스포츠 애널리틱스 시장 규모, 점유율, 성장 분석 : 컴포넌트별, 모드별, 유형별, 용도별, 최종사용자별, 지역별 - 산업 예측(2025-2032년)
Sports Analytics Market Size, Share, and Growth Analysis, By Component (Solutions, Services), By Mode (On-Premises, Cloud), By Type, By Application, By End User, By Region - Industry Forecast 2025-2032
상품코드:1690047
리서치사:SkyQuest
발행일:2025년 03월
페이지 정보:영문 165 Pages
라이선스 & 가격 (부가세 별도)
한글목차
스포츠 애널리틱스 시장 규모는 2023년에 37억 달러로, 2024년 46억 달러에서 2032년에는 262억 1,000만 달러로 성장하며, 예측 기간(2025-2032년)의 CAGR은 24.3%로 성장할 전망입니다.
스포츠 산업은 빅데이터, IoT, 클라우드 컴퓨팅, 애널리틱스 등 첨단 기술의 통합으로 변화의 시기를 맞이하고 있습니다. 이러한 기술 수용의 급증으로 약 55%의 조직이 데이터베이스 인사이트를 통해 경영 성과를 강화할 수 있게 되었습니다. 전 세계에서 데이터 생성의 급격한 증가는 특히 소규모 스포츠 조직에 새로운 기회를 창출하고, 비용 효율적인 분석 솔루션을 활용하여 팀의 성과와 경쟁력을 향상시킬 수 있는 기회를 제공합니다. 또한 머신러닝과 다양한 형태의 인공지능이 이 분야에 도입되면서 시장 성장은 더욱 가속화될 것으로 예상됩니다. 이러한 기술의 지속적인 발전은 의사결정 과정을 재정의하고 스포츠 경영의 혁신을 촉진할 것입니다.
목차
서론
조사의 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장의 전제조건과 제한
개요
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
촉진요인과 기회
억제요인과 과제
Porter의 산업 분석
주요 시장 인사이트
주요 성공 요인
경쟁의 정도
주요 투자 기회
시장 에코시스템
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
기술 분석
사례 연구
스포츠 애널리틱스 시장 규모 : 컴포넌트별 & CAGR(2025-2032)
시장 개요
솔루션
서비스
스포츠 애널리틱스 시장 규모 : 모드별 & CAGR(2025-2032)
시장 개요
온프레미스
클라우드
스포츠 애널리틱스 시장 규모 : 유형별 & CAGR(2025-2032)
시장 개요
개인 경기
복싱
테니스
레이스
육상 경기
기타 개인 스포츠
팀 스포츠
크리켓
풋볼
농구
야구
하키
기타 팀 스포츠
Esports
스포츠 애널리틱스 시장 규모 : 용도별 & CAGR(2025-2032)
시장 개요
퍼포먼스 분석
팀 퍼포먼스 분석
경쟁 분석
워크로드 관리
선수와 팀 평가
선수 피트니스와 안전성
팬 관여
방송 관리
기타 용도
스포츠 애널리틱스 시장 규모 : 최종사용자별 & CAGR(2025-2032)
시장 개요
스포츠 협회
스포츠 팀
기타 최종사용자
스포츠 애널리틱스 시장 규모 : 지역별 & CAGR(2025-2032)
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽 지역
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카 지역
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
최근 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업의 기업 개요
기업의 상세
제품 포트폴리오 분석
기업의 부문별 점유율 분석
매출의 전년대비 비교(2022-2024)
주요 기업 개요
Oracle Corporation(US)
WHOOP(US)
SAP SE(Germany)
Catapult(Australia)
IBM Corporation(US)
SAS Institute Inc.(US)
Sportradar AG(Switzerland)
Kitman Labs(Ireland)
Stats Perform(US)
Orecco(Ireland)
Agile Sports Analytics LLC(US)
Experfy, Inc.(US)
Genius Sports Group(UK)
Arecont Vision Coaster LLC(US)
The Sportradar Group(Switzerland)
Zebra Technologies(US)
EXL(US)
HCL(India)
GlobalStep(US)
Exasol(Germany)
결론과 제안
KSA
영문 목차
영문목차
Sports Analytics Market size was valued at USD 3.7 billion in 2023 and is poised to grow from USD 4.6 billion in 2024 to USD 26.21 billion by 2032, growing at a CAGR of 24.3% during the forecast period (2025-2032).
