milk Company, Amul, Mother Dairy, Nestle S.A., Danone S.A., Epigamia, Aadvik Foods, Niryas, Milky Mist, Param Dairy, General Mills, Inc., Lactalis Corporation, Saputo Inc., Schreiber Foods Inc., Freedom Foods Group Limited, Vinamilk, Erden Creamery Private Limited, Vedaaz Organics Pvt. Ltd., Ripley Farms and Godrej Jersey.
In May 2025, Nounos Creamery, renowned for its commitment to authentic, handcrafted Greek yogurt, announced the launch of its latest innovation: A2 Greek Yogurt. This new product line expands Nounos' offerings, providing consumers with the same exceptional taste and texture they love, now crafted from A2 milk. A2 milk contains only the A2 beta-casein protein, as opposed to the A1 protein found in most conventional milk. Some studies suggest that A2 milk may be easier for some individuals to digest.
In April 2025, MilkLane, the dairy and cattle feed business of Indo-Swiss agritech platform Innoterra, will supply Milky Mist, a South India dairy major, 100,000 litres of premium milk daily for three years in a deal valued at more than Rs 400 crore. The partnership is expected to benefit more than 10,000 farmers by ensuring fair pricing and access to high-nutrition cattle feed solutions.