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Drinking Yogurt Global Market Report 2025
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Drinking yogurt is a fermented dairy beverage crafted from milk and live bacterial cultures such as Lactobacillus bulgaricus and Streptococcus thermophilus. Its consistency is thinner compared to traditional yogurt, making it convenient for consumption. Drinking yogurt serves as a nourishing snack or meal alternative, rich in probiotics, protein, calcium, and other vital nutrients.

There are two main types of drinking yogurt dairy-based and non-dairy. They come in a variety of flavors, including plain and flavored, and are packaged in bottles or tetra packs. These products are widely distributed through supermarkets, hypermarkets, convenience stores, specialty outlets, and online platforms.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The drinking yogurt market research report is one of a series of new reports from The Business Research Company that provides drinking yogurt market statistics, including drinking yogurt industry global market size, regional shares, competitors with a drinking yogurt market share, detailed drinking yogurt market segments, market trends, and opportunities, and any further data you may need to thrive in the drinking yogurt industry. This drinking yogurt market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The drinking yogurt market size has grown strongly in recent years. It will grow from $44.39 billion in 2024 to $48.25 billion in 2025 at a compound annual growth rate (CAGR) of 8.7%. The growth in the historic period can be attributed to rising demand for probiotic foods, growing awareness of health and wellness, rising disposable incomes in various regions, attracted diverse consumer segments, and increased immunity-boosting food products.

The drinking yogurt market size is expected to see strong growth in the next few years. It will grow to " $66.88 billion in 2029 at a compound annual growth rate (CAGR) of 8.5%. The growth in the forecast period can be attributed to increasing demand for plant-based, growing emphasis on sustainable sourcing, improved preservation methods, rise of online shopping and subscription, and increasing consumer consumption of healthy foods. Major trends in the forecast period include growing inclusion of functional ingredients, plant-based yogurt drinks made, launch new flavors, yogurt drinks made with a variety of milk, and rising innovation in ingredients.

The forecast of 8.5% growth over the next five years reflects a modest reduction of 0.7% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by raising prices for imported probiotic cultures and fruit purees from France and Poland, impacting functional beverage brands.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growth of the drinking yogurt market is driven by increasing consumption of dairy foods. Dairy foods are products derived from mammalian milk, including cows, goats, and sheep. This rise in consumption is influenced by growing awareness of their nutritional benefits, cultural preferences, evolving lifestyles, and consumer preferences. Drinking yogurt, valued for its versatility, nutritional advantages, and convenience, is widely utilized in various culinary and nutritional applications within the dairy product category. For example, in November 2023, the Foreign Agricultural Service reported an increase in milk consumption for industrial use to 5.847 MMT from a projected 5.817 MMT in 2023, alongside an anticipated record high of 445,000 metric tons of cheese production in 2024, up by 28% from 2023. Therefore, the demand for dairy foods propels the drinking yogurt market forward.

Leading companies in the drinking yogurt market are focused on innovating products such as multi-benefit drinkable yogurt to improve gut health and provide additional functional benefits such as enhanced immune support and increased energy levels. Multi-benefit drinkable yogurt represents a category of yogurt products designed to deliver diverse health benefits beyond basic nutrition. These products typically blend the creamy texture and tangy flavor of yogurt with added ingredients targeting specific aspects of health and wellness. For instance, in March 2022, Danone introduced Activia+ Multi-Benefit Drinkable Yogurt in France. Activia+ incorporates billions of live and active probiotics to support gut health, containing 9 grams of sugar and 70 calories per serving, and is available in strawberry, peach, and raspberry flavors.

In April 2024, Pasture Brands Holdings LLC, a US-based manufacturer of beverage and refrigerated food products, completed the acquisition of Pillars Yogurt for an undisclosed sum. This strategic acquisition is intended to bolster Pasture Brands Holdings LLC's market presence and expand its offerings with a focus on health-oriented products. Pillars Yogurt, also based in the US, specializes in producing drinking yogurt.

Major companies operating in the drinking yogurt market are Nestle S.A., Groupe Lactalis SA, Danone Inc., General Mills Inc, Royal FrieslandCampina N.V, Arla Foods amba, Meiji Holdings Co Ltd., Gujarat Cooperative Milk Marketing Federation Ltd., Valio Ltd., Schreiber Foods Inc., Chobani Global Holdings LLC, Stonyfield Farm Inc., Kri Kri S.A. Dairy Industry, Wallaby Yogurt Company Inc., Noosa Yoghurt LLC, Straus Family Creamery, Marmum Dairy Farm LLC, Dana Dairy Group, Juhayna Food Industries, Fage International S.A., Clover Sonoma, Brown Cow Yogurt, Parmalat S.p.A, Siggi's Dairy LLC, Yoplait USA Inc.

Asia-Pacific was the largest region in the drinking yogurt market in 2024. The regions covered in the drinking yogurt market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the drinking yogurt market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The drinking yogurt market consists of the sale of probiotic drinkable yogurt, green drinkable yogurt, and plant-based drinkable yogurt. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Drinking Yogurt Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on drinking yogurt market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for drinking yogurt ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The drinking yogurt market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Drinking Yogurt Market Characteristics

3. Drinking Yogurt Market Trends And Strategies

4. Drinking Yogurt Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Drinking Yogurt Growth Analysis And Strategic Analysis Framework

6. Drinking Yogurt Market Segmentation

7. Drinking Yogurt Market Regional And Country Analysis

8. Asia-Pacific Drinking Yogurt Market

9. China Drinking Yogurt Market

10. India Drinking Yogurt Market

11. Japan Drinking Yogurt Market

12. Australia Drinking Yogurt Market

13. Indonesia Drinking Yogurt Market

14. South Korea Drinking Yogurt Market

15. Western Europe Drinking Yogurt Market

16. UK Drinking Yogurt Market

17. Germany Drinking Yogurt Market

18. France Drinking Yogurt Market

19. Italy Drinking Yogurt Market

20. Spain Drinking Yogurt Market

21. Eastern Europe Drinking Yogurt Market

22. Russia Drinking Yogurt Market

23. North America Drinking Yogurt Market

24. USA Drinking Yogurt Market

25. Canada Drinking Yogurt Market

26. South America Drinking Yogurt Market

27. Brazil Drinking Yogurt Market

28. Middle East Drinking Yogurt Market

29. Africa Drinking Yogurt Market

30. Drinking Yogurt Market Competitive Landscape And Company Profiles

31. Drinking Yogurt Market Other Major And Innovative Companies

32. Global Drinking Yogurt Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Drinking Yogurt Market

34. Recent Developments In The Drinking Yogurt Market

35. Drinking Yogurt Market High Potential Countries, Segments and Strategies

36. Appendix

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