The sports industry is experiencing transformative change due to the integration of advanced technologies such as Big Data, IoT, cloud computing, and analytics. This surge in technological acceptance has enabled approximately 55% of organizations to enhance their management performance through data-driven insights. The exponential growth of global data generation fosters new opportunities, particularly for smaller sports organizations, which can leverage cost-effective analytical solutions to boost team performance and competitive standing. Additionally, the incorporation of Machine Learning and various forms of Artificial Intelligence within the sector is anticipated to further catalyze market growth. As these technologies continue to evolve, they are redefining decision-making processes and driving innovation in sports management.
Top-down and bottom-up approaches were used to estimate and validate the size of the Sports Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Sports Analytics Market Segments Analysis
Global Sports Analytics Market is segmented by Component, Mode, Type, Application, End User and region. Based on Component, the market is segmented into Solutions and Services. Based on Mode, the market is segmented into On-Premises and Cloud. Based on Type, the market is segmented into Individual Sports, Team Sports and Esports. Based on Application, the market is segmented into Performance Analytics, Player And Team Valuation, Player Fitness and Safety, Fan Engagement, Broadcast Management and Other Applications. Based on End User, the market is segmented into Sports Associations, Sports Teams and Other End Users. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Sports Analytics Market
The rising focus on intelligent management and informed decision-making within the sports industry has led to an escalating demand for sophisticated analytics. Sports teams, coaches, and managers are now seeking data-driven insights to boost player performance, refine playing techniques, and secure a competitive advantage. This shift underscores the importance of leveraging advanced analytics in sports, as organizations increasingly recognize that making informed decisions based on robust data can lead to significant improvements on and off the field. The utilization of advanced analytical tools is becoming essential for achieving success in today's competitive sports landscape.
Restraints in the Sports Analytics Market
The sports analytics market in North America and Europe faces certain limitations due to a heavy reliance on traditional evaluation techniques by local sports organizations. As these entities often prefer to utilize athletes or retired athletes as coaches, they may overlook the potential benefits offered by advanced technologies like big data analytics, artificial intelligence, and machine learning, which are increasingly sought after for improving productivity. This reliance on conventional methods can hinder the adoption of innovative analytics tools, ultimately restraining the market's growth potential as organizations hesitate to fully embrace modern technologies for performance enhancement and strategic decision-making.
Market Trends of the Sports Analytics Market
The Sports Analytics market is witnessing a significant trend towards the rising integration of AI and machine learning technologies, transforming how athletic performance is analyzed and optimized. Major sports organizations, such as the NFL, are leveraging advanced algorithms and computer vision to dissect player movements and strategies, thereby enhancing team performance and game strategies. Furthermore, the incorporation of sports analytics into social media platforms is revolutionizing fan engagement, creating dynamic experiences that connect audiences with real-time data and insights. This synergistic approach not only improves athlete training regimens but also amplifies the overall sports entertainment landscape, driving growth within the industry.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Case Studies
Global Sports Analytics Market Size by Component & CAGR (2025-2032)
Market Overview
Solutions
Services
Global Sports Analytics Market Size by Mode & CAGR (2025-2032)
Market Overview
On-Premises
Cloud
Global Sports Analytics Market Size by Type & CAGR (2025-2032)
Market Overview
Individual Sports
Boxing
Tennis
Racing
Athletics
Other Individual Sports
Team Sports
Cricket
Football
Basketball
Baseball
Hockey
Other Team Sports
Esports
Global Sports Analytics Market Size by Application & CAGR (2025-2032)
Market Overview
Performance Analytics
Team Performance Analysis
Competitor Analysis
Workload Management
Player And Team Valuation
Player Fitness and Safety
Fan Engagement
Broadcast Management
Other Applications
Global Sports Analytics Market Size by End User & CAGR (2025-2032)
Market Overview
Sports Associations
Sports Teams
Other End Users
Global Sports Analytics Market Size & CAGR (2025-2032)
North America (Component, Mode, Type, Application, End User)
US
Canada
Europe (Component, Mode, Type, Application, End User)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Component, Mode, Type, Application, End User)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Component, Mode, Type, Application, End User)
Brazil
Rest of Latin America
Middle East & Africa (Component, Mode, Type, Application, End User)
