교육용 AR 및 VR 시장 규모, 점유율, 성장 분석 : 기술 유형별, 구성요소별, 용도별, 최종사용자별, 지역별 - 산업 예측(2025-2032년)
Augmented and Virtual Reality in Education Market Size, Share, and Growth Analysis, By Technology Type (Augmented Reality, Virtual Reality ), By Component, By Application, By End-User, By Region - Industry Forecast 2025-2032
상품코드:1743316
리서치사:SkyQuest Technology Consulting Pvt. Ltd.
발행일:2025년 06월
페이지 정보:영문 193 Pages
라이선스 & 가격 (부가세 별도)
한글목차
교육용 AR 및 VR 세계 시장 규모는 2023년에 108억 달러로 평가되었으며, 예측 기간(2025-2032년) 동안 CAGR 19.9%로 성장하여 2024년 129억 5,000만 달러에서 2032년에는 553억 1,000만 달러로 성장할 전망입니다.
교육용 AR 및 VR 세계 시장은 빠른 기술 발전, 교실의 디지털화, 에듀테크 투자 증가에 힘입어 성장하고 있습니다. 교육 시스템이 디지털 네이티브 세대의 요구에 적응하는 가운데, AR과 VR은 참여도를 높이고, 지식의 정착을 강화하며, 지리적 장벽을 없애는 능력을 인정받고 있으며, AR과 VR을 모두 포함하는 XR은 학생과 교재의 상호 작용에 변화를 가져오고 있습니다. 예를 들어, 몰입형 플랫폼은 학생들이 물리적인 설치 없이 가상으로 실험실을 수행할 수 있게 해주며, 다른 도구는 역사적 유적지나 복잡한 주제의 가상 경험에 접근할 수 있게 해줍니다. 이러한 기술은 공평하고 양질의 학습 기회를 제공하고 학생들 간의 세계 협업을 촉진함으로써, 특히 교육 수준이 낮은 지역의 심각한 교육적 장애물을 해결하고 있습니다.
목차
소개
조사 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장 가정과 제한
주요 요약
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porters 분석
주요 시장 인사이트
핵심성공요인
경쟁 정도
주요 투자 기회
시장 생태계
시장 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
규제 상황
사례 연구
기술 분석
교육용 AR 및 VR 시장 규모 : 기술 유형별, CAGR(2025-2032년)
시장 개요
AR
VR
MR
교육용 AR 및 VR 시장 규모 : 구성요소별, CAGR(2025-2032년)
시장 개요
하드웨어
헤드 마운트 디스플레이(HMD)
센서와 카메라
기타
소프트웨어
컨텐츠 생성 툴
학습 관리 시스템(LMS)의 통합
기타
교육용 AR 및 VR 시장 규모 : 용도별, CAGR(2025-2032년)
시장 개요
K-12 교육
고등교육
직업 훈련
기업 연수
기타
교육용 AR 및 VR 시장 규모 : 최종사용자별, CAGR(2025-2032년)
시장 개요
교육기관
기업
정부기관
기타
교육용 AR 및 VR 시장 규모 : 지역별, CAGR(2025-2032년)
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5개사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채용한 전략
최근의 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업 개요
기업 상세
제품 포트폴리오 분석
기업 부문별 점유율 분석
매출 전년비 비교(2022-2024년)
주요 기업 개요
Microsoft Corporation(U.S.)
Google LLC(U.S.)
Sony Corporation(Japan)
HTC Corporation(Taiwan)
EON Reality Inc.(U.S.)
Pixo VR(U.S.)
Magic Leap, Inc.(U.S.)
Lenovo Group Ltd.(China)
Varjo Technologies Oy(Finland)
Meta Platforms, Inc.(U.S.)
ClassVR(Avantis Systems Ltd.)(U.K.)
InstaVR(U.S.)
3D Bear(Poland)
Labster(Denmark)
Unimersiv(U.K.)
Nearpod, Inc.(U.S.)
zSpace, Inc.(U.S.)
Virti Ltd.(U.K.)
Immersive VR Education(U.K.)
결론과 제안
KSM
영문 목차
영문목차
Global Augmented and Virtual Reality in Education Market size was valued at USD 10.8 billion in 2023 and is poised to grow from USD 12.95 billion in 2024 to USD 55.31 billion by 2032, growing at a CAGR of 19.9% during the forecast period (2025-2032).
The global market for augmented and virtual reality in education is driven by swift technological advancements, increasing classroom digitalization, and rising EdTech investments. As educational systems adapt to the needs of a digital-native generation, AR and VR are recognized for their ability to boost engagement, enhance knowledge retention, and eliminate geographical barriers. Extended Reality (XR), which encompasses both AR and VR, is transforming student interactions with educational material. For example, immersive platforms enable students to conduct labs virtually without physical setups, while other tools offer access to virtual experiences of historical sites and complex subjects. These technologies address significant educational obstacles, particularly in underserved areas, by delivering equitable, high-quality learning opportunities and fostering global collaboration among students.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Augmented and Virtual Reality in Education market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Augmented and Virtual Reality in Education Market Segments Analysis
Global Augmented and Virtual Reality in Education Market is segmented by Technology Type, Component, Application, End-User and region. Based on Technology Type, the market is segmented into Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). Based on Component, the market is segmented into Hardware and Software. Based on Application, the market is segmented into K-12 Education, Higher Education, Vocational Training, Corporate Training and Others. Based on End-User, the market is segmented into Educational Institutions, Corporate, Government Organizations and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Augmented and Virtual Reality in Education Market
The Global Augmented and Virtual Reality in Education market is driven by the ability of AR and VR technologies to immerse students in complex subjects such as biology, chemistry, history, and math within a simulated environment, enhancing both engagement and effectiveness in learning. These innovative tools promote experiential learning that significantly boosts retention rates and encourages active participation among students. For example, learners can delve into 3D explorations of ancient civilizations or human anatomy, resulting in a dynamic classroom experience that far surpasses traditional learning methods like textbooks and videos. Consequently, these technologies are transforming educational experiences globally.
Restraints in the Global Augmented and Virtual Reality in Education Market
Although the prices of augmented and virtual reality (AR/VR) equipment have decreased, devices such as headsets, motion sensors, and compatible hardware still pose a financial challenge for numerous educational institutions, especially in developing areas. Furthermore, the continuous expenses associated with content updates, hardware upkeep, and IT support create substantial obstacles to the extensive adoption of these technologies. This economic burden restricts the integration of AR/VR, particularly in public schools, which often operate under tight budget constraints, ultimately hindering the potential benefits that these immersive technologies could provide in enhancing learning experiences.
Market Trends of the Global Augmented and Virtual Reality in Education Market
The Global Augmented and Virtual Reality in Education market is witnessing a significant trend towards the integration of Artificial Intelligence, enhancing the personalization and adaptability of educational experiences. As of 2024, numerous startups are emerging with AI-enhanced VR platforms capable of real-time performance analysis and tailored content delivery, such as customized quizzes based on individual engagement and learning pace. These technologies utilize sophisticated algorithms to interpret voice commands and facial expressions, creating more intelligent and interactive learning environments. This fusion of AI and immersive technologies is reshaping educational methodologies, making learning more engaging, effective, and suited to diverse learner needs worldwide.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Technological Analysis
Global Augmented and Virtual Reality in Education Market Size by Technology Type & CAGR (2025-2032)
Market Overview
Augmented Reality (AR)
Virtual Reality (VR)
Mixed Reality (MR)
Global Augmented and Virtual Reality in Education Market Size by Component & CAGR (2025-2032)
Market Overview
Hardware
Head-Mounted Displays (HMDs)
Sensors and Cameras
Others
Software
Content Creation Tools
Learning Management Systems (LMS) Integration
Others
Global Augmented and Virtual Reality in Education Market Size by Application & CAGR (2025-2032)
Market Overview
K-12 Education
Higher Education
Vocational Training
Corporate Training
Others
Global Augmented and Virtual Reality in Education Market Size by End-User & CAGR (2025-2032)
Market Overview
Educational Institutions
Corporate
Government Organizations
Others
Global Augmented and Virtual Reality in Education Market Size & CAGR (2025-2032)
North America (Technology Type, Component, Application, End-User)
US
Canada
Europe (Technology Type, Component, Application, End-User)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Technology Type, Component, Application, End-User)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Technology Type, Component, Application, End-User)
Brazil
Rest of Latin America
Middle East & Africa (Technology Type, Component, Application, End-User)